TrendsSep 04, 2024
Taylor Hill, Soo Joo Park Star in New Messika CampaignCollectionsSep 05, 2024
Bella Hadid Is Chopard’s New Brand Ambassador
The model and entrepreneur stars in two new Chopard campaigns.
On the right, Hadid models for her first campaign as Chopard’s brand ambassador, while, on the left, she appears in the jeweler’s “Sculpted by Light” campaign.
Los Angeles—Chopard has named supermodel Bella Hadid as its new brand ambassador and has released its “Sculpted by Light” campaign starring the model.
The partnership brings Hadid, a model and entrepreneur, back to the fashion stage, marking a new chapter for the brand, said Chopard.
Hadid, who began her career in the fashion industry at 16, has modeled for 30 different editions of “Vogue,” won “Model of the Year” at the British Fashion Awards in 2022, and was named one of Time magazine’s 100 most influential people in the world for 2023.
She first wore Chopard’s jewelry for the 2021 Cannes Film Festival, which started her admiration for the brand.
“I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” said Hadid.
For her first campaign, seen below, she was photographed by Alasdair McLellan wearing pieces from Chopard’s “Happy Hearts,” “Happy Sport,” “Happy Diamonds,” “Ice Cube,” “Alpine Eagle,” and high jewelry collections.
The partnership brings Hadid, a model and entrepreneur, back to the fashion stage, marking a new chapter for the brand, said Chopard.
Hadid, who began her career in the fashion industry at 16, has modeled for 30 different editions of “Vogue,” won “Model of the Year” at the British Fashion Awards in 2022, and was named one of Time magazine’s 100 most influential people in the world for 2023.
She first wore Chopard’s jewelry for the 2021 Cannes Film Festival, which started her admiration for the brand.
“I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” said Hadid.
For her first campaign, seen below, she was photographed by Alasdair McLellan wearing pieces from Chopard’s “Happy Hearts,” “Happy Sport,” “Happy Diamonds,” “Ice Cube,” “Alpine Eagle,” and high jewelry collections.
“Bella epitomizes the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewelry stand for. We are excited about embarking on this new journey together,” said Caroline Scheufele, the co-president and artistic director of Chopard.
Hadid also starred in Chopard’s new campaign, “Sculpted by Light,” wearing pieces featuring the brand’s “Ice Cube” motif, which first debuted in 1999 on a watch.
She dons two new variations of the design—an 18-karat rose gold “Haute Joaillerie” choker and cuff from the “Ice Cube” collection featuring the familiar cube shapes. Each square was shaped individually by jewelry artisans to varying heights with added brilliant-cut diamonds.
Chopard explains that this design causes a rosy light to reflect off the rose gold and diamonds of the pieces in a way that mimics the sun reflecting off the skyscrapers in a skyline during golden hour.
This variation plays off the existing design of the “Ice Cube” motif, where each square is subtly faceted to multiply the refraction points and increase how much light it casts back.
See Chopard’s new “Ice Cube” choker and cuff.
Chopard’s “Haute Joaillerie” choker from the “Ice Cube” collection in 18-karat rose gold with brilliant-cut diamonds totaling 4.10 carats (price upon request)
The “Haute Joaillerie” cuff from the “Ice Cube” collection in 18-karat rose gold with 4.43 carats of brilliant-cut diamonds (price upon request)
The “Sculpted by Light” campaign is a celebration of purity, appeal, and the contemporary character of the “Ice Cube” jewelry, said Chopard.
It was shot by Charlotte Wales, a fashion photographer and director.
She placed Hadid against an abstract urban scene for her background to bring in the idea of a night skyline where light shines out of the buildings’ windows.
Bella Hadid wearing Chopard’s new choker and cuff, two new additions in its “Ice Cube” collection.
Bella Hadid posing for Chopard’s “Sculpted by Light” campaign.
While the choker and cuff, which released today, are not available online, the rest of the “Ice Cube” collection can be found on Chopard’s website.
To see Bella Hadid’s full campaign, visit the Chopard website.
More on Collections
The Latest
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik DiesShe is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in JohannesburgIt joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.
TrendsNov 25, 2025
Amanda’s Style File: Polka DotsThe polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen JewelryVanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsNov 25, 2025
GIA Awards Susan Jacques With Its Highest HonorGIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
IndependentsNov 24, 2025
J.R. Dunn Jewelers Names New PresidentSecond-generation jeweler Sean Dunn has taken on the role.
MajorsNov 21, 2025
Natural Diamond Council Names New CEOAmber Pepper’s main focus will be on digital innovation and engaging younger consumers.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
MajorsNov 18, 2025
Lugano Diamonds Files for Bankruptcy, Looking for BuyerThe Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
