Boucheron’s New High Jewelry Collection Pays Homage to Ceremony, History
“Power of Couture” recalls Frédéric Boucheron’s love of fabric using diamonds and rock crystal.
![Boucheron’s latest “Histoire de Style” high jewelry collection, “Power of Couture,” pays homage to brand founder Frédéric Boucheron, who drew inspiration from precious fabrics. Boucheron Power of Couture](https://uploads.nationaljeweler.com/uploads/def2752c26c6ae59aaf308d384cf7986.jpg)
This year’s 24-piece collection, “The Power of Couture,” revisits the couture heritage of brand founder Frédéric Boucheron and highlights his early history through a new approach to ceremonial ornamentation.
Born in 1830, Frédéric was surrounded by precious fabrics in his youth, which later influenced his approach to jewelry creation.
His father, Louis Boucheron, worked as a draper in Paris beginning in 1817.
By 1822, Louis began specializing in silk and in 1837, another rare, precious material—lace.
“Bows, knits, grosgrain, pompoms and lace abound in our archives,” Boucheron Creative Director Claire Choisne said.
“For this fourth edition of Histoire de Style, I decided to explore the theme of couture, without the fuss.”
The episode “Boucheron, Couture as Heritage” from the brand’s podcast Boucheron True Stories further details the links between the new collection and Frédéric’s childhood.
“What [Frédéric] had learned from his father’s shop never left him,” said host Vincent Meylan, a historian and journalist.
“He loved the refined work of fabrics too much to abandon it while entering the jewelry business. Lace was the first of these fabrics to inspire him.”
In 1858, at 28 years old, Frederic began manufacturing and selling jewelry and trading precious stones.
As soon as 1860, he integrated lace patterns into his creations, which are seen throughout the Boucheron archives.
In the Power of Couture collection, inspiration for “Le Col,” or “The Collar,” was drawn from a tiara the brand crafted in the 1900s.
A ceremonial outfit often features a high, rigid and tight-fitting collar, the brand said, that frames the head and symbolizes reason and instinct.
For this diamond version of a collar, the culmination of 1,900 hours of labor, diamonds are set on thin strands of metal, appearing to float in mid-air.
While the initial impression of ceremonial attire is stiff, Choisne observed that when deconstructed, and reappropriated, the uniform transforms into “an array of sophisticated ornaments.”
![The versatile “Power of Couture” diamond collar can be disassembled into two separate necklaces thanks to three inconspicuous fastening mechanisms that keep the pieces secured as a whole. Boucheron Power of Couture diamond collar](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaEZWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--a9acedd03c6d4e2e5facc848911c1827ca732dbd/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_1-Le%20Col%20still.jpg)
This paradox is the foundation of the new collection’s bold and unprecedented stylistic interpretation.
Like previous Histoire de Style collections, “New Maharajahs” and “Art Deco,” the jewelry in Power of Couture has Boucheron’s oft-seen traits of multi-wear functionality and versatility, with Choisne describing the latest collection as “a kit” designed with elements that can be arranged to fit individual styles.
As a necklace, the piece resembles a lattice of diamonds and rock crystal.
When worn as a whole, “Le Col” combines a plastron with a choker, wreathing the face with a mesh of light.
A pair of earrings were created to match.
![Each of the “Les Boutons” feature an old-fashioned spiral-shaped fastener, allowing the wearer to coil each button into the hair or onto a garment to adorn a collar or a sleeve. Boucheron Power of Couture buttons](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaEpWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--09138a0e5dbe54e8bf09c19be3ee9b9ec545354d/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_2-Les%20Boutons.jpg)
“Les Boutons” or “The Buttons” is a set of 15 white gold, diamond and rock crystal buttons that can be worn individually or combined with others.
They can be used as hair ornaments, actual buttons slipped into buttonholes, or pinned to a necktie.
The contemporary accessories are “a precious punctuation of style,” the brand said.
