Pandora’s New Jewelry Collection Reimagines the Essentials
The “Pandora Essence” collection brings a contemporary and sculptural feel to staples like gold hoops and pearl necklaces.
![The new “Pandora Essence” collection has an “effortless, organic aesthetic,” the company’s CMO said. It is crafted in sterling silver and 14-karat plated gold, and some pieces are set with cultured pearls. Prices range from $50 to $350. Pandora Essence jewelry](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/fcbd22838f1140570ea0e869a1f52d7f.jpg)
The 50-piece “Essence” line features everyday pieces with a contemporary and sculptural twist, including earrings, rings, bracelets, and necklaces.
The jewels are crafted in sterling silver, as well as 14-karat plated gold, and some pieces are set with cultured pearls. The pieces range in price from $50 to $350.
“We are excited to introduce our new ‘Pandora Essence’ collection, featuring pearls and an effortless, organic aesthetic,” said Mary Carmen Gasco-Buisson, chief marketing officer at Pandora.
“Our customers have a broad set of needs and by expanding our assortment, as a full jewelry brand grounded on special meaning, we can better enable them to express who they are and what they love.
“I am confident this gorgeous collection will attract more consumers to Pandora and drive further growth.”
Expanding the collection to include new styles and other materials than its signature sterling silver charms and bracelets is part of Pandora’s “Phoenix” growth strategy, said the company.
Part of the strategy is to bolster brand awareness and reshape shoppers’ perception of Pandora from a silver charm bracelet company to a full jewelry brand.
Pandora worked with photographer Craig McDean and model Jocelyn Corona to capture the collection as part of its new “Be Love” campaign, as well as photographers and sisters Tanya and Zhenya Posternak.
The collection was first launched via a pilot program in the Netherlands, which was successful, said Pandora.
It launches in the United States on Thursday.
“Pandora Essence” is available now online via pre-sale access to “My Pandora” members, the retailer’s loyalty program.
The Latest
![Julius Klein Diamonds has announced a five-year partnership with the Women’s Jewelry Association to offer the Ella Klein Internship to WJA members. Ella Klein internship](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/a475eb85c5c987a070cb62c34bc47d33.jpg)
The Ella Klein Internship will take place in New York this summer.
![From left to right, Warren H. Morss, Monica L. Caldwell, and Mark T. Cartwright have been elected to leadership positions in the American Society of Appraisers for the 2024-2025 term. Warren H. Morss, Monica L. Caldwell, Mark T. Cartwright](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/75cea5dfb4a6a577a3a4561b60d696b0.jpg)
Warren H. Morss is the new governor, while Monica L. Caldwell and Mark T. Cartwright are the members-at-large.
![This satellite image from the National Oceanic and Atmospheric Administration captured Hurricane Idalia approaching the western coast of Florida in late August 2023, while Hurricane Franklin can be seen in the Atlantic Ocean. Jewelers Mutual Group is sharing safety tips for jewelers in time for the 2024 hurricane season. National Oceanic and Atmospheric Administration hurricane satellite image](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/3241d26cf0239dbdb06644f4b6152b3e.jpg)
Jewelers Mutual is advising jewelers along the coast to prepare for above-normal hurricane activity this year.
![Untitled design.jpg](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/583fbcb2bb839782810080debef35d3c.jpg)
As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.
![Sara Yood, left, will become the new president, CEO, and general counsel of the JVC on June 24. She succeeds Tiffany Stevens, who is leaving the organization after seven and a half years. JVC’s Sara Yood and Tiffany Stevens](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/228c5278dafaf1510e23d1f54f480ba4.jpg)
The leadership change at the organization charged with guiding the industry on legal issues will take effect next week.
![](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/99a46b30cc354962ac2e29ecd113587a.jpg)
![Helen Molesworth’s new book, “Precious: The History and Mystery of Gems Across Time,” is a blend of gemology, history, pop culture, and her own story. Precious: The History and Mystery of Gems Across Time](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/afe2a606e2edce304049111d98eb4258.jpg)
“Precious: The History and Mystery of Gems Across Time” will be available on Sept. 17.
![Chris Cramer, Claire’s chief financial officer and chief operating officer, has been named interim CEO following the resignation of Ryan Vero. He will continue as CFO and COO in addition to being interim CEO. Claire’s interim CEO Chris Cramer](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/9aa28b30e08ed65f8c3ba76bef770efa.jpg)
Chief Financial Officer and Chief Operating Officer Chris Cramer has been named interim CEO.
![1872 x 1052 Gemolite.jpg](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/9d60901b44425a53b9010301897a3bbc.jpg)
GIA®’s most advanced microscope has new features to optimize greater precision and comfort.
![From left to right, industry leaders Ronnie VanderLinden, David Bonaparte, Matthew Swibel, Dave Meleski, and Jon Bridge (not pictured), visited the U.S. Capitol last week to meet with lawmakers to discuss import restrictions on Russian diamonds. Jewelers of America advocacy trip DC 2024](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/86b97037eeeb45710cf90d34afdd5566.jpg)
The group met with lawmakers to raise awareness about the financial, operational, and supply chain harms posed by an EU proposal.
![A gold and opal necklace, circa 1900, by Louis Comfort Tiffany is one of more than 200 jewels featured in the Driehaus Museum’s new jewelry exhibition. (Photo by Michael Tropea) Louis Comfort Tiffany 1900 gold and opal necklace](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/83ad31595d5b377e03da8eac4f87f04d.jpg)
The museum also will host jewelry heist-themed movie nights throughout the run of “Chicago Collects: Jewelry in Perspective.”
