Collections

State Property’s New Jewelry Tells ‘The Story of Everything’

CollectionsJun 30, 2025

State Property’s New Jewelry Tells ‘The Story of Everything’

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The Story of Everything Campaign, Toadstool Mushroom and Cosmic Egg
“The Story of Everything” collection is based on a story by the State Property co-founders’ son that follows characters through space as they search for a golden egg. Seen here are the “Cosmic Egg” earrings ($8,200) and the “Toadstool” bombé ring ($7,200).
Singapore—State Property has debuted its “The Story of Everything” collection, following a tale of adventure.

Co-founders and designers Afzal Imram and Lin Ruiyin marked the brand’s 10th anniversary by modeling the special collection after a story told by their three-year-old son.

The Story of Everything is about a hunt through space for a golden egg with their son as the space explorer alongside his partner Captain Lime, explained Imram.

While traveling in a spacecraft that runs on a railroad, they meet curious characters along the way, like a toadstool mushroom.

“It was such a fun, and funny process. There were so many characters and elements in his story that are so interesting, but also some that are so challenging to turn into jewelry that’s chic and desirable,” said Imram and Ruiyin.

“He’s also been more curious about what we do at work and so we have been sharing what we do with him more and more. And this collection was a way to include him in that process. We treated him like a client in a way, with milestone check-ins to update him on the process of the collection.”


The collection highlights three elements of his tale—the cosmic egg, toadstool, and railroad—which have become symbols of wonder and discovery that are now reimagined in State Property’s lens of elegance, blending naiveté and whimsy with style.

“This collection is not just about space. It is about curiosity, creativity, and the quiet magic of family life,” said the brand, which explained that the tale is for every parent, every child, and anyone who has ever listened closely to a little voice.

The 16-piece collection uses 18-karat yellow, white, and rose gold with accents of red, jet black, and bone white enamel as well as diamonds.

The earrings, pendants, bracelets, and rings retail from $3,680 to $12,600.

The Story of Everything collection debuted at Couture in June and is set to launch online and in-store this month.

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