Technology

Gemist Raises $6M in Funding to Scale Jewelry Tech Platform

TechnologyJun 27, 2025

Gemist Raises $6M in Funding to Scale Jewelry Tech Platform

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Gemist
Gemist will use its new funding to continue scaling what it says will be the jewelry industry’s first full-stack SaaS platform.
Los Angeles—Jewelry technology startup Gemist announced that it has acquired funding to scale what it says will be the first full-stack SaaS (Software as a Service) platform for the jewelry industry. 

The Los Angeles-based company, founded in 2021, partners with fine jewelry retailers to deliver fast, accurate, and scalable custom solutions for a better custom jewelry buying experience, it said. 

With Gemist’s branded e-commerce tools, such as product visualization, 3D styling, and dynamic pricing tools, jewelers can provide customers with a modernized alternative to the traditional custom work processes widely used throughout the industry. 

Gemist received $6 million in seed funding from Entrada Ventures, along with Artemis Fund and Collide Capital, that it will use to further build out its full stack jewelry tech platform, which will offer tools across dynamic pricing, advanced rendering, and e-commerce. It has raised $9 million to date. 

The tech company said it drives 400 percent faster sales cycles and 300 percent increase in order value by giving jewelers what it calls “the world’s most advanced visualization and omnichannel commerce tools.” 

Currently, users are designing more than 14,000 custom jewelry pieces through Gemist’s technology each week, the company noted. 

“Gemist is bringing jewelry sales into the digital age,” said Julie Henley, partner at Entrada Ventures. 

“Today’s consumers demand personalization, transparency, and beautiful digital experiences. Gemist delivers all three, empowering the jewelry industry to grow without adding operational complexity.” 

 Related stories will be right here … 

Despite being a $300 billion global industry, jewelry is one of the most technologically underserved categories in retail, and the need to modernize is imperative, according to Gemist. 

Although many millennials want personalized options in their shopping experience, the majority of custom jewelry sales, especially engagement rings, often require several in-person meetings and custom CAD mockups.

The tech company claims that, due to the “outdated, time-intensive” manual processes currently used in custom work throughout the industry, it’s easier for consumers to customize a $50,000 car versus a $5,000 engagement ring.   

Gemist’s fully customizable, white-labeled platform transforms how customers interact with fine jewelry, said the company. 

Its proprietary visualization engine delivers photorealistic, 3D renders that reflect real-world specs and styling, offering the fast, visual, and deeply personal buying experience today’s customers expect, said Gemist.

“We’re solving the biggest pain point in the industry: how to confidently sell jewelry online,” said Madeline Fraser, CEO and founder of Gemist. 

“For the first time, jewelry companies have a turnkey platform that lets them customize, visualize, and sell their products digitally, just like designing a car or customizing sneakers. We believe every jewelry company should empower their customers with tools to dream big, without friction.”

The platform integrates with any e-commerce tools jewelry companies already use, and it can be deployed across websites, tablets, and mobile to help brands close sales online and in-store, said Gemist.

“Gemist has truly helped us scale the custom side of our business. We’ve tried other tools, but nothing comes close to the realism and responsiveness of ‘The Customize Experience.’” said Michelle Berlinger, CEO of Berlinger Jewelry. 

“It cut our design process from days to minutes, and helped customers confidently purchase high-ticket pieces without ever stepping into our showroom.”

To try Gemist and learn more about its technology, visit the Gemist website

The Latest

Becka Johnson Kibby
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail Academy

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

Stock image of rough diamonds from Diavik mine in Canada
SourcingDec 30, 2025
India Chosen as KP Chair for 2026

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

Bulova x Stetson collection
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western Flair

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Rahaminov Diamonds Pop-Up at Yamron Jeweler
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in Florida

Its residency at Yamron Jewelers will run through May 2026.

Weekly QuizDec 23, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
In Memoriam collage 2025
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025

From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.

Tanishq Orlando store exterior
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, Virginia

The retailer is expanding into areas with large Indian and South Asian populations.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Nanis Madonna di Campiglio Flagship
MajorsDec 29, 2025
Nanis Opens First Flagship Store

The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.

Amethyst Geodes Unearthed: Raw Beauty
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA Museum

The new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.

Stock image of gavel
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRS

The couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.

People shopping in winter clothes
SurveysDec 24, 2025
Consumer Confidence Falls Again in December

Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.

Bonhams US headquarters
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYC

In February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.

Hana Kaneko rings
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter Event

The new show will take place Jan. 23-25, 2026.

Brian Patrick Gilbertson
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82

The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.

Costume Designers Guild Award By Bulgari
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild Award

The LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.

Kering logo
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco Group

The luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.

For Future Reference Vintage
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’s

The company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.

Counterfeit Cartier and Audemars Piguet watches
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier Watches

In the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.

Helzberg new store concept rendering
EditorsDec 22, 2025
How Helzberg Is Reimagining Its Stores

Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.

Graphic for the 2025 Year-End Webinar
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year

Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.

Pair of Ippolita Lollatini earrings
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.

Bulgari CEO Laura Burdese
MajorsDec 19, 2025
LVMH Names New Bulgari CEO

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

Harwell Godfrey Lil Buddies
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.

Front of Jean Schlumberger’s ‘African Cat’ brooch
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection

Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.

Audemars Piguet Grosse Pièce
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at Auction

It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

Diamond ring in parts
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry Service

The lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy