SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
TrendsSep 24, 2018
Messika and Gigi Hadid Partner Again on a Collection
The second collaboration between the French jeweler and American supermodel will hit stores at the end of the month.
Supermodel Gigi Hadid was lensed by photographers Mert & Marcus in the new Messika campaign, which features jewelry from the “My Soul” collection, designed by Hadid in collaboration with Valerie Messika.
New York—French jewelry brand Messika has once again partnered with American supermodel Gigi Hadid.
Hadid not only models Messika’s new “My Soul” collection, just as she did with the first collaboration, but also helped design it this time around.
“She embodies fashion, and fashion is a big source of inspiration for me,” creative director Valerie Messika told National Jeweler at a press presentation of the new collection during New York Fashion Week.
“When I create my jewelry, the goal is to treat the diamond with a more fashion attitude. When I said to myself, ‘Who embodies fashion today?’ I quickly think about Gigi because she is one of the new, younger generation of modeling who also loves designing. I was looking for someone who designs and loves to create.”
Hadid also represents Messika’s target demographic.
It’s no coincidence that the brand chose to collaborate with an American celebrity upon making a push into the U.S. market, exhibiting at the Couture jewelry trade show and gaining wholesale accounts in the country.
And Hadid’s role as a key figure in the new generation of models Messika references is largely contingent upon her overwhelming social media reach.
“I chose (to continue working with) her because this new generation of modeling has changed the industry a little bit because of (social media),” she said. “She is not only a face for a brand, she also embodies her own style and her own brand. I know I have big success with the younger generation. Sometimes their dream at 18 is to have their first piece of fine jewelry from Messika, so we represent exactly the same target, we speak to the same people.”
The way Hadid mixes her fine jewelry effortlessly with casual wear like jeans and leggings, documented by the paparazzi and on Instagram, exactly embodies the effortless, unfussy styling approach with which Messika designs.
While the first partnership saw them play with the best-selling Move collection, interpreting the motif in a new way in honor of its 10th anniversary, the second started with Hadid’s inspiration.
“With the second collection, we knew more about each other,” Messika said. “This year it was a blank page. We started from what she loves, and she was even more excited about it.”
Hadid created mood boards that she sent to Messika, which the latter described as “sunny” and “more Bohemian,” with hand chains, anklets and body chains indicative of Hadid’s Middle Eastern background.
Earrings from Messika’s new “My Soul” collection, designed in collaboration with brand ambassador Gigi Hadid
Messika’s partnership with the supermodel began last year, when they co-designed the 10th anniversary edition of the best-selling “Move” range.
Styles are available in 18-karat white, yellow and rose gold.
The collection is meant to be layered, mixed and matched.
Messika’s
challenge was to polish and streamline Hadid’s concepts, keeping it more minimalist and in line with the brand’s ethos.
“My Soul” is the result of that balance between bohemian and sophisticated; it’s comprised of earrings, rings, bracelets, necklaces, and, yes, hand chains.
The initial campaign image shows Hadid outfitted in a milieu of the new pieces, which are delicate enough to be thoroughly layered without appearing over the top.
“What is funny and what is beautiful is that the more you stack the pieces, the cooler it looks,” Messika noted.
Retailing between $1,590 and $7,360, the brand is currently accepting pre-orders. The full collection will be available at stockists, Messika stores and online on Sept. 30.
Messika couldn’t say whether the partnership with Hadid would continue, but she did say she thinks the rising star has a knack for design.
“She told me she used to see her father, Mohamed (a developer), sketching when she was younger and she always admired that. I don’t know what she’s going to do over the years, but I’m sure she will continue to design because she is a very creative person.”
As for the brand, it’s intent on solidifying its U.S. presence. Valerie Messika confirmed to National Jeweler that next year it would open its first two stores in the country: a Miami location in the beginning of 2019 and a Los Angeles store later, likely around September.
Meanwhile, shortly after Messika’s New York Fashion Week presentation and party held with Hadid, TrueFacet announced the launch of its white-label e-commerce service for luxury brands, with Messika.com as its first client.
The service from the pre-owned luxury jewelry and watch site includes all aspects of e-commerce website development, from optimization to shipping and order fulfillment.
TrueFacet said its white-label service was created to assist brands who excel in traditional, high-end manufacturing and want to outsource direct-to-consumer e-commerce.
TrueFacet is specifically focused on developing e-commerce for international brands geared toward the American market and said it focuses on a high-touch retail experience through an online concierge service as well as digital storytelling and content creation.
For Messika.com, it also provides sales processing, financing and payment options, overnight shipping and order fulfillment through its New York headquarters.
“My Soul” is the result of that balance between bohemian and sophisticated; it’s comprised of earrings, rings, bracelets, necklaces, and, yes, hand chains.
The initial campaign image shows Hadid outfitted in a milieu of the new pieces, which are delicate enough to be thoroughly layered without appearing over the top.
“What is funny and what is beautiful is that the more you stack the pieces, the cooler it looks,” Messika noted.
Retailing between $1,590 and $7,360, the brand is currently accepting pre-orders. The full collection will be available at stockists, Messika stores and online on Sept. 30.
Messika couldn’t say whether the partnership with Hadid would continue, but she did say she thinks the rising star has a knack for design.
“She told me she used to see her father, Mohamed (a developer), sketching when she was younger and she always admired that. I don’t know what she’s going to do over the years, but I’m sure she will continue to design because she is a very creative person.”
As for the brand, it’s intent on solidifying its U.S. presence. Valerie Messika confirmed to National Jeweler that next year it would open its first two stores in the country: a Miami location in the beginning of 2019 and a Los Angeles store later, likely around September.
Meanwhile, shortly after Messika’s New York Fashion Week presentation and party held with Hadid, TrueFacet announced the launch of its white-label e-commerce service for luxury brands, with Messika.com as its first client.
The service from the pre-owned luxury jewelry and watch site includes all aspects of e-commerce website development, from optimization to shipping and order fulfillment.
TrueFacet said its white-label service was created to assist brands who excel in traditional, high-end manufacturing and want to outsource direct-to-consumer e-commerce.
TrueFacet is specifically focused on developing e-commerce for international brands geared toward the American market and said it focuses on a high-touch retail experience through an online concierge service as well as digital storytelling and content creation.
For Messika.com, it also provides sales processing, financing and payment options, overnight shipping and order fulfillment through its New York headquarters.
More on Trends
The Latest
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.
Weekly QuizOct 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist StackMovado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report SaysThe two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your ThingsThe “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3 Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
