ColumnistsNov 14, 2023
Squirrel Spotting: 11 Sales Thoughts for the Season ColumnistsNov 21, 2023
The Smart Lab: Score Big During Football Season With Hulu Advertising
Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
With the roar of the crowd and the thrill of a touchdown, the football season is the perfect opportunity for savvy jewelers to connect with their customers, if they know where to go.
Because of the rise of streaming platforms like Hulu, the marketing field has shifted, opening up new opportunities that can help your jewelry store score big and attract new customers.
Traditional “over-the-air” television is on the decline as consumers continue to cut the cord from cable, making it harder and harder for jewelry stores to reach their customers.
To get noticed, you need to go where your audience consumes content, and today, that’s predominantly on streaming services.
Hulu is one of the biggest and most popular choices with many local advertising options, making it the ideal place to reach a captive audience with your jewelry message.
The service, which launched in 2007 and is majority owned by The Walt Disney Company, offers programming via streaming and live television via its "Hulu With Live TV" option.
Why Football Season and Hulu Ads Are the Perfect Match
For many, football is synonymous with spending time with friends and family, creating unforgettable moments when a great play happens or a favorite team wins.
Whether fans are huddled around the TV, cheering at the stadium, or gathering at local bars, there’s an undeniable energy that pervades football season.
Because of this electric atmosphere, the fun and emotion that’s felt during the game can be translated into goodwill that’s associated with your jewelry store. There’s no better way to elevate your brand and capture the hearts and minds of your customers.
Here are three reasons why Hulu advertising and football can be a game changer for your jewelry marketing.
1. Major games, playoffs, and championship matchups often coincide with special occasions such as holidays, birthdays, or other events.
When you advertise on Hulu during the “big game,” you cement your jewelry store’s brand image and remind your audience of other upcoming moments for which jewelry could be the perfect gift.
2. With the combination of adrenaline, excitement, and anticipation of the next touchdown or turnover, emotions run high during football games, putting people into a heightened state of awareness.
Everyone’s attention is clearly focused on the screen, even during those nail-biting commercial breaks.
Because of this, viewers remember more advertising and are more receptive to your marketing message, whether it’s the joy of gifting or the pride of wearing a beautiful new piece of jewelry.
When you craft a Hulu ad that resonates with these feelings, you get noticed. Do it right and your jewelry store will command attention.
Because of the rise of streaming platforms like Hulu, the marketing field has shifted, opening up new opportunities that can help your jewelry store score big and attract new customers.
Traditional “over-the-air” television is on the decline as consumers continue to cut the cord from cable, making it harder and harder for jewelry stores to reach their customers.
To get noticed, you need to go where your audience consumes content, and today, that’s predominantly on streaming services.
Hulu is one of the biggest and most popular choices with many local advertising options, making it the ideal place to reach a captive audience with your jewelry message.
The service, which launched in 2007 and is majority owned by The Walt Disney Company, offers programming via streaming and live television via its "Hulu With Live TV" option.
Why Football Season and Hulu Ads Are the Perfect Match
For many, football is synonymous with spending time with friends and family, creating unforgettable moments when a great play happens or a favorite team wins.
Whether fans are huddled around the TV, cheering at the stadium, or gathering at local bars, there’s an undeniable energy that pervades football season.
Because of this electric atmosphere, the fun and emotion that’s felt during the game can be translated into goodwill that’s associated with your jewelry store. There’s no better way to elevate your brand and capture the hearts and minds of your customers.
Here are three reasons why Hulu advertising and football can be a game changer for your jewelry marketing.
1. Major games, playoffs, and championship matchups often coincide with special occasions such as holidays, birthdays, or other events.
When you advertise on Hulu during the “big game,” you cement your jewelry store’s brand image and remind your audience of other upcoming moments for which jewelry could be the perfect gift.
2. With the combination of adrenaline, excitement, and anticipation of the next touchdown or turnover, emotions run high during football games, putting people into a heightened state of awareness.
Everyone’s attention is clearly focused on the screen, even during those nail-biting commercial breaks.
Because of this, viewers remember more advertising and are more receptive to your marketing message, whether it’s the joy of gifting or the pride of wearing a beautiful new piece of jewelry.
When you craft a Hulu ad that resonates with these feelings, you get noticed. Do it right and your jewelry store will command attention.
3. Hulu’s advanced targeting options ensures that your advertising is seen only by the most relevant audience your store wants to attract.
The streaming service gives you many ways to fine-tune your campaigns, such as by location, demographics, and viewing habits.
With dozens of options available (that are, by the way, not offered with traditional TV), you can extend your reach and boost your return on investment.
