The company plans to raise the prices of select watches to offset the impact of tariffs.

The Challenge of Distinguishing Laboratory-Grown from Natural Diamonds
These occurrences demonstrate the need for fast, reliable ways to identify laboratory-grown diamonds and separate them from natural diamonds throughout the industry.
You deserve to know what you are selling – to protect your customers as well as your business and your reputation.
It is with trade and consumer protection in mind that GIA, the most trusted organization in diamond research and diamond grading, offers innovative diamond detection services and technology, like the GIA iD100®.
GIA iD100®: Your Defense Against False Natural Diamonds
In under two seconds, the GIA iD100® can identify a diamond as natural with 100% accuracy. It is a small, yet powerful desktop instrument that makes diamond testing convenient. Test both loose and mounted diamonds from the convenience of your own store and use it for demonstrations to increase client confidence.
Few other diamond detection machines can match the speed and precision of the GIA iD100®. To protect your business reputation, this speed, accuracy, and convenience are crucial.
With the GIA iD100®, simply point its probe at a stone’s table to receive a result; the probe can be manipulated to reach every diamond in mounted jewelry and can read stones as small as 0.9mm in diameter. Results are easy to read. You don’t need to interpret graphs, colors, reference charts or data to know whether your stone is natural. In just two seconds, you get a simple “Pass” for natural diamonds and “Refer” for stones that need further testing.
In the event that your stone needs further testing, let the experts at GIA tell you the identity of your stone.
For a limited time, GIA will offer a complimentary service to verify GIA reports, confirming that a diamond with a GIA inscription matches the inscribed GIA report number. GIA graded diamonds, with or without an inscription, may be verified via GIA’s Report Confirmation Service.
"Combatting this fraud is vital to protecting the public and ensuring their confidence in gems and jewelry – this is GIA’s mission,” said GIA President and CEO Susan Jacques.
“We, like Tiffany, Cartier and other well-known global companies who are vigilant about protecting their valuable brands from counterfeiting and fraud, will take vigorous action to protect GIA and the trust consumers place in us.”
The Latest

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.


The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

It was featured in the miner’s latest sale, which brought in $24.8 million.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.