![The first chapter, “Milan’s Monochromatic Treasures,” focuses on the architecture of the city, while “Milanese Color Prism” interprets the artistic creativity present in Milan. Models wearing Pomellato’s “The Dualism of Milan” collection](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/d1c7e07c96063c8abd0da9e6910c7dfe.jpg)
“The Dualism of Milan” collection features two chapters representing the monochromatic and colorful spirit of the city.
![Zales has added Dorian Webb (left) and Ursula and Kealeboga Pule of Nungu Diamonds to its Designer Edit. Dorian Webb, Kealeboga and Ursula Pule](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/ba6be7412172929ad63891f18b5acae1.jpg)
The Designer Edit, launched earlier this year, highlights up-and-coming jewelry designers.
![The National Association of Jewelry Appraisers mid-year conference will take place in connection with the Instore show, slated for Aug. 10 to 12 at the Donald E. Stephens Convention Center in Rosemont, Ill. National Association of Jewelry Appraisers Logo](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/f8f692a1d58ae95707dbb486111b77bd.jpg)
The conference will focus on the “practical ‘how to’ of appraising gems and jewelry,” said NAJA Executive Director Gail Brett Levine.
![Al Cook became CEO of De Beers Group in early 2023, succeeding longtime De Beers executive Bruce Cleaver. During an interview at JCK Las Vegas, he discussed the timeline for Anglo American’s sale or demerger of De Beers, the new plan to promote natural diamonds with Signet, and its future plans for the Lightbox factory in Oregon. De Beers CEO Al Cook](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/5b804370945780be5f88b012a47a4753.jpg)
The De Beers CEO discussed the Anglo American situation, natural diamond marketing, and why the future of lab-grown diamonds is technology.
![Bernd Munsteiner, the gem cutter renowned for developing the fantasy cut, died on June 6 surrounded by his family in Stipshausen, Germany. Bernd Munsteiner](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/cd76e22e7e091a0ec8a1f78f9b5e1dd4.jpg)
Known to many as the “Picasso of gems" who modernized the gem cutting field, he is remembered by his family as going through life with open eyes.
![Thomas Markle Jewelers will soon relocate its Houston flagship store. Seen here is a rendering of the new space just across the street. Thomas Markle Jewelers interior](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/3d85373e05b8416df9012c4a83de804b.jpg)
The Houston-based family jeweler is relocating its flagship just across the street.
![CRJC attendees will have access to the Instore Show’s show floor, education programs, and evening networking events. Instore and Chicago Responsible Jewelry Conference Logos](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/a338d70b904090b4c46ce7f1045700f6.jpg)
The partnership, now in its second year, allows CRJC attendees to register for a free Instore show badge.
![Stock image of a gavel](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/97c42635a4db760cd379976d7316699f.jpg)
In court, Daniel Hutchinson’s loved ones remembered the jeweler as a giver, a role model, and a leader.
![Jade Trau’s new “Billie” bangle in 18-karat yellow gold with round-, pear-, and marquise-cut diamonds totaling 1.72 carats ($22,600) Billie Bangle](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/9283ce5927cbdb1e24a1284caf4027b1.jpg)
Take a walk along this bangle’s diamond “cobblestone” made from round-, pear-, and marquise-cut diamonds.
![Graphic with headshots for My Next Question 2024 Las Vegas webinar](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/7726017f0495dee18fbf95a8bb83de62.jpg)
The National Jeweler editors discuss the hot topics, best jewels, and current trends that stood out during Jewelry Market Week.
![NJSB1.JPG](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/96e2be95a108e41c5ae0a30df4720134.jpg)
Sponsored by Core Scientific
![A lab-grown diamond engagement ring by the Vera Wang Love brand at Signet Jewelers-owned banner Zales. Signet posted declining revenue and same-store sales in its first quarter. Vera Wang Love True lab-grown diamond engagement ring](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/b19b470b396ee18fc0ff5a20628224fb.jpg)
The company is expecting to see a 5 to 10 percent increase in engagements this year.
![Qurate Retail, the parent company of shopping networks HSN and QVC, may be delisted from the NASDQ if it can’t boost its share price. QVC HSN logo](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/5223a29ac22a127d36dde36088186320.jpg)
Qurate Retail is in the middle of a turnaround plan as it battles declining sales.
![The headlining lot of Phillips New York jewels auction, a 45-carat fancy vivid yellow diamond, was withdrawn prior to the start of the sale, which took place June 12. 45.07-carat step cut fancy vivid yellow diamond](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/fbdd750b402ae8902874db6c06861d38.jpg)
Signed jewels and period pieces stood out at the sale.
![In her latest Style File, Amanda Gizzi features 13 pieces any dad would love to receive on Father’s Day.
Marie Lichtenberg Scapular necklace](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/a650a81608a6264bdcc843b7bd7dedfe.jpg)
Showcase your dad’s personal style with a piece of fine jewelry for Father’s Day.
![“The Eden Rose,” a fancy intense pink diamond weighing a little over 10 carats, appeared at auction for the first time Tuesday, headlining Christie’s “Magnificent Jewels” sale in New York. An unnamed buyer paid $13.3 million for the stone. The Eden Rose Diamond](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/1d0d8e61c848da5bf9252beabc019081.jpg)
“The Eden Rose” is a fancy intense pink diamond that was appearing at auction for the first time.
![A 1.18-carat marquise “Forever One” moissanite three-stone ring in 14-karat yellow gold by Charles & Colvard. The company has teamed up with the International Gemological Institute to provide grading reports for its moissanite. Charles & Colvard moissanite ring](https://production-nationaljeweler-bucket.s3.us-east-2.amazonaws.com/uploads/762f0c7c7cb4e5c6ce686d049bfd7744.jpg)
The partnership follows the launch of the jewelry company’s B2B moissanite platform.