Columnists

The Smart Lab: 6 Holiday Email Marketing Strategies To Boost Sales

ColumnistsDec 13, 2022

The Smart Lab: 6 Holiday Email Marketing Strategies To Boost Sales

From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.

2021_Emmanuel-Raheb.jpg
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
Email marketing is one of the most cost-effective ways to boost your jewelry sales this holiday season.

According to Campaign Monitor, email accounts for roughly $44 in new sales for every $1 spent, giving you a massive return on investment.

It’s also data-driven with a flexibility that allows you to adapt and modify your strategy as needed. You can tailor your marketing approach until you get the results desired.

With inflation running at a record high and some consumers more cautious about spending, email marketing is absolutely essential to succeed this holiday season.

Here are six strategies you can use today to employ email marketing to grow your jewelry sales.


1. Segment your customer base.
Audience segmentation is one of the quickest ways to improve your email marketing.

Think about it.

Sending emails to people who are no longer interested in what you’re offering is a waste of time and resources. 

Filter out uninterested people and refine your audience to include only your best prospects. Save money by pruning your list on a monthly basis, removing everyone who hasn’t opened an email or clicked recently.

Other ways to segment your audience include: by type of jewelry, by purchase frequency, or by order amount. These are three easy groups to start with.


2. Offer promotions.
With the economy tightening, people are always looking for a good deal. Everyone wants to save money.  

Use promotions such as buy-one, get-one-free offers, student discounts, coupons, and more.  

Something as simple as offering free shipping with orders totaling more than a certain amount is a good way to improve your email effectiveness and increase your holiday sales.  

Customers are known to add more items to their cart just to get free shipping.

 Related stories will be right here … 


3. Improve your email subject lines.
Your email subject line is the first thing people know about your message. Make yours stand out. 

The goal is to grab attention and get opened, but also to stay out of the spam filters.  You don’t want to get blocked and make your next email your last.

To get noticed, think like your customer. What would entice them to open your email instead of someone else? 

Using a fun holiday subject line will separate you from others. It tells people your email is relevant and timely for the season


4. Create a sense of urgency.
Many people procrastinate, especially when making large purchases, like fine jewelry. To get your customers to act, you need to create a sense of urgency.  

Here are some ways you can incentivize your customers to make quicker purchase decisions: add a countdown timer to your checkout page, generate impulse buys with one-day only sales, or use limited-quantity deals where once a jewelry style sells out, it’s gone forever.  

Urgency is a powerful motivator.
5. Integrate social media.
Social media is the perfect place to promote your jewelry store. Leverage your existing email list to drive new traffic to your social media pages and grow your audience on Instagram, Facebook, Pinterest and TikTok. 

It’s possible someone may have visited your website but has never seen you on social media. 

You can also use this strategy in reverse and leverage your social media audience to increase your email list. The more places people follow you, the more times they’ll see your message and remember you, and the more jewelry sales you’ll make.


6. Retarget abandoned carts.
No matter how good your website is, you’ll always have someone who doesn’t complete their purchase. People want to shop more, they get distracted or simply forget.  

Sending a follow-up email to your customers who left something in their cart is a simple way to increase sales with very little effort. Remember, if they started the checkout process, they’re interested! They just need to be reminded.  

It’s not unheard of to get conversion rates of 30 to 40 percent or more if your email is well written and you include a special offer. That’s found money!

Begin today to improve your email marketing and you’ll not only attract new customers but also boost your jewelry store’s brand awareness and make more sales all year long.  

Follow these six simple email marketing strategies and you’re guaranteed to always be on Santa’s nice list.

Emmanuel Rahebis the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner.

The Latest

Surveillance footage of robbery
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry Store

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Nephrite and Jadeite by Heinrich Fischer, Richard W. Hughes
SourcingMar 28, 2025
19th-Century Jade Book Now Available in English

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

LÖF The Valentine Ring
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ Ring

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

bench jeweler 1872x1052.png
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They Deserve

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

Eggs on a shelf
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ Outlook

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

Weekly QuizMar 27, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Richard Rainsford memorial ring
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

Austin Butler
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand Ambassador

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

Facets-of-Fire-Difference-You-Can-See.jpg
Brought to you by
Natural Diamonds Should Mean More

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

ICA Congress Brazil 2025
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

Bailey’s Fine Jewelry storefront
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent Jeweler

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

Bulova 150 Art Deco Miss America Watch, 150 Art Deco Pocket Watch
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco Watches

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen
MajorsMar 26, 2025
QVC Group Appoints New President

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

Jewelers of America’s new logo
Events & AwardsMar 26, 2025
Jewelers of America Announces New Funding Initiative

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.

Christies regent kashmir sapphire and regal Burmese ruby
AuctionsMar 25, 2025
Christie’s To Auction 35-Carat Sapphire, 13-Carat Ruby

The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.

Diamond earrings held in gloved hand
CrimeMar 25, 2025
Tiffany & Co. Earrings Swallowed Following Grab-and-Run Theft Recovered

The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.

Pomellato Nudo High Jewelry Campaign
CollectionsMar 24, 2025
Pomellato’s Latest ‘Nudo’ Collections Revamp its Classic Design

From striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.

Jamie Singleton, Bill Brace, Rebecca Wooters, Bill Luth
MajorsMar 24, 2025
4 Top Executives to Depart Signet Jewelers Amid Turnaround

The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.

Sothebys Watchcheck
WatchesMar 24, 2025
Sotheby's Now Offers Watch Repair Services

The auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.

Swarovski lab-grown diamond Galaxy earrings
FinancialsMar 21, 2025
Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024

The company also noted record sales in the United States and a strong performance in its jewelry category.

Branko Gems
SourcingMar 21, 2025
BrankoGems To Hold Conference in Montana

The event, set for June 13-15, will feature educational presentations and guided visits to the state’s sapphire mines.

Til Death Ring by Marrow Fine
TrendsMar 21, 2025
Piece of the Week: Marrow Fine’s ‘Til Death’ Ring

After the black enamel band became a best-seller for the brand, it has now launched an enamel ring personalization program.

Korman Fine Jewelry Austin store
IndependentsMar 20, 2025
Korman Fine Jewelry’s New Store Is Double the Size

The Austin, Texas, jeweler’s new 11,000-square-foot store is set to open this summer.

JCK Rocks 2025
Events & AwardsMar 20, 2025
JCK Rocks to Feature Snoop Dogg, Jason Derulo

The rapper and singer-songwriter will perform at Tao Beach on June 8.

Conversations with Chris Ploof YouTube Video Series
TechnologyMar 20, 2025
Chris Ploof, Severine Ferrari Launch YouTube Video Series

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.

Limelight Lab Grown Diamond store in India
Lab-GrownMar 20, 2025
Beyond Jewelry: Possibilities in the Lab-Grown Diamond Sector

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Lab-grown diamond engagement ring
FinancialsMar 19, 2025
Signet Jewelers to Close Stores, Cut Staff Amid Declining Sales

The moves are part of the retailer’s new turnaround plan, “Grow Brand Love,” which also includes emphasizing brand loyalty over store banners.

Zoë Kravitz in Rush Hour Collection
CollectionsMar 19, 2025
Jessica McCormack’s New Collection Elevates Office Wear

The “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy