MajorsMar 08, 2023
David Yurman’s New Brand Ambassadors Are All Under 30CollectionsMar 22, 2023
Messika’s 2023 Campaign Pairs New Jewelry With Vintage Cars
Kendall Jenner once again is fronting the French brand’s campaign, joined by model and dancer Alton Mason.
Model and dancer Alton Mason made his debut as Messika’s first male face of a campaign, joined by Kendall Jenner.
New York—Part one of Valérie Messika’s new multi-part campaign is a tribute to 1960s Americana, from fast cars to classic cinema.
Kendall Jenner stars in the campaign, her second time as the face of the French jewelry house, joined by dancer/model Alton Mason for his debut.
Though new to a visual campaign for the brand, Mason walked in Messika’s high jewelry runway show in September, which made headlines when model Naomi Campbell closed the show.
“In our second show, Alton was our male model,” Valérie said. “This combination was a huge success. Rooted in the world of fashion [and] always on the move, Alton dances and acts. This works perfectly with our energy.”
Mason’s debut marks the brand’s first male model in a campaign, shot once again by Australian photographer Chris Colls.
Kendall Jenner stars in the campaign, her second time as the face of the French jewelry house, joined by dancer/model Alton Mason for his debut.
Though new to a visual campaign for the brand, Mason walked in Messika’s high jewelry runway show in September, which made headlines when model Naomi Campbell closed the show.
“In our second show, Alton was our male model,” Valérie said. “This combination was a huge success. Rooted in the world of fashion [and] always on the move, Alton dances and acts. This works perfectly with our energy.”
Mason’s debut marks the brand’s first male model in a campaign, shot once again by Australian photographer Chris Colls.
The first part of the campaign follows Jenner and Mason as they take viewers on a road trip through the Palm Springs desert in California.
“As with the great Hitchcock heroines, Kendall embodies a mysterious and free woman behind the wheel of an immaculate red Pontiac,” the brand said.
“A woman with multiple faces; a modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.”
Jenner appears in the campaign decked out in diamonds from the “D-Vibes” and the “Move” collections behind the wheel of a Pontiac Firebird.
Her real-life love of vintage American cars inspired their use in the campaign, said the brand.
Related stories will be right here …
“As with the great Hitchcock heroines, Kendall embodies a mysterious and free woman behind the wheel of an immaculate red Pontiac,” the brand said.
“A woman with multiple faces; a modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.”
Jenner appears in the campaign decked out in diamonds from the “D-Vibes” and the “Move” collections behind the wheel of a Pontiac Firebird.
Her real-life love of vintage American cars inspired their use in the campaign, said the brand.
“Kendall has a very powerful natural presence in front of the camera,” said Valérie. “In one look, she is there. She embodies values that are in sync with our house: an accomplished and confident woman, well in tune with modern times.”
Mason sports jewels from the “Move Titanium” diamond collection, Messika’s first men’s collection.
Each segment of the campaign will explore a new color, starting with red, followed by blue and purple, and channel different cinematic inspirations and genres.
The “Move Links” and Move Titanium styles seen in the campaign will be released later this spring.
Other collections seen in the campaign include “Move Uno,” “Lucky Move Color,” “My Move,” “My Twin,” “Glam’Azone,” and “Move Noa.”
Editors' Picks
Sponsored by
More on Collections
The Latest
PodcastsAug 19, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
