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Pandora’s Holiday Campaign, New Jewelry Celebrate Light and Love
The ads star brand ambassadors Chloe and Halle Bailey and Pamela Anderson.
Pandora’s new holiday campaign, an extension of its “Be Love” campaign, stars brand ambassadors (from left) Halle and Chloe Bailey and Pamela Anderson.
Copenhagen, Denmark—Pandora is celebrating the upcoming holiday season with new jewelry and a festive campaign starring its celebrity ambassadors.
Brand ambassadors Pamela Anderson and sisters Chloe and Halle Bailey are featured in the campaign alongside models Agyness Deyn and Jocelyn Corona.
The holiday campaign is an extension of Pandora’s “Be Love” campaign, which debuted earlier this year.
The campaign encourages customers to think beyond traditional gifting, said Pandora, and create moments of connection, thoughtfulness, and understanding while uniting people through the power of love.
"The holidays are important to our brand because it's a season about celebrating connections," said Luciano Rodembusch, Pandora’s general manager and senior vice president of North America.
"Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment."
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Brand ambassadors Pamela Anderson and sisters Chloe and Halle Bailey are featured in the campaign alongside models Agyness Deyn and Jocelyn Corona.
The holiday campaign is an extension of Pandora’s “Be Love” campaign, which debuted earlier this year.
The campaign encourages customers to think beyond traditional gifting, said Pandora, and create moments of connection, thoughtfulness, and understanding while uniting people through the power of love.
"The holidays are important to our brand because it's a season about celebrating connections," said Luciano Rodembusch, Pandora’s general manager and senior vice president of North America.
"Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment."
For the new jewelry, Pandora Creative Directors A. Filippo Ficarelli and Francesco Terzo said they aimed to “capture the festive, joyful mood of the season by tapping into the power of light in all its expressions."
The new jewelry additions are inspired by the themes of light and love, featuring bows and celestial-inspired designs as a nod to holiday magic.
SEE: Pandora’s New Holiday Jewelry
Pandora’s new holiday jewelry celebrates light and love, incorporating stars and other celestial elements, like this “Shooting Star” open ring ($85).
A pair of pavé bow drop earrings ($185). The new offerings also feature bows as a nod to gift giving.
A sterling silver “North Star” pendant necklace ($85)
A “Sparkling Bow” charm ($85)
A sun and moon dangle charm that splits in two ($75)
An engravable “Love” heart dangle charm ($75)
Though the company is looking to change its perception as just a charm company, it still offers its iconic charms. Pandora’s 2024 holiday charms include Santa Claus, a nutcracker, a holiday sweater, and a winter carousel, which range in price from $60 to $75.
The pieces are crafted using a variety of materials, including silver and 14-karat gold, with select pieces featuring hand-blown Murano glass and lab-grown diamonds.
The jewels are intended to be gifts to celebrate every type of love, said Pandora.
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