Winona Ryder, Iman Star in New Pandora Campaign
The Danish jeweler released the next chapter of its “Be Love” campaign, which celebrates love in all its forms.

The Danish jewelry giant has welcomed actress Winona Ryder and supermodel Iman.
The ads will also feature models Vittoria Ceretti, Mica Argañaraz, Karen Elson, He Cong, Elisabetta Dessy, and Ugbad Abdi.
The campaign embodies the transformative power of love and what it brings to our everyday lives, said Pandora, and celebrates jewelry that shows the power of storytelling with love at its core.
“The campaign captures the essence of love in all its forms. It’s a celebration of how love transcends occasions, relationships, and even holidays,” said Pandora.
For Ryder, love is about compassion and emotional availability.
“It’s really to listen and to try and be as understanding as possible,” she said. “Seeing things through a different perspective, that represents love to me. It's just a profound way to experience it.”
The first “Be Love” campaign debuted last February, starring Selma Blair, Chloe Bailey, and Halle Bailey.
The holiday campaign extension features the Bailey sisters, Pamela Anderson, who also starred in its “Diamonds for All” lab-grown diamond campaign, and models Agyness Deyn and Jocelyn Corona.
The jewels showcased in the campaign were designed to be wearable expressions of love, said the brand.
Highlights include the “Be Love” heart charm in sterling silver, which can be engraved with dates, initials, or symbols.
There’s also a new addition to the “Pandora Essence” collection, which reimagines jewelry staples. The “Organically Shaped” bangle in plated 14-karat gold is a modern, minimalist take on the classic heart motif, said Pandora.

There is also a UNICEF charm, which celebrates the strength and power of women.
Pandora said it partners with UNICEF to provide opportunities for education and a brighter future to young people, especially girls.
The campaign was shot by Fabien Baron and Craig McDean, with product photography by Raymond Meir.
Pandora posted double-digit growth in its recent fiscal year results following a strong holiday season.
The Latest

The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

The collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.


The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Sponsored by Clientbook

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.

The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.

The Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.

Wrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.

The three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”