CollectionsOct 23, 2024
Robinson Pelham Releases New Jewels Just in Time for the Holidays MajorsOct 29, 2024
Pandora’s Holiday Campaign, New Jewelry Celebrate Light and Love
The ads star brand ambassadors Chloe and Halle Bailey and Pamela Anderson.
Pandora’s new holiday campaign, an extension of its “Be Love” campaign, stars brand ambassadors (from left) Halle and Chloe Bailey and Pamela Anderson.
Copenhagen, Denmark—Pandora is celebrating the upcoming holiday season with new jewelry and a festive campaign starring its celebrity ambassadors.
Brand ambassadors Pamela Anderson and sisters Chloe and Halle Bailey are featured in the campaign alongside models Agyness Deyn and Jocelyn Corona.
The holiday campaign is an extension of Pandora’s “Be Love” campaign, which debuted earlier this year.
The campaign encourages customers to think beyond traditional gifting, said Pandora, and create moments of connection, thoughtfulness, and understanding while uniting people through the power of love.
"The holidays are important to our brand because it's a season about celebrating connections," said Luciano Rodembusch, Pandora’s general manager and senior vice president of North America.
"Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment."
Related stories will be right here …
Brand ambassadors Pamela Anderson and sisters Chloe and Halle Bailey are featured in the campaign alongside models Agyness Deyn and Jocelyn Corona.
The holiday campaign is an extension of Pandora’s “Be Love” campaign, which debuted earlier this year.
The campaign encourages customers to think beyond traditional gifting, said Pandora, and create moments of connection, thoughtfulness, and understanding while uniting people through the power of love.
"The holidays are important to our brand because it's a season about celebrating connections," said Luciano Rodembusch, Pandora’s general manager and senior vice president of North America.
"Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment."
For the new jewelry, Pandora Creative Directors A. Filippo Ficarelli and Francesco Terzo said they aimed to “capture the festive, joyful mood of the season by tapping into the power of light in all its expressions."
The new jewelry additions are inspired by the themes of light and love, featuring bows and celestial-inspired designs as a nod to holiday magic.
SEE: Pandora’s New Holiday Jewelry
Pandora’s new holiday jewelry celebrates light and love, incorporating stars and other celestial elements, like this “Shooting Star” open ring ($85).
A pair of pavé bow drop earrings ($185). The new offerings also feature bows as a nod to gift giving.
A sterling silver “North Star” pendant necklace ($85)
A “Sparkling Bow” charm ($85)
A sun and moon dangle charm that splits in two ($75)
An engravable “Love” heart dangle charm ($75)
Though the company is looking to change its perception as just a charm company, it still offers its iconic charms. Pandora’s 2024 holiday charms include Santa Claus, a nutcracker, a holiday sweater, and a winter carousel, which range in price from $60 to $75.
The pieces are crafted using a variety of materials, including silver and 14-karat gold, with select pieces featuring hand-blown Murano glass and lab-grown diamonds.
The jewels are intended to be gifts to celebrate every type of love, said Pandora.
Editors' Picks
Sponsored by
More on Majors
The Latest
IndependentsApr 01, 2025
Bergman Jewelers in Omaha Closing After 137 YearsThe independent jeweler first opened its doors in 1888.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
CollectionsApr 01, 2025
Monica Rich Kosann Says ‘Good Grief’ in Peanuts Jewelry CollectionThe “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.
Weekly QuizMar 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
TrendsMar 31, 2025
Amanda’s Style File: Dripping in DiamondsDiamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent JewelerThe family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
MajorsMar 26, 2025
QVC Group Appoints New PresidentAlex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.
Events & AwardsMar 26, 2025
Jewelers of America Announces New Funding Initiative The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.
AuctionsMar 25, 2025
Christie’s To Auction 35-Carat Sapphire, 13-Carat RubyThe ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.
CrimeMar 25, 2025
Tiffany & Co. Earrings Swallowed Following Grab-and-Run Theft RecoveredThe two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.
ColumnistsMar 25, 2025
The Smart Lab: Using Short-Form Videos to Sell More JewelryThe time to start experimenting with video content is now, writes columnist Emmanuel Raheb.
CollectionsMar 24, 2025
Pomellato’s Latest ‘Nudo’ Collections Revamp its Classic DesignFrom striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.
MajorsMar 24, 2025
4 Top Executives to Depart Signet Jewelers Amid TurnaroundThe jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.
WatchesMar 24, 2025
Sotheby's Now Offers Watch Repair ServicesThe auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.
FinancialsMar 21, 2025
Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024The company also noted record sales in the United States and a strong performance in its jewelry category.
