MajorsJul 18, 2024
Swarovski Names Ariana Grande as Its New Brand AmbassadorTrendsSep 04, 2024
Taylor Hill, Soo Joo Park Star in New Messika Campaign
The models and friends of founder and artistic designer Valérie Messika showcase the brand’s jewelry in the “Back to Icons” campaign.
Model Taylor Hill (pictured left) wore Messika’s “So Move” pieces, while model and singer Soo Joo Park showcased the brand’s “Move Noa” pieces.
New York—Messika’s new campaign features models Taylor Hill and Soo Joo Park wearing the brand’s “So Move” and “Move Noa” pieces.
The “Back to Icons” campaign was created by Valérie Messika, the founder and artistic director of the brand, who wanted to focus on “life moments” and how jewelry should “enhance a silhouette, reflect a state of mind, mark an experience, and even be the symbol of a turning point,” said the brand.
For Hill’s shoot, the former Victoria’s Secret model wore pieces from Messika’s “So Move” collection, a choice made to reflect the change in Hill’s appearance and personal style as she chopped her long hair into a pixie cut last September.
The “Back to Icons” campaign was created by Valérie Messika, the founder and artistic director of the brand, who wanted to focus on “life moments” and how jewelry should “enhance a silhouette, reflect a state of mind, mark an experience, and even be the symbol of a turning point,” said the brand.
For Hill’s shoot, the former Victoria’s Secret model wore pieces from Messika’s “So Move” collection, a choice made to reflect the change in Hill’s appearance and personal style as she chopped her long hair into a pixie cut last September.
Taylor Hill, a former Victoria’s Secret model, wearing Messika’s “So Move” earrings in yellow gold
Taylor Hill modeling the “So Move” necklace, ring, and pavé bracelet
“She wanted a piece of jewelry with character that aligns with this new version of herself, and this is what her So Move earrings highlight,” said Messika.
The designer describes the collection as bold and free, a perfect match for her longtime friend’s new independent and sophisticated style.
Hill expressed, “So Move is an attitude, a new look that relates to my story.”
Park, a model, singer, and friend of Messika, wore pieces from the brand’s “Move Noa” collection during her shoot for the “Back to Icons” campaign.
Throughout the campaign, pieces were chosen for each model to reflect their lives.
While Hill was styled with the “So Move” earrings since they’re a statement piece that reflect her confidence, Park wore the “Move Noa” bangles because of the three-diamond motif’s connection to her life.
“My Noa bracelet has a strong symbolic value for me. It reflects three aspects of my life that have made me who I am today: an international model, singer, and adopted American,” said Park, who was born in Korea before moving to America at the age of 10.
“It’s not just static jewelry but a living and dancing piece. As the diamonds move on my wrist, it creates a unique melody.”
Both Hill and Park’s campaign were photographed by Julien Vallon.
Previously, Messika has debuted campaigns featuring Alton Mason, Kendall Jenner, and Gigi Hadid.
To view Hill and Park’s full Back to Icons campaign, visit Messika’s website.
“It’s not just static jewelry but a living and dancing piece. As the diamonds move on my wrist, it creates a unique melody.”
Both Hill and Park’s campaign were photographed by Julien Vallon.
Previously, Messika has debuted campaigns featuring Alton Mason, Kendall Jenner, and Gigi Hadid.
To view Hill and Park’s full Back to Icons campaign, visit Messika’s website.
Editors' Picks
Sponsored by
More on Trends
The Latest
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’ The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
