Events & AwardsJan 29, 2025
Chris Ploof To Teach Mokume Gane at AJSTechnologyMar 20, 2025
Chris Ploof, Severine Ferrari Launch YouTube Video Series
“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.
Season one of “Conversations with Chris Ploof” includes six short videos, with the finale scheduled for March 31, and season two in the works to release this fall.
Leominster, Mass.—Chris Ploof, designer and founder of Chris Ploof Designs, and producer Severine Ferrari of Engagement 101 have collaborated on Ploof’s first YouTube series.
“Conversations with Chris Ploof” is a documentary-style series of vertical shorts.
Season one is comprised of six videos. It began in October 2024 and the finale will debut on March 31.
Throughout the series, Ploof chats about topics spanning from how he became a jeweler to expert shopping tips for men buying wedding bands and his brand’s commitment to sustainability.
The videos also include behind-the-scenes footage of Ploof working as a blacksmith and hand-forging metals like Damascus steel at his studio in Central Massachusetts. He also demonstrates the Mokume Gane metalworking technique seen in some of his pieces.
“I am excited by this medium of storytelling and its accessibility on YouTube, especially as the popularity of vertical shorts continues to grow in the social media world,” said Ploof.
“I love working with Severine, and when she suggested a video series, I jumped at the opportunity. The short videos give us a chance to share so much more of what we do and how we do it and more importantly, why we do it.”
Related stories will be right here …
“Conversations with Chris Ploof” is a documentary-style series of vertical shorts.
Season one is comprised of six videos. It began in October 2024 and the finale will debut on March 31.
Throughout the series, Ploof chats about topics spanning from how he became a jeweler to expert shopping tips for men buying wedding bands and his brand’s commitment to sustainability.
The videos also include behind-the-scenes footage of Ploof working as a blacksmith and hand-forging metals like Damascus steel at his studio in Central Massachusetts. He also demonstrates the Mokume Gane metalworking technique seen in some of his pieces.
“I am excited by this medium of storytelling and its accessibility on YouTube, especially as the popularity of vertical shorts continues to grow in the social media world,” said Ploof.
“I love working with Severine, and when she suggested a video series, I jumped at the opportunity. The short videos give us a chance to share so much more of what we do and how we do it and more importantly, why we do it.”
As the producer, Ferrari chose to format the series in the vertical shorts genre to showcase Ploof’s personality.
Ferrari said she has been experimenting with different video formats over the past couple of years.
The best solution, I think, is to paraphrase here. Then the following sentence flows better too. She’s been experimenting with different formats, and this is why they chose short-form videos.
With short-form videos, the series is better suited to share on social media and concise for the viewers who can choose to watch one clip at a time or swipe through all six clips.
“His workshop process and size are so different from what we typically see in the NYC Diamond District, and having his wife Ann, a goldsmith too, as his muse and partner adds another layer of romance to his creative journey that our audience can really connect with,” said Ferrari.
Season one of Conversations with Chris Ploof is available to view on the Engagement 101, Chris Ploof, and Chris Ploof Designs YouTube channels.
Season two is in the works and slated to release this fall.
SEE: Season One of Conversations with Chris Ploof
“I hope everyone will enjoy the series as much as we enjoyed creating it. And we can’t wait to share more later this year,” said Ploof.
For more information on Ploof and Chris Ploof Designs, visit the brand’s website.
More on Technology
The Latest
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
Weekly QuizJun 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
