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Messika’s 2023 Campaign Pairs New Jewelry With Vintage Cars
Kendall Jenner once again is fronting the French brand’s campaign, joined by model and dancer Alton Mason.
Model and dancer Alton Mason made his debut as Messika’s first male face of a campaign, joined by Kendall Jenner.
New York—Part one of Valérie Messika’s new multi-part campaign is a tribute to 1960s Americana, from fast cars to classic cinema.
Kendall Jenner stars in the campaign, her second time as the face of the French jewelry house, joined by dancer/model Alton Mason for his debut.
Though new to a visual campaign for the brand, Mason walked in Messika’s high jewelry runway show in September, which made headlines when model Naomi Campbell closed the show.
“In our second show, Alton was our male model,” Valérie said. “This combination was a huge success. Rooted in the world of fashion [and] always on the move, Alton dances and acts. This works perfectly with our energy.”
Mason’s debut marks the brand’s first male model in a campaign, shot once again by Australian photographer Chris Colls.
Kendall Jenner stars in the campaign, her second time as the face of the French jewelry house, joined by dancer/model Alton Mason for his debut.
Though new to a visual campaign for the brand, Mason walked in Messika’s high jewelry runway show in September, which made headlines when model Naomi Campbell closed the show.
“In our second show, Alton was our male model,” Valérie said. “This combination was a huge success. Rooted in the world of fashion [and] always on the move, Alton dances and acts. This works perfectly with our energy.”
Mason’s debut marks the brand’s first male model in a campaign, shot once again by Australian photographer Chris Colls.
The first part of the campaign follows Jenner and Mason as they take viewers on a road trip through the Palm Springs desert in California.
“As with the great Hitchcock heroines, Kendall embodies a mysterious and free woman behind the wheel of an immaculate red Pontiac,” the brand said.
“A woman with multiple faces; a modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.”
Jenner appears in the campaign decked out in diamonds from the “D-Vibes” and the “Move” collections behind the wheel of a Pontiac Firebird.
Her real-life love of vintage American cars inspired their use in the campaign, said the brand.
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“As with the great Hitchcock heroines, Kendall embodies a mysterious and free woman behind the wheel of an immaculate red Pontiac,” the brand said.
“A woman with multiple faces; a modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.”
Jenner appears in the campaign decked out in diamonds from the “D-Vibes” and the “Move” collections behind the wheel of a Pontiac Firebird.
Her real-life love of vintage American cars inspired their use in the campaign, said the brand.
“Kendall has a very powerful natural presence in front of the camera,” said Valérie. “In one look, she is there. She embodies values that are in sync with our house: an accomplished and confident woman, well in tune with modern times.”
Mason sports jewels from the “Move Titanium” diamond collection, Messika’s first men’s collection.
Each segment of the campaign will explore a new color, starting with red, followed by blue and purple, and channel different cinematic inspirations and genres.
The “Move Links” and Move Titanium styles seen in the campaign will be released later this spring.
Other collections seen in the campaign include “Move Uno,” “Lucky Move Color,” “My Move,” “My Twin,” “Glam’Azone,” and “Move Noa.”
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