WatchesSep 11, 2024
These Are the Watches Women Want, Says Chrono24Its “Her-ology” report highlights trends in the women’s luxury watch market, from top brands to movement preferences.
TrendsSep 24, 2018
Messika and Gigi Hadid Partner Again on a Collection
The second collaboration between the French jeweler and American supermodel will hit stores at the end of the month.
Supermodel Gigi Hadid was lensed by photographers Mert & Marcus in the new Messika campaign, which features jewelry from the “My Soul” collection, designed by Hadid in collaboration with Valerie Messika.
New York—French jewelry brand Messika has once again partnered with American supermodel Gigi Hadid.
Hadid not only models Messika’s new “My Soul” collection, just as she did with the first collaboration, but also helped design it this time around.
“She embodies fashion, and fashion is a big source of inspiration for me,” creative director Valerie Messika told National Jeweler at a press presentation of the new collection during New York Fashion Week.
“When I create my jewelry, the goal is to treat the diamond with a more fashion attitude. When I said to myself, ‘Who embodies fashion today?’ I quickly think about Gigi because she is one of the new, younger generation of modeling who also loves designing. I was looking for someone who designs and loves to create.”
Hadid also represents Messika’s target demographic.
It’s no coincidence that the brand chose to collaborate with an American celebrity upon making a push into the U.S. market, exhibiting at the Couture jewelry trade show and gaining wholesale accounts in the country.
And Hadid’s role as a key figure in the new generation of models Messika references is largely contingent upon her overwhelming social media reach.
“I chose (to continue working with) her because this new generation of modeling has changed the industry a little bit because of (social media),” she said. “She is not only a face for a brand, she also embodies her own style and her own brand. I know I have big success with the younger generation. Sometimes their dream at 18 is to have their first piece of fine jewelry from Messika, so we represent exactly the same target, we speak to the same people.”
The way Hadid mixes her fine jewelry effortlessly with casual wear like jeans and leggings, documented by the paparazzi and on Instagram, exactly embodies the effortless, unfussy styling approach with which Messika designs.
While the first partnership saw them play with the best-selling Move collection, interpreting the motif in a new way in honor of its 10th anniversary, the second started with Hadid’s inspiration.
“With the second collection, we knew more about each other,” Messika said. “This year it was a blank page. We started from what she loves, and she was even more excited about it.”
Hadid created mood boards that she sent to Messika, which the latter described as “sunny” and “more Bohemian,” with hand chains, anklets and body chains indicative of Hadid’s Middle Eastern background.
Earrings from Messika’s new “My Soul” collection, designed in collaboration with brand ambassador Gigi Hadid
Messika’s partnership with the supermodel began last year, when they co-designed the 10th anniversary edition of the best-selling “Move” range.
Styles are available in 18-karat white, yellow and rose gold.
The collection is meant to be layered, mixed and matched.
Messika’s
Editors' Picks
Sponsored by
challenge was to polish and streamline Hadid’s concepts, keeping it more minimalist and in line with the brand’s ethos.
“My Soul” is the result of that balance between bohemian and sophisticated; it’s comprised of earrings, rings, bracelets, necklaces, and, yes, hand chains.
The initial campaign image shows Hadid outfitted in a milieu of the new pieces, which are delicate enough to be thoroughly layered without appearing over the top.
“What is funny and what is beautiful is that the more you stack the pieces, the cooler it looks,” Messika noted.
Retailing between $1,590 and $7,360, the brand is currently accepting pre-orders. The full collection will be available at stockists, Messika stores and online on Sept. 30.
Messika couldn’t say whether the partnership with Hadid would continue, but she did say she thinks the rising star has a knack for design.
“She told me she used to see her father, Mohamed (a developer), sketching when she was younger and she always admired that. I don’t know what she’s going to do over the years, but I’m sure she will continue to design because she is a very creative person.”
As for the brand, it’s intent on solidifying its U.S. presence. Valerie Messika confirmed to National Jeweler that next year it would open its first two stores in the country: a Miami location in the beginning of 2019 and a Los Angeles store later, likely around September.
Meanwhile, shortly after Messika’s New York Fashion Week presentation and party held with Hadid, TrueFacet announced the launch of its white-label e-commerce service for luxury brands, with Messika.com as its first client.
The service from the pre-owned luxury jewelry and watch site includes all aspects of e-commerce website development, from optimization to shipping and order fulfillment.
TrueFacet said its white-label service was created to assist brands who excel in traditional, high-end manufacturing and want to outsource direct-to-consumer e-commerce.
TrueFacet is specifically focused on developing e-commerce for international brands geared toward the American market and said it focuses on a high-touch retail experience through an online concierge service as well as digital storytelling and content creation.
For Messika.com, it also provides sales processing, financing and payment options, overnight shipping and order fulfillment through its New York headquarters.
“My Soul” is the result of that balance between bohemian and sophisticated; it’s comprised of earrings, rings, bracelets, necklaces, and, yes, hand chains.
The initial campaign image shows Hadid outfitted in a milieu of the new pieces, which are delicate enough to be thoroughly layered without appearing over the top.
“What is funny and what is beautiful is that the more you stack the pieces, the cooler it looks,” Messika noted.
Retailing between $1,590 and $7,360, the brand is currently accepting pre-orders. The full collection will be available at stockists, Messika stores and online on Sept. 30.
Messika couldn’t say whether the partnership with Hadid would continue, but she did say she thinks the rising star has a knack for design.
“She told me she used to see her father, Mohamed (a developer), sketching when she was younger and she always admired that. I don’t know what she’s going to do over the years, but I’m sure she will continue to design because she is a very creative person.”
As for the brand, it’s intent on solidifying its U.S. presence. Valerie Messika confirmed to National Jeweler that next year it would open its first two stores in the country: a Miami location in the beginning of 2019 and a Los Angeles store later, likely around September.
