Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
Messika Celebrates 10 Years of ‘Move’
In Vegas, the French jewelry brand unveiled new editions of its most popular design.

Las Vegas--To fete 10 years of its most recognizable collection, French jewelry brand Messika unveiled a number of new editions to “Move” at the Couture show earlier this month.
Designer Valerie Messika looked to visual artists in other fields when finding inspiration for her latest iterations of Move, which was originally created around the concept of three channel-set “floating” diamonds that move back and forth in their setting, a symbol of love yesterday, today and tomorrow.
“Ron” was inspired by sculptor and industrial designer Ron Arad, who is known for his organic, undulating lines that elevate everyday items to extraordinary pieces of design.
Messika’s Ron pieces embody this style with a bold, open design.
Meanwhile, the “Pei” collection is a tribute to architect I. M. Pei, who is famous for his futuristic buildings with sharp angles, such as the glass pyramid entrance to the Louvre Museum in Paris.
The Pei collection gives a nod to the designer with its angular, geometric look.
Messika also introduced its “10 Years” collection, the star of which is a classic Move pendant strung from a striking large-link gold chain that can be worn short or long.
“Messika wouldn’t be the brand that it is today without the Move collection,” said Valerie Messika, who founded her label in 2005. “It sends a strong message, helping to define my brand as a collection of modern and playful jewelry. The delicate craftsmanship of the maison combines with a pure and fashionable design.”
The Parisian designer will continue to grow and adapt Move for her customers in the future, but noted that while the new collections shown at Couture start at $6,050 and top off at $90,200, the brand will always maintain its selection of entry-level pieces as well.
She explained: “The Move collection is the most recognizable of all of my designs. It is also the most universal collection that speaks to many types of women.
“From the young to the more mature woman, from the rocker to the more refined, its style can adapt
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