CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal CollectionIndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ Couples
The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.
The wedding and commitment jewelry campaign celebrates LGBTQ+ couples through a visual narrative of two couples whose love stories have “the perfect ring.” (Image credit: Alain Simic)
New York—Greenwich St. Jewelers has launched a new wedding and commitment campaign celebrating LGBTQ+ couples.
The “Your Love Has the Perfect Ring” campaign represents the diversity of love in all its forms and the power of rings to symbolize commitment through a visual narrative of two couples.
Its title plays on the double entendre, “the perfect ring,” referring to the couples’ jewelry and singular bond.
“We believe in the power of an encompassing love,” said Jennifer Gandia, co-owner of Greenwich St. Jewelers, “one that is expansive enough for all.”
“Now, more than ever, it’s important to clearly state our values and, as a queer and Latina owned company, with this campaign we are demonstrating that Greenwich St. Jewelers is for you, no matter who you are.”
The “Your Love Has the Perfect Ring” campaign represents the diversity of love in all its forms and the power of rings to symbolize commitment through a visual narrative of two couples.
Its title plays on the double entendre, “the perfect ring,” referring to the couples’ jewelry and singular bond.
“We believe in the power of an encompassing love,” said Jennifer Gandia, co-owner of Greenwich St. Jewelers, “one that is expansive enough for all.”
“Now, more than ever, it’s important to clearly state our values and, as a queer and Latina owned company, with this campaign we are demonstrating that Greenwich St. Jewelers is for you, no matter who you are.”
The launch of this campaign coincides with the 10-year anniversary of marriage equality.
The Supreme Court ruled that same-sex marriage is constitutionally protected by the 14th amendment in 2015, and former President Joe Biden signed the Respect for Marriage Act for same-sex and interracial marriages into federal law in 2022.
Sisters and co-owners Gandia and Christina Gable explained that, as the flight for LGBTQ+ rights continues, campaigns like Your Love Has the Perfect Ring are more important than ever.
It is a reminder of the strength of love and need for inclusivity and representation, especially in the jewelry one chooses to symbolize their love and commitment, they said.
Finding wedding and commitment rings is a deeply personal process that should also be full of joy, said the jeweler, who has offered jewelry in this category for more than 49 years.
“We’re proud to curate a wide and diverse selection so that couples can find rings that embody both their union and their personal style,” said Gable.
The campaign was shot by photographer Alain Simic, and the images appear on the Greenwich St. Jewelers website alongside a curated selection of wedding and commitment rings.
The offerings include new “G. St. Ceremony” diamond silhouettes featuring on-trend marquise-cut diamonds, “Monolith” rings by Wwake, and new bands from Chris Ploof, among other brands.
Your Love Has the Perfect Ring launched on May 20 and is featured in the 10th anniversary issue of Love Inc., a magazine and blog that defines itself as an “equality-minded” wedding publication.
The cover features NSYNC star Lance Bass and his husband Michael Turchin, who are also celebrating a decade of marriage.
“We absolutely love working with Greenwich St. Jewelers and deeply value our longtime partnership. Their unwavering support of Love Inc. and the LGBTQ+ community has meant so much over the years,” said Brittny Drye, founder and editor-in-chief of Love Inc.
“As a brand, they consistently lead with authenticity, inclusivity, and heart—championing love in all its forms and creating a welcoming and affirming experience for every couple. They’re more than just a jewelry brand—they’re a trusted ally and a reflection of the values we hold dear at Love Inc.”
The special issue is available at more than 40 retailers, including Barnes & Noble, Books-A-Million, Walmart, Target, Publix, and CVS.
The full campaign and the love stories behind the rings are available on the Greenwich St. Jewelers website.
More on Independents
The Latest
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
