CollectionsOct 23, 2024
Robinson Pelham Releases New Jewels Just in Time for the Holidays MajorsOct 29, 2024
Pandora’s Holiday Campaign, New Jewelry Celebrate Light and Love
The ads star brand ambassadors Chloe and Halle Bailey and Pamela Anderson.
Pandora’s new holiday campaign, an extension of its “Be Love” campaign, stars brand ambassadors (from left) Halle and Chloe Bailey and Pamela Anderson.
Copenhagen, Denmark—Pandora is celebrating the upcoming holiday season with new jewelry and a festive campaign starring its celebrity ambassadors.
Brand ambassadors Pamela Anderson and sisters Chloe and Halle Bailey are featured in the campaign alongside models Agyness Deyn and Jocelyn Corona.
The holiday campaign is an extension of Pandora’s “Be Love” campaign, which debuted earlier this year.
The campaign encourages customers to think beyond traditional gifting, said Pandora, and create moments of connection, thoughtfulness, and understanding while uniting people through the power of love.
"The holidays are important to our brand because it's a season about celebrating connections," said Luciano Rodembusch, Pandora’s general manager and senior vice president of North America.
"Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment."
Related stories will be right here …
Brand ambassadors Pamela Anderson and sisters Chloe and Halle Bailey are featured in the campaign alongside models Agyness Deyn and Jocelyn Corona.
The holiday campaign is an extension of Pandora’s “Be Love” campaign, which debuted earlier this year.
The campaign encourages customers to think beyond traditional gifting, said Pandora, and create moments of connection, thoughtfulness, and understanding while uniting people through the power of love.
"The holidays are important to our brand because it's a season about celebrating connections," said Luciano Rodembusch, Pandora’s general manager and senior vice president of North America.
"Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment."
For the new jewelry, Pandora Creative Directors A. Filippo Ficarelli and Francesco Terzo said they aimed to “capture the festive, joyful mood of the season by tapping into the power of light in all its expressions."
The new jewelry additions are inspired by the themes of light and love, featuring bows and celestial-inspired designs as a nod to holiday magic.
SEE: Pandora’s New Holiday Jewelry
Pandora’s new holiday jewelry celebrates light and love, incorporating stars and other celestial elements, like this “Shooting Star” open ring ($85).
A pair of pavé bow drop earrings ($185). The new offerings also feature bows as a nod to gift giving.
A sterling silver “North Star” pendant necklace ($85)
A “Sparkling Bow” charm ($85)
A sun and moon dangle charm that splits in two ($75)
An engravable “Love” heart dangle charm ($75)
Though the company is looking to change its perception as just a charm company, it still offers its iconic charms. Pandora’s 2024 holiday charms include Santa Claus, a nutcracker, a holiday sweater, and a winter carousel, which range in price from $60 to $75.
The pieces are crafted using a variety of materials, including silver and 14-karat gold, with select pieces featuring hand-blown Murano glass and lab-grown diamonds.
The jewels are intended to be gifts to celebrate every type of love, said Pandora.
More on Majors
The Latest
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
