WatchesFeb 11, 2025
Bulgari, MB&F Launch Reimagined ‘Serpenti’ WatchWatchesMar 18, 2025
Citizen Announces New Modern Luxury Watch Category
The “Series8” and “Attesa” collections will be grouped under Citizen Premier.
Citizen Premiere, the watchmaker’s new product category for modern luxury timepieces, will feature new models from the “Series8” and “Attesa” collections at launch.
New York—Citizen has announced a new product category for its modern luxury timepieces, highlighting models the brand says strike a balance between design and technology.
The new category, Citizen Premiere, aims to set a new standard in modern, inclusive luxury, the brand said.
“At Citizen, we have spent more than a century perfecting the art of timekeeping,” said Jeffrey Cohen, president of Citizen Watch America.
“Citizen Premier is the culmination of that journey—melding our heritage with modern innovation to offer a truly refined luxury experience.”
Citizen Premiere will launch with the existing “Series8” and “Attesa” collections, with new product launches in each to mark the category’s debut.
Each of these collections is a testament to sophisticated design and cutting-edge technology in movements and materials, the brand said.
Related stories will be right here …
The new category, Citizen Premiere, aims to set a new standard in modern, inclusive luxury, the brand said.
“At Citizen, we have spent more than a century perfecting the art of timekeeping,” said Jeffrey Cohen, president of Citizen Watch America.
“Citizen Premier is the culmination of that journey—melding our heritage with modern innovation to offer a truly refined luxury experience.”
Citizen Premiere will launch with the existing “Series8” and “Attesa” collections, with new product launches in each to mark the category’s debut.
Each of these collections is a testament to sophisticated design and cutting-edge technology in movements and materials, the brand said.
Series8, a line featuring bold, sporty aesthetics, debuted in the U.S. in 2023 as the foundation for the watchmaker’s expansion into entry-level luxury automatic timepieces.
One of the inaugural Citizen Premiere models, Citizen has recently released the limited-edition 831 mechanical model featuring a glittering, ice blue dial with a geometric pattern, an octagonal case, and a stainless steel bracelet. It’s powered by the Cal. 9051 mechanical movement.
The limited-edition Series8 831 is one of the inaugural Citizen Premier collection models.
The Series8 831 retails for $1,095.
As Citizen celebrates 55 years since launching what it deemed the world’s first titanium watch, it is also emphasizing the Attesa collection, a line inspired by the watchmaker’s technological innovations.
These innovations include Super Titanium, its proprietary surface hardening technology the brand says is five times harder and 40 percent lighter than stainless steel, and Eco-Drive, which allows watches to run powered by any type of light.
The Attesa collection is characterized by its avant-garde designs with cutting-edge movements, materials, and sustainable craftsmanship, the brand said.
For the launch of Citizen Premiere, the watchmaker has released the first-ever Attesa ceramic bezel models. The silver model is coated with Duratect titanium carbide and the black model with Duratect DLC coating.
The two new Citizen Attesa models come in silver (pictured above) and black, and they are the first in the line to feature a ceramic bezel.
The watches feature a black octagonal ceramic bezel with a rugged brushed finish and a Super Titanium case.
The models also have a black dial Citizen said was inspired by the deep black of unprocessed titanium, metal rings around the three sub-dials, and a dial ring with rough metallic texture.
Both are equipped with the F950 movement, Citizen’s most advanced movement for Eco-Drive Satellite Wave GPS watches, capable of receiving time signals in a little as three seconds so the watches always reflect local time. The models are also equipped with Double Direct Flight, which allows the wearer to switch the display to local time in 26 time zones.
Each of the two new Attesa models retails for $1,995.
More on Watches
The Latest
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
