CollectionsOct 23, 2024
Robinson Pelham Releases New Jewels Just in Time for the Holidays MajorsOct 29, 2024
Pandora’s Holiday Campaign, New Jewelry Celebrate Light and Love
The ads star brand ambassadors Chloe and Halle Bailey and Pamela Anderson.
Pandora’s new holiday campaign, an extension of its “Be Love” campaign, stars brand ambassadors (from left) Halle and Chloe Bailey and Pamela Anderson.
Copenhagen, Denmark—Pandora is celebrating the upcoming holiday season with new jewelry and a festive campaign starring its celebrity ambassadors.
Brand ambassadors Pamela Anderson and sisters Chloe and Halle Bailey are featured in the campaign alongside models Agyness Deyn and Jocelyn Corona.
The holiday campaign is an extension of Pandora’s “Be Love” campaign, which debuted earlier this year.
The campaign encourages customers to think beyond traditional gifting, said Pandora, and create moments of connection, thoughtfulness, and understanding while uniting people through the power of love.
"The holidays are important to our brand because it's a season about celebrating connections," said Luciano Rodembusch, Pandora’s general manager and senior vice president of North America.
"Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment."
Related stories will be right here …
Brand ambassadors Pamela Anderson and sisters Chloe and Halle Bailey are featured in the campaign alongside models Agyness Deyn and Jocelyn Corona.
The holiday campaign is an extension of Pandora’s “Be Love” campaign, which debuted earlier this year.
The campaign encourages customers to think beyond traditional gifting, said Pandora, and create moments of connection, thoughtfulness, and understanding while uniting people through the power of love.
"The holidays are important to our brand because it's a season about celebrating connections," said Luciano Rodembusch, Pandora’s general manager and senior vice president of North America.
"Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment."
For the new jewelry, Pandora Creative Directors A. Filippo Ficarelli and Francesco Terzo said they aimed to “capture the festive, joyful mood of the season by tapping into the power of light in all its expressions."
The new jewelry additions are inspired by the themes of light and love, featuring bows and celestial-inspired designs as a nod to holiday magic.
SEE: Pandora’s New Holiday Jewelry
Pandora’s new holiday jewelry celebrates light and love, incorporating stars and other celestial elements, like this “Shooting Star” open ring ($85).
A pair of pavé bow drop earrings ($185). The new offerings also feature bows as a nod to gift giving.
A sterling silver “North Star” pendant necklace ($85)
A “Sparkling Bow” charm ($85)
A sun and moon dangle charm that splits in two ($75)
An engravable “Love” heart dangle charm ($75)
Though the company is looking to change its perception as just a charm company, it still offers its iconic charms. Pandora’s 2024 holiday charms include Santa Claus, a nutcracker, a holiday sweater, and a winter carousel, which range in price from $60 to $75.
The pieces are crafted using a variety of materials, including silver and 14-karat gold, with select pieces featuring hand-blown Murano glass and lab-grown diamonds.
The jewels are intended to be gifts to celebrate every type of love, said Pandora.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
