Events & AwardsJan 29, 2025
Chris Ploof To Teach Mokume Gane at AJSTechnologyMar 20, 2025
Chris Ploof, Severine Ferrari Launch YouTube Video Series
“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.
Season one of “Conversations with Chris Ploof” includes six short videos, with the finale scheduled for March 31, and season two in the works to release this fall.
Leominster, Mass.—Chris Ploof, designer and founder of Chris Ploof Designs, and producer Severine Ferrari of Engagement 101 have collaborated on Ploof’s first YouTube series.
“Conversations with Chris Ploof” is a documentary-style series of vertical shorts.
Season one is comprised of six videos. It began in October 2024 and the finale will debut on March 31.
Throughout the series, Ploof chats about topics spanning from how he became a jeweler to expert shopping tips for men buying wedding bands and his brand’s commitment to sustainability.
The videos also include behind-the-scenes footage of Ploof working as a blacksmith and hand-forging metals like Damascus steel at his studio in Central Massachusetts. He also demonstrates the Mokume Gane metalworking technique seen in some of his pieces.
“I am excited by this medium of storytelling and its accessibility on YouTube, especially as the popularity of vertical shorts continues to grow in the social media world,” said Ploof.
“I love working with Severine, and when she suggested a video series, I jumped at the opportunity. The short videos give us a chance to share so much more of what we do and how we do it and more importantly, why we do it.”
Related stories will be right here …
“Conversations with Chris Ploof” is a documentary-style series of vertical shorts.
Season one is comprised of six videos. It began in October 2024 and the finale will debut on March 31.
Throughout the series, Ploof chats about topics spanning from how he became a jeweler to expert shopping tips for men buying wedding bands and his brand’s commitment to sustainability.
The videos also include behind-the-scenes footage of Ploof working as a blacksmith and hand-forging metals like Damascus steel at his studio in Central Massachusetts. He also demonstrates the Mokume Gane metalworking technique seen in some of his pieces.
“I am excited by this medium of storytelling and its accessibility on YouTube, especially as the popularity of vertical shorts continues to grow in the social media world,” said Ploof.
“I love working with Severine, and when she suggested a video series, I jumped at the opportunity. The short videos give us a chance to share so much more of what we do and how we do it and more importantly, why we do it.”
As the producer, Ferrari chose to format the series in the vertical shorts genre to showcase Ploof’s personality.
Ferrari said she has been experimenting with different video formats over the past couple of years.
The best solution, I think, is to paraphrase here. Then the following sentence flows better too. She’s been experimenting with different formats, and this is why they chose short-form videos.
With short-form videos, the series is better suited to share on social media and concise for the viewers who can choose to watch one clip at a time or swipe through all six clips.
“His workshop process and size are so different from what we typically see in the NYC Diamond District, and having his wife Ann, a goldsmith too, as his muse and partner adds another layer of romance to his creative journey that our audience can really connect with,” said Ferrari.
Season one of Conversations with Chris Ploof is available to view on the Engagement 101, Chris Ploof, and Chris Ploof Designs YouTube channels.
Season two is in the works and slated to release this fall.
SEE: Season One of Conversations with Chris Ploof
“I hope everyone will enjoy the series as much as we enjoyed creating it. And we can’t wait to share more later this year,” said Ploof.
For more information on Ploof and Chris Ploof Designs, visit the brand’s website.
Editors' Picks
Sponsored by
More on Technology
The Latest
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
