ColumnistsNov 14, 2023
Squirrel Spotting: 11 Sales Thoughts for the Season ColumnistsNov 21, 2023
The Smart Lab: Score Big During Football Season With Hulu Advertising
Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
With the roar of the crowd and the thrill of a touchdown, the football season is the perfect opportunity for savvy jewelers to connect with their customers, if they know where to go.
Because of the rise of streaming platforms like Hulu, the marketing field has shifted, opening up new opportunities that can help your jewelry store score big and attract new customers.
Traditional “over-the-air” television is on the decline as consumers continue to cut the cord from cable, making it harder and harder for jewelry stores to reach their customers.
To get noticed, you need to go where your audience consumes content, and today, that’s predominantly on streaming services.
Hulu is one of the biggest and most popular choices with many local advertising options, making it the ideal place to reach a captive audience with your jewelry message.
The service, which launched in 2007 and is majority owned by The Walt Disney Company, offers programming via streaming and live television via its "Hulu With Live TV" option.
Why Football Season and Hulu Ads Are the Perfect Match
For many, football is synonymous with spending time with friends and family, creating unforgettable moments when a great play happens or a favorite team wins.
Whether fans are huddled around the TV, cheering at the stadium, or gathering at local bars, there’s an undeniable energy that pervades football season.
Because of this electric atmosphere, the fun and emotion that’s felt during the game can be translated into goodwill that’s associated with your jewelry store. There’s no better way to elevate your brand and capture the hearts and minds of your customers.
Here are three reasons why Hulu advertising and football can be a game changer for your jewelry marketing.
1. Major games, playoffs, and championship matchups often coincide with special occasions such as holidays, birthdays, or other events.
When you advertise on Hulu during the “big game,” you cement your jewelry store’s brand image and remind your audience of other upcoming moments for which jewelry could be the perfect gift.
2. With the combination of adrenaline, excitement, and anticipation of the next touchdown or turnover, emotions run high during football games, putting people into a heightened state of awareness.
Everyone’s attention is clearly focused on the screen, even during those nail-biting commercial breaks.
Because of this, viewers remember more advertising and are more receptive to your marketing message, whether it’s the joy of gifting or the pride of wearing a beautiful new piece of jewelry.
When you craft a Hulu ad that resonates with these feelings, you get noticed. Do it right and your jewelry store will command attention.
Because of the rise of streaming platforms like Hulu, the marketing field has shifted, opening up new opportunities that can help your jewelry store score big and attract new customers.
Traditional “over-the-air” television is on the decline as consumers continue to cut the cord from cable, making it harder and harder for jewelry stores to reach their customers.
To get noticed, you need to go where your audience consumes content, and today, that’s predominantly on streaming services.
Hulu is one of the biggest and most popular choices with many local advertising options, making it the ideal place to reach a captive audience with your jewelry message.
The service, which launched in 2007 and is majority owned by The Walt Disney Company, offers programming via streaming and live television via its "Hulu With Live TV" option.
Why Football Season and Hulu Ads Are the Perfect Match
For many, football is synonymous with spending time with friends and family, creating unforgettable moments when a great play happens or a favorite team wins.
Whether fans are huddled around the TV, cheering at the stadium, or gathering at local bars, there’s an undeniable energy that pervades football season.
Because of this electric atmosphere, the fun and emotion that’s felt during the game can be translated into goodwill that’s associated with your jewelry store. There’s no better way to elevate your brand and capture the hearts and minds of your customers.
Here are three reasons why Hulu advertising and football can be a game changer for your jewelry marketing.
1. Major games, playoffs, and championship matchups often coincide with special occasions such as holidays, birthdays, or other events.
When you advertise on Hulu during the “big game,” you cement your jewelry store’s brand image and remind your audience of other upcoming moments for which jewelry could be the perfect gift.
2. With the combination of adrenaline, excitement, and anticipation of the next touchdown or turnover, emotions run high during football games, putting people into a heightened state of awareness.
Everyone’s attention is clearly focused on the screen, even during those nail-biting commercial breaks.
Because of this, viewers remember more advertising and are more receptive to your marketing message, whether it’s the joy of gifting or the pride of wearing a beautiful new piece of jewelry.
When you craft a Hulu ad that resonates with these feelings, you get noticed. Do it right and your jewelry store will command attention.
3. Hulu’s advanced targeting options ensures that your advertising is seen only by the most relevant audience your store wants to attract.
The streaming service gives you many ways to fine-tune your campaigns, such as by location, demographics, and viewing habits.
With dozens of options available (that are, by the way, not offered with traditional TV), you can extend your reach and boost your return on investment.
Maximize the Impact Of Your Hulu Advertising
Knowing the potential of Hulu advertising is one thing, but leveraging it effectively is another.
To ensure your campaigns resonate with your audience, tell a story, and weave the worlds of jewelry and football together.
Imagine, for example, an advertisement featuring a couple getting engaged at a football game or a parent gifting their child a piece of jewelry after their team wins.
Craft visually stunning ads that strike an emotional chord with your target audience. These type of ads do extremely well and are often talked about.
