Julia Roberts Co-Designs New Chopard Jewelry Collection
“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."

The capsule collection, “Chopard x Julia Roberts,” is a tribute to the “Insofu Emerald,” an emerald unearthed over a decade ago, weighing 6,225 carats at the time, from the Gemfields-operated Kagem mine in Lufwanyama, Zambia.
Chopard acquired the rough gem a few years ago, and after careful planning, the first gemstones cut from the Insofu are making their debut in the collection, which Roberts designed alongside Chopard Co-President and Artistic Director Caroline Scheufele.
The 2010 discovery of the “Insofu” represented a pivotal moment in the history of jewelry, Chopard said.
Its name means “elephant” in the local Bemba language and was chosen due to the gem’s impressive size and shape, akin to the animal's trunk.
Chopard bought the gemstone, still in its rough form, in November 2018 at Gemfields’ emerald auction in Singapore, according to Tatler Asia, persuaded by the potential of its raw state, with its “captivating and changing shades of green, as well as the unparalleled purity of its texture.”
Chopard sought to follow the stone’s journey and ensure a complete chain of traceability from gem-cutting to jewelry design to final creation.
The brand consulted expert emerald cutters in India on how to best reveal the stone’s unique character.
The cutting itself took place in the maison’s Geneva workshops and in Jaipur, India.
Roberts was chosen as a partner for her creative mind, ambitious visions, and deep appreciation for jewelry, the brand said.
The actress has starred in Chopard’s “Happy Sport” and “Happy Diamonds” campaigns since 2021.
In 2023, she became a global ambassador for the Swiss jewelry and timepiece brand, often wearing Scheufele’s designs and, the brand said, learning how jewels interact with the body and what makes a woman at the center of attention feel comfortable.
United by shared values and passions, Roberts and Scheufele have forged a relationship over the years that allows for “free-flowing conversations characterized by mutual respect and trust,” said Chopard.
The Chopard x Julia Roberts parure stemmed from their creative dialogue, the brand said.
Roberts drew inspiration from traditional Indian jewels to enhance the emeralds’ intense color by combining them with rubellites and a stone that has been present throughout her own life, turquoise, instilling her personality into the creations.
The pieces were designed to be a blend of contrasting hues evocative of the rich cultural heritage of Indian jewelry with the fresh and modern lines of contemporary goldsmithing techniques.
Each piece is also made in Fairmined-certified rose gold, which the brand said is a reflection of its “Journey to Sustainable Luxury” initiative, which launched in 2013 and is a cornerstone of the brand.
The sustainability project is also particularly dear to Roberts, it said.
“Caroline immediately caught my attention when she told me the story of her exceptional Insofu Emerald,” said Roberts.
“It was such an exciting challenge when she later proposed we work on a bespoke design, and together, we’ve had a lot of fun bringing this set into reality, creating jewelry that’s beautiful, sustainable, and mixes the timeless allure of emerald with stunning colors and a stone I cherish, the turquoise.”
The jewels from the debut creative collaboration were unveiled at a dinner hosted by Scheufele at the Château Marmont in Los Angeles on March 8, where Roberts wore the pieces for the first time.
The dinner featured Jason Pelsey's jazz trio, an entirely floral setting, a fashion show combining the latest high jewelry creations from the Chopard workshops with the “Caroline's Couture” collection, and later into the night, entertainment from DJ Michelangelo.
“Collaborating with Julia on this capsule collection has been an incredible journey," said Scheufele.
"From the moment we discovered the Insofu Emerald, we knew it was a gem that could inspire greatness. This parure is a testament to that inspiration, a fusion of our shared passion for beauty, elegance, and responsible luxury."
The Latest

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.


The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

























