Collections

State Property’s New Jewelry Tells ‘The Story of Everything’

CollectionsJun 30, 2025

State Property’s New Jewelry Tells ‘The Story of Everything’

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The Story of Everything Campaign, Toadstool Mushroom and Cosmic Egg
“The Story of Everything” collection is based on a story by the State Property co-founders’ son that follows characters through space as they search for a golden egg. Seen here are the “Cosmic Egg” earrings ($8,200) and the “Toadstool” bombé ring ($7,200).
Singapore—State Property has debuted its “The Story of Everything” collection, following a tale of adventure.

Co-founders and designers Afzal Imram and Lin Ruiyin marked the brand’s 10th anniversary by modeling the special collection after a story told by their three-year-old son.

The Story of Everything is about a hunt through space for a golden egg with their son as the space explorer alongside his partner Captain Lime, explained Imram.

While traveling in a spacecraft that runs on a railroad, they meet curious characters along the way, like a toadstool mushroom.

“It was such a fun, and funny process. There were so many characters and elements in his story that are so interesting, but also some that are so challenging to turn into jewelry that’s chic and desirable,” said Imram and Ruiyin.

“He’s also been more curious about what we do at work and so we have been sharing what we do with him more and more. And this collection was a way to include him in that process. We treated him like a client in a way, with milestone check-ins to update him on the process of the collection.”


The collection highlights three elements of his tale—the cosmic egg, toadstool, and railroad—which have become symbols of wonder and discovery that are now reimagined in State Property’s lens of elegance, blending naiveté and whimsy with style.

“This collection is not just about space. It is about curiosity, creativity, and the quiet magic of family life,” said the brand, which explained that the tale is for every parent, every child, and anyone who has ever listened closely to a little voice.

The 16-piece collection uses 18-karat yellow, white, and rose gold with accents of red, jet black, and bone white enamel as well as diamonds.

The earrings, pendants, bracelets, and rings retail from $3,680 to $12,600.

The Story of Everything collection debuted at Couture in June and is set to launch online and in-store this month.

 Related stories will be right here … 
 

The Latest

The 1916 Company Coast to Coast Roadshow
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, Again

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

Jessica Alba in Gabriel & Co. campaign
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsJun 03, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Woman with crossed hands and rings on fingers
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Weekly QuizMay 28, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Dr. Akinwumi Adesina, chairperson of the Diamonds for Development Fund
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

James Marks
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’s

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Sothebys 10-carat blue diamond, 120 carat Harry Winston diamond necklace
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

People shopping in a jewelry store
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Zahn-Z Big Zaha Art Deco Ring
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design Awards

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

Rapaport's rebranding
SourcingJun 01, 2026
RapNet Rebranding as Rapaport Trade

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

Gemfields emeralds
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8M

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

Sean Dunn, Amy Greenberg, Elise Greenberg, Coleman Clark, Mitchell Clark
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame Inductees

This year’s inductees include second-, third-, and fourth-generation jewelers.

Jesse Itzler
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

JCK Rocks Nelly Graphic
Events & AwardsMay 28, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

A screen shot of The Clear Cut's website
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

GCAL 8x Cushion Cut diamond
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion Cut

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

Stock image of police cars with their lights on
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital Playbook

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

Couture The Iridescence designers Aziza-Abdullah Nicole, Cindy Liebe, Danyell Roscoe, Jessica Liu, Marie Helena from Rebel Jewelry, Julia de Souza, and Xiao Wang
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry Designers

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Walters Faith
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is Coming

Bring a cool tone to your summer jewelry with these white metal pieces.

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy