Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CollectionsFeb 25, 2021
Boucheron’s Latest High Jewelry Collection Is an Ode to Art Deco
It draws parallels between today and a past era when gender roles also were evolving, with pieces intended for both women and men.
Boucheron’s latest high jewelry collection focuses on convertible pieces, helping make styles easy to wear for different genders.
Paris—Boucheron’s latest high jewelry collection draws parallels between the Roaring ‘20s and today.
Like in the modern era, gender roles were evolving a century ago.
Like in the modern era, gender roles were evolving a century ago.
Flappers were abandoning corsets and other oppressive clothing for silhouettes previously considered more masculine, like dresses that showed no hint of a woman’s waist.
In the 1920s, a Parisian woman’s uniform might have centered on high-waisted pants, plunging necklines, long necklaces and short hair, Boucheron noted.
It was this style evolution that lured Creative Director Claire Choisne into the Boucheron archives, channeling the spirit of this modern woman through the maison’s rich archive of Art Deco-era pieces.
Choisne found parallels between attitudes a century ago and today’s evolving gender roles, in which it has become a style statement for a man to don a pearl necklace.
The cultural epitome of this boundaryless, and infinitely more fun, approach to men’s fashion is Harry Styles’ Vogue editorial last year in which he wore a Gucci jacket and dress on the magazine’s cover.
Translating this current evolution into a high jewelry collection, Boucheron created a long white gold necklace inspired by a tie, with a detachable brooch featuring an 8.02-carat emerald with onyx and black lacquer. The piece is meant to be worn by either gender, as a tie, necklace, pendant or brooch.
Providing a more approachable and lighthearted attitude to haute joaillerie is a diamond chevron-pattern jewel set on a ribbon. Its suggested uses include as a belt with a man’s tuxedo, as a headband or choker for a woman, or as a set of two unisex bracelets.
Convertible and Art Deco are the themes throughout the collection, which features emeralds as pops of color against a white gold, white diamond and black onyx and lacquer backdrop.
Boucheron’s classic bow-tie ring can be detached and pinned for use as an actual bow tie on a suit, or worn on a dress or in one’s hair. Breathtaking earrings, rings and necklaces are intended to be genderless.
Highlights include a sliding, adjustable Y-necklace with white diamond chevron pattern, adorned with dangling 61.35-carat Zambian emerald drop (pictured at top of article, left), and a graphic descending rock crystal and emerald necklace.
See the collection below.
The Cravate Emeraude jewel in white gold with diamonds, onyx, black lacquer and emerald, is a necklace, which detaches to become a brooch. (Boucheron & Galerie Marcilhac)
The graphic Col Emeraudes necklace with emeralds, diamonds, rock crystal, onyx and white gold. (Boucheron & Galerie Marcilhac)
The Noued Diamants can be worn as a hair jewel, a brooch, bow tie, or a ring. In white diamonds, white gold and onyx. (Boucheron & Galerie Marcilhac)
Here, the chevron-pattern Rubans Diamants, worn as a belt. In white gold with white diamonds and worn on a ribbon. (Boucheron & Galerie Marcilhac)
The Lavalliere Diamants necklace in white gold with white diamonds, black onyx and black lacquer, can also be converted to a brooch. (Boucheron & Galerie Marcilhac)
Rings to be worn by either gender. (Boucheron & Galerie Marcilhac)
More on Collections
The Latest
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
