MajorsMar 08, 2023
David Yurman’s New Brand Ambassadors Are All Under 30CollectionsMar 22, 2023
Messika’s 2023 Campaign Pairs New Jewelry With Vintage Cars
Kendall Jenner once again is fronting the French brand’s campaign, joined by model and dancer Alton Mason.
Model and dancer Alton Mason made his debut as Messika’s first male face of a campaign, joined by Kendall Jenner.
New York—Part one of Valérie Messika’s new multi-part campaign is a tribute to 1960s Americana, from fast cars to classic cinema.
Kendall Jenner stars in the campaign, her second time as the face of the French jewelry house, joined by dancer/model Alton Mason for his debut.
Though new to a visual campaign for the brand, Mason walked in Messika’s high jewelry runway show in September, which made headlines when model Naomi Campbell closed the show.
“In our second show, Alton was our male model,” Valérie said. “This combination was a huge success. Rooted in the world of fashion [and] always on the move, Alton dances and acts. This works perfectly with our energy.”
Mason’s debut marks the brand’s first male model in a campaign, shot once again by Australian photographer Chris Colls.
Kendall Jenner stars in the campaign, her second time as the face of the French jewelry house, joined by dancer/model Alton Mason for his debut.
Though new to a visual campaign for the brand, Mason walked in Messika’s high jewelry runway show in September, which made headlines when model Naomi Campbell closed the show.
“In our second show, Alton was our male model,” Valérie said. “This combination was a huge success. Rooted in the world of fashion [and] always on the move, Alton dances and acts. This works perfectly with our energy.”
Mason’s debut marks the brand’s first male model in a campaign, shot once again by Australian photographer Chris Colls.
The first part of the campaign follows Jenner and Mason as they take viewers on a road trip through the Palm Springs desert in California.
“As with the great Hitchcock heroines, Kendall embodies a mysterious and free woman behind the wheel of an immaculate red Pontiac,” the brand said.
“A woman with multiple faces; a modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.”
Jenner appears in the campaign decked out in diamonds from the “D-Vibes” and the “Move” collections behind the wheel of a Pontiac Firebird.
Her real-life love of vintage American cars inspired their use in the campaign, said the brand.
Related stories will be right here …
“As with the great Hitchcock heroines, Kendall embodies a mysterious and free woman behind the wheel of an immaculate red Pontiac,” the brand said.
“A woman with multiple faces; a modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.”
Jenner appears in the campaign decked out in diamonds from the “D-Vibes” and the “Move” collections behind the wheel of a Pontiac Firebird.
Her real-life love of vintage American cars inspired their use in the campaign, said the brand.
“Kendall has a very powerful natural presence in front of the camera,” said Valérie. “In one look, she is there. She embodies values that are in sync with our house: an accomplished and confident woman, well in tune with modern times.”
Mason sports jewels from the “Move Titanium” diamond collection, Messika’s first men’s collection.
Each segment of the campaign will explore a new color, starting with red, followed by blue and purple, and channel different cinematic inspirations and genres.
The “Move Links” and Move Titanium styles seen in the campaign will be released later this spring.
Other collections seen in the campaign include “Move Uno,” “Lucky Move Color,” “My Move,” “My Twin,” “Glam’Azone,” and “Move Noa.”
More on Collections
The Latest
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
Weekly QuizDec 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth StoreThe 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain CatalogThe new catalog features its most popular chains as well as new styles.
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
