The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.
The Most-Read Stories of 2025, So Far
Diamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.

Normally, this is where I would write something like, “I can’t believe we’re already halfway through the year!” but, honestly, 2025 has felt like the longest year on record.
As is customary, this is the point of year at which the National Jeweler editors take a breath, maybe take a vacation, and assess what has resonated with readers.
If you had asked me to guess what our most-read story of 2025 has been so far, sans data, I would have said anything to do with tariffs, including (but not limited to) my initial story explaining how the tariffs could impact jewelry imports; the story about the tariffs being put “on pause” 13 hours after going into effect; or the short-lived trade court ruling on the tariffs.
(Natalie Francisco and Lauren McLemore also did some excellent reporting on the potential impact of higher tariffs on jewelry designers and colored gemstone dealers.)
Or, I might have pointed to one of the excellent submissions from our roster of regular columnists.
There was Sherry Smith’s January lookback at 2024, Emmanuel Raheb’s how-to on Pinterest (which sparked some new ideas internally), and Peter Smith’s recent article on pricing.
But, what does the data say our readers actually liked?
According to Google Analytics, diamond stories and then crime, crime, and more crime.
See below for the rundown of National Jeweler’s top five stories of 2025, so far.
1) De Beers Turns to Brown, Yellow Diamonds for New ‘Beacon’
De Beers’ “beacon” programs for marketing and selling as much diamond jewelry as possible were popular back in the day, so it’s no surprise that the announcement of a new “beacon” program attracted so much attention.
Reactions to the idea of emphasizing “off-color” diamonds have been mixed, but I personally like it. Feel free to send us some samples.
2) 5 Engagement Ring Trends Expected to Rule 2025
From chunky bands to vintage diamond cuts and bezel settings, Associate Editor Natalie Francisco’s engagement ring rundown, published in February, proved prescient.
We saw these trends all over the show floors in Las Vegas, including at the booth of one of the U.S.’s biggest jewelry suppliers, Stuller.
3) ‘The Timepiece Gentleman’ Sentenced to 5-Plus Years Behind Bars
I am not a luxury watch consumer, and I don’t spend a lot of time on social media, so I didn’t know much about “The Timepiece Gentleman.”
Apparently, a lot of other people did, as this story about the ungentlemanly behavior of “The Timepiece Gentleman” (real name: Anthony Farrer) proved popular.
4) NYC Diamond Dealer Pleads Guilty to Lab-Grown Diamond Swaps
It’s no surprise that a story about crime and diamonds did so well.
In February, Manashe Sezanayev, a dealer based in New York City’s Diamond District, pleaded guilty to grand larceny after he defrauded two other merchants by swapping their natural diamonds for lab-grown stones, which (as everyone is well aware) are considerably less valuable.
5) Customs Seizes Nearly 2,000 Pieces of Counterfeit Van Cleef & Arpels Jewelry
For some reason, stories about seizures of fake jewelry from brands like Cartier, Tiffany & Co., and Van Cleef & Arpels always attract an unusually high amount of readership.
This story, written by Senior Editor Lenore Fedow in April, was no exception.
The Latest

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.


A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.

The retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The jeweler’s largest store yet is set to open in Little Rock next fall.

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.