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Pandora Names Tyla as Its New Brand Ambassador
The Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.
Pandora has named Grammy-winning artist Tyla as its new brand ambassador.
New York—Pandora has named singer-songwriter Tyla as its new brand ambassador.
The South African musician recently won a Grammy Award for Best African Music Performance, a new category. She will also perform at Coachella on Friday.
Pandora highlighted Tyla’s “genre-defying sound, electrifying performances, and trendsetting style.”
“With a natural ability to blend musical artistry and personal storytelling, Tyla brings a fresh and dynamic perspective to Pandora, embodying the brand’s spirit of self-expression and creativity,” the company said.
As part of the partnership, the jewelry giant debuted “Pandora Styled by Tyla,” a curated collection of jewelry that reflects important milestones in Tyla’s life.
The collection is mainly charms, including a cherry blossom charm that reflects her rise to fame and her iconic “Water” music video. The mini shark tooth charm is a personal symbol that celebrates her heritage, music, and fans.
Also in the collection are the letters to spell out “Tyger,” referring to a fun name for her fans, as well as a Tigger charm, the tiger character from the "Winnie the Pooh" series.
Tyla shared her excitement about partnering with Pandora, noting that she enjoys how the brand allows customers to create their own unique pieces.
“It reminds me so much of home because my mom always made jewelry, and the birthstone charms remind me of the beads I used to have laying around in my house growing up,” said Tyla.
“Whenever our mother wanted us not to bother her, she’d give us a big container of beads and my sisters and I would make friendship bracelets all day. Now my ‘Tygers’ can have matching friendship bracelets with me.”
Through this new collaboration, Pandora said it is able to celebrate how jewelry can symbolize life’s special moments, inspiring a new generation to tell their stories through their personal style.
Shoppers can browse Tyla’s curated selection on Pandora’s website.
Related stories will be right here …
The South African musician recently won a Grammy Award for Best African Music Performance, a new category. She will also perform at Coachella on Friday.
Pandora highlighted Tyla’s “genre-defying sound, electrifying performances, and trendsetting style.”
“With a natural ability to blend musical artistry and personal storytelling, Tyla brings a fresh and dynamic perspective to Pandora, embodying the brand’s spirit of self-expression and creativity,” the company said.
As part of the partnership, the jewelry giant debuted “Pandora Styled by Tyla,” a curated collection of jewelry that reflects important milestones in Tyla’s life.
The collection is mainly charms, including a cherry blossom charm that reflects her rise to fame and her iconic “Water” music video. The mini shark tooth charm is a personal symbol that celebrates her heritage, music, and fans.
Also in the collection are the letters to spell out “Tyger,” referring to a fun name for her fans, as well as a Tigger charm, the tiger character from the "Winnie the Pooh" series.
Tyla’s curated collection includes the letters to spell out “Tyger,” a name for her fanbase.
Tyla shared her excitement about partnering with Pandora, noting that she enjoys how the brand allows customers to create their own unique pieces.
“It reminds me so much of home because my mom always made jewelry, and the birthstone charms remind me of the beads I used to have laying around in my house growing up,” said Tyla.
“Whenever our mother wanted us not to bother her, she’d give us a big container of beads and my sisters and I would make friendship bracelets all day. Now my ‘Tygers’ can have matching friendship bracelets with me.”
Through this new collaboration, Pandora said it is able to celebrate how jewelry can symbolize life’s special moments, inspiring a new generation to tell their stories through their personal style.
Shoppers can browse Tyla’s curated selection on Pandora’s website.
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