Julia Roberts Co-Designs New Chopard Jewelry Collection
“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."

The capsule collection, “Chopard x Julia Roberts,” is a tribute to the “Insofu Emerald,” an emerald unearthed over a decade ago, weighing 6,225 carats at the time, from the Gemfields-operated Kagem mine in Lufwanyama, Zambia.
Chopard acquired the rough gem a few years ago, and after careful planning, the first gemstones cut from the Insofu are making their debut in the collection, which Roberts designed alongside Chopard Co-President and Artistic Director Caroline Scheufele.
The 2010 discovery of the “Insofu” represented a pivotal moment in the history of jewelry, Chopard said.
Its name means “elephant” in the local Bemba language and was chosen due to the gem’s impressive size and shape, akin to the animal's trunk.
Chopard bought the gemstone, still in its rough form, in November 2018 at Gemfields’ emerald auction in Singapore, according to Tatler Asia, persuaded by the potential of its raw state, with its “captivating and changing shades of green, as well as the unparalleled purity of its texture.”
Chopard sought to follow the stone’s journey and ensure a complete chain of traceability from gem-cutting to jewelry design to final creation.
The brand consulted expert emerald cutters in India on how to best reveal the stone’s unique character.
The cutting itself took place in the maison’s Geneva workshops and in Jaipur, India.
Roberts was chosen as a partner for her creative mind, ambitious visions, and deep appreciation for jewelry, the brand said.
The actress has starred in Chopard’s “Happy Sport” and “Happy Diamonds” campaigns since 2021.
In 2023, she became a global ambassador for the Swiss jewelry and timepiece brand, often wearing Scheufele’s designs and, the brand said, learning how jewels interact with the body and what makes a woman at the center of attention feel comfortable.
United by shared values and passions, Roberts and Scheufele have forged a relationship over the years that allows for “free-flowing conversations characterized by mutual respect and trust,” said Chopard.
The Chopard x Julia Roberts parure stemmed from their creative dialogue, the brand said.
Roberts drew inspiration from traditional Indian jewels to enhance the emeralds’ intense color by combining them with rubellites and a stone that has been present throughout her own life, turquoise, instilling her personality into the creations.
The pieces were designed to be a blend of contrasting hues evocative of the rich cultural heritage of Indian jewelry with the fresh and modern lines of contemporary goldsmithing techniques.
Each piece is also made in Fairmined-certified rose gold, which the brand said is a reflection of its “Journey to Sustainable Luxury” initiative, which launched in 2013 and is a cornerstone of the brand.
The sustainability project is also particularly dear to Roberts, it said.
“Caroline immediately caught my attention when she told me the story of her exceptional Insofu Emerald,” said Roberts.
“It was such an exciting challenge when she later proposed we work on a bespoke design, and together, we’ve had a lot of fun bringing this set into reality, creating jewelry that’s beautiful, sustainable, and mixes the timeless allure of emerald with stunning colors and a stone I cherish, the turquoise.”
The jewels from the debut creative collaboration were unveiled at a dinner hosted by Scheufele at the Château Marmont in Los Angeles on March 8, where Roberts wore the pieces for the first time.
The dinner featured Jason Pelsey's jazz trio, an entirely floral setting, a fashion show combining the latest high jewelry creations from the Chopard workshops with the “Caroline's Couture” collection, and later into the night, entertainment from DJ Michelangelo.
“Collaborating with Julia on this capsule collection has been an incredible journey," said Scheufele.
"From the moment we discovered the Insofu Emerald, we knew it was a gem that could inspire greatness. This parure is a testament to that inspiration, a fusion of our shared passion for beauty, elegance, and responsible luxury."
The Latest

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

The 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.

“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.

Submit your pieces for a chance to win in this year's competition.

The company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”


The nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.

The jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.

Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.

Alberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.

The “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.

Four directors were elected to the AGTA board and will serve three-year terms beginning in February.

Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.

The jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.

The Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.

The auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.

Fine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.

Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.

Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.

With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

Gretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

The deadline to apply is Nov. 13.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
