![“Les Boutons” is comprised of 15 white gold buttons set with diamonds and rock crystal. Boucheron Power of Couture buttons](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaE5WIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--cf47b04addd285916b92e5a01f8eb0630afcad6c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_3-Les%20Boutons%20still.jpg)
The buttons coordinate with a ring featuring a frosted rock crystal body and 4.63-carat D-color VVS2 diamond, as well as a pair of adjustable length ear pendants.
They took 120 hours to create.
Choisne’s reimagined epaulettes also can be worn in various ways.
Crafted in white gold with diamonds, “Les Épaulettes,” or “The Epaulettes,” can transform into a pair of bracelets.
![With “Les Epaulettes,” Boucheron’s artisans sought to sculpt white gold into a rendition of the traditional fabric bands worn on the shoulder to accentuate the shape of a garment. Boucheron Power of Couture epaulettes](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaFJWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--198543f8cf67ec1a9abccc9bad2925b066144d61/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_4-Les%20Epaulettes.jpg)
While historically used in couture to visually broaden the shoulders and accentuate the build, the epaulettes in Power of Couture are inspired by a diadem crafted in 1902 for Mary of Teck, Princess of Wales. They took 960 hours of work.
A modern white gold tiara set with round diamonds boasts a similar design and coordinates with matching ear pendants.
Ribbons, not surprisingly, also served as an inspiration for Frédéric.
Versatile and easily shaped into bows for hairstyles or clothing, ribbons added the kind of movement Frédéric sought to convey in jewelry, Meylan said in the podcast.
A simple bow can also be the perfect pattern to create a brooch.
Along with lace and ribbons, bows remained a design in Boucheron’s jewelry long after Frédéric’s passing in 1902, according to Meylan.
![Using rock crystal, Boucheron craftsmen shaped a bow with the suppleness of a grosgrain ribbon. It is titled “Le Nœud.” Boucheron Power of Couture bow](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaFZWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--bb7f77e9958f94f84d769af7310dd1cb6edc1135/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_5-N%C5%93ud%20still.jpg)
With “Le Nœud,”or “The Bow,” the result of 2,600 hours of work, Choisne pays tribute to the emblematic couture element that is the ever-versatile bow.
The piece can be worn multiple ways.
It can transform into a brooch or shoulder adornment and also features a detachable piece that can be worn as a bracelet. The central stone can also be mounted on a ring as a solitaire.
![Designed with flexibility and discreet fastening mechanisms, Le Nœud, or The Bow, can be worn in different ways. Boucheron Power of Couture bow](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaFpWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--0c7587083f5921ca7511162c529a083d4a064691/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_6-N%C5%93ud.jpg)
The piece includes 435 frosted baguette-cut rock crystals, each individually hand-cut and set into the white gold framework. The edges and interior of the bow are set with diamonds, and the centerpiece is a 4.05-carat pear-shaped diamond of F color and VVS2 clarity.
The matte effect of frosted rock crystal is juxtaposed with diamonds’ sparkle in a play of texture and light to recreate the radiance of grosgrain ribbon.
Two rings complete the Le Nœud set.
One features a 5.16-carat pear-shaped D flawless, Type IIa diamond while the other is adorned with rock crystal and a 2.50-carat pear-shaped diamond of D color and VVS1 clarity.
In pursuit of delicate, supple adornments, Frédéric worked throughout the 19th century to craft gold and stones into couture-inspired elements, the brand said.
Though Power of Couture shares the same refined lightness as the brand’s earliest fabric-inspired concepts, Choisne opted for a brighter medium for the latest collection—a monochrome palette of rock crystal and diamonds to both temper the baroque character of traditionally gold-tone decorations and bring a visual lightness to the pieces.
“The difficulty in crafting this collection was to bring the characteristics of fabric to rigid gold and stones,” said Choisne.
For “Le Tricot,” or “The Knit” choker, rock crystal is shaped into a knit design that imitates a fourragère braid.
