Events & AwardsJan 29, 2025
Chris Ploof To Teach Mokume Gane at AJSTechnologyMar 20, 2025
Chris Ploof, Severine Ferrari Launch YouTube Video Series
“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.
Season one of “Conversations with Chris Ploof” includes six short videos, with the finale scheduled for March 31, and season two in the works to release this fall.
Leominster, Mass.—Chris Ploof, designer and founder of Chris Ploof Designs, and producer Severine Ferrari of Engagement 101 have collaborated on Ploof’s first YouTube series.
“Conversations with Chris Ploof” is a documentary-style series of vertical shorts.
Season one is comprised of six videos. It began in October 2024 and the finale will debut on March 31.
Throughout the series, Ploof chats about topics spanning from how he became a jeweler to expert shopping tips for men buying wedding bands and his brand’s commitment to sustainability.
The videos also include behind-the-scenes footage of Ploof working as a blacksmith and hand-forging metals like Damascus steel at his studio in Central Massachusetts. He also demonstrates the Mokume Gane metalworking technique seen in some of his pieces.
“I am excited by this medium of storytelling and its accessibility on YouTube, especially as the popularity of vertical shorts continues to grow in the social media world,” said Ploof.
“I love working with Severine, and when she suggested a video series, I jumped at the opportunity. The short videos give us a chance to share so much more of what we do and how we do it and more importantly, why we do it.”
Related stories will be right here …
“Conversations with Chris Ploof” is a documentary-style series of vertical shorts.
Season one is comprised of six videos. It began in October 2024 and the finale will debut on March 31.
Throughout the series, Ploof chats about topics spanning from how he became a jeweler to expert shopping tips for men buying wedding bands and his brand’s commitment to sustainability.
The videos also include behind-the-scenes footage of Ploof working as a blacksmith and hand-forging metals like Damascus steel at his studio in Central Massachusetts. He also demonstrates the Mokume Gane metalworking technique seen in some of his pieces.
“I am excited by this medium of storytelling and its accessibility on YouTube, especially as the popularity of vertical shorts continues to grow in the social media world,” said Ploof.
“I love working with Severine, and when she suggested a video series, I jumped at the opportunity. The short videos give us a chance to share so much more of what we do and how we do it and more importantly, why we do it.”
As the producer, Ferrari chose to format the series in the vertical shorts genre to showcase Ploof’s personality.
Ferrari said she has been experimenting with different video formats over the past couple of years.
The best solution, I think, is to paraphrase here. Then the following sentence flows better too. She’s been experimenting with different formats, and this is why they chose short-form videos.
With short-form videos, the series is better suited to share on social media and concise for the viewers who can choose to watch one clip at a time or swipe through all six clips.
“His workshop process and size are so different from what we typically see in the NYC Diamond District, and having his wife Ann, a goldsmith too, as his muse and partner adds another layer of romance to his creative journey that our audience can really connect with,” said Ferrari.
Season one of Conversations with Chris Ploof is available to view on the Engagement 101, Chris Ploof, and Chris Ploof Designs YouTube channels.
Season two is in the works and slated to release this fall.
SEE: Season One of Conversations with Chris Ploof
“I hope everyone will enjoy the series as much as we enjoyed creating it. And we can’t wait to share more later this year,” said Ploof.
For more information on Ploof and Chris Ploof Designs, visit the brand’s website.
More on Technology
The Latest
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
