Events & AwardsJan 29, 2025
Chris Ploof To Teach Mokume Gane at AJSTechnologyMar 20, 2025
Chris Ploof, Severine Ferrari Launch YouTube Video Series
“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.
Season one of “Conversations with Chris Ploof” includes six short videos, with the finale scheduled for March 31, and season two in the works to release this fall.
Leominster, Mass.—Chris Ploof, designer and founder of Chris Ploof Designs, and producer Severine Ferrari of Engagement 101 have collaborated on Ploof’s first YouTube series.
“Conversations with Chris Ploof” is a documentary-style series of vertical shorts.
Season one is comprised of six videos. It began in October 2024 and the finale will debut on March 31.
Throughout the series, Ploof chats about topics spanning from how he became a jeweler to expert shopping tips for men buying wedding bands and his brand’s commitment to sustainability.
The videos also include behind-the-scenes footage of Ploof working as a blacksmith and hand-forging metals like Damascus steel at his studio in Central Massachusetts. He also demonstrates the Mokume Gane metalworking technique seen in some of his pieces.
“I am excited by this medium of storytelling and its accessibility on YouTube, especially as the popularity of vertical shorts continues to grow in the social media world,” said Ploof.
“I love working with Severine, and when she suggested a video series, I jumped at the opportunity. The short videos give us a chance to share so much more of what we do and how we do it and more importantly, why we do it.”
Related stories will be right here …
“Conversations with Chris Ploof” is a documentary-style series of vertical shorts.
Season one is comprised of six videos. It began in October 2024 and the finale will debut on March 31.
Throughout the series, Ploof chats about topics spanning from how he became a jeweler to expert shopping tips for men buying wedding bands and his brand’s commitment to sustainability.
The videos also include behind-the-scenes footage of Ploof working as a blacksmith and hand-forging metals like Damascus steel at his studio in Central Massachusetts. He also demonstrates the Mokume Gane metalworking technique seen in some of his pieces.
“I am excited by this medium of storytelling and its accessibility on YouTube, especially as the popularity of vertical shorts continues to grow in the social media world,” said Ploof.
“I love working with Severine, and when she suggested a video series, I jumped at the opportunity. The short videos give us a chance to share so much more of what we do and how we do it and more importantly, why we do it.”
As the producer, Ferrari chose to format the series in the vertical shorts genre to showcase Ploof’s personality.
Ferrari said she has been experimenting with different video formats over the past couple of years.
The best solution, I think, is to paraphrase here. Then the following sentence flows better too. She’s been experimenting with different formats, and this is why they chose short-form videos.
With short-form videos, the series is better suited to share on social media and concise for the viewers who can choose to watch one clip at a time or swipe through all six clips.
“His workshop process and size are so different from what we typically see in the NYC Diamond District, and having his wife Ann, a goldsmith too, as his muse and partner adds another layer of romance to his creative journey that our audience can really connect with,” said Ferrari.
Season one of Conversations with Chris Ploof is available to view on the Engagement 101, Chris Ploof, and Chris Ploof Designs YouTube channels.
Season two is in the works and slated to release this fall.
SEE: Season One of Conversations with Chris Ploof
“I hope everyone will enjoy the series as much as we enjoyed creating it. And we can’t wait to share more later this year,” said Ploof.
For more information on Ploof and Chris Ploof Designs, visit the brand’s website.
More on Technology
The Latest
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
