Independents

Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ Couples

IndependentsJun 16, 2025

Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ Couples

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

Greenwich Street Jewelers Your Love Has the Perfect Ring Campaign
The wedding and commitment jewelry campaign celebrates LGBTQ+ couples through a visual narrative of two couples whose love stories have “the perfect ring.” (Image credit: Alain Simic)
New York—Greenwich St. Jewelers has launched a new wedding and commitment campaign celebrating LGBTQ+ couples.

The “Your Love Has the Perfect Ring” campaign represents the diversity of love in all its forms and the power of rings to symbolize commitment through a visual narrative of two couples.

Its title plays on the double entendre, “the perfect ring,” referring to the couples’ jewelry and singular bond.

“We believe in the power of an encompassing love,” said Jennifer Gandia, co-owner of Greenwich St. Jewelers, “one that is expansive enough for all.”

“Now, more than ever, it’s important to clearly state our values and, as a queer and Latina owned company, with this campaign we are demonstrating that Greenwich St. Jewelers is for you, no matter who you are.”


The launch of this campaign coincides with the 10-year anniversary of marriage equality.

The Supreme Court ruled that same-sex marriage is constitutionally protected by the 14th amendment in 2015, and former President Joe Biden signed the Respect for Marriage Act for same-sex and interracial marriages into federal law in 2022.

Sisters and co-owners Gandia and Christina Gable explained that, as the flight for LGBTQ+ rights continues, campaigns like Your Love Has the Perfect Ring are more important than ever.

It is a reminder of the strength of love and need for inclusivity and representation, especially in the jewelry one chooses to symbolize their love and commitment, they said.

 Related stories will be right here … 

Finding wedding and commitment rings is a deeply personal process that should also be full of joy, said the jeweler, who has offered jewelry in this category for more than 49 years.

“We’re proud to curate a wide and diverse selection so that couples can find rings that embody both their union and their personal style,” said Gable.

The campaign was shot by photographer Alain Simic, and the images appear on the Greenwich St. Jewelers website alongside a curated selection of wedding and commitment rings.

The offerings include new “G. St. Ceremony” diamond silhouettes featuring on-trend marquise-cut diamonds, “Monolith” rings by Wwake, and new bands from Chris Ploof, among other brands.

Your Love Has the Perfect Ring launched on May 20 and is featured in the 10th anniversary issue of Love Inc., a magazine and blog that defines itself as an “equality-minded” wedding publication.

The cover features NSYNC star Lance Bass and his husband Michael Turchin, who are also celebrating a decade of marriage.

“We absolutely love working with Greenwich St. Jewelers and deeply value our longtime partnership. Their unwavering support of Love Inc. and the LGBTQ+ community has meant so much over the years,” said Brittny Drye, founder and editor-in-chief of Love Inc.

“As a brand, they consistently lead with authenticity, inclusivity, and heart—championing love in all its forms and creating a welcoming and affirming experience for every couple. They’re more than just a jewelry brand—they’re a trusted ally and a reflection of the values we hold dear at Love Inc.”

The special issue is available at more than 40 retailers, including Barnes & Noble, Books-A-Million, Walmart, Target, Publix, and CVS.

The full campaign and the love stories behind the rings are available on the Greenwich St. Jewelers website

The Latest

Overnight volume 7 bridal catalog
MajorsSep 29, 2025
Overnight Releases New Bridal Catalog

The “Volume 7” bridal catalog features best-selling engagement rings, trending styles, and a new section highlighting anniversary bands.

Kwait White and Yellow Gold Diamond Earrings
TrendsSep 29, 2025
Amanda’s Style File: Ear Focus

Move over neck mess, the ear story is the way to make a layering statement today.

Hand holding holiday shopping bags
SurveysSep 26, 2025
Online Shopping, Influencers to Drive Holiday Spending, Mastercard Says

Holiday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.

gia-edu main image.png
Brought to you by
A Brilliant Future Is Here

Online education from GIA experts.

Austin Shines Jewelry Award
Events & AwardsSep 26, 2025
Winners of Austin Jewelry Design Contest Announced

Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.

