MajorsJul 18, 2024
Swarovski Names Ariana Grande as Its New Brand AmbassadorTrendsSep 04, 2024
Taylor Hill, Soo Joo Park Star in New Messika Campaign
The models and friends of founder and artistic designer Valérie Messika showcase the brand’s jewelry in the “Back to Icons” campaign.
Model Taylor Hill (pictured left) wore Messika’s “So Move” pieces, while model and singer Soo Joo Park showcased the brand’s “Move Noa” pieces.
New York—Messika’s new campaign features models Taylor Hill and Soo Joo Park wearing the brand’s “So Move” and “Move Noa” pieces.
The “Back to Icons” campaign was created by Valérie Messika, the founder and artistic director of the brand, who wanted to focus on “life moments” and how jewelry should “enhance a silhouette, reflect a state of mind, mark an experience, and even be the symbol of a turning point,” said the brand.
For Hill’s shoot, the former Victoria’s Secret model wore pieces from Messika’s “So Move” collection, a choice made to reflect the change in Hill’s appearance and personal style as she chopped her long hair into a pixie cut last September.
The “Back to Icons” campaign was created by Valérie Messika, the founder and artistic director of the brand, who wanted to focus on “life moments” and how jewelry should “enhance a silhouette, reflect a state of mind, mark an experience, and even be the symbol of a turning point,” said the brand.
For Hill’s shoot, the former Victoria’s Secret model wore pieces from Messika’s “So Move” collection, a choice made to reflect the change in Hill’s appearance and personal style as she chopped her long hair into a pixie cut last September.
Taylor Hill, a former Victoria’s Secret model, wearing Messika’s “So Move” earrings in yellow gold
Taylor Hill modeling the “So Move” necklace, ring, and pavé bracelet
“She wanted a piece of jewelry with character that aligns with this new version of herself, and this is what her So Move earrings highlight,” said Messika.
The designer describes the collection as bold and free, a perfect match for her longtime friend’s new independent and sophisticated style.
Hill expressed, “So Move is an attitude, a new look that relates to my story.”
Park, a model, singer, and friend of Messika, wore pieces from the brand’s “Move Noa” collection during her shoot for the “Back to Icons” campaign.
Throughout the campaign, pieces were chosen for each model to reflect their lives.
While Hill was styled with the “So Move” earrings since they’re a statement piece that reflect her confidence, Park wore the “Move Noa” bangles because of the three-diamond motif’s connection to her life.
“My Noa bracelet has a strong symbolic value for me. It reflects three aspects of my life that have made me who I am today: an international model, singer, and adopted American,” said Park, who was born in Korea before moving to America at the age of 10.
“It’s not just static jewelry but a living and dancing piece. As the diamonds move on my wrist, it creates a unique melody.”
Both Hill and Park’s campaign were photographed by Julien Vallon.
Previously, Messika has debuted campaigns featuring Alton Mason, Kendall Jenner, and Gigi Hadid.
To view Hill and Park’s full Back to Icons campaign, visit Messika’s website.
“It’s not just static jewelry but a living and dancing piece. As the diamonds move on my wrist, it creates a unique melody.”
Both Hill and Park’s campaign were photographed by Julien Vallon.
Previously, Messika has debuted campaigns featuring Alton Mason, Kendall Jenner, and Gigi Hadid.
To view Hill and Park’s full Back to Icons campaign, visit Messika’s website.
Editors' Picks
Sponsored by
More on Trends
The Latest
Lab-GrownNov 10, 2026
GIA Examines Pink Lab-Grown Diamond Made to Look NaturalThe 6-carat CVD-grown pink diamond was “deliberately modified” to mimic the appearance of a natural rough diamond, the lab said.
SourcingNov 10, 2026
Botswana in Line to Take Controlling Stake in De Beers, President Says If the Global Diamond Consortium emerges as the top bidder for De Beers, Botswana’s stake will double to 30 percent, Duma Boko said Monday.
ColumnistsNov 10, 2026
Who Checks the Facts When AI Writes Your Jewelry Copy?An incorrect AI-generated ad or product description can cost your store valuable consumer trust.
Brought to you by
DSF Antique Jewelry: Fine Jewelry, Signed Designers, and a World of Rare DiscoveriesWith over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.
Events & AwardsNov 09, 2026
Here Are the 2027 Gem Award NomineesThese nine individuals and brands are up for a Gem Award in the Jewelry Design, Media Excellence, and Retail Innovation categories.
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeNov 09, 2026
Jeweler Pistol-Whipped, $900K in Jewelry Stolen During Home Invasion The incident, which happened in Miami-Dade County, serves as a reminder to jewelers of the dangers of selling and storing jewelry at home.
GradingNov 09, 2026
GIA Acquires Thousands of Gem Specimens With ‘Extraordinary’ InclusionsGIA Analytical Microscopist John Koivula curated the collection of 2,665 crystals, gems, and minerals over a 60-year span.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
CollectionsNov 09, 2026
Bibi van der Velden’s Alligators Become High JewelryThe “Eclipse” collection, the brand’s first high jewelry line, centers its alligator motif in diamond and spinel jewels.
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
