MajorsApr 09, 2025
Pandora Names Tyla as Its New Brand AmbassadorCollectionsJun 03, 2025
Dakota Johnson Is Roberto Coin’s New Brand Ambassador
The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.
Dakota Johnson stars in Roberto Coin’s campaign wearing pieces from the “Navarra” and “Venetian Medallion” collections with Venice, Italy, as the backdrop. A second installment of the campaign is set to release in May 2026.
New York—Roberto Coin announced Dakota Johnson as its new brand ambassador at an exclusive New York City event last week.
The American actress and model’s career has spanned more than two decades, and she is also an advocate for mental health awareness.
She is best known for her role in the “Fifty Shades of Grey” films and most recently starred in “Splitsville” and “Madame Web.” In 2026, she is set to star alongside Anne Hathaway in the upcoming film “Verity.”
Roberto Coin said it chose Johnson as she embodies the jeweler’s philosophy of turning life’s moments into extraordinary expressions of beauty, passion, and purpose.
“I’ve always believed that jewelry tells a story—of who you are, where you’ve been, and what you love,” said Johnson.
“Roberto Coin’s pieces are full of depth and meaning, and I’m honored to help bring that spirit to life through this collaboration. There’s romance, strength, and bold femininity in every design.”
The American actress and model’s career has spanned more than two decades, and she is also an advocate for mental health awareness.
She is best known for her role in the “Fifty Shades of Grey” films and most recently starred in “Splitsville” and “Madame Web.” In 2026, she is set to star alongside Anne Hathaway in the upcoming film “Verity.”
Roberto Coin said it chose Johnson as she embodies the jeweler’s philosophy of turning life’s moments into extraordinary expressions of beauty, passion, and purpose.
“I’ve always believed that jewelry tells a story—of who you are, where you’ve been, and what you love,” said Johnson.
“Roberto Coin’s pieces are full of depth and meaning, and I’m honored to help bring that spirit to life through this collaboration. There’s romance, strength, and bold femininity in every design.”
As a brand ambassador, Johnson stars in the jeweler’s latest campaign that debuted this month.
The campaign, photographed by Craig McDean, features Venice, Italy, as its backdrop.
Venice was chosen for its connection with the namesake brand’s founder, who was born in the city, as it has shaped his creativity over the years, influencing his designs and inspiring many of his collections.
It captures the fusion of classic Italian beauty and contemporary elegance that defines Roberto Coin, said the jeweler.
The campaign showcases Johnson wearing pieces from the “Love in Verona,” “Venetian Princess,” “Navarra,” “Obelisco,” “Tiaré,” and “Cobra” collections.
Dakota Johnson wearing pieces from the “Love in Verona” collection as Roberto Coin’s new brand ambassador
“Dakota Johnson is a true original. I love her expressions—an artist with authenticity, depth, and a unique ability to connect,” said Roberto Coin, founder and creative director of his namesake brand.
“We are proud to welcome her to the Roberto Coin family and to collaborate on a campaign that speaks to the heart of who we are.”
The video and still photography campaign is set to release in two phases. While the first debuted this month, the second will release in May 2026. The partnership will continue through May 2027.
Johnson will also make global appearances and participate in creative initiatives that will be revealed next year.
The full campaign can be seen on the Roberto Coin website and social media.
Editors' Picks
Sponsored by
More on Collections
The Latest
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