When creating your ad, it’s essential to focus on the quality of your visuals. High-resolution video that captures the shimmer and intricacy of your pieces will make your ads stand out. What is seen is just as important as what is said.
At the end of your ad, always be sure to use a clear and direct call-to-action. Entice viewers to take the next step, whether it’s visiting your store, browsing your online collection, or taking advantage of a football season special.
Remember, the ultimate goal of your ad is to create a halo effect that marries the thrill and emotion of football with your jewelry store’s brand.
Once you have your creative elements ready, you need to place your media buy. Unless you’re an expert, it’s best to let someone else take the reins.
To increase your response and reduce costs, you’ll want to strategically place your ads during high-stakes football games and other relevant Hulu programming. This maximizes your jewelry store’s visibility and ensures that your message reaches the right audience at the right time.
After you launch and while your campaign is running, use Hulu’s in-depth analytics to track your performance and improve the results.
During each segment of your campaign, Hulu provides insights that can help you refine your approach and maximize your advertising investment.
Through your agency, you’ll have access to essential metrics such as impressions, clicks, and conversions, giving you the intelligence needed to get the most out of every dollar spent.
With the holidays soon upon us and temperatures dropping, the season of giving and gathering around the TV to watch football is here. Now is the ideal time to reintroduce your jewelry store to existing and potential customers, branding it as the ultimate engagement ring and gift-giving destination.
Kick off your marketing campaigns during football season and prime your store for a touchdown in holiday sales.
To learn more about how Smart Age Solutions can transform your jewelry marketing strategy with Hulu, reach out to us today at info@smartagesolutions.com.
We’re ready to help coach your team to success!
To increase your response and reduce costs, you’ll want to strategically place your ads during high-stakes football games and other relevant Hulu programming. This maximizes your jewelry store’s visibility and ensures that your message reaches the right audience at the right time.
After you launch and while your campaign is running, use Hulu’s in-depth analytics to track your performance and improve the results.
During each segment of your campaign, Hulu provides insights that can help you refine your approach and maximize your advertising investment.
Through your agency, you’ll have access to essential metrics such as impressions, clicks, and conversions, giving you the intelligence needed to get the most out of every dollar spent.
With the holidays soon upon us and temperatures dropping, the season of giving and gathering around the TV to watch football is here. Now is the ideal time to reintroduce your jewelry store to existing and potential customers, branding it as the ultimate engagement ring and gift-giving destination.
Kick off your marketing campaigns during football season and prime your store for a touchdown in holiday sales.
To learn more about how Smart Age Solutions can transform your jewelry marketing strategy with Hulu, reach out to us today at info@smartagesolutions.com.
We’re ready to help coach your team to success!
More on Columnists
The Latest
MajorsMay 16, 2025
Saks Fifth Avenue, Amazon Partner on Luxury Online StorefrontPlus, parent company Saks Global announces plans to cut ties with up to 600 vendors.
Recorded WebinarsMay 16, 2025
Watch: Physical Retail Is Not DeadPeter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.
CollectionsMay 16, 2025
Piece of the Week: Tejen’s ‘Candy Bowl’ Torque NecklaceThe necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Supplier BulletinMay 15, 2025
Treasure Hunting at the Las Vegas Antique Jewelry and Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
Weekly QuizMay 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsMay 15, 2025
'The Mediterranean Blue' Diamond Sells for $21M at Sotheby’sA private American collector purchased the 10-carat fancy vivid blue diamond.
CollectionsMay 15, 2025
Jessica McCormack’s ‘Fruit Salad’ Collection Is Fresh for SummerThe designer has taken the appeal of freshly picked fruit and channeled it into a capsule collection of earrings, necklaces, and pendants.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
SourcingMay 15, 2025
Tariffs Take Toll on India’s Gem and Jewelry Industry in April The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.
Policies & IssuesMay 15, 2025
State of Retail: How to Better Serve Customers With DisabilitiesAround 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.
Events & AwardsMay 15, 2025
Poet Sekou Andrews to Give Closing Keynote at ConvergeThe event is also accepting poster submissions now through June 16.
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ RingBefore Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s SaleThe one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.
Lab-GrownMay 14, 2025
State of Diamonds: What’s Next for Lab-Grown Diamonds?While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.
CrimeMay 14, 2025
Seattle Detectives Seek Public’s Help in Tiffany & Co. Robberies The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.
MajorsMay 14, 2025
Jeff Corey Elected Chair of JBT Board The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.
Policies & IssuesMay 14, 2025
Foundrae Donates $11K to Ethical MetalsmithsThe donation was the result of the brand’s annual Earth Day Ingot event.
IndependentsMay 13, 2025
Eiseman Jewels’ Renovated Dallas Store Is Bigger and BetterLocated in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.
MajorsMay 13, 2025
DCA Announces New Learning Platform, Course UpdatesThe nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.
MajorsMay 13, 2025
BIJC Launches New Education FundBIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past DecadeAs a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.
Lab-GrownMay 12, 2025
Lightbox to Go Dark by Summer, De Beers Says The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum “Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal InvestigationMoti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
