Julia Roberts Co-Designs New Chopard Jewelry Collection
“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."

The capsule collection, “Chopard x Julia Roberts,” is a tribute to the “Insofu Emerald,” an emerald unearthed over a decade ago, weighing 6,225 carats at the time, from the Gemfields-operated Kagem mine in Lufwanyama, Zambia.
Chopard acquired the rough gem a few years ago, and after careful planning, the first gemstones cut from the Insofu are making their debut in the collection, which Roberts designed alongside Chopard Co-President and Artistic Director Caroline Scheufele.
The 2010 discovery of the “Insofu” represented a pivotal moment in the history of jewelry, Chopard said.
Its name means “elephant” in the local Bemba language and was chosen due to the gem’s impressive size and shape, akin to the animal's trunk.
Chopard bought the gemstone, still in its rough form, in November 2018 at Gemfields’ emerald auction in Singapore, according to Tatler Asia, persuaded by the potential of its raw state, with its “captivating and changing shades of green, as well as the unparalleled purity of its texture.”
Chopard sought to follow the stone’s journey and ensure a complete chain of traceability from gem-cutting to jewelry design to final creation.
The brand consulted expert emerald cutters in India on how to best reveal the stone’s unique character.
The cutting itself took place in the maison’s Geneva workshops and in Jaipur, India.
Roberts was chosen as a partner for her creative mind, ambitious visions, and deep appreciation for jewelry, the brand said.
The actress has starred in Chopard’s “Happy Sport” and “Happy Diamonds” campaigns since 2021.
In 2023, she became a global ambassador for the Swiss jewelry and timepiece brand, often wearing Scheufele’s designs and, the brand said, learning how jewels interact with the body and what makes a woman at the center of attention feel comfortable.
United by shared values and passions, Roberts and Scheufele have forged a relationship over the years that allows for “free-flowing conversations characterized by mutual respect and trust,” said Chopard.
The Chopard x Julia Roberts parure stemmed from their creative dialogue, the brand said.
Roberts drew inspiration from traditional Indian jewels to enhance the emeralds’ intense color by combining them with rubellites and a stone that has been present throughout her own life, turquoise, instilling her personality into the creations.
The pieces were designed to be a blend of contrasting hues evocative of the rich cultural heritage of Indian jewelry with the fresh and modern lines of contemporary goldsmithing techniques.
Each piece is also made in Fairmined-certified rose gold, which the brand said is a reflection of its “Journey to Sustainable Luxury” initiative, which launched in 2013 and is a cornerstone of the brand.
The sustainability project is also particularly dear to Roberts, it said.
“Caroline immediately caught my attention when she told me the story of her exceptional Insofu Emerald,” said Roberts.
“It was such an exciting challenge when she later proposed we work on a bespoke design, and together, we’ve had a lot of fun bringing this set into reality, creating jewelry that’s beautiful, sustainable, and mixes the timeless allure of emerald with stunning colors and a stone I cherish, the turquoise.”
The jewels from the debut creative collaboration were unveiled at a dinner hosted by Scheufele at the Château Marmont in Los Angeles on March 8, where Roberts wore the pieces for the first time.
The dinner featured Jason Pelsey's jazz trio, an entirely floral setting, a fashion show combining the latest high jewelry creations from the Chopard workshops with the “Caroline's Couture” collection, and later into the night, entertainment from DJ Michelangelo.
“Collaborating with Julia on this capsule collection has been an incredible journey," said Scheufele.
"From the moment we discovered the Insofu Emerald, we knew it was a gem that could inspire greatness. This parure is a testament to that inspiration, a fusion of our shared passion for beauty, elegance, and responsible luxury."
The Latest

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.


Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

























