EditorsJun 11, 2025
Q&A: Al Cook on Differentiating Natural Diamonds, Traceability, and TariffsThe De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the Spotlight
Sponsored by GCAL by Sarine
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PHOTO Today’s buyers want meaning with their sparkle. They seek individuality and care about the impact of their purchases. That’s where natural diamonds shine. Learn how GCAL by Sarine’s Diamond Journey™ helps you reconnect customers with the beauty, rarity, and story of natural diamonds with visuals, rough replicas and a guarantee.
GCAL by Sarine’s Guaranteed 4Cs Grading Certificate with Diamond Journey™ offers a powerful way to connect with today’s buyers. Backed by Sarine’s advanced technology, this certificate doesn’t just grade the diamond — it tells its full, verifiable story. From the moment the rough diamond is scanned at the source, every step is recorded, secured on blockchain, and linked to the final polished stone. It’s the only solution that combines guaranteed grading with documented origin and transformation.
A highlight of this process is Sarine’s 3D-printed model of the original rough diamond. Created from precise scans before cutting, it offers physical proof of the diamond’s natural origin. Retailers can even show or present this replica to clients, creating a tangible, emotional link between the rough and the polished gem.
The result? A digital “birth certificate” and physical reference that bring the Diamond Journey™ to life — and help build trust and confidence at the point of sale.
Here’s how to put natural diamonds back in the spotlight:
GCAL by Sarine’s Guaranteed 4Cs Grading Certificate with Diamond Journey™ offers a powerful way to connect with today’s buyers. Backed by Sarine’s advanced technology, this certificate doesn’t just grade the diamond — it tells its full, verifiable story. From the moment the rough diamond is scanned at the source, every step is recorded, secured on blockchain, and linked to the final polished stone. It’s the only solution that combines guaranteed grading with documented origin and transformation.
A highlight of this process is Sarine’s 3D-printed model of the original rough diamond. Created from precise scans before cutting, it offers physical proof of the diamond’s natural origin. Retailers can even show or present this replica to clients, creating a tangible, emotional link between the rough and the polished gem.
The result? A digital “birth certificate” and physical reference that bring the Diamond Journey™ to life — and help build trust and confidence at the point of sale.
Here’s how to put natural diamonds back in the spotlight:
- Tell the story - Don’t just show the diamond, share its journey from earth to finger.
- Highlight rarity - Natural diamonds are finite and billions of years old. That matters.
- Use visuals - Sarine’s interactive rough-to-polish imagery and 3D printed models help clients see the transformation.
- Stand behind the product - GCAL by Sarine is the only lab offering guaranteed grading, a promise you can stand behind with confidence.
In a changing industry, retailers who adapt win. With GCAL by Sarine’s Guaranteed 4Cs Grading Certificate with Diamond Journey™, you have a verifiable way to restore the value and emotional impact of natural diamonds and sell with confidence. It’s about moving forward, with the right story, and the right partner.
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