TrendsSep 04, 2024
Taylor Hill, Soo Joo Park Star in New Messika CampaignCollectionsSep 05, 2024
Bella Hadid Is Chopard’s New Brand Ambassador
The model and entrepreneur stars in two new Chopard campaigns.
On the right, Hadid models for her first campaign as Chopard’s brand ambassador, while, on the left, she appears in the jeweler’s “Sculpted by Light” campaign.
Los Angeles—Chopard has named supermodel Bella Hadid as its new brand ambassador and has released its “Sculpted by Light” campaign starring the model.
The partnership brings Hadid, a model and entrepreneur, back to the fashion stage, marking a new chapter for the brand, said Chopard.
Hadid, who began her career in the fashion industry at 16, has modeled for 30 different editions of “Vogue,” won “Model of the Year” at the British Fashion Awards in 2022, and was named one of Time magazine’s 100 most influential people in the world for 2023.
She first wore Chopard’s jewelry for the 2021 Cannes Film Festival, which started her admiration for the brand.
“I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” said Hadid.
For her first campaign, seen below, she was photographed by Alasdair McLellan wearing pieces from Chopard’s “Happy Hearts,” “Happy Sport,” “Happy Diamonds,” “Ice Cube,” “Alpine Eagle,” and high jewelry collections.
The partnership brings Hadid, a model and entrepreneur, back to the fashion stage, marking a new chapter for the brand, said Chopard.
Hadid, who began her career in the fashion industry at 16, has modeled for 30 different editions of “Vogue,” won “Model of the Year” at the British Fashion Awards in 2022, and was named one of Time magazine’s 100 most influential people in the world for 2023.
She first wore Chopard’s jewelry for the 2021 Cannes Film Festival, which started her admiration for the brand.
“I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” said Hadid.
For her first campaign, seen below, she was photographed by Alasdair McLellan wearing pieces from Chopard’s “Happy Hearts,” “Happy Sport,” “Happy Diamonds,” “Ice Cube,” “Alpine Eagle,” and high jewelry collections.
“Bella epitomizes the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewelry stand for. We are excited about embarking on this new journey together,” said Caroline Scheufele, the co-president and artistic director of Chopard.
Hadid also starred in Chopard’s new campaign, “Sculpted by Light,” wearing pieces featuring the brand’s “Ice Cube” motif, which first debuted in 1999 on a watch.
She dons two new variations of the design—an 18-karat rose gold “Haute Joaillerie” choker and cuff from the “Ice Cube” collection featuring the familiar cube shapes. Each square was shaped individually by jewelry artisans to varying heights with added brilliant-cut diamonds.
Chopard explains that this design causes a rosy light to reflect off the rose gold and diamonds of the pieces in a way that mimics the sun reflecting off the skyscrapers in a skyline during golden hour.
This variation plays off the existing design of the “Ice Cube” motif, where each square is subtly faceted to multiply the refraction points and increase how much light it casts back.
See Chopard’s new “Ice Cube” choker and cuff.
Chopard’s “Haute Joaillerie” choker from the “Ice Cube” collection in 18-karat rose gold with brilliant-cut diamonds totaling 4.10 carats (price upon request)
The “Haute Joaillerie” cuff from the “Ice Cube” collection in 18-karat rose gold with 4.43 carats of brilliant-cut diamonds (price upon request)
The “Sculpted by Light” campaign is a celebration of purity, appeal, and the contemporary character of the “Ice Cube” jewelry, said Chopard.
It was shot by Charlotte Wales, a fashion photographer and director.
She placed Hadid against an abstract urban scene for her background to bring in the idea of a night skyline where light shines out of the buildings’ windows.
Bella Hadid wearing Chopard’s new choker and cuff, two new additions in its “Ice Cube” collection.
Bella Hadid posing for Chopard’s “Sculpted by Light” campaign.
While the choker and cuff, which released today, are not available online, the rest of the “Ice Cube” collection can be found on Chopard’s website.
To see Bella Hadid’s full campaign, visit the Chopard website.
More on Collections
The Latest
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
