MajorsJun 05, 2025
Platinum Guild International Updates Leadership TeamCollectionsJun 10, 2025
Tabayer Names Mary Chiam as CEO
The brand also debuted its new “Zorae” collection featuring a talisman of protection and harmony inspired by a sheaf of wheat.
Mary Chiam has joined Tabayer as CEO, bringing more than two decades of experience in the fashion and luxury industries.
New York—Tabayer has appointed Mary Chiam as its new CEO, effective immediately.
With more than 20 years of experience in the fashion and luxury industries, Chiam brings a track record rooted in innovative scaling strategies centered around product, retail, and technology development to the position, said Tabayer, along with enhancing the end-to-end luxury experience.
She will work closely with Nigora Tokhtabayeva, founder and creative director of Tabayer, to focus on growth supporting product development and retail partners.
“We are delighted to welcome Mary as our new CEO. Her deep understanding of the luxury jewelry landscape and her thoughtful leadership will undoubtedly elevate Tabayer to new heights,” said Tokhtabayeva.
“I am confident that, under Mary’s guidance, we will continue to honor our commitment to fine craftsmanship and sustainability while fostering growth and expanding our presence in the world of fine jewelry.”
Previously, Chiam has held key leadership roles at Net-a-Porter and Moda Operandi, as well as online sneaker and streetwear marketplace Stadium Goods, which was acquired by Farfetch in 2018.
While in these roles, she spearheaded growth across categories, markets, and emerging areas such as luxury resale, circularity, and digital IDs, said Tabayer.
In her consulting practice, Chiam has advised both early-stage and established global brands on unlocking commercial growth and identifying strategic opportunities.
“Tabayer fills this section of the market where customers are looking for minimal luxury—yet with bold designs. We want to continue to offer this customer fine jewelry pieces for special events that also serve their day-to-day activities,” said Chiam.
Chiam succeeds Maxim de Turckheim, who had been CEO at Tabayer since May 2024.
Related stories will be right here …
With more than 20 years of experience in the fashion and luxury industries, Chiam brings a track record rooted in innovative scaling strategies centered around product, retail, and technology development to the position, said Tabayer, along with enhancing the end-to-end luxury experience.
She will work closely with Nigora Tokhtabayeva, founder and creative director of Tabayer, to focus on growth supporting product development and retail partners.
“We are delighted to welcome Mary as our new CEO. Her deep understanding of the luxury jewelry landscape and her thoughtful leadership will undoubtedly elevate Tabayer to new heights,” said Tokhtabayeva.
“I am confident that, under Mary’s guidance, we will continue to honor our commitment to fine craftsmanship and sustainability while fostering growth and expanding our presence in the world of fine jewelry.”
Previously, Chiam has held key leadership roles at Net-a-Porter and Moda Operandi, as well as online sneaker and streetwear marketplace Stadium Goods, which was acquired by Farfetch in 2018.
While in these roles, she spearheaded growth across categories, markets, and emerging areas such as luxury resale, circularity, and digital IDs, said Tabayer.
In her consulting practice, Chiam has advised both early-stage and established global brands on unlocking commercial growth and identifying strategic opportunities.
“Tabayer fills this section of the market where customers are looking for minimal luxury—yet with bold designs. We want to continue to offer this customer fine jewelry pieces for special events that also serve their day-to-day activities,” said Chiam.
Chiam succeeds Maxim de Turckheim, who had been CEO at Tabayer since May 2024.
Along with the announcement of Tabayer’s new CEO is the debut of its latest collection.
The “Zorae” collection introduces a new modern symbol inspired by a sheaf of wheat that symbolizes unity, abundance, and resilience and acts as a talisman of protection and harmony, said Tabayer.
Throughout the 11 designs, the bound stalks of wheat are interwoven through 18-karat Fairmined yellow and white gold, with diamonds representing morning dew on the grain.
Earrings from the “Zorae” collection in 18-karat Fairmined yellow gold and wrapped in white gold with diamond accents ($15,000)
A “Zorae” ring with 18-karat yellow and white Fairmined gold, along with diamond accents ($4,250)
The golden threads seen in the new collection intertwine and encircle around the body through rings, earrings, bracelets, and necklaces.
“They weave their wearer into a quiet yet unshakable force, a delicate but enduring embrace,” said Tabayer.
The Zorae collection debuted at Couture on Thursday and will be available this fall on the Tabayer website.
Editors' Picks
Sponsored by
More on Collections
The Latest
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