![In “Le Tricot,” rock crystal was hand-shaped and sandblasted to create the appearance of a knit braid. Boucheron Power of Couture knit choker](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaGRWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--7994a3947192dab84d04d8eda58f35ea971d3804/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_7-Le%20Tricot.jpg)
To achieve this appearance, the texture of each material was individually sandblasted and linked on cables crafted in nitinol, a nickel and titanium alloy, to form a five-strand choker.
The choker is interspersed with diamond-set links and decorated with a button paved with baguette-shaped and round-shaped diamonds and rock crystal. It also features a 2.01-carat D-color, VVS2 clarity diamond.
It took 1,070 hours to make.
A cuff set with a 1.02-carat D color, VVS1 round diamond matches the Le Tricot choker.
Fourragères, also known as aiguillettes, were a classic motif of French jewelry, and in the 17th century, were depicted in portraits of queens, according to the Boucheron podcast.
![Aiguillettes were a classic motif of French jewelry and often showed up in Boucheron’s designs. Boucheron Power of Couture Aiguillette](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaGhWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--12dddbed5abfe82b1df1d4af21202cf03b4d5664/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_8-Aiguillette%20still.jpg)
In the 18th century, fashion changed and fourragères disappeared, the podcast said, only to come back stronger in the early 19th century in a masculine version on military uniforms.
Napoleon I distributed uniform decorations to his bravest men while conquering Europe, Meylan said, including medals embroidered with gold and adorned with cords of gold thread.
One wrapped around the shoulder and the other ended with one or more golden aiguillettes hanging, with the weight of the aiguillette keeping the cord straight.
![Throughout history, aiguillettes have been symbolic ornaments for the ceremonial dressings of queens and military leaders. Boucheron Power of Couture Aiguillette](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaGxWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--d48c3546a818ba7c646248ab8c6a2c769063bc3a/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_9-Aiguillette.jpg)
In Choisne’s interpretation, “L’aiguillette,” or “The Aiguillette,” the ceremonial adornment is a neo-Art Deco necklace crafted in braided white gold, rock crystal and diamonds that, of course, can be worn multiple ways.
Two brooches, including one in the traditional drape of the aiguillette, and a frosted rock crystal bracelet detach from the piece.
The necklace is set with a 2.11-carat round diamond, E color and VVS2 clarity.
![A pair of pendant earrings were made to match the L’aiguillette diamond necklace. Boucheron Power of Couture Aiguillette](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaHBWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--630c70f8f476e637ffd9341e55fcab6ca9796f73/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_10-Aiguillette%20pendants.jpg)
A coordinating pair of pendant earrings in diamond-paved rock crystal may be worn long or short and can be seen paired with Le Tricot on a model above.
This piece is the product of 750 hours of work.
![The multi-functional “Les Broderies” is a rendition of ceremonial embroidery using white gold with articulations that make the leaves appear supple and allow them to nestle against the body’s curves. Boucheron Power of Couture embroideries](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaHRWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--64413908b2a28663e6f96cf290ee401d80970d4c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_11-Les%20Broderies.jpg)
The leaves are paved with diamonds and set in a white gold frame, appearing to have been shaped by the wind.
Their versatility comes from a polyvalent fastening system, which also allows the brooches to transform into scintillating hair pieces, the brand said, as demonstrated in the image at the top of the story.
![The reinvented embroidery incorporates the fern, a plant Frédéric Boucheron is said to have adored. Boucheron Power of Couture embroideries](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaHhWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--3da55b4c273e42e382493c1e26d8f83e6473b767/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_12-Les%20Broderies%20still.jpg)
A white gold and diamond fern tiara, as well as two matching pairs of earrings complete the set.
One pair is asymmetrical, combining an ear-climbing branch with a 1.50-carat pear-shaped E VVS2 diamond.
The piece required 980 hours of labor.
