CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal CollectionIndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ Couples
The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.
The wedding and commitment jewelry campaign celebrates LGBTQ+ couples through a visual narrative of two couples whose love stories have “the perfect ring.” (Image credit: Alain Simic)
New York—Greenwich St. Jewelers has launched a new wedding and commitment campaign celebrating LGBTQ+ couples.
The “Your Love Has the Perfect Ring” campaign represents the diversity of love in all its forms and the power of rings to symbolize commitment through a visual narrative of two couples.
Its title plays on the double entendre, “the perfect ring,” referring to the couples’ jewelry and singular bond.
“We believe in the power of an encompassing love,” said Jennifer Gandia, co-owner of Greenwich St. Jewelers, “one that is expansive enough for all.”
“Now, more than ever, it’s important to clearly state our values and, as a queer and Latina owned company, with this campaign we are demonstrating that Greenwich St. Jewelers is for you, no matter who you are.”
The “Your Love Has the Perfect Ring” campaign represents the diversity of love in all its forms and the power of rings to symbolize commitment through a visual narrative of two couples.
Its title plays on the double entendre, “the perfect ring,” referring to the couples’ jewelry and singular bond.
“We believe in the power of an encompassing love,” said Jennifer Gandia, co-owner of Greenwich St. Jewelers, “one that is expansive enough for all.”
“Now, more than ever, it’s important to clearly state our values and, as a queer and Latina owned company, with this campaign we are demonstrating that Greenwich St. Jewelers is for you, no matter who you are.”
The launch of this campaign coincides with the 10-year anniversary of marriage equality.
The Supreme Court ruled that same-sex marriage is constitutionally protected by the 14th amendment in 2015, and former President Joe Biden signed the Respect for Marriage Act for same-sex and interracial marriages into federal law in 2022.
Sisters and co-owners Gandia and Christina Gable explained that, as the flight for LGBTQ+ rights continues, campaigns like Your Love Has the Perfect Ring are more important than ever.
It is a reminder of the strength of love and need for inclusivity and representation, especially in the jewelry one chooses to symbolize their love and commitment, they said.
Finding wedding and commitment rings is a deeply personal process that should also be full of joy, said the jeweler, who has offered jewelry in this category for more than 49 years.
“We’re proud to curate a wide and diverse selection so that couples can find rings that embody both their union and their personal style,” said Gable.
The campaign was shot by photographer Alain Simic, and the images appear on the Greenwich St. Jewelers website alongside a curated selection of wedding and commitment rings.
The offerings include new “G. St. Ceremony” diamond silhouettes featuring on-trend marquise-cut diamonds, “Monolith” rings by Wwake, and new bands from Chris Ploof, among other brands.
Your Love Has the Perfect Ring launched on May 20 and is featured in the 10th anniversary issue of Love Inc., a magazine and blog that defines itself as an “equality-minded” wedding publication.
The cover features NSYNC star Lance Bass and his husband Michael Turchin, who are also celebrating a decade of marriage.
“We absolutely love working with Greenwich St. Jewelers and deeply value our longtime partnership. Their unwavering support of Love Inc. and the LGBTQ+ community has meant so much over the years,” said Brittny Drye, founder and editor-in-chief of Love Inc.
“As a brand, they consistently lead with authenticity, inclusivity, and heart—championing love in all its forms and creating a welcoming and affirming experience for every couple. They’re more than just a jewelry brand—they’re a trusted ally and a reflection of the values we hold dear at Love Inc.”
The special issue is available at more than 40 retailers, including Barnes & Noble, Books-A-Million, Walmart, Target, Publix, and CVS.
The full campaign and the love stories behind the rings are available on the Greenwich St. Jewelers website.
More on Independents
The Latest
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