Weekly QuizSep 25, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Kwit Square Signet Pinky Ring in Red and Azure
TrendsSep 26, 2025
Piece of the Week: Kwit Jewelry’s Square Signet Pinky Ring

The red and azure colorway is one of many fun enamel pairings offered, bringing whimsy to the classic style of a monogramed signet ring.

Jewelers of America Fly In
Policies & IssuesSep 25, 2025
JA CEO Provides Tariff Update Following Annual Fly-In

A trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.

reDollar-fine-jewelry-department.jpg
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment Program

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Entrance to Jwaneng diamond mine in Botswana
SourcingSep 25, 2025
2 African Countries Aim to Take Stake in De Beers

Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.

Kira Jewels Growing Rowing Machines
Lab-GrownSep 25, 2025
Kira Jewels Expands Lab-Grown Diamond Production

The manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.

Alex Moss SoHo store
IndependentsSep 25, 2025
Alex Moss’ New Flagship Brings Bold Jewels to SoHo

The jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.

Matthew Wilson, Kavin Kulamavalava, and a Elmasolvex VA
WatchesSep 25, 2025
Wilson & Son Jewelers Donates to the Horological Society of New York

The Scarsdale, New York-based jeweler donated a professional-grade watch cleaning machine.

Representatives of India’s Gem and Jewellery Export Promotion Council and Indian government leaders
Policies & IssuesSep 24, 2025
Tariffs Throw Diamond Trade Into Disarray

The 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.

Father’s Day diamond advertisement that ran in India
SourcingSep 24, 2025
De Beers Adopts New Strategies to Drive Natural Diamond Demand in India

De Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.

Policies & IssuesSep 24, 2025
For Jewelry Manufacturers, Higher Tariffs Create Long-Term Worries

They are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.

Guest lecture for people with disabilities at the Jewelex factory
SourcingSep 24, 2025
A Helping Hand: An Effort to Boost Inclusivity in the Industry

Jewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.

Greenwich St. Jewelers Estate Capsule Campaign
CollectionsSep 24, 2025
Greenwich St. Jewelers Goes Back in Time With First Estate Collection

The collection includes pieces dating back to the Victorian and Art Deco periods as well as mid-century and late 20th-century designs.

Marcus ter Haar
Policies & IssuesSep 24, 2025
Diamonds Do Good Names Marcus ter Haar as President-Elect

He previously served as co-chair of the nonprofit’s beneficiary committee.

Jane Goodall Brilliant Earth campaign
CollectionsSep 24, 2025
Brilliant Earth’s New Jane Goodall Collection Calls for Peace

Its second collaboration with the conservationist features jewelry with dove and olive branch motifs.

SRK Kriam Pharma
SourcingSep 24, 2025
SRK Launches Kriam Pharma

The diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.

Emmanuel Raheb, CEO of Smart Age Solutions and National Jeweler columnist
ColumnistsSep 23, 2025
Quiet Luxury: What Fall’s Top Trend Means for Jewelers

Emmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.

Claire’s storefront
MajorsSep 23, 2025
Ames Watson Completes $140M Acquisition of Claire’s

The private equity firm has a plan to revive the mall staple.

Super Smalls Super Book of Gems, Maria Dueñas Jacobs, and Bianca Gottesman
SourcingSep 23, 2025
Super Smalls’ New Book Introduces Kids to Gems, Fine Jewelry

The “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.

Mattioli CEO Claudio Pasta
MajorsSep 23, 2025
Mattioli Names Kering Exec as New CEO

Claudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.

Monique Lhuillier fashion jewelry Kay
CollectionsSep 23, 2025
Monique Lhuillier Adds Fashion Jewelry to Kay Jewelers Line

The new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.

Rio Tinto tender
SourcingSep 22, 2025
Rio Tinto Announces Final ‘Beyond Rare’ Tender

The miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.

Vibhor and Alor logos
MajorsSep 22, 2025
Jewelry Manufacturer Vibhor Acquires Alor

The California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy