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Taylor Hill, Soo Joo Park Star in New Messika Campaign
The models and friends of founder and artistic designer Valérie Messika showcase the brand’s jewelry in the “Back to Icons” campaign.
Model Taylor Hill (pictured left) wore Messika’s “So Move” pieces, while model and singer Soo Joo Park showcased the brand’s “Move Noa” pieces.
New York—Messika’s new campaign features models Taylor Hill and Soo Joo Park wearing the brand’s “So Move” and “Move Noa” pieces.
The “Back to Icons” campaign was created by Valérie Messika, the founder and artistic director of the brand, who wanted to focus on “life moments” and how jewelry should “enhance a silhouette, reflect a state of mind, mark an experience, and even be the symbol of a turning point,” said the brand.
For Hill’s shoot, the former Victoria’s Secret model wore pieces from Messika’s “So Move” collection, a choice made to reflect the change in Hill’s appearance and personal style as she chopped her long hair into a pixie cut last September.
The “Back to Icons” campaign was created by Valérie Messika, the founder and artistic director of the brand, who wanted to focus on “life moments” and how jewelry should “enhance a silhouette, reflect a state of mind, mark an experience, and even be the symbol of a turning point,” said the brand.
For Hill’s shoot, the former Victoria’s Secret model wore pieces from Messika’s “So Move” collection, a choice made to reflect the change in Hill’s appearance and personal style as she chopped her long hair into a pixie cut last September.
Taylor Hill, a former Victoria’s Secret model, wearing Messika’s “So Move” earrings in yellow gold
Taylor Hill modeling the “So Move” necklace, ring, and pavé bracelet
“She wanted a piece of jewelry with character that aligns with this new version of herself, and this is what her So Move earrings highlight,” said Messika.
The designer describes the collection as bold and free, a perfect match for her longtime friend’s new independent and sophisticated style.
Hill expressed, “So Move is an attitude, a new look that relates to my story.”
Park, a model, singer, and friend of Messika, wore pieces from the brand’s “Move Noa” collection during her shoot for the “Back to Icons” campaign.
Throughout the campaign, pieces were chosen for each model to reflect their lives.
While Hill was styled with the “So Move” earrings since they’re a statement piece that reflect her confidence, Park wore the “Move Noa” bangles because of the three-diamond motif’s connection to her life.
“My Noa bracelet has a strong symbolic value for me. It reflects three aspects of my life that have made me who I am today: an international model, singer, and adopted American,” said Park, who was born in Korea before moving to America at the age of 10.
“It’s not just static jewelry but a living and dancing piece. As the diamonds move on my wrist, it creates a unique melody.”
Both Hill and Park’s campaign were photographed by Julien Vallon.
Previously, Messika has debuted campaigns featuring Alton Mason, Kendall Jenner, and Gigi Hadid.
To view Hill and Park’s full Back to Icons campaign, visit Messika’s website.
“It’s not just static jewelry but a living and dancing piece. As the diamonds move on my wrist, it creates a unique melody.”
Both Hill and Park’s campaign were photographed by Julien Vallon.
Previously, Messika has debuted campaigns featuring Alton Mason, Kendall Jenner, and Gigi Hadid.
To view Hill and Park’s full Back to Icons campaign, visit Messika’s website.
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