Kendall Jenner Fronts the Latest Messika Campaign
It portrays a modern “alpha female.”
The French jewelry brand has previously collaborated with supes like Kate Moss and Gigi Hadid.
Now, a new campaign stars Kendall Jenner.
Photographer Chris Colls shot the campaign featuring Jenner—with a cameo from designer Valérie Messika—in the South of France.
In it, Jenner sports looks from the “Lucky Move,” “Move Classique,” and “Move Uno,” collections. She also showcases the versatility of the men’s collection, sporting “Noa” and “Romane” styles from the range, mixed in with the brand’s more traditionally feminine offerings.
The images show a heavily bejeweled Jenner among a luxurious background of sea and sky.
Jenner’s layers of jewelry are complemented with simple fashion styling that channel a sporty glamour, courtesy of a black wetsuit, blue metallic top with black swimsuit, and a blue and black athleisure outfit.
The campaign paints Messika as aspirational, but also relatable, young, and vibrant.
SEE: The New Messika x Kendall Jenner Ad Campaign
In a statement, Messika described the campaign as “a manifesto of freedom,” depicting “today’s alpha woman … whose body and mind are in perfect harmony.”
Valérie Messika said, “I wanted to illustrate a subtle alliance between grace and strength and capture an image of an alpha woman with a mysterious and hypnotic aura, and Kendall perfectly embodied that for me.”
Jenner added, “I was very happy to be chosen by Messika for its new campaign because I really like the spirit of this brand, which merges glamour and Parisian chic in its jewelry. The shoot went very smoothly; I immediately identified with this young woman full of energy who lives her life as she has decided.”
The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.
With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
The retail offering lets customers track their diamond’s journey.
In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.
The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.
The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.
Next year’s milestone show will be full of educational programming and collaborations.
The Albany Business Review recently honored the 100-year-old company.
To honor his legacy, GIA has set up a scholarship in his name.
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.
The organization recognized outstanding industry players at its celebratory event.
Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.