Tabayer Names Mary Chiam as CEO
The brand also debuted its new “Zorae” collection featuring a talisman of protection and harmony inspired by a sheaf of wheat.

With more than 20 years of experience in the fashion and luxury industries, Chiam brings a track record rooted in innovative scaling strategies centered around product, retail, and technology development to the position, said Tabayer, along with enhancing the end-to-end luxury experience.
She will work closely with Nigora Tokhtabayeva, founder and creative director of Tabayer, to focus on growth supporting product development and retail partners.
“We are delighted to welcome Mary as our new CEO. Her deep understanding of the luxury jewelry landscape and her thoughtful leadership will undoubtedly elevate Tabayer to new heights,” said Tokhtabayeva.
“I am confident that, under Mary’s guidance, we will continue to honor our commitment to fine craftsmanship and sustainability while fostering growth and expanding our presence in the world of fine jewelry.”
Previously, Chiam has held key leadership roles at Net-a-Porter and Moda Operandi, as well as online sneaker and streetwear marketplace Stadium Goods, which was acquired by Farfetch in 2018.
While in these roles, she spearheaded growth across categories, markets, and emerging areas such as luxury resale, circularity, and digital IDs, said Tabayer.
In her consulting practice, Chiam has advised both early-stage and established global brands on unlocking commercial growth and identifying strategic opportunities.
“Tabayer fills this section of the market where customers are looking for minimal luxury—yet with bold designs. We want to continue to offer this customer fine jewelry pieces for special events that also serve their day-to-day activities,” said Chiam.
Chiam succeeds Maxim de Turckheim, who had been CEO at Tabayer since May 2024.
Along with the announcement of Tabayer’s new CEO is the debut of its latest collection.
The “Zorae” collection introduces a new modern symbol inspired by a sheaf of wheat that symbolizes unity, abundance, and resilience and acts as a talisman of protection and harmony, said Tabayer.
Throughout the 11 designs, the bound stalks of wheat are interwoven through 18-karat Fairmined yellow and white gold, with diamonds representing morning dew on the grain.
The golden threads seen in the new collection intertwine and encircle around the body through rings, earrings, bracelets, and necklaces.
“They weave their wearer into a quiet yet unshakable force, a delicate but enduring embrace,” said Tabayer.
The Zorae collection debuted at Couture on Thursday and will be available this fall on the Tabayer website.
The Latest

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.


The new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.

The holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Corey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.

Charles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Timepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.

The auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.

As chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.

Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.

The parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.

The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.

Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.

Jewelry industry veteran Alisa Bunger has taken on the role.

The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.

“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.

The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.

The line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.

The rough on offer was recovered from a newer area at the Montepuez mine.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

The champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.

Kosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.