![“Les Médailles” is a necklace comprised of 15 pendants. Boucheron Power of Couture Medallion](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaDFWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--dd658ec236f41d8ae88deccd1c90d4c69efa2fc5/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_13-Medallion%20still.jpg)
Finally, “Les Médailles,” or “The Medals,” is Boucheron’s reinvention of the military honor—a high jewelry necklace, also seen in the photo at the top of the article.
Medals traditionally are worn on the left side of a lapel, close to the heart, the brand said, but in the new interpretation, 15 pendants circle to form a necklace in white gold, rock crystal and diamonds.
The pennants from which the medallions are suspended were created by artisans who shaped 15 crystal blocks, each cut to fit the piece, in a fashion that resembles grosgrain ribbon.
After cutting the medallions, the craftsmen carved each individual one according to the principle of glyptic art, an age-old savoir-faire that consists of manually engraving crystal in high or low relief, Boucheron said.
Two brooches can be detached from the necklace.
![Each of the medals in “Les Médailles” are engraved according to the principle of glyptic art and contain carved grooves to mimic grosgrain ribbon. Boucheron Power of Couture Medallion](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaDVWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--fa77880390d50c5e3315f3e1446c6238a919611f/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20240214_14-Medallion%20brooches.jpg)
A pair of clip earrings and two rings, including one set with a D-color VVS2 diamond weighing 2.04 carats, complete the Les Médailles set.
This creation took 2,230 hours to make.
The Latest
![Direct-to-consumer retail brand Diamonds Direct has opened a store in the Atlanta neighborhood of Buckhead, an area known for its upscale malls. Diamonds Direct Atlanta store](https://uploads.nationaljeweler.com/uploads/2e6577afc9470ba1c1de327fad397366.jpg)
It’s the Signet-owned banner’s first location in Georgia.
![These “Double Loop” earrings feature a drop-cut amethyst sitting atop the lower hoop, totaling 1.60 carats between both earrings. The hoops are made of silver covered in “pistacchio” colored enamel, while 9-karat yellow gold holds the stones in place and connect the two hoops behind the earlobe ($1,770). Bea Bongiasca’s Double Loop Earrings](https://uploads.nationaljeweler.com/uploads/f338ef6b4603be3c97765f833b831ca0.jpg)
Commemorate “brat summer” with these green hoops.
![The skyline of downtown Providence, Rhode Island. Jewelers of America held one of its Multifacted Learning Workshops there on July 17 and National Jeweler Editor-in-Chief Michelle Graff tagged along. Stock image of Providence, Rhode Island, skyline](https://uploads.nationaljeweler.com/uploads/4ec5b02d4cbaaaa2283bdcf6820950a4.jpg)
Editor-in-Chief Michelle Graff returns from Rhode Island with thoughts about in-store shopping and a trends report.
![Untitled design.jpg](https://uploads.nationaljeweler.com/uploads/583fbcb2bb839782810080debef35d3c.jpg)
As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.
Sponsored by Gemological Institute of America
![](https://uploads.nationaljeweler.com/uploads/99a46b30cc354962ac2e29ecd113587a.jpg)
![Earlier this month, online giant Amazon and the Better Business Bureau filed a joint federal lawsuit against ReviewServiceUSA.com for allegedly selling fake reviews, both positive and negative. Amazon package outside door](https://uploads.nationaljeweler.com/uploads/27fce4225a38900d54a5536ce523a22d.jpg)
They claim ReviewServiceUSA.com was selling both positive and negative reviews of products and businesses.
![A shot of the Venetia diamond mine in South Africa, owned by De Beers Group. The diamond miner and marketer saw revenue drop 21 percent and rough diamond sales decline 20 percent in a “weak” market for diamonds. De Beers’ Venetia diamond mine](https://uploads.nationaljeweler.com/uploads/a1f16ceaaba662e80385166060d192a7.jpg)
Lab-grown diamond sales in the United States and ongoing economic challenges in China are impacting natural diamond demand.
