CollectionsMay 07, 2024
Phillip Gavriel Pays Tribute to Venice With New CollectionCollectionsMay 22, 2024
Pandora’s New Jewelry Collection Reimagines the Essentials
The “Pandora Essence” collection brings a contemporary and sculptural feel to staples like gold hoops and pearl necklaces.
The new “Pandora Essence” collection has an “effortless, organic aesthetic,” the company’s CMO said. It is crafted in sterling silver and 14-karat plated gold, and some pieces are set with cultured pearls. Prices range from $50 to $350.
Copenhagen, Denmark—Pandora’s latest collection is a new take on jewelry box essentials, from gold hoops and bangles to pearl necklaces, the latest step in its strategy to reshape consumer perception around its offerings.
The 50-piece “Essence” line features everyday pieces with a contemporary and sculptural twist, including earrings, rings, bracelets, and necklaces.
The jewels are crafted in sterling silver, as well as 14-karat plated gold, and some pieces are set with cultured pearls. The pieces range in price from $50 to $350.
“We are excited to introduce our new ‘Pandora Essence’ collection, featuring pearls and an effortless, organic aesthetic,” said Mary Carmen Gasco-Buisson, chief marketing officer at Pandora.
“Our customers have a broad set of needs and by expanding our assortment, as a full jewelry brand grounded on special meaning, we can better enable them to express who they are and what they love.
“I am confident this gorgeous collection will attract more consumers to Pandora and drive further growth.”
The 50-piece “Essence” line features everyday pieces with a contemporary and sculptural twist, including earrings, rings, bracelets, and necklaces.
The jewels are crafted in sterling silver, as well as 14-karat plated gold, and some pieces are set with cultured pearls. The pieces range in price from $50 to $350.
“We are excited to introduce our new ‘Pandora Essence’ collection, featuring pearls and an effortless, organic aesthetic,” said Mary Carmen Gasco-Buisson, chief marketing officer at Pandora.
“Our customers have a broad set of needs and by expanding our assortment, as a full jewelry brand grounded on special meaning, we can better enable them to express who they are and what they love.
“I am confident this gorgeous collection will attract more consumers to Pandora and drive further growth.”
A selection of cultured pearl jewelry
The jewelry is made in sterling silver as well as 14-karat plated gold, with some pieces set with cultured pearls.
Expanding the collection to include new styles and other materials than its signature sterling silver charms and bracelets is part of Pandora’s “Phoenix” growth strategy, said the company.
Part of the strategy is to bolster brand awareness and reshape shoppers’ perception of Pandora from a silver charm bracelet company to a full jewelry brand.
Pandora worked with photographer Craig McDean and model Jocelyn Corona to capture the collection as part of its new “Be Love” campaign, as well as photographers and sisters Tanya and Zhenya Posternak.
The collection was first launched via a pilot program in the Netherlands, which was successful, said Pandora.
It launches in the United States on Thursday.
“Pandora Essence” is available now online via pre-sale access to “My Pandora” members, the retailer’s loyalty program.
More on Collections
The Latest
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This YearCouture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ DiamondThe flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars WinCostume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
Events & AwardsMar 19, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.
