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This Fall, Citizen’s Forecast Calls for Rain
Citizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.
There are four versions of the new Citizen “Rainell” watch. They are, from left, stainless steel with a purple dial ($425), gold-tone stainless steel with a gold-colored dial ($495), stainless steel with a silver-colored dial ($425), and rose-gold tone stainless steel with a dark green dial ($495).
New York—Citizen has dropped a new watch with a raindrop-shaped case (or teardrop-shaped, depending on one’s mood) that is available in four dial colors and retails for less than $500.
The new “Rainell” watch is part of “Citizen L,” the brand’s line of women’s timepieces. Its name is a portmanteau of “rain” and “bella,” meaning beautiful.
When creating “Rainell,” Citizen said its design team took inspiration from the brand’s archives in Japan while looking to current trends—consumers’ desire for something “different,” sleek minimalism, and, in the watch world, smaller, uniquely shaped cases.
“In an era where individuality reigns, today’s woman is no longer satisfied with the ordinary. She craves unexpected shapes, striking colors, and distinct silhouettes that speak to who she is—confident, complex, and unapologetically original,” Citizen said.
The new “Rainell” watch is part of “Citizen L,” the brand’s line of women’s timepieces. Its name is a portmanteau of “rain” and “bella,” meaning beautiful.
When creating “Rainell,” Citizen said its design team took inspiration from the brand’s archives in Japan while looking to current trends—consumers’ desire for something “different,” sleek minimalism, and, in the watch world, smaller, uniquely shaped cases.
“In an era where individuality reigns, today’s woman is no longer satisfied with the ordinary. She craves unexpected shapes, striking colors, and distinct silhouettes that speak to who she is—confident, complex, and unapologetically original,” Citizen said.
Citizen said it designed the “Rainell” to appeal to women who want “unexpected shapes” and “distinct silhouettes.” There are four models available, including the stainless steel bracelet/silver-toned dial version pictured here ($425).
The stainless steel bracelet/purple dial version of the “Rainell” ($425). Citizen said it incorporated the season’s “most-talked-about colors” into the collection, from royal purple to emerald green.
All the watches come with a three-row bracelet and a lab-grown sapphire crown. Pictured is the gold-tone stainless steel model with gold-colored dial ($495).
The Citizen “Rainell” watch with rose gold-toned case and bracelet and dark green dial ($495)
The “Rainell” has a 26 mm stainless steel case, spherical sapphire crystal, and is water resistant to 50 meters.
It is powered by Citizen’s Eco-Drive technology, which means the watch gets its power from light and does not need a battery.
The watch is available in four versions—the stainless steel “Rainell” with either the silver or purple dial retails for $425, while the gold-tone stainless steel model with a gold dial and the rose gold-tone stainless steel version with a dark green dial are $495.
A lifestyle shot of the Citizen “Rainell” with the dark green dial and rose gold-toned stainless steel case and bracelet ($495)
The dials of all four watches have a hairline finish, a decorative treatment that involves applying fine, parallel scratches to the surface of the watch dial, intended to call to mind rainfall.
Introduced to press and retailers at the Couture show in Las Vegas earlier this year, the “Rainell” rolled out at the end of September.
It is being sold on the Citizen watch website and at authorized retailers.
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