The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
How to Put Natural Diamonds Back in the Spotlight
Sponsored by GCAL by Sarine
GCAL by Sarine’s Guaranteed 4Cs Grading Certificate with Diamond Journey™ offers a powerful way to connect with today’s buyers. Backed by Sarine’s advanced technology, this certificate doesn’t just grade the diamond — it tells its full, verifiable story. From the moment the rough diamond is scanned at the source, every step is recorded, secured on blockchain, and linked to the final polished stone. It’s the only solution that combines guaranteed grading with documented origin and transformation.
A highlight of this process is Sarine’s 3D-printed model of the original rough diamond. Created from precise scans before cutting, it offers physical proof of the diamond’s natural origin. Retailers can even show or present this replica to clients, creating a tangible, emotional link between the rough and the polished gem.
The result? A digital “birth certificate” and physical reference that bring the Diamond Journey™ to life — and help build trust and confidence at the point of sale.
Here’s how to put natural diamonds back in the spotlight:
- Tell the story - Don’t just show the diamond, share its journey from earth to finger.
- Highlight rarity - Natural diamonds are finite and billions of years old. That matters.
- Use visuals - Sarine’s interactive rough-to-polish imagery and 3D printed models help clients see the transformation.
- Stand behind the product - GCAL by Sarine is the only lab offering guaranteed grading, a promise you can stand behind with confidence.
The Latest

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

Experience gemstones with greater precision and comfort than ever before.

As part of the transition, Joseph Nicosia has stepped into the role of COO.


Participants now have until Oct. 14 to complete their submissions.

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

Submit your pieces for a chance to win in this year's competition.

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

FGI President John Orrico is also leaving the company after more than 13 years.

The 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.

It is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.

These jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.

The fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.

The AGTA president was elected for a two-year term on the board of directors.

The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.

The new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.

The special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.

Dubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.

YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.

Proceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.

The rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.

This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.

President Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”

The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.

Its Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.




























