Majors

Pandora’s Holiday Campaign, New Jewelry Celebrate Light and Love

MajorsOct 29, 2024

Pandora’s Holiday Campaign, New Jewelry Celebrate Light and Love

The ads star brand ambassadors Chloe and Halle Bailey and Pamela Anderson.

Pandora ambassadors Chloe Bailey, Halle Bailey, and Pamela Anderson
Pandora’s new holiday campaign, an extension of its “Be Love” campaign, stars brand ambassadors (from left) Halle and Chloe Bailey and Pamela Anderson.
Copenhagen, Denmark—Pandora is celebrating the upcoming holiday season with new jewelry and a festive campaign starring its celebrity ambassadors.

Brand ambassadors Pamela Anderson and sisters Chloe and Halle Bailey are featured in the campaign alongside models Agyness Deyn and Jocelyn Corona.

The holiday campaign is an extension of Pandora’s “Be Love” campaign, which debuted earlier this year.

The campaign encourages customers to think beyond traditional gifting, said Pandora, and create moments of connection, thoughtfulness, and understanding while uniting people through the power of love.

"The holidays are important to our brand because it's a season about celebrating connections," said Luciano Rodembusch, Pandora’s general manager and senior vice president of North America.

"Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment."

 Related stories will be right here … 

For the new jewelry, Pandora Creative Directors A. Filippo Ficarelli and Francesco Terzo said they aimed to “capture the festive, joyful mood of the season by tapping into the power of light in all its expressions."

The new jewelry additions are inspired by the themes of light and love, featuring bows and celestial-inspired designs as a nod to holiday magic.

SEE: Pandora’s New Holiday Jewelry



The pieces are crafted using a variety of materials, including silver and 14-karat gold, with select pieces featuring hand-blown Murano glass and lab-grown diamonds.

The jewels are intended to be gifts to celebrate every type of love, said Pandora.

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