Julia Roberts Co-Designs New Chopard Jewelry Collection
“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."

The capsule collection, “Chopard x Julia Roberts,” is a tribute to the “Insofu Emerald,” an emerald unearthed over a decade ago, weighing 6,225 carats at the time, from the Gemfields-operated Kagem mine in Lufwanyama, Zambia.
Chopard acquired the rough gem a few years ago, and after careful planning, the first gemstones cut from the Insofu are making their debut in the collection, which Roberts designed alongside Chopard Co-President and Artistic Director Caroline Scheufele.
The 2010 discovery of the “Insofu” represented a pivotal moment in the history of jewelry, Chopard said.
Its name means “elephant” in the local Bemba language and was chosen due to the gem’s impressive size and shape, akin to the animal's trunk.
Chopard bought the gemstone, still in its rough form, in November 2018 at Gemfields’ emerald auction in Singapore, according to Tatler Asia, persuaded by the potential of its raw state, with its “captivating and changing shades of green, as well as the unparalleled purity of its texture.”
Chopard sought to follow the stone’s journey and ensure a complete chain of traceability from gem-cutting to jewelry design to final creation.

The brand consulted expert emerald cutters in India on how to best reveal the stone’s unique character.
The cutting itself took place in the maison’s Geneva workshops and in Jaipur, India.

Roberts was chosen as a partner for her creative mind, ambitious visions, and deep appreciation for jewelry, the brand said.
The actress has starred in Chopard’s “Happy Sport” and “Happy Diamonds” campaigns since 2021.
In 2023, she became a global ambassador for the Swiss jewelry and timepiece brand, often wearing Scheufele’s designs and, the brand said, learning how jewels interact with the body and what makes a woman at the center of attention feel comfortable.

United by shared values and passions, Roberts and Scheufele have forged a relationship over the years that allows for “free-flowing conversations characterized by mutual respect and trust,” said Chopard.
The Chopard x Julia Roberts parure stemmed from their creative dialogue, the brand said.
Roberts drew inspiration from traditional Indian jewels to enhance the emeralds’ intense color by combining them with rubellites and a stone that has been present throughout her own life, turquoise, instilling her personality into the creations.

The pieces were designed to be a blend of contrasting hues evocative of the rich cultural heritage of Indian jewelry with the fresh and modern lines of contemporary goldsmithing techniques.
Each piece is also made in Fairmined-certified rose gold, which the brand said is a reflection of its “Journey to Sustainable Luxury” initiative, which launched in 2013 and is a cornerstone of the brand.
The sustainability project is also particularly dear to Roberts, it said.
“Caroline immediately caught my attention when she told me the story of her exceptional Insofu Emerald,” said Roberts.
“It was such an exciting challenge when she later proposed we work on a bespoke design, and together, we’ve had a lot of fun bringing this set into reality, creating jewelry that’s beautiful, sustainable, and mixes the timeless allure of emerald with stunning colors and a stone I cherish, the turquoise.”
The jewels from the debut creative collaboration were unveiled at a dinner hosted by Scheufele at the Château Marmont in Los Angeles on March 8, where Roberts wore the pieces for the first time.

The dinner featured Jason Pelsey's jazz trio, an entirely floral setting, a fashion show combining the latest high jewelry creations from the Chopard workshops with the “Caroline's Couture” collection, and later into the night, entertainment from DJ Michelangelo.
“Collaborating with Julia on this capsule collection has been an incredible journey," said Scheufele.
"From the moment we discovered the Insofu Emerald, we knew it was a gem that could inspire greatness. This parure is a testament to that inspiration, a fusion of our shared passion for beauty, elegance, and responsible luxury."
The Latest

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.


The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.