MajorsMar 08, 2023
David Yurman’s New Brand Ambassadors Are All Under 30CollectionsMar 22, 2023
Messika’s 2023 Campaign Pairs New Jewelry With Vintage Cars
Kendall Jenner once again is fronting the French brand’s campaign, joined by model and dancer Alton Mason.
Model and dancer Alton Mason made his debut as Messika’s first male face of a campaign, joined by Kendall Jenner.
New York—Part one of Valérie Messika’s new multi-part campaign is a tribute to 1960s Americana, from fast cars to classic cinema.
Kendall Jenner stars in the campaign, her second time as the face of the French jewelry house, joined by dancer/model Alton Mason for his debut.
Though new to a visual campaign for the brand, Mason walked in Messika’s high jewelry runway show in September, which made headlines when model Naomi Campbell closed the show.
“In our second show, Alton was our male model,” Valérie said. “This combination was a huge success. Rooted in the world of fashion [and] always on the move, Alton dances and acts. This works perfectly with our energy.”
Mason’s debut marks the brand’s first male model in a campaign, shot once again by Australian photographer Chris Colls.
Kendall Jenner stars in the campaign, her second time as the face of the French jewelry house, joined by dancer/model Alton Mason for his debut.
Though new to a visual campaign for the brand, Mason walked in Messika’s high jewelry runway show in September, which made headlines when model Naomi Campbell closed the show.
“In our second show, Alton was our male model,” Valérie said. “This combination was a huge success. Rooted in the world of fashion [and] always on the move, Alton dances and acts. This works perfectly with our energy.”
Mason’s debut marks the brand’s first male model in a campaign, shot once again by Australian photographer Chris Colls.
The first part of the campaign follows Jenner and Mason as they take viewers on a road trip through the Palm Springs desert in California.
“As with the great Hitchcock heroines, Kendall embodies a mysterious and free woman behind the wheel of an immaculate red Pontiac,” the brand said.
“A woman with multiple faces; a modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.”
Jenner appears in the campaign decked out in diamonds from the “D-Vibes” and the “Move” collections behind the wheel of a Pontiac Firebird.
Her real-life love of vintage American cars inspired their use in the campaign, said the brand.
Related stories will be right here …
“As with the great Hitchcock heroines, Kendall embodies a mysterious and free woman behind the wheel of an immaculate red Pontiac,” the brand said.
“A woman with multiple faces; a modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.”
Jenner appears in the campaign decked out in diamonds from the “D-Vibes” and the “Move” collections behind the wheel of a Pontiac Firebird.
Her real-life love of vintage American cars inspired their use in the campaign, said the brand.
“Kendall has a very powerful natural presence in front of the camera,” said Valérie. “In one look, she is there. She embodies values that are in sync with our house: an accomplished and confident woman, well in tune with modern times.”
Mason sports jewels from the “Move Titanium” diamond collection, Messika’s first men’s collection.
Each segment of the campaign will explore a new color, starting with red, followed by blue and purple, and channel different cinematic inspirations and genres.
The “Move Links” and Move Titanium styles seen in the campaign will be released later this spring.
Other collections seen in the campaign include “Move Uno,” “Lucky Move Color,” “My Move,” “My Twin,” “Glam’Azone,” and “Move Noa.”
Editors' Picks
Sponsored by
More on Collections
The Latest
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
Weekly QuizJun 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design AwardsThe show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
