Gemist Raises $6M in Funding to Scale Jewelry Tech Platform
The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

The Los Angeles-based company, founded in 2021, partners with fine jewelry retailers to deliver fast, accurate, and scalable custom solutions for a better custom jewelry buying experience, it said.
With Gemist’s branded e-commerce tools, such as product visualization, 3D styling, and dynamic pricing tools, jewelers can provide customers with a modernized alternative to the traditional custom work processes widely used throughout the industry.
Gemist received $6 million in seed funding from Entrada Ventures, along with Artemis Fund and Collide Capital, that it will use to further build out its full stack jewelry tech platform, which will offer tools across dynamic pricing, advanced rendering, and e-commerce. It has raised $9 million to date.
The tech company said it drives 400 percent faster sales cycles and 300 percent increase in order value by giving jewelers what it calls “the world’s most advanced visualization and omnichannel commerce tools.”
Currently, users are designing more than 14,000 custom jewelry pieces through Gemist’s technology each week, the company noted.
“Gemist is bringing jewelry sales into the digital age,” said Julie Henley, partner at Entrada Ventures.
“Today’s consumers demand personalization, transparency, and beautiful digital experiences. Gemist delivers all three, empowering the jewelry industry to grow without adding operational complexity.”
Despite being a $300 billion global industry, jewelry is one of the most technologically underserved categories in retail, and the need to modernize is imperative, according to Gemist.
Although many millennials want personalized options in their shopping experience, the majority of custom jewelry sales, especially engagement rings, often require several in-person meetings and custom CAD mockups.
The tech company claims that, due to the “outdated, time-intensive” manual processes currently used in custom work throughout the industry, it’s easier for consumers to customize a $50,000 car versus a $5,000 engagement ring.
Gemist’s fully customizable, white-labeled platform transforms how customers interact with fine jewelry, said the company.
Its proprietary visualization engine delivers photorealistic, 3D renders that reflect real-world specs and styling, offering the fast, visual, and deeply personal buying experience today’s customers expect, said Gemist.
“We’re solving the biggest pain point in the industry: how to confidently sell jewelry online,” said Madeline Fraser, CEO and founder of Gemist.
“For the first time, jewelry companies have a turnkey platform that lets them customize, visualize, and sell their products digitally, just like designing a car or customizing sneakers. We believe every jewelry company should empower their customers with tools to dream big, without friction.”
The platform integrates with any e-commerce tools jewelry companies already use, and it can be deployed across websites, tablets, and mobile to help brands close sales online and in-store, said Gemist.
“Gemist has truly helped us scale the custom side of our business. We’ve tried other tools, but nothing comes close to the realism and responsiveness of ‘The Customize Experience.’” said Michelle Berlinger, CEO of Berlinger Jewelry.
“It cut our design process from days to minutes, and helped customers confidently purchase high-ticket pieces without ever stepping into our showroom.”
To try Gemist and learn more about its technology, visit the Gemist website.
The Latest

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

The champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.

Kosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Carlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.


The brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.

Proceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.

Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.

Citizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.

The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.

Amit Pratihari was previously the managing director of De Beers India and Forevermark India.

Members of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.

Gomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.

Diamond industry banking veteran Paul De Wachter will take on the role in January 2026.

Taylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”

Its “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.

Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.

“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.

The month’s birthstones, tourmaline and opal, complement the palette of autumn.

Smith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.

Associate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.

Respondents were concerned about job availability and rising prices.

Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.

Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.

Two men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.

The “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.