MajorsJun 05, 2025
Platinum Guild International Updates Leadership TeamCollectionsJun 10, 2025
Tabayer Names Mary Chiam as CEO
The brand also debuted its new “Zorae” collection featuring a talisman of protection and harmony inspired by a sheaf of wheat.
Mary Chiam has joined Tabayer as CEO, bringing more than two decades of experience in the fashion and luxury industries.
New York—Tabayer has appointed Mary Chiam as its new CEO, effective immediately.
With more than 20 years of experience in the fashion and luxury industries, Chiam brings a track record rooted in innovative scaling strategies centered around product, retail, and technology development to the position, said Tabayer, along with enhancing the end-to-end luxury experience.
She will work closely with Nigora Tokhtabayeva, founder and creative director of Tabayer, to focus on growth supporting product development and retail partners.
“We are delighted to welcome Mary as our new CEO. Her deep understanding of the luxury jewelry landscape and her thoughtful leadership will undoubtedly elevate Tabayer to new heights,” said Tokhtabayeva.
“I am confident that, under Mary’s guidance, we will continue to honor our commitment to fine craftsmanship and sustainability while fostering growth and expanding our presence in the world of fine jewelry.”
Previously, Chiam has held key leadership roles at Net-a-Porter and Moda Operandi, as well as online sneaker and streetwear marketplace Stadium Goods, which was acquired by Farfetch in 2018.
While in these roles, she spearheaded growth across categories, markets, and emerging areas such as luxury resale, circularity, and digital IDs, said Tabayer.
In her consulting practice, Chiam has advised both early-stage and established global brands on unlocking commercial growth and identifying strategic opportunities.
“Tabayer fills this section of the market where customers are looking for minimal luxury—yet with bold designs. We want to continue to offer this customer fine jewelry pieces for special events that also serve their day-to-day activities,” said Chiam.
Chiam succeeds Maxim de Turckheim, who had been CEO at Tabayer since May 2024.
Related stories will be right here …
With more than 20 years of experience in the fashion and luxury industries, Chiam brings a track record rooted in innovative scaling strategies centered around product, retail, and technology development to the position, said Tabayer, along with enhancing the end-to-end luxury experience.
She will work closely with Nigora Tokhtabayeva, founder and creative director of Tabayer, to focus on growth supporting product development and retail partners.
“We are delighted to welcome Mary as our new CEO. Her deep understanding of the luxury jewelry landscape and her thoughtful leadership will undoubtedly elevate Tabayer to new heights,” said Tokhtabayeva.
“I am confident that, under Mary’s guidance, we will continue to honor our commitment to fine craftsmanship and sustainability while fostering growth and expanding our presence in the world of fine jewelry.”
Previously, Chiam has held key leadership roles at Net-a-Porter and Moda Operandi, as well as online sneaker and streetwear marketplace Stadium Goods, which was acquired by Farfetch in 2018.
While in these roles, she spearheaded growth across categories, markets, and emerging areas such as luxury resale, circularity, and digital IDs, said Tabayer.
In her consulting practice, Chiam has advised both early-stage and established global brands on unlocking commercial growth and identifying strategic opportunities.
“Tabayer fills this section of the market where customers are looking for minimal luxury—yet with bold designs. We want to continue to offer this customer fine jewelry pieces for special events that also serve their day-to-day activities,” said Chiam.
Chiam succeeds Maxim de Turckheim, who had been CEO at Tabayer since May 2024.
Along with the announcement of Tabayer’s new CEO is the debut of its latest collection.
The “Zorae” collection introduces a new modern symbol inspired by a sheaf of wheat that symbolizes unity, abundance, and resilience and acts as a talisman of protection and harmony, said Tabayer.
Throughout the 11 designs, the bound stalks of wheat are interwoven through 18-karat Fairmined yellow and white gold, with diamonds representing morning dew on the grain.
Earrings from the “Zorae” collection in 18-karat Fairmined yellow gold and wrapped in white gold with diamond accents ($15,000)
A “Zorae” ring with 18-karat yellow and white Fairmined gold, along with diamond accents ($4,250)
The golden threads seen in the new collection intertwine and encircle around the body through rings, earrings, bracelets, and necklaces.
“They weave their wearer into a quiet yet unshakable force, a delicate but enduring embrace,” said Tabayer.
The Zorae collection debuted at Couture on Thursday and will be available this fall on the Tabayer website.
More on Collections
The Latest
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161KThe model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny NelsonFresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue DiamondThe “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
MajorsMar 18, 2026
Stuller Releases New Edition of Jewelry Education Book“The Basics of Jewelry” has been updated to include modern topics and visuals.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEOThe organizational change follows Kering’s promise of a transformation after declining sales in 2025.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu BoutiqueThe store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
