Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
Beyoncé’s Messika Jewelry Moment at the Louvre
A newly released music video from the superstar sees her sporting the Parisian company’s high jewelry at the world’s most iconic art museum.
Paris--Tiffany & Co. had Audrey Hepburn in “Breakfast at Tiffany’s,” and Messika arguably now has a modern-day equivalent: Beyoncé in her newly released music video for “Apes**t.”
First, a little clarity to underline the magnitude of the moment.
Beyoncé is currently on tour with husband, rapper Jay-Z.
Just as with her acclaimed last album, “Lemonade,” the singer released her and her husband’s new joint album, “Everything Is Love,” without any traditional publicity over the weekend via Jay-Z’s streaming music service Tidal.
“Apes**t” is the first single off the surprise album, which, coming from a powerhouse duo like Beyoncé and Jay-Z, represents the height of cultural hype.
Filmed entirely in and around the Louvre Museum in Paris—an unheard of move that testifies to the couple’s clout—Beyoncé sports items from Messika’s high jewelry collection as she and Jay-Z stand in front of the Mona Lisa.
Fewer iconic branding moments have ever existed.
Specifically, she wore the Parisian jewelry house’s “Persian Drops” set. The necklace and earrings feature more than 100 carats of white diamonds.
Messika was quick to point out that Queen Bey has been wearing the brand for the past four years, both on-stage and in her personal life.
In fact, it seems the idea for the contemporary masterpiece was sparked long ago.
In the below Instagram post from 2014, Beyoncé sported Messika’s “Glam'Azone” double ring at the Louvre, right in front of the Mona Lisa.
A post shared by Beyoncé (@beyonce) on Oct 11, 2014 at 5:28am PDT
The Latest
From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
Julia Hackman Chafé and Monica Elias have joined the organization’s board of directors.
The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
The company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
The necklace features a sapphire drop weighing more than 9 carats that detaches to transform into a ring.
Jameel Mohammed, founder of Afrofuturist brand Khiry, will receive a cash prize and a one-year paid fellowship with Tiffany & Co.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
The 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
The watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.
Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
The jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
Associate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
The closures are part of the retailer’s plan to close 150 locations over a three-year period.
The online guide is available for free and written with the jewelry industry in mind.
The awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
The grading lab said the search for her successor is underway.
In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
A pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
The peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
Schneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
Gemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
With versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
The executive brings more than two decades of industry experience to the role.
The New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
The pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.