Kendall Jenner Fronts the Latest Messika Campaign
It portrays a modern “alpha female.”

The French jewelry brand has previously collaborated with supes like Kate Moss and Gigi Hadid.
Now, a new campaign stars Kendall Jenner.
Photographer Chris Colls shot the campaign featuring Jenner—with a cameo from designer Valérie Messika—in the South of France.

In it, Jenner sports looks from the “Lucky Move,” “Move Classique,” and “Move Uno,” collections. She also showcases the versatility of the men’s collection, sporting “Noa” and “Romane” styles from the range, mixed in with the brand’s more traditionally feminine offerings.
The images show a heavily bejeweled Jenner among a luxurious background of sea and sky.
Jenner’s layers of jewelry are complemented with simple fashion styling that channel a sporty glamour, courtesy of a black wetsuit, blue metallic top with black swimsuit, and a blue and black athleisure outfit.
The campaign paints Messika as aspirational, but also relatable, young, and vibrant.
SEE: The New Messika x Kendall Jenner Ad Campaign
In a statement, Messika described the campaign as “a manifesto of freedom,” depicting “today’s alpha woman … whose body and mind are in perfect harmony.”
Valérie Messika said, “I wanted to illustrate a subtle alliance between grace and strength and capture an image of an alpha woman with a mysterious and hypnotic aura, and Kendall perfectly embodied that for me.”
Jenner added, “I was very happy to be chosen by Messika for its new campaign because I really like the spirit of this brand, which merges glamour and Parisian chic in its jewelry. The shoot went very smoothly; I immediately identified with this young woman full of energy who lives her life as she has decided.”
The Latest

Before Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.

The one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.

While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.


Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.

BIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.

Supplier Spotlight Sponsored by GIA

As a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.

The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.

Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.

“Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.

The deadline to submit is June 16.

Moti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.

Lichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.

The miner announced plans to recommence open-pit mining at Kagem.

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

Sponsored by Instappraise

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.

The brand’s first independent location outside of Australia has opened in Beverly Hills, California.

Cathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”