Taylor Hill, Soo Joo Park Star in New Messika Campaign
The models and friends of founder and artistic designer Valérie Messika showcase the brand’s jewelry in the “Back to Icons” campaign.
The “Back to Icons” campaign was created by Valérie Messika, the founder and artistic director of the brand, who wanted to focus on “life moments” and how jewelry should “enhance a silhouette, reflect a state of mind, mark an experience, and even be the symbol of a turning point,” said the brand.
For Hill’s shoot, the former Victoria’s Secret model wore pieces from Messika’s “So Move” collection, a choice made to reflect the change in Hill’s appearance and personal style as she chopped her long hair into a pixie cut last September.
“She wanted a piece of jewelry with character that aligns with this new version of herself, and this is what her So Move earrings highlight,” said Messika.
The designer describes the collection as bold and free, a perfect match for her longtime friend’s new independent and sophisticated style.
Hill expressed, “So Move is an attitude, a new look that relates to my story.”
Park, a model, singer, and friend of Messika, wore pieces from the brand’s “Move Noa” collection during her shoot for the “Back to Icons” campaign.
Throughout the campaign, pieces were chosen for each model to reflect their lives.
While Hill was styled with the “So Move” earrings since they’re a statement piece that reflect her confidence, Park wore the “Move Noa” bangles because of the three-diamond motif’s connection to her life.
“It’s not just static jewelry but a living and dancing piece. As the diamonds move on my wrist, it creates a unique melody.”
Both Hill and Park’s campaign were photographed by Julien Vallon.
Previously, Messika has debuted campaigns featuring Alton Mason, Kendall Jenner, and Gigi Hadid.
To view Hill and Park’s full Back to Icons campaign, visit Messika’s website.
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