The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
How to Put Natural Diamonds Back in the Spotlight
Sponsored by GCAL by Sarine
GCAL by Sarine’s Guaranteed 4Cs Grading Certificate with Diamond Journey™ offers a powerful way to connect with today’s buyers. Backed by Sarine’s advanced technology, this certificate doesn’t just grade the diamond — it tells its full, verifiable story. From the moment the rough diamond is scanned at the source, every step is recorded, secured on blockchain, and linked to the final polished stone. It’s the only solution that combines guaranteed grading with documented origin and transformation.
A highlight of this process is Sarine’s 3D-printed model of the original rough diamond. Created from precise scans before cutting, it offers physical proof of the diamond’s natural origin. Retailers can even show or present this replica to clients, creating a tangible, emotional link between the rough and the polished gem.
The result? A digital “birth certificate” and physical reference that bring the Diamond Journey™ to life — and help build trust and confidence at the point of sale.
Here’s how to put natural diamonds back in the spotlight:
- Tell the story - Don’t just show the diamond, share its journey from earth to finger.
- Highlight rarity - Natural diamonds are finite and billions of years old. That matters.
- Use visuals - Sarine’s interactive rough-to-polish imagery and 3D printed models help clients see the transformation.
- Stand behind the product - GCAL by Sarine is the only lab offering guaranteed grading, a promise you can stand behind with confidence.
The Latest

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.


Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.






