![1872 x 1052 Gemolite.jpg](https://uploads.nationaljeweler.com/uploads/9d60901b44425a53b9010301897a3bbc.jpg)
GIA®’s most advanced microscope has new features to optimize greater precision and comfort.
A longtime member of IJO, she’s remembered for her passion for design, learning, and environmentalism.
![A malachite and diamond bracelet from Pomellato’s “Pom Pom Dot” collection, launched earlier this year. Pomellato and Boucheron were bright spots for Kering in an otherwise underwhelming first half of the year. Pomellato Malachite Pom Pom Dot bracelet](https://uploads.nationaljeweler.com/uploads/3c237b62e009742fc52487097daf3c5a.jpg)
The gains come amid a tough time for parent company Kering, which saw sales slide 11 percent in the first half of the year.
![Volunteers and Shane Co.’s corporate team from all 22 locations of the family-owned jewelry chain have begun packing backpacks with school supplies for teachers to distribute to their students this school year. Shane Co. and the Kids in Need foundation logo](https://uploads.nationaljeweler.com/uploads/1c5abfb36ec775724f014f47bfbb47fc.jpg)
The fine jewelry retailer filled backpacks with back-to-school essentials for students in 13 states.
![A shot from the advertising campaign for LVMH-owned Bulgari’s “Eden the Garden of Wonders” high jewelry collection. LVMH’s jewelry and watch sales slipped in the first half of the fiscal year. Bulgari high jewelry campaign](https://uploads.nationaljeweler.com/uploads/c24eb75ca8cea44d2e9859648f4a98ee.jpg)
Tiffany & Co. is focusing on its “iconic” collections while the company has made changes at the top at TAG Heuer and Hublot.
![Chaumet, a Parisian jeweler owned by LVMH, has designed the Olympic and Paralympic Games medals. Chaumet Paris 2024 Olympics medals](https://uploads.nationaljeweler.com/uploads/7831b3a738baddfc7d783e6df0fbf796.jpg)
The Parisian brand is the first jewelry company in the history of the Olympic and Paralympic Games to design the medals.
![The acquisition of Union Life & Casualty by Jewelers Mutual will help strengthen both the pawn market and the insurance industry, said JM. Jewelers Mutual and Union Life and Casualty logos](https://uploads.nationaljeweler.com/uploads/195925667226ecfc51b4e1bb09607143.jpg)
Union Life & Casualty will join JM Insurance Agency Partners, expanding the provider’s pawnbroker coverage.
![The winner of this year’s Lonia Tate scholarship, Bradlei Smith will receive the opportunity to earn her Graduate Gemologist diploma from GIA and, following graduation, an internship at Ben Bridge Jeweler in Seattle. Bradlei Smith](https://uploads.nationaljeweler.com/uploads/996834935ae30a7a1195db8b9db6cb7d.jpg)
Los Angeles-based Bradlei Smith was selected for this year’s award.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/bec7295a7f478778b1c196e6d81e7cd9.jpg)
In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.
![De Beers Group mined 6.4 million carats of diamonds in the second quarter of 2024, down from 7.6 million in the same period last year. (©De Beers Group/Photo credit: Ben Perry @ Armoury Films) De Beers rough diamond display](https://uploads.nationaljeweler.com/uploads/80cd02b1c8384f4b2efda0bcdf6a75e1.jpg)
The company also reported the $150 million sale of an iron ore royalty right, part of its ongoing effort to divest “non-core” assets.
![In honor of its summer bridal event, Long’s Jewelers is partnering with Wequassett Resort and Golf Club on Cape Cod in Massachusetts, and jewelry brand JB Star on a vacation giveaway. Long’s Jewelers giveaway promo](https://uploads.nationaljeweler.com/uploads/4e7a90944c4e8875a4f3818dbe26b28b.jpg)
The giveaway is part of the New England jeweler’s summer bridal event.
