Gemist Raises $6M in Funding to Scale Jewelry Tech Platform
The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

The Los Angeles-based company, founded in 2021, partners with fine jewelry retailers to deliver fast, accurate, and scalable custom solutions for a better custom jewelry buying experience, it said.
With Gemist’s branded e-commerce tools, such as product visualization, 3D styling, and dynamic pricing tools, jewelers can provide customers with a modernized alternative to the traditional custom work processes widely used throughout the industry.
Gemist received $6 million in seed funding from Entrada Ventures, along with Artemis Fund and Collide Capital, that it will use to further build out its full stack jewelry tech platform, which will offer tools across dynamic pricing, advanced rendering, and e-commerce. It has raised $9 million to date.
The tech company said it drives 400 percent faster sales cycles and 300 percent increase in order value by giving jewelers what it calls “the world’s most advanced visualization and omnichannel commerce tools.”
Currently, users are designing more than 14,000 custom jewelry pieces through Gemist’s technology each week, the company noted.
“Gemist is bringing jewelry sales into the digital age,” said Julie Henley, partner at Entrada Ventures.
“Today’s consumers demand personalization, transparency, and beautiful digital experiences. Gemist delivers all three, empowering the jewelry industry to grow without adding operational complexity.”
Despite being a $300 billion global industry, jewelry is one of the most technologically underserved categories in retail, and the need to modernize is imperative, according to Gemist.
Although many millennials want personalized options in their shopping experience, the majority of custom jewelry sales, especially engagement rings, often require several in-person meetings and custom CAD mockups.
The tech company claims that, due to the “outdated, time-intensive” manual processes currently used in custom work throughout the industry, it’s easier for consumers to customize a $50,000 car versus a $5,000 engagement ring.
Gemist’s fully customizable, white-labeled platform transforms how customers interact with fine jewelry, said the company.
Its proprietary visualization engine delivers photorealistic, 3D renders that reflect real-world specs and styling, offering the fast, visual, and deeply personal buying experience today’s customers expect, said Gemist.
“We’re solving the biggest pain point in the industry: how to confidently sell jewelry online,” said Madeline Fraser, CEO and founder of Gemist.
“For the first time, jewelry companies have a turnkey platform that lets them customize, visualize, and sell their products digitally, just like designing a car or customizing sneakers. We believe every jewelry company should empower their customers with tools to dream big, without friction.”
The platform integrates with any e-commerce tools jewelry companies already use, and it can be deployed across websites, tablets, and mobile to help brands close sales online and in-store, said Gemist.
“Gemist has truly helped us scale the custom side of our business. We’ve tried other tools, but nothing comes close to the realism and responsiveness of ‘The Customize Experience.’” said Michelle Berlinger, CEO of Berlinger Jewelry.
“It cut our design process from days to minutes, and helped customers confidently purchase high-ticket pieces without ever stepping into our showroom.”
To try Gemist and learn more about its technology, visit the Gemist website.
The Latest

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.


Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

The auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.

The “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

The New England jeweler is hosting a bridal event for the month of August.

The trade-only event will host its debut fair in the Emerald City later this month.

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.

The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.

Goldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.