WatchesFeb 11, 2025
Bulgari, MB&F Launch Reimagined ‘Serpenti’ WatchWatchesMar 18, 2025
Citizen Announces New Modern Luxury Watch Category
The “Series8” and “Attesa” collections will be grouped under Citizen Premier.
Citizen Premiere, the watchmaker’s new product category for modern luxury timepieces, will feature new models from the “Series8” and “Attesa” collections at launch.
New York—Citizen has announced a new product category for its modern luxury timepieces, highlighting models the brand says strike a balance between design and technology.
The new category, Citizen Premiere, aims to set a new standard in modern, inclusive luxury, the brand said.
“At Citizen, we have spent more than a century perfecting the art of timekeeping,” said Jeffrey Cohen, president of Citizen Watch America.
“Citizen Premier is the culmination of that journey—melding our heritage with modern innovation to offer a truly refined luxury experience.”
Citizen Premiere will launch with the existing “Series8” and “Attesa” collections, with new product launches in each to mark the category’s debut.
Each of these collections is a testament to sophisticated design and cutting-edge technology in movements and materials, the brand said.
Related stories will be right here …
The new category, Citizen Premiere, aims to set a new standard in modern, inclusive luxury, the brand said.
“At Citizen, we have spent more than a century perfecting the art of timekeeping,” said Jeffrey Cohen, president of Citizen Watch America.
“Citizen Premier is the culmination of that journey—melding our heritage with modern innovation to offer a truly refined luxury experience.”
Citizen Premiere will launch with the existing “Series8” and “Attesa” collections, with new product launches in each to mark the category’s debut.
Each of these collections is a testament to sophisticated design and cutting-edge technology in movements and materials, the brand said.
Series8, a line featuring bold, sporty aesthetics, debuted in the U.S. in 2023 as the foundation for the watchmaker’s expansion into entry-level luxury automatic timepieces.
One of the inaugural Citizen Premiere models, Citizen has recently released the limited-edition 831 mechanical model featuring a glittering, ice blue dial with a geometric pattern, an octagonal case, and a stainless steel bracelet. It’s powered by the Cal. 9051 mechanical movement.
The limited-edition Series8 831 is one of the inaugural Citizen Premier collection models.
The Series8 831 retails for $1,095.
As Citizen celebrates 55 years since launching what it deemed the world’s first titanium watch, it is also emphasizing the Attesa collection, a line inspired by the watchmaker’s technological innovations.
These innovations include Super Titanium, its proprietary surface hardening technology the brand says is five times harder and 40 percent lighter than stainless steel, and Eco-Drive, which allows watches to run powered by any type of light.
The Attesa collection is characterized by its avant-garde designs with cutting-edge movements, materials, and sustainable craftsmanship, the brand said.
For the launch of Citizen Premiere, the watchmaker has released the first-ever Attesa ceramic bezel models. The silver model is coated with Duratect titanium carbide and the black model with Duratect DLC coating.
The two new Citizen Attesa models come in silver (pictured above) and black, and they are the first in the line to feature a ceramic bezel.
The watches feature a black octagonal ceramic bezel with a rugged brushed finish and a Super Titanium case.
The models also have a black dial Citizen said was inspired by the deep black of unprocessed titanium, metal rings around the three sub-dials, and a dial ring with rough metallic texture.
Both are equipped with the F950 movement, Citizen’s most advanced movement for Eco-Drive Satellite Wave GPS watches, capable of receiving time signals in a little as three seconds so the watches always reflect local time. The models are also equipped with Double Direct Flight, which allows the wearer to switch the display to local time in 26 time zones.
Each of the two new Attesa models retails for $1,995.
More on Watches
The Latest
MajorsNov 21, 2025
Natural Diamond Council Names New CEOAmber Pepper’s main focus will be on digital innovation and engaging younger consumers.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
MajorsNov 18, 2025
Lugano Diamonds Files for Bankruptcy, Looking for BuyerThe Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena FlagshipThe showroom is located in a historic 1920s building in the Playhouse District.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