![The Entrepreneurship Grants program supports winners with financial aid to scale their businesses and increase their societal impact, said Diamonds Do Good. Pictured here are three of the 13 winners, top right is Tresia Shituula, and bottom row left to right, are Monkgogi Moshaga and Mohamed Samu. Tresia Shituula, Monkgogi Moshaga, Mohamed Samu](https://uploads.nationaljeweler.com/uploads/a7c9b87301b76a9446f6522747ce5b95.jpg)
The grant provided a total of $100,000 to support 13 entrepreneurs from diamond communities in Africa and India.
![Ghazi Osta, better known as Gus, was the owner and president of Volusia Gold & Diamond, a store he and his wife, Leigh Osta, opened in 1986. He was shot and killed inside the store Friday afternoon after a brief argument with a regular customer. (Photo courtesy of Volusia Gold & Diamond Facebook page) Ghazi “Gus” Michel Osta](https://uploads.nationaljeweler.com/uploads/c8c1fa3df746cbd364915a98dcac9d21.jpg)
Ghazi Michel Osta, or “Gus,” was killed Friday by an 83-year-old man said to be a frequent customer at his store, Volusia Gold & Diamond.
![Elyssa Jenkins-Pérez (left) is the Responsible Jewellery Council’s new head of North American development, and Effie Marinos is its new specialist advisor for technical standards. Elyssa Jenkins-Perez and Effie Marinos](https://uploads.nationaljeweler.com/uploads/94332af0c7a776e7a8c36fabf76baa5f.jpg)
The organization also announced Effie Marinos as its new specialist advisor for technical standards, as well as four other appointments.
![Karen Rentmeesters, who joined the Antwerp World Diamond Centre in 2010, will take on the role of CEO. Karen Rentmeesters](https://uploads.nationaljeweler.com/uploads/3256fcc71cd43a399055c61f68486269.jpg)
Rentmeesters has served as interim CEO since April following former CEO Ari Epstein’s resignation.
![Longtime Washington, D.C., jeweler Brian Mann (right) with his wife Jessie Mann, an artist who custom-paints porcelain Limoges Boxes, at a 2016 Jewelers of America member event. Mann, the longtime co-owner of David Mann Jewelers, died June 21 at age 70. Brian and Jessie Mann](https://uploads.nationaljeweler.com/uploads/be4debc6e0b3198943a66ef0e2197c2c.jpg)
Mann, whose family’s jewelry store was located inside the Pentagon, is remembered for being a thoughtful champion of the industry.
![The 1916 Company recently opened a new Tudor boutique in Denver’s Cherry Creek Shopping Center. Tudor store in Denver](https://uploads.nationaljeweler.com/uploads/9f8600ea53ed731963331ebd28a10d16.jpg)
The 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.
![On Sept. 1, Julien Tornare (left), current CEO of TAG Heuer, will become CEO of Hublot. Antoine Pin, now the general manager of Bulgari’s watch business, will take over Tornare’s role as CEO of TAG Heuer. (Images courtesy of LinkedIn) Julien Tornare and Antoine Pin](https://uploads.nationaljeweler.com/uploads/b24627b34ece895ddd254bae22751fb8.jpg)
Luxury giant LVMH is reshuffling the leadership in its watches division.
![A rendering of a billboard from Etsy’s new campaign. The campaign is designed to highlight the platform’s creators and how their products are made. Etsy billboard rendering in NYC](https://uploads.nationaljeweler.com/uploads/9a94f394f326b90dc1c9da6a711c5e09.jpg)
Sellers and shoppers have spoken out against a rise in mass-produced merchandise on the platform meant to highlight handmade goods.
![Ariana Grande said she cannot wait “to inspire others to embrace their own unique sparkle,” as Swarovski’s brand ambassador. (Photo credited to Mert Alas and Marcus Piggot for Swarovski) Ariana Grande Modeling in Swarovski Jewelry](https://uploads.nationaljeweler.com/uploads/adaa79dce0741a275427155078691611.jpg)
The celebrity will star in Swarovski’s holiday campaign.