MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesMajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry Hall
The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
Muse has opened a new shop-in-shop in Nordstrom’s New York City flagship store on the corner of 58th and Broadway. (Image credit: Matt Harrington)
New York—Muse, a jewelry boutique in New York City’s West Village neighborhood, is headed uptown.
The company announced its first retail partnership with Nordstrom on Tuesday and has opened a new shop-in-shop at Nordstrom’s New York City flagship store.
The space, which debuted in June, brings Muse’s “cool, carefree downtown aesthetic” to the newly revamped jewelry hall, offering a curated selection of jewelry and home objects.
“Since our doors on Hudson Street opened, everything we’ve done at Muse has happened organically. This partnership is no different, and it’s an honor that Nordstrom has decided to work together to replicate the Muse customer experience within its walls,” said Jennifer Shanker, founder and creative director of Muse.
SEE: Inside the New Muse Shop-in-Shop
The company announced its first retail partnership with Nordstrom on Tuesday and has opened a new shop-in-shop at Nordstrom’s New York City flagship store.
The space, which debuted in June, brings Muse’s “cool, carefree downtown aesthetic” to the newly revamped jewelry hall, offering a curated selection of jewelry and home objects.
“Since our doors on Hudson Street opened, everything we’ve done at Muse has happened organically. This partnership is no different, and it’s an honor that Nordstrom has decided to work together to replicate the Muse customer experience within its walls,” said Jennifer Shanker, founder and creative director of Muse.
SEE: Inside the New Muse Shop-in-Shop
Muse has opened a shop-in-shop in Nordstrom’s newly expanded jewelry hall in its New York City flagship. (Image credit: Matt Harrington)
The space will feature a curation of jewelry designers, including Bea Bongiasca, whose jewelry is seen here. (Image credit: Matt Harrington)
A selection of jewelry by Kwit and Nakard (Image credit: Matt Harrington)
Ten Thousand Things, a jewelry brand based in New York City, will also be available in the shop-in-shop. (Image credit: Matt Harrington)
In addition to jewelry, the space will offer a selection of home goods. (Image credit: Matt Harrington)
Shanker founded Muse with the goal of challenging traditional luxury shopping norms, it said, instead opting for “an approachable yet elegant shopping culture that invites rather than intimidates.”
Fine jewelry is meant to be fun, inspiring, and uplifting, said Muse, and its new shop-in-shop gives customers a venue for discovery and luxury style exploration.
Muse will be the cornerstone of Nordstrom’s expanded jewelry hall, stocking jewels by Bea Bongiasca, Beck, Daniela Villegas, Nouvel Heritage, and Ten Thousand Things, as well as other designers.
“Each designer offers distinctive, personal pieces characterized by creativity, impeccable craftsmanship, and authentic storytelling,” said Muse.
The shop-in-shop will also include a curation of “jewels for the home,” including vases, bowls, and jewelry boxes.
Shoppers can find vintage pieces from The End of History, resin from Tina Frey, ceramic from Casa Alfarera, glass pieces from Paul Arnhold, and lacquer jewelry boxes from Trove.
Its interior design elements will showcase Muse’s “distinctive blends of rich materials, styles, and designs,” it said.
The collaboration will provide customers with an “editorially inspired” shopping experience, said Muse, with storytelling and activations.
"As a long-time admirer of Muse as a fine jewelry destination, we are thrilled to bring their vision to life at the Nordstrom NYC Flagship,” said Rickie De Sole, vice president, fashion director at Nordstrom.
“Jennifer and her team have an incredible eye for curating pieces that feel personal and full of character. We can’t wait for Nordstrom customers to spend time with Muse in our new jewelry hall—a space designed to spark creativity, joy, and the thrill of discovering something truly special.”
Nordstrom’s New York City flagship store is located on the corner of 58th and Broadway.
More on Majors
The Latest
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK AirportThe boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
