MajorsApr 09, 2025
Pandora Names Tyla as Its New Brand AmbassadorCollectionsJun 03, 2025
Dakota Johnson Is Roberto Coin’s New Brand Ambassador
The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.
Dakota Johnson stars in Roberto Coin’s campaign wearing pieces from the “Navarra” and “Venetian Medallion” collections with Venice, Italy, as the backdrop. A second installment of the campaign is set to release in May 2026.
New York—Roberto Coin announced Dakota Johnson as its new brand ambassador at an exclusive New York City event last week.
The American actress and model’s career has spanned more than two decades, and she is also an advocate for mental health awareness.
She is best known for her role in the “Fifty Shades of Grey” films and most recently starred in “Splitsville” and “Madame Web.” In 2026, she is set to star alongside Anne Hathaway in the upcoming film “Verity.”
Roberto Coin said it chose Johnson as she embodies the jeweler’s philosophy of turning life’s moments into extraordinary expressions of beauty, passion, and purpose.
“I’ve always believed that jewelry tells a story—of who you are, where you’ve been, and what you love,” said Johnson.
“Roberto Coin’s pieces are full of depth and meaning, and I’m honored to help bring that spirit to life through this collaboration. There’s romance, strength, and bold femininity in every design.”
The American actress and model’s career has spanned more than two decades, and she is also an advocate for mental health awareness.
She is best known for her role in the “Fifty Shades of Grey” films and most recently starred in “Splitsville” and “Madame Web.” In 2026, she is set to star alongside Anne Hathaway in the upcoming film “Verity.”
Roberto Coin said it chose Johnson as she embodies the jeweler’s philosophy of turning life’s moments into extraordinary expressions of beauty, passion, and purpose.
“I’ve always believed that jewelry tells a story—of who you are, where you’ve been, and what you love,” said Johnson.
“Roberto Coin’s pieces are full of depth and meaning, and I’m honored to help bring that spirit to life through this collaboration. There’s romance, strength, and bold femininity in every design.”
As a brand ambassador, Johnson stars in the jeweler’s latest campaign that debuted this month.
The campaign, photographed by Craig McDean, features Venice, Italy, as its backdrop.
Venice was chosen for its connection with the namesake brand’s founder, who was born in the city, as it has shaped his creativity over the years, influencing his designs and inspiring many of his collections.
It captures the fusion of classic Italian beauty and contemporary elegance that defines Roberto Coin, said the jeweler.
The campaign showcases Johnson wearing pieces from the “Love in Verona,” “Venetian Princess,” “Navarra,” “Obelisco,” “Tiaré,” and “Cobra” collections.
Dakota Johnson wearing pieces from the “Love in Verona” collection as Roberto Coin’s new brand ambassador
“Dakota Johnson is a true original. I love her expressions—an artist with authenticity, depth, and a unique ability to connect,” said Roberto Coin, founder and creative director of his namesake brand.
“We are proud to welcome her to the Roberto Coin family and to collaborate on a campaign that speaks to the heart of who we are.”
The video and still photography campaign is set to release in two phases. While the first debuted this month, the second will release in May 2026. The partnership will continue through May 2027.
Johnson will also make global appearances and participate in creative initiatives that will be revealed next year.
The full campaign can be seen on the Roberto Coin website and social media.
More on Collections
The Latest
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.
ColumnistsFeb 19, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
IndependentsFeb 19, 2026
Material Good Opens Third Location Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in MarchThe show will be held March 26-30 at the Miami Beach Convention Center.
Weekly QuizFeb 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to AuctionThe estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.
PodcastsFeb 18, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold JewelryIt will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive DirectorThe organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO EventThe nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the HorseWestern wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in TucsonAlthough the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To CloseButterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.
MajorsFeb 13, 2026
JFC Announces New BeneficiariesThe nonprofit has welcomed four new grantees for 2026.
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are ClosingParent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ AwardsThe AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused AwardThe “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