Meanwhile, shortly after Messika’s New York Fashion Week presentation and party held with Hadid, TrueFacet announced the launch of its white-label e-commerce service for luxury brands, with Messika.com as its first client.
The service from the pre-owned luxury jewelry and watch site includes all aspects of e-commerce website development, from optimization to shipping and order fulfillment.
TrueFacet said its white-label service was created to assist brands who excel in traditional, high-end manufacturing and want to outsource direct-to-consumer e-commerce.
TrueFacet is specifically focused on developing e-commerce for international brands geared toward the American market and said it focuses on a high-touch retail experience through an online concierge service as well as digital storytelling and content creation.
For Messika.com, it also provides sales processing, financing and payment options, overnight shipping and order fulfillment through its New York headquarters.
More on Trends
The Latest
IndependentsSep 11, 2024
Take a Sip of Marrow Fine x Adalina’s $13K MartiniThe smoked heirloom tomato mezcal martini, only available at Adalina in Chicago, is served with a 9-carat diamond tennis necklace.
Events & AwardsSep 11, 2024
Lab-Grown, Natural Diamonds to Be Focus of AGS Confluence Scheduled for Sept. 25, the online-only event will be open to non-AGS members this year, for a fee.
Brought to you by
How to Increase Instagram Followers Naturally in 2024Growing your Instagram following organically is more important than ever in today's technological environment.
MajorsSep 11, 2024
Brilliant Earth Expands International E-CommerceCustomers in more than 150 countries can now shop at the jewelry retailer’s online store.
Weekly QuizSep 05, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesSep 11, 2024
Gems Keep Giving Reorganizes, Taps Hayley Henning as Board ChairThe organization, which was started by the International Colored Gemstone Association, is now a 501(c)(3).
IndependentsSep 10, 2024
Industry Technology Visionary Jeff High Dies at 60The Gemvision founder is remembered as a passionate mentor with a deep love for God.
Brought to you by
Watch: Natural Diamonds: A Great (but Often Untold) Geology StorySupplier Spotlight Sponsored by GIA.
CollectionsSep 10, 2024
Foundrae’s Latest Collection Harnesses the Glow of the Golden HourThe “Golden Hour” collection was designed to “inspire and encourage reflection,” said the brand.
MajorsSep 10, 2024
Ludacris, Jessica Alba Star in New Movado CampaignMovado has named five new brand ambassadors, featuring them in its new “When I Move You Move” campaign.
AuctionsSep 09, 2024
US Senator Dianne Feinstein's Jewels Going to AuctionBonhams will offer more than 70 pieces of the late dignitary’s jewelry next month.
CollectionsSep 09, 2024
Hearts On Fire Debuts New Campaign, DesignsThe “Love, Unleashed” campaign is an ode to love, featuring 16 new designs from Hearts On Fire’s “Vela” collection.
SourcingSep 09, 2024
Fuli Gemstones Introduces ‘Beidou Cut’The miner’s new peridot cut will debut at the upcoming Hong Kong jewelry trade show.
CollectionsSep 06, 2024
The ‘Fabergé x Beetlejuice Beetlejuice’ Collection is Scary ChicIt’s showtime for these jewels, inspired by the motifs and color palette of the new Tim Burton film.
FinancialsSep 06, 2024
Movado Lowers Guidance as Q2 Sales SlipCEO Efraim Grinberg pointed to a challenging consumer spending environment, particularly in the watch category.
CollectionsSep 06, 2024
Piece of the Week: Lizzie Mandler’s ‘Liquid Gold’ HoopsInspired by a 19th century sculpture, Mandler transformed gold into liquid for these earrings.
CollectionsSep 05, 2024
Bella Hadid Is Chopard’s New Brand AmbassadorThe model and entrepreneur stars in two new Chopard campaigns.
MajorsSep 05, 2024
Nordstrom Family Offers to Buy Namesake Retailer for $3.8BMembers of the founding family partnered with Mexican retail company El Puerto de Liverpool to possibly take Nordstrom private.
MajorsSep 05, 2024
Tiffany & Co. Celebrates Elsa Peretti’s Bone CuffThe iconic design has joined a lineup of notable pieces featured in the jeweler’s “With Love, Since 1837” campaign.
MajorsSep 05, 2024
Former Chopard, Frederique Constant Executive Tapped to Head CadarRalph Simons is now CEO of the jewelry brand started by fashion designer Michal Kadar and her husband, Avraham Kadar, in 2015.
ColumnistsSep 04, 2024
Creative Connecting: Why ‘Experience Content’ Matters Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.
MajorsSep 04, 2024
Bloomingdale’s to Highlight Italian Jewelry in New Campaign“From Italy, With Love” will showcase Roberto Coin, Marco Bicego, and other Italian brands.
CollectionsSep 03, 2024
Zales, Prince Debut US Open-Inspired CollectionThe jewelry retailer will also have a diamond-set tennis racket on display at the tournament.
IndependentsSep 03, 2024
Ylang 23 Relocates, Expands Dallas FlagshipThe retailer has moved into a 3,200-square-foot space at The Shops of Highland Park.
TrendsSep 03, 2024
Amanda’s Style File: Sapphires for SeptemberThe month’s birthstone is vibrant in every color.
WatchesAug 30, 2024
Breitling Marks 140 Years With Special Editions of 3 Classic WatchesThe special editions of the Premier, Navitimer, and Chronomat are equipped with a new perpetual calendar movement from the brand.
CollectionsAug 30, 2024
Piece of the Week: K. Brunini Jewels’ Butterfly RingFly away with designer Katey Brunini’s butterfly ring, as its spring-loaded wings flutter above your fingers.