Maximize the Impact Of Your Hulu Advertising
Knowing the potential of Hulu advertising is one thing, but leveraging it effectively is another.
To ensure your campaigns resonate with your audience, tell a story, and weave the worlds of jewelry and football together.
Imagine, for example, an advertisement featuring a couple getting engaged at a football game or a parent gifting their child a piece of jewelry after their team wins.
Craft visually stunning ads that strike an emotional chord with your target audience. These type of ads do extremely well and are often talked about.
When creating your ad, it’s essential to focus on the quality of your visuals. High-resolution video that captures the shimmer and intricacy of your pieces will make your ads stand out. What is seen is just as important as what is said.
At the end of your ad, always be sure to use a clear and direct call-to-action. Entice viewers to take the next step, whether it’s visiting your store, browsing your online collection, or taking advantage of a football season special.
Remember, the ultimate goal of your ad is to create a halo effect that marries the thrill and emotion of football with your jewelry store’s brand.
Once you have your creative elements ready, you need to place your media buy. Unless you’re an expert, it’s best to let someone else take the reins.
To increase your response and reduce costs, you’ll want to strategically place your ads during high-stakes football games and other relevant Hulu programming. This maximizes your jewelry store’s visibility and ensures that your message reaches the right audience at the right time.
After you launch and while your campaign is running, use Hulu’s in-depth analytics to track your performance and improve the results.
During each segment of your campaign, Hulu provides insights that can help you refine your approach and maximize your advertising investment.
Through your agency, you’ll have access to essential metrics such as impressions, clicks, and conversions, giving you the intelligence needed to get the most out of every dollar spent.
With the holidays soon upon us and temperatures dropping, the season of giving and gathering around the TV to watch football is here. Now is the ideal time to reintroduce your jewelry store to existing and potential customers, branding it as the ultimate engagement ring and gift-giving destination.
Kick off your marketing campaigns during football season and prime your store for a touchdown in holiday sales.
To learn more about how Smart Age Solutions can transform your jewelry marketing strategy with Hulu, reach out to us today at info@smartagesolutions.com.
We’re ready to help coach your team to success!
To increase your response and reduce costs, you’ll want to strategically place your ads during high-stakes football games and other relevant Hulu programming. This maximizes your jewelry store’s visibility and ensures that your message reaches the right audience at the right time.
After you launch and while your campaign is running, use Hulu’s in-depth analytics to track your performance and improve the results.
During each segment of your campaign, Hulu provides insights that can help you refine your approach and maximize your advertising investment.
Through your agency, you’ll have access to essential metrics such as impressions, clicks, and conversions, giving you the intelligence needed to get the most out of every dollar spent.
With the holidays soon upon us and temperatures dropping, the season of giving and gathering around the TV to watch football is here. Now is the ideal time to reintroduce your jewelry store to existing and potential customers, branding it as the ultimate engagement ring and gift-giving destination.
Kick off your marketing campaigns during football season and prime your store for a touchdown in holiday sales.
To learn more about how Smart Age Solutions can transform your jewelry marketing strategy with Hulu, reach out to us today at info@smartagesolutions.com.
We’re ready to help coach your team to success!
More on Columnists
The Latest
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
Weekly QuizJul 25, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio CharactersThe “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.
CrimeJul 23, 2025
JSA Warns of Violent String of Smash-and-Grabs in California JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.
CollectionsJul 23, 2025
Silvia Furmanovich’s ‘Kashmir’ Collection Is a Tribute to Northern IndiaThe “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.
IndependentsJul 23, 2025
Montreal’s Ecksand Eyes Move to SoHoCreative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.
IndependentsJul 23, 2025
IJO Raises Nearly $37K for LA Fire Relief Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.
CollectionsJul 22, 2025
Jewelry With a Rock ‘n’ Roll Aesthetic Heads to Sotheby’s LondonNext week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.
SourcingJul 22, 2025
Antwerp Diamond Heist Documentary Coming to Netflix“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.
Events & AwardsJul 22, 2025
NY Now’s Summer Market Returns in AugustThe wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.
MajorsJul 21, 2025
Rio Grande Expands Personalization OfferingsAs demand for custom jewelry grows, the company is expanding its services to support retailers.
Events & AwardsJul 21, 2025
NAJA’s 2025 ‘Ace It’ Conference To Go VirtualThe mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.
TrendsJul 21, 2025
Amanda’s Style File: Graduated With Honors Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.
Events & AwardsJul 21, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
MajorsJul 18, 2025
Lewis Heyman on Sourcing Gemstones, Post-Retirement PlansHe retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
