CollectionsMay 07, 2024
Phillip Gavriel Pays Tribute to Venice With New CollectionCollectionsMay 22, 2024
Pandora’s New Jewelry Collection Reimagines the Essentials
The “Pandora Essence” collection brings a contemporary and sculptural feel to staples like gold hoops and pearl necklaces.
The new “Pandora Essence” collection has an “effortless, organic aesthetic,” the company’s CMO said. It is crafted in sterling silver and 14-karat plated gold, and some pieces are set with cultured pearls. Prices range from $50 to $350.
Copenhagen, Denmark—Pandora’s latest collection is a new take on jewelry box essentials, from gold hoops and bangles to pearl necklaces, the latest step in its strategy to reshape consumer perception around its offerings.
The 50-piece “Essence” line features everyday pieces with a contemporary and sculptural twist, including earrings, rings, bracelets, and necklaces.
The jewels are crafted in sterling silver, as well as 14-karat plated gold, and some pieces are set with cultured pearls. The pieces range in price from $50 to $350.
“We are excited to introduce our new ‘Pandora Essence’ collection, featuring pearls and an effortless, organic aesthetic,” said Mary Carmen Gasco-Buisson, chief marketing officer at Pandora.
“Our customers have a broad set of needs and by expanding our assortment, as a full jewelry brand grounded on special meaning, we can better enable them to express who they are and what they love.
“I am confident this gorgeous collection will attract more consumers to Pandora and drive further growth.”
The 50-piece “Essence” line features everyday pieces with a contemporary and sculptural twist, including earrings, rings, bracelets, and necklaces.
The jewels are crafted in sterling silver, as well as 14-karat plated gold, and some pieces are set with cultured pearls. The pieces range in price from $50 to $350.
“We are excited to introduce our new ‘Pandora Essence’ collection, featuring pearls and an effortless, organic aesthetic,” said Mary Carmen Gasco-Buisson, chief marketing officer at Pandora.
“Our customers have a broad set of needs and by expanding our assortment, as a full jewelry brand grounded on special meaning, we can better enable them to express who they are and what they love.
“I am confident this gorgeous collection will attract more consumers to Pandora and drive further growth.”
A selection of cultured pearl jewelry
The jewelry is made in sterling silver as well as 14-karat plated gold, with some pieces set with cultured pearls.
Expanding the collection to include new styles and other materials than its signature sterling silver charms and bracelets is part of Pandora’s “Phoenix” growth strategy, said the company.
Part of the strategy is to bolster brand awareness and reshape shoppers’ perception of Pandora from a silver charm bracelet company to a full jewelry brand.
Pandora worked with photographer Craig McDean and model Jocelyn Corona to capture the collection as part of its new “Be Love” campaign, as well as photographers and sisters Tanya and Zhenya Posternak.
The collection was first launched via a pilot program in the Netherlands, which was successful, said Pandora.
It launches in the United States on Thursday.
“Pandora Essence” is available now online via pre-sale access to “My Pandora” members, the retailer’s loyalty program.
More on Collections
The Latest
WatchesAug 26, 2025
Nick Jonas Gets Nostalgic in New Fossil CampaignThe Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.
IndependentsAug 26, 2025
Hinkamp Jewelers Celebrates 70 YearsThe family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.
ColumnistsAug 26, 2025
Back to School, Back to Style: Why August is Prime Time for Self-GiftingIn his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
WatchesAug 25, 2025
London Jewelers Brings Rolex to Historic Hamptons HomeThe new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
Weekly QuizAug 22, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsAug 25, 2025
Amanda’s Style File: That’s a WrapWrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.
WatchesAug 25, 2025
WatchTime NY Show Returns for 10th Anniversary EditionThe three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
GradingAug 22, 2025
Former Head of GIA India Promoted to Oversee Global Operations Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.
CollectionsAug 22, 2025
Piece of the Week: Retrouvaí’s ‘Diamond Vein Bond’ CollarThe one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.
MajorsAug 22, 2025
Kendra Scott Returns as CEO of Her Jewelry EmpireThree C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”
MajorsAug 21, 2025
Claire’s Finds Buyer, Could Save up to 950 StoresThe retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.
MajorsAug 21, 2025
Target Names New CEO as Sales Continue to Lag Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.
Policies & IssuesAug 21, 2025
JA, IDMA Talk Tariffs With Execs in DC The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.
MajorsAug 21, 2025
Tiffany & Co. Pops Up at 2025 US OpenThe pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.
IndependentsAug 20, 2025
Bellman’s Jewelers Opens Second Store After COO's TikTok Takes OffThe New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
CrimeAug 20, 2025
Another CA Jewelry Store Rammed With Car, RobbedThe latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.
WatchesAug 20, 2025
Oris Launches Watch Benefiting NYC Harbor Oyster RestorationThe new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.
Events & AwardsAug 20, 2025
Take the Jewelers for Children ‘Trinity of Purpose’ ChallengeParticipants who attend any three Rings of Strength events will be awarded a special medal.
SourcingAug 19, 2025
Dubai’s Jemora Group Buys Diamond Miner LucapaThe investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.
ColumnistsAug 19, 2025
Peter Smith: The Arrival Fallacy and Jewelry RetailSmith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.
CrimeAug 19, 2025
Customs Seizes 7,300 Pairs of Fake ‘Alhambra’ EarringsThe counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.
MajorsAug 19, 2025
MJSA Apprenticeship Program Is Nationally RecognizedThe MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.
WatchesAug 19, 2025
Casio America Names New Timepiece Division ManagerCasio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.
MajorsAug 18, 2025
Verragio’s Michael Barabash, a ‘Kind Soul,’ Dies at 58Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.
CollectionsAug 18, 2025
John Hardy’s New ‘Dot’ Collection Is on PointOriginally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.
Events & AwardsAug 18, 2025
IJO Announces 2025 Vendor of the YearAllison-Kaufman has received the honor for the fourth year in a row.
