Kendall Jenner Fronts the Latest Messika Campaign
It portrays a modern “alpha female.”
The French jewelry brand has previously collaborated with supes like Kate Moss and Gigi Hadid.
Now, a new campaign stars Kendall Jenner.
Photographer Chris Colls shot the campaign featuring Jenner—with a cameo from designer Valérie Messika—in the South of France.
In it, Jenner sports looks from the “Lucky Move,” “Move Classique,” and “Move Uno,” collections. She also showcases the versatility of the men’s collection, sporting “Noa” and “Romane” styles from the range, mixed in with the brand’s more traditionally feminine offerings.
The images show a heavily bejeweled Jenner among a luxurious background of sea and sky.
Jenner’s layers of jewelry are complemented with simple fashion styling that channel a sporty glamour, courtesy of a black wetsuit, blue metallic top with black swimsuit, and a blue and black athleisure outfit.
The campaign paints Messika as aspirational, but also relatable, young, and vibrant.
SEE: The New Messika x Kendall Jenner Ad Campaign
In a statement, Messika described the campaign as “a manifesto of freedom,” depicting “today’s alpha woman … whose body and mind are in perfect harmony.”
Valérie Messika said, “I wanted to illustrate a subtle alliance between grace and strength and capture an image of an alpha woman with a mysterious and hypnotic aura, and Kendall perfectly embodied that for me.”
Jenner added, “I was very happy to be chosen by Messika for its new campaign because I really like the spirit of this brand, which merges glamour and Parisian chic in its jewelry. The shoot went very smoothly; I immediately identified with this young woman full of energy who lives her life as she has decided.”
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