Pandora’s New Jewelry Collection Reimagines the Essentials
The “Pandora Essence” collection brings a contemporary and sculptural feel to staples like gold hoops and pearl necklaces.
The 50-piece “Essence” line features everyday pieces with a contemporary and sculptural twist, including earrings, rings, bracelets, and necklaces.
The jewels are crafted in sterling silver, as well as 14-karat plated gold, and some pieces are set with cultured pearls. The pieces range in price from $50 to $350.
“We are excited to introduce our new ‘Pandora Essence’ collection, featuring pearls and an effortless, organic aesthetic,” said Mary Carmen Gasco-Buisson, chief marketing officer at Pandora.
“Our customers have a broad set of needs and by expanding our assortment, as a full jewelry brand grounded on special meaning, we can better enable them to express who they are and what they love.
“I am confident this gorgeous collection will attract more consumers to Pandora and drive further growth.”
Expanding the collection to include new styles and other materials than its signature sterling silver charms and bracelets is part of Pandora’s “Phoenix” growth strategy, said the company.
Part of the strategy is to bolster brand awareness and reshape shoppers’ perception of Pandora from a silver charm bracelet company to a full jewelry brand.
Pandora worked with photographer Craig McDean and model Jocelyn Corona to capture the collection as part of its new “Be Love” campaign, as well as photographers and sisters Tanya and Zhenya Posternak.
The collection was first launched via a pilot program in the Netherlands, which was successful, said Pandora.
It launches in the United States on Thursday.
“Pandora Essence” is available now online via pre-sale access to “My Pandora” members, the retailer’s loyalty program.
The Latest
A federal judge gave Benjamin Preacher 59 days in jail, plus 10 months of home confinement and two years of supervised release.
In a CNBC interview, CEO Tehmasp Printer discussed the IPO in India and what declining lab-grown diamond prices mean for the company.
The offering included vintage Rolexes, timepieces worn in “Titanic,” Steve McQueen's watch, and a special Citizen pocket watch.
For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
The Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
An Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
The inaugural Dick Greenwood Memorial Scholarship in Gems Science will cover the fall 2025 and spring 2026 semesters.
While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
A Piazza Italia pavilion will feature Italian designers and manufacturers while “MJSA Showcase” brings over a piece of the MJSA Expo.
Davis is the director of business development at Select Jewelry Inc., and Mobley is the jewelry and watch editor at the Natural Diamond Council.
The retailer has been upping its marketing spend to drive revenue growth and brand awareness.
Mike Straub and John Treiber opened Treiber & Straub in 1980 with the goal of bringing Milwaukeeans the best jewelry brands.
The color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.
The Yoruba word for ant, “Kokoro” embodies the strength of womanhood in ant society while highlighting responsible sourcing.
The retailer’s jewelry sales doubled, with branded jewelry performing especially well.
The jewelry retailer addressed the lab-grown diamond “disruption,” the price of gold, and its holiday weekend performance.
A more positive view of the current labor market boosted the Conference Board’s index last month.
The director of the Swiss Gemmological Institute (SSEF) will be honored for his impact on gemology and dedication to advancing the science.
Sponsored by 2025 AGTA GemFair Tucson
At the annual event, in its second year, the organization honored those making remarkable contributions to the jewelry industry.
Celebrate December babies with 20 pieces of jewelry featuring this month’s birthstones—turquoise, tanzanite, and zircon.
A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.
The FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.
The fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.
The Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.
John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.
In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.