Kendall Jenner Fronts the Latest Messika Campaign
It portrays a modern “alpha female.”
The French jewelry brand has previously collaborated with supes like Kate Moss and Gigi Hadid.
Now, a new campaign stars Kendall Jenner.
Photographer Chris Colls shot the campaign featuring Jenner—with a cameo from designer Valérie Messika—in the South of France.
In it, Jenner sports looks from the “Lucky Move,” “Move Classique,” and “Move Uno,” collections. She also showcases the versatility of the men’s collection, sporting “Noa” and “Romane” styles from the range, mixed in with the brand’s more traditionally feminine offerings.
The images show a heavily bejeweled Jenner among a luxurious background of sea and sky.
Jenner’s layers of jewelry are complemented with simple fashion styling that channel a sporty glamour, courtesy of a black wetsuit, blue metallic top with black swimsuit, and a blue and black athleisure outfit.
The campaign paints Messika as aspirational, but also relatable, young, and vibrant.
SEE: The New Messika x Kendall Jenner Ad Campaign
In a statement, Messika described the campaign as “a manifesto of freedom,” depicting “today’s alpha woman … whose body and mind are in perfect harmony.”
Valérie Messika said, “I wanted to illustrate a subtle alliance between grace and strength and capture an image of an alpha woman with a mysterious and hypnotic aura, and Kendall perfectly embodied that for me.”
Jenner added, “I was very happy to be chosen by Messika for its new campaign because I really like the spirit of this brand, which merges glamour and Parisian chic in its jewelry. The shoot went very smoothly; I immediately identified with this young woman full of energy who lives her life as she has decided.”
The Latest
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.