CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s SweetnessCollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry Design
The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
Penny Preville (pictured at right) created these “Anniversary” bangles in 18-karat yellow and white gold with diamonds to mark the 50th anniversary of her brand.
New York—Penny Preville is celebrating its 50th anniversary this year with new campaigns, new jewelry, and a nationwide trunk show.
Penny Preville founded her namesake brand in 1975, starting with feather and bead jewelry she sold from a little red wagon on Fire Island, off the coast of Long Island, New York.
To mark the milestone, a 50th anniversary limited-edition bangle will be available this fall, alongside other offerings, including limited-edition heirlooms, high jewelry, and more accessibly priced jewelry with diamonds, sapphires, and other gemstones in 18-karat gold.
“The fun and challenge of designing is to keep pushing one step ahead of what women want,” Preville said.
“Jewelry is very personal and individual to the wearer; my goal is to keep designing pieces that will make a woman look and feel fabulous about herself.”
The “Anniversary” bangle, seen above, is a collector’s item with 50 numbered bangles available, each personally signed by Preville.
It features a diamond constellation motif set in 18-karat gold.
During JCK Las Vegas, the 50th anniversary bangle won a 2025 José Hess Design Award, which celebrates enduring brilliance, emotional resonance, and excellence in craftsmanship and originality.
Penny Preville founded her namesake brand in 1975, starting with feather and bead jewelry she sold from a little red wagon on Fire Island, off the coast of Long Island, New York.
To mark the milestone, a 50th anniversary limited-edition bangle will be available this fall, alongside other offerings, including limited-edition heirlooms, high jewelry, and more accessibly priced jewelry with diamonds, sapphires, and other gemstones in 18-karat gold.
“The fun and challenge of designing is to keep pushing one step ahead of what women want,” Preville said.
“Jewelry is very personal and individual to the wearer; my goal is to keep designing pieces that will make a woman look and feel fabulous about herself.”
The “Anniversary” bangle, seen above, is a collector’s item with 50 numbered bangles available, each personally signed by Preville.
It features a diamond constellation motif set in 18-karat gold.
During JCK Las Vegas, the 50th anniversary bangle won a 2025 José Hess Design Award, which celebrates enduring brilliance, emotional resonance, and excellence in craftsmanship and originality.
The “Deco” high jewelry necklace in 18-karat white gold with diamonds totaling 9.28 carats ($50,000)
The “Goddess” high jewelry earrings in 18-karat white gold with 0.14 carats of pear-shaped diamonds and 0.87 carats of round diamonds ($7,990)
Kicking off the high jewelry offerings is the “Deco” suite.
It draws from the brand’s Art Deco designs, fusing vintage charm with modern sophistication, it said.
The hero piece is the two-tied diamond choker. It showcases a detachable pendant and embodies the shapes and symmetry the Art Deco era is known for.
The “Goddess” suite continues the high jewelry offerings with bohemian romance-inspired pieces the brand described as “elegant, fluid, and made for the modern muse.”
The “Celestial Dreams” necklace in 18-karat yellow gold with diamonds totaling 3 carats ($18,000)
The “Moon Dance” ring in 18-karat yellow gold with diamonds and sapphires ($2,235)
The 50th anniversary offerings also include two new collections inspired by core design themes from Preville’s past pieces.
The “Celestial Dreams” collection features dream-inspired jewelry that “captures cosmic wonder with golden stars, diamonds, and twilight-blue sapphires,” the brand said.
The “Moon Dance” collection showcases pieces that “shimmer softly, like waltzing moonlight across the night sky,” through bezel-set diamonds, sapphires, and moonstones in 18-karat white and yellow gold.
These new suites and collections will be available in the fall via the brand’s retail partners and on the Penny Preville website.
Along with new offerings come many retail activations and campaigns to foster community, drive in-store momentum, and promote conversation around the brand’s designs, heritage, and legacy.
A nationwide trunk show will include personal appearances by Preville, along with curated experiences and offside events to deepen relationships with collectors and retail staff.
The “Love Letters” campaign is set to debut this fall.
It will bring an emotional and tactile experience where collectors can write and read each other’s personal stories of milestone moments celebrated with Penny Preville jewelry.
A “Love Letters” campaign image that was on display in the Penny Preville booth at JCK Luxury in Las Vegas
A Love Letters installation was showcased at JCK Luxury in Las Vegas last month, inside the Penny Preville booth.
The floral and crystal wall display was seen alongside a retrospective showcase featuring hallmark designs and keepsakes from the brand’s last 50 years.
Lastly, there will be collaborations between the brand and jewelry content creators from multiple generations, to honor the milestone while introducing new audiences to Penny Preville.
SEE: A Post by Content Creator Manon Crespi
Retailers will benefit from new creative imagery for advertising, social media, and public relations, designed to transform the anniversary celebration into tangible sales opportunities, said the brand.
“Penny’s vision has celebrated women through five decades of changing styles,” said Cathy Tivol, chair of Tivol, a Penny Preville retailer. “Over the many years we’ve carried Penny Preville, she has become one of my dearest friends. But what is amazing to me is seeing the true friendship that she has formed with her customers.”
“I don’t know anyone else in our industry who can say that. Her ability to understand what women what to wear and create jewelry that becomes part of their life stories has built a legacy of not just beautiful pieces, but beautiful moments.”
Editors' Picks
Sponsored by
More on Collections
The Latest
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
