CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s SweetnessCollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry Design
The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
Penny Preville (pictured at right) created these “Anniversary” bangles in 18-karat yellow and white gold with diamonds to mark the 50th anniversary of her brand.
New York—Penny Preville is celebrating its 50th anniversary this year with new campaigns, new jewelry, and a nationwide trunk show.
Penny Preville founded her namesake brand in 1975, starting with feather and bead jewelry she sold from a little red wagon on Fire Island, off the coast of Long Island, New York.
To mark the milestone, a 50th anniversary limited-edition bangle will be available this fall, alongside other offerings, including limited-edition heirlooms, high jewelry, and more accessibly priced jewelry with diamonds, sapphires, and other gemstones in 18-karat gold.
“The fun and challenge of designing is to keep pushing one step ahead of what women want,” Preville said.
“Jewelry is very personal and individual to the wearer; my goal is to keep designing pieces that will make a woman look and feel fabulous about herself.”
The “Anniversary” bangle, seen above, is a collector’s item with 50 numbered bangles available, each personally signed by Preville.
It features a diamond constellation motif set in 18-karat gold.
During JCK Las Vegas, the 50th anniversary bangle won a 2025 José Hess Design Award, which celebrates enduring brilliance, emotional resonance, and excellence in craftsmanship and originality.
Penny Preville founded her namesake brand in 1975, starting with feather and bead jewelry she sold from a little red wagon on Fire Island, off the coast of Long Island, New York.
To mark the milestone, a 50th anniversary limited-edition bangle will be available this fall, alongside other offerings, including limited-edition heirlooms, high jewelry, and more accessibly priced jewelry with diamonds, sapphires, and other gemstones in 18-karat gold.
“The fun and challenge of designing is to keep pushing one step ahead of what women want,” Preville said.
“Jewelry is very personal and individual to the wearer; my goal is to keep designing pieces that will make a woman look and feel fabulous about herself.”
The “Anniversary” bangle, seen above, is a collector’s item with 50 numbered bangles available, each personally signed by Preville.
It features a diamond constellation motif set in 18-karat gold.
During JCK Las Vegas, the 50th anniversary bangle won a 2025 José Hess Design Award, which celebrates enduring brilliance, emotional resonance, and excellence in craftsmanship and originality.
The “Deco” high jewelry necklace in 18-karat white gold with diamonds totaling 9.28 carats ($50,000)
The “Goddess” high jewelry earrings in 18-karat white gold with 0.14 carats of pear-shaped diamonds and 0.87 carats of round diamonds ($7,990)
Kicking off the high jewelry offerings is the “Deco” suite.
It draws from the brand’s Art Deco designs, fusing vintage charm with modern sophistication, it said.
The hero piece is the two-tied diamond choker. It showcases a detachable pendant and embodies the shapes and symmetry the Art Deco era is known for.
The “Goddess” suite continues the high jewelry offerings with bohemian romance-inspired pieces the brand described as “elegant, fluid, and made for the modern muse.”
The “Celestial Dreams” necklace in 18-karat yellow gold with diamonds totaling 3 carats ($18,000)
The “Moon Dance” ring in 18-karat yellow gold with diamonds and sapphires ($2,235)
The 50th anniversary offerings also include two new collections inspired by core design themes from Preville’s past pieces.
The “Celestial Dreams” collection features dream-inspired jewelry that “captures cosmic wonder with golden stars, diamonds, and twilight-blue sapphires,” the brand said.
The “Moon Dance” collection showcases pieces that “shimmer softly, like waltzing moonlight across the night sky,” through bezel-set diamonds, sapphires, and moonstones in 18-karat white and yellow gold.
These new suites and collections will be available in the fall via the brand’s retail partners and on the Penny Preville website.
Along with new offerings come many retail activations and campaigns to foster community, drive in-store momentum, and promote conversation around the brand’s designs, heritage, and legacy.
A nationwide trunk show will include personal appearances by Preville, along with curated experiences and offside events to deepen relationships with collectors and retail staff.
The “Love Letters” campaign is set to debut this fall.
It will bring an emotional and tactile experience where collectors can write and read each other’s personal stories of milestone moments celebrated with Penny Preville jewelry.
A “Love Letters” campaign image that was on display in the Penny Preville booth at JCK Luxury in Las Vegas
A Love Letters installation was showcased at JCK Luxury in Las Vegas last month, inside the Penny Preville booth.
The floral and crystal wall display was seen alongside a retrospective showcase featuring hallmark designs and keepsakes from the brand’s last 50 years.
Lastly, there will be collaborations between the brand and jewelry content creators from multiple generations, to honor the milestone while introducing new audiences to Penny Preville.
SEE: A Post by Content Creator Manon Crespi
Retailers will benefit from new creative imagery for advertising, social media, and public relations, designed to transform the anniversary celebration into tangible sales opportunities, said the brand.
“Penny’s vision has celebrated women through five decades of changing styles,” said Cathy Tivol, chair of Tivol, a Penny Preville retailer. “Over the many years we’ve carried Penny Preville, she has become one of my dearest friends. But what is amazing to me is seeing the true friendship that she has formed with her customers.”
“I don’t know anyone else in our industry who can say that. Her ability to understand what women what to wear and create jewelry that becomes part of their life stories has built a legacy of not just beautiful pieces, but beautiful moments.”
More on Collections
The Latest
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in AustinIts opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
SurveysJul 30, 2025
Consumer Confidence Ticks Up in JulyRespondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”
Weekly QuizJul 25, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LASenior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New DesignersThe first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough EmeraldsThe online auction house’s September sale will feature rough Brazilian emeralds of various qualities.
MajorsJul 29, 2025
Alexis Padis Re-Elected AGS Board President She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.
MajorsJul 28, 2025
The 1916 Company Partners with ‘Shark Tank’ Star’s Watch Insurance PlatformThe retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.
IndependentsJul 28, 2025
Sissy’s Log Cabin to Open Flagship in Arkansas The jeweler’s largest store yet is set to open in Little Rock next fall.
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio CharactersThe “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.
WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.
CrimeJul 23, 2025
JSA Warns of Violent String of Smash-and-Grabs in California JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.
CollectionsJul 23, 2025
Silvia Furmanovich’s ‘Kashmir’ Collection Is a Tribute to Northern IndiaThe “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.
IndependentsJul 23, 2025
Montreal’s Ecksand Eyes Move to SoHoCreative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.
IndependentsJul 23, 2025
IJO Raises Nearly $37K for LA Fire Relief Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.
CollectionsJul 22, 2025
Jewelry With a Rock ‘n’ Roll Aesthetic Heads to Sotheby’s LondonNext week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.
SourcingJul 22, 2025
Antwerp Diamond Heist Documentary Coming to Netflix“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.
ColumnistsJul 22, 2025
The Gifting Gap: How to Market Jewelry Beyond the HolidaysEmmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.
