Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ Couples
The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The “Your Love Has the Perfect Ring” campaign represents the diversity of love in all its forms and the power of rings to symbolize commitment through a visual narrative of two couples.
Its title plays on the double entendre, “the perfect ring,” referring to the couples’ jewelry and singular bond.
“We believe in the power of an encompassing love,” said Jennifer Gandia, co-owner of Greenwich St. Jewelers, “one that is expansive enough for all.”
“Now, more than ever, it’s important to clearly state our values and, as a queer and Latina owned company, with this campaign we are demonstrating that Greenwich St. Jewelers is for you, no matter who you are.”
The launch of this campaign coincides with the 10-year anniversary of marriage equality.
The Supreme Court ruled that same-sex marriage is constitutionally protected by the 14th amendment in 2015, and former President Joe Biden signed the Respect for Marriage Act for same-sex and interracial marriages into federal law in 2022.
Sisters and co-owners Gandia and Christina Gable explained that, as the flight for LGBTQ+ rights continues, campaigns like Your Love Has the Perfect Ring are more important than ever.
It is a reminder of the strength of love and need for inclusivity and representation, especially in the jewelry one chooses to symbolize their love and commitment, they said.
Finding wedding and commitment rings is a deeply personal process that should also be full of joy, said the jeweler, who has offered jewelry in this category for more than 49 years.
“We’re proud to curate a wide and diverse selection so that couples can find rings that embody both their union and their personal style,” said Gable.
The campaign was shot by photographer Alain Simic, and the images appear on the Greenwich St. Jewelers website alongside a curated selection of wedding and commitment rings.
The offerings include new “G. St. Ceremony” diamond silhouettes featuring on-trend marquise-cut diamonds, “Monolith” rings by Wwake, and new bands from Chris Ploof, among other brands.
Your Love Has the Perfect Ring launched on May 20 and is featured in the 10th anniversary issue of Love Inc., a magazine and blog that defines itself as an “equality-minded” wedding publication.
The cover features NSYNC star Lance Bass and his husband Michael Turchin, who are also celebrating a decade of marriage.
“We absolutely love working with Greenwich St. Jewelers and deeply value our longtime partnership. Their unwavering support of Love Inc. and the LGBTQ+ community has meant so much over the years,” said Brittny Drye, founder and editor-in-chief of Love Inc.
“As a brand, they consistently lead with authenticity, inclusivity, and heart—championing love in all its forms and creating a welcoming and affirming experience for every couple. They’re more than just a jewelry brand—they’re a trusted ally and a reflection of the values we hold dear at Love Inc.”
The special issue is available at more than 40 retailers, including Barnes & Noble, Books-A-Million, Walmart, Target, Publix, and CVS.
The full campaign and the love stories behind the rings are available on the Greenwich St. Jewelers website.
The Latest

Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.


The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.

NYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.

A new court filing details the locations of the stores that will close, as well as the 830 that will remain open.

The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”

Sapphire’s variety of colors make it the perfect birthstone for September.

The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

Niccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.

The three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.

The collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Sponsored by Clientbook

It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.