Dakota Johnson Is Roberto Coin’s New Brand Ambassador
The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The American actress and model’s career has spanned more than two decades, and she is also an advocate for mental health awareness.
She is best known for her role in the “Fifty Shades of Grey” films and most recently starred in “Splitsville” and “Madame Web.” In 2026, she is set to star alongside Anne Hathaway in the upcoming film “Verity.”
Roberto Coin said it chose Johnson as she embodies the jeweler’s philosophy of turning life’s moments into extraordinary expressions of beauty, passion, and purpose.
“I’ve always believed that jewelry tells a story—of who you are, where you’ve been, and what you love,” said Johnson.
“Roberto Coin’s pieces are full of depth and meaning, and I’m honored to help bring that spirit to life through this collaboration. There’s romance, strength, and bold femininity in every design.”
As a brand ambassador, Johnson stars in the jeweler’s latest campaign that debuted this month.
The campaign, photographed by Craig McDean, features Venice, Italy, as its backdrop.
Venice was chosen for its connection with the namesake brand’s founder, who was born in the city, as it has shaped his creativity over the years, influencing his designs and inspiring many of his collections.
It captures the fusion of classic Italian beauty and contemporary elegance that defines Roberto Coin, said the jeweler.
The campaign showcases Johnson wearing pieces from the “Love in Verona,” “Venetian Princess,” “Navarra,” “Obelisco,” “Tiaré,” and “Cobra” collections.

“Dakota Johnson is a true original. I love her expressions—an artist with authenticity, depth, and a unique ability to connect,” said Roberto Coin, founder and creative director of his namesake brand.
“We are proud to welcome her to the Roberto Coin family and to collaborate on a campaign that speaks to the heart of who we are.”
The video and still photography campaign is set to release in two phases. While the first debuted this month, the second will release in May 2026. The partnership will continue through May 2027.
Johnson will also make global appearances and participate in creative initiatives that will be revealed next year.
The full campaign can be seen on the Roberto Coin website and social media.
The Latest

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

Her new role is director of strategic initiatives.


The entrepreneur and “Shark Tank” star will share his top tips for success.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.