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Tabayer Opens Nordstrom Shop-In-Shop
Located in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.
The shop-in-shop's interior was designed to reflect Tabayer’s minimalistic jewels with a neutral backdrop and shelving.
New York—Tabayer has opened its first shop-in-shop at Nordstrom.
It is located in the newly revamped jewelry hall at the retailer’s New York City flagship.
The 110-square-foot space is the beginning of a three-year partnership between Tabayer and Nordstrom.
Its interior design reflects the brand’s design philosophy, said Tabayer, which is characterized by a minimal and sustainable approach to luxury.
The shop-in-shop features a neutral backdrop and accompanying shelving.
Inside the glass showcases are a range of everyday pieces and bespoke sculptural designs from the brand.
The “Oera” collection, Tabayer’s inaugural collection, is also available.
Tabayer’s second collection, “Zorae,” debuted at Couture and will be available at the shop-in-shop when it launches later this year.
“The Nordstrom shop-in-shop offers a way to experience the Tabayer universe, where jewelry is conceived as an object of guardianship and beauty is grounded in integrity,” said Nigora Tokhtabayeva, founder and creative director of Tabayer.
“We are honored to bring this vision to life with Nordstrom, a partner whose values of craft and community resonate deeply with our own.”
Related stories will be right here …
It is located in the newly revamped jewelry hall at the retailer’s New York City flagship.
The 110-square-foot space is the beginning of a three-year partnership between Tabayer and Nordstrom.
Its interior design reflects the brand’s design philosophy, said Tabayer, which is characterized by a minimal and sustainable approach to luxury.
The shop-in-shop features a neutral backdrop and accompanying shelving.
Tabayer’s “Oera” collection is currently available at the Nordstrom shop-in shop
Inside the glass showcases are a range of everyday pieces and bespoke sculptural designs from the brand.
The “Oera” collection, Tabayer’s inaugural collection, is also available.
Tabayer’s second collection, “Zorae,” debuted at Couture and will be available at the shop-in-shop when it launches later this year.
“The Nordstrom shop-in-shop offers a way to experience the Tabayer universe, where jewelry is conceived as an object of guardianship and beauty is grounded in integrity,” said Nigora Tokhtabayeva, founder and creative director of Tabayer.
“We are honored to bring this vision to life with Nordstrom, a partner whose values of craft and community resonate deeply with our own.”
Founded by Tokhtabayeva in 2021, Tabayer centers on the power and symbolism of jewelry with collections that highlight ancient symbols as modern talismans.
Its shop-in-shop is located on the lower level of Nordstrom at 225 W 57th St. in New York.
Nordstrom opened its revamped jewelry hall in June, and West Village jewelry boutique Muse opened a shop-in-shop there in July.
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