MajorsDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
TrendsSep 24, 2018
Messika and Gigi Hadid Partner Again on a Collection
The second collaboration between the French jeweler and American supermodel will hit stores at the end of the month.
Supermodel Gigi Hadid was lensed by photographers Mert & Marcus in the new Messika campaign, which features jewelry from the “My Soul” collection, designed by Hadid in collaboration with Valerie Messika.
New York—French jewelry brand Messika has once again partnered with American supermodel Gigi Hadid.
Hadid not only models Messika’s new “My Soul” collection, just as she did with the first collaboration, but also helped design it this time around.
“She embodies fashion, and fashion is a big source of inspiration for me,” creative director Valerie Messika told National Jeweler at a press presentation of the new collection during New York Fashion Week.
“When I create my jewelry, the goal is to treat the diamond with a more fashion attitude. When I said to myself, ‘Who embodies fashion today?’ I quickly think about Gigi because she is one of the new, younger generation of modeling who also loves designing. I was looking for someone who designs and loves to create.”
Hadid also represents Messika’s target demographic.
It’s no coincidence that the brand chose to collaborate with an American celebrity upon making a push into the U.S. market, exhibiting at the Couture jewelry trade show and gaining wholesale accounts in the country.
And Hadid’s role as a key figure in the new generation of models Messika references is largely contingent upon her overwhelming social media reach.
“I chose (to continue working with) her because this new generation of modeling has changed the industry a little bit because of (social media),” she said. “She is not only a face for a brand, she also embodies her own style and her own brand. I know I have big success with the younger generation. Sometimes their dream at 18 is to have their first piece of fine jewelry from Messika, so we represent exactly the same target, we speak to the same people.”
The way Hadid mixes her fine jewelry effortlessly with casual wear like jeans and leggings, documented by the paparazzi and on Instagram, exactly embodies the effortless, unfussy styling approach with which Messika designs.
While the first partnership saw them play with the best-selling Move collection, interpreting the motif in a new way in honor of its 10th anniversary, the second started with Hadid’s inspiration.
“With the second collection, we knew more about each other,” Messika said. “This year it was a blank page. We started from what she loves, and she was even more excited about it.”
Hadid created mood boards that she sent to Messika, which the latter described as “sunny” and “more Bohemian,” with hand chains, anklets and body chains indicative of Hadid’s Middle Eastern background.
Earrings from Messika’s new “My Soul” collection, designed in collaboration with brand ambassador Gigi Hadid
Messika’s partnership with the supermodel began last year, when they co-designed the 10th anniversary edition of the best-selling “Move” range.
Styles are available in 18-karat white, yellow and rose gold.
The collection is meant to be layered, mixed and matched.
Messika’s
challenge was to polish and streamline Hadid’s concepts, keeping it more minimalist and in line with the brand’s ethos.
“My Soul” is the result of that balance between bohemian and sophisticated; it’s comprised of earrings, rings, bracelets, necklaces, and, yes, hand chains.
The initial campaign image shows Hadid outfitted in a milieu of the new pieces, which are delicate enough to be thoroughly layered without appearing over the top.
“What is funny and what is beautiful is that the more you stack the pieces, the cooler it looks,” Messika noted.
Retailing between $1,590 and $7,360, the brand is currently accepting pre-orders. The full collection will be available at stockists, Messika stores and online on Sept. 30.
Messika couldn’t say whether the partnership with Hadid would continue, but she did say she thinks the rising star has a knack for design.
“She told me she used to see her father, Mohamed (a developer), sketching when she was younger and she always admired that. I don’t know what she’s going to do over the years, but I’m sure she will continue to design because she is a very creative person.”
As for the brand, it’s intent on solidifying its U.S. presence. Valerie Messika confirmed to National Jeweler that next year it would open its first two stores in the country: a Miami location in the beginning of 2019 and a Los Angeles store later, likely around September.
Meanwhile, shortly after Messika’s New York Fashion Week presentation and party held with Hadid, TrueFacet announced the launch of its white-label e-commerce service for luxury brands, with Messika.com as its first client.
The service from the pre-owned luxury jewelry and watch site includes all aspects of e-commerce website development, from optimization to shipping and order fulfillment.
TrueFacet said its white-label service was created to assist brands who excel in traditional, high-end manufacturing and want to outsource direct-to-consumer e-commerce.
TrueFacet is specifically focused on developing e-commerce for international brands geared toward the American market and said it focuses on a high-touch retail experience through an online concierge service as well as digital storytelling and content creation.
For Messika.com, it also provides sales processing, financing and payment options, overnight shipping and order fulfillment through its New York headquarters.
“My Soul” is the result of that balance between bohemian and sophisticated; it’s comprised of earrings, rings, bracelets, necklaces, and, yes, hand chains.
The initial campaign image shows Hadid outfitted in a milieu of the new pieces, which are delicate enough to be thoroughly layered without appearing over the top.
“What is funny and what is beautiful is that the more you stack the pieces, the cooler it looks,” Messika noted.
Retailing between $1,590 and $7,360, the brand is currently accepting pre-orders. The full collection will be available at stockists, Messika stores and online on Sept. 30.
Messika couldn’t say whether the partnership with Hadid would continue, but she did say she thinks the rising star has a knack for design.
“She told me she used to see her father, Mohamed (a developer), sketching when she was younger and she always admired that. I don’t know what she’s going to do over the years, but I’m sure she will continue to design because she is a very creative person.”
As for the brand, it’s intent on solidifying its U.S. presence. Valerie Messika confirmed to National Jeweler that next year it would open its first two stores in the country: a Miami location in the beginning of 2019 and a Los Angeles store later, likely around September.
Meanwhile, shortly after Messika’s New York Fashion Week presentation and party held with Hadid, TrueFacet announced the launch of its white-label e-commerce service for luxury brands, with Messika.com as its first client.
The service from the pre-owned luxury jewelry and watch site includes all aspects of e-commerce website development, from optimization to shipping and order fulfillment.
TrueFacet said its white-label service was created to assist brands who excel in traditional, high-end manufacturing and want to outsource direct-to-consumer e-commerce.
TrueFacet is specifically focused on developing e-commerce for international brands geared toward the American market and said it focuses on a high-touch retail experience through an online concierge service as well as digital storytelling and content creation.
For Messika.com, it also provides sales processing, financing and payment options, overnight shipping and order fulfillment through its New York headquarters.
More on Trends
The Latest
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
Events & AwardsNov 26, 2025
Grandview Klein Presents 4 Scholarships in NamibiaThe company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik DiesShe is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in JohannesburgIt joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.
TrendsNov 25, 2025
Amanda’s Style File: Polka DotsThe polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen JewelryVanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.
Events & AwardsNov 25, 2025
GIA Awards Susan Jacques With Its Highest HonorGIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' SequelThe second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.
