MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesMajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry Hall
The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
Muse has opened a new shop-in-shop in Nordstrom’s New York City flagship store on the corner of 58th and Broadway. (Image credit: Matt Harrington)
New York—Muse, a jewelry boutique in New York City’s West Village neighborhood, is headed uptown.
The company announced its first retail partnership with Nordstrom on Tuesday and has opened a new shop-in-shop at Nordstrom’s New York City flagship store.
The space, which debuted in June, brings Muse’s “cool, carefree downtown aesthetic” to the newly revamped jewelry hall, offering a curated selection of jewelry and home objects.
“Since our doors on Hudson Street opened, everything we’ve done at Muse has happened organically. This partnership is no different, and it’s an honor that Nordstrom has decided to work together to replicate the Muse customer experience within its walls,” said Jennifer Shanker, founder and creative director of Muse.
SEE: Inside the New Muse Shop-in-Shop
The company announced its first retail partnership with Nordstrom on Tuesday and has opened a new shop-in-shop at Nordstrom’s New York City flagship store.
The space, which debuted in June, brings Muse’s “cool, carefree downtown aesthetic” to the newly revamped jewelry hall, offering a curated selection of jewelry and home objects.
“Since our doors on Hudson Street opened, everything we’ve done at Muse has happened organically. This partnership is no different, and it’s an honor that Nordstrom has decided to work together to replicate the Muse customer experience within its walls,” said Jennifer Shanker, founder and creative director of Muse.
SEE: Inside the New Muse Shop-in-Shop
Muse has opened a shop-in-shop in Nordstrom’s newly expanded jewelry hall in its New York City flagship. (Image credit: Matt Harrington)
The space will feature a curation of jewelry designers, including Bea Bongiasca, whose jewelry is seen here. (Image credit: Matt Harrington)
A selection of jewelry by Kwit and Nakard (Image credit: Matt Harrington)
Ten Thousand Things, a jewelry brand based in New York City, will also be available in the shop-in-shop. (Image credit: Matt Harrington)
In addition to jewelry, the space will offer a selection of home goods. (Image credit: Matt Harrington)
Shanker founded Muse with the goal of challenging traditional luxury shopping norms, it said, instead opting for “an approachable yet elegant shopping culture that invites rather than intimidates.”
Fine jewelry is meant to be fun, inspiring, and uplifting, said Muse, and its new shop-in-shop gives customers a venue for discovery and luxury style exploration.
Muse will be the cornerstone of Nordstrom’s expanded jewelry hall, stocking jewels by Bea Bongiasca, Beck, Daniela Villegas, Nouvel Heritage, and Ten Thousand Things, as well as other designers.
“Each designer offers distinctive, personal pieces characterized by creativity, impeccable craftsmanship, and authentic storytelling,” said Muse.
The shop-in-shop will also include a curation of “jewels for the home,” including vases, bowls, and jewelry boxes.
Shoppers can find vintage pieces from The End of History, resin from Tina Frey, ceramic from Casa Alfarera, glass pieces from Paul Arnhold, and lacquer jewelry boxes from Trove.
Its interior design elements will showcase Muse’s “distinctive blends of rich materials, styles, and designs,” it said.
The collaboration will provide customers with an “editorially inspired” shopping experience, said Muse, with storytelling and activations.
"As a long-time admirer of Muse as a fine jewelry destination, we are thrilled to bring their vision to life at the Nordstrom NYC Flagship,” said Rickie De Sole, vice president, fashion director at Nordstrom.
“Jennifer and her team have an incredible eye for curating pieces that feel personal and full of character. We can’t wait for Nordstrom customers to spend time with Muse in our new jewelry hall—a space designed to spark creativity, joy, and the thrill of discovering something truly special.”
Nordstrom’s New York City flagship store is located on the corner of 58th and Broadway.
More on Majors
The Latest
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You DareVote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in BusinessThe family-owned jeweler has three locations across Missouri and Iowa.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-WhiteThe collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.
