Independent jeweler Korman has unveiled its new store in Austin, which is nearly twice the size of its previous location. (Image credit: Marine Barian)
Austin, Texas—Korman, an independent jeweler in Austin, Texas, has refreshed its brand and unveiled a new, bigger store.
Formerly known as Korman Fine Jewelers, it is now going by Korman to better “reflect both its rich heritage and contemporary vision,” said the jeweler.
Founded in 1973, the jeweler is run by owners Kat and Larry Stokes.
The company partnered with branding firm Trace Element to craft its new identity as it aims for sustained growth and a broader market appeal.
The Korman family retired in 2018 and passed the business down to current owners Kat and Larry Stokes. (Image credit: Marine Barian)
“Our goal was to create a brand identity that honors its heritage while capturing the modern, fun spirit Kat and Larry bring to the business,” said Lindsey Phaup, partner at Trace Element.
“From strategy to visual language, every element was designed to position Korman as both a leader in luxury and a destination for meaningful experiences.”
The retailer also debuted a revamped website, designed to be more user-friendly and drive its online growth.
Korman also has a new logo, a mirrored “K” that forms a diamond, that can be seen on its refreshed packaging.
The new Korman logo
The jeweler is also showcasing its signature colors, including a rich “Korman Brown” and “Bluebonnet,” a bold blue that is a nod to Texas Hill country, complemented by warm neutrals like ivory, clay, and dusty rose for softness and balance.
The color palette is “unmistakably Austin, just like Korman,” the jeweler said.
The brand refresh comes at a perfect time, as the jeweler has recently opened its new 11,000-square-foot store, which is nearly twice the size of its previous Austin location.
The retailer worked with Austin-based architecture and interior design firm Michael Hsu Office of Architecture to create a modern and welcoming space.
The design of the three-level store was inspired by the high-end homes and lush green landscapes of Pemberton Heights, the tony neighborhood where the store is located.
The store features “The Jewel House,” a newly launched luxury destination designed as space for community, celebration, and connection, said Korman.
“The Jewel House” has a vertical feature wall to showcase Korman’s jewelry offerings. (Image credit: Marine Barian)
“Our goal was to create a retail environment that feels as thoughtfully designed as the jewelry itself,” said Maggie McClure Zavolinsky of Wield Creative, the company behind the store’s new display design. (Image credit: Marine Barian)
“While we’re known for offering the finest pieces in the industry, our mission is to create an environment that’s inviting and inspiring,” said Kat Stokes.
“We are an untraditional traditional jeweler, and we wanted our brand to reflect that.”
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Korman partnered with designer Maggie McClure Zavolinsky of Wield Creative, whose portfolio includes Tiffany & Co. and Ralph Lauren, to create exclusive custom jewelry displays for The Jewel House.
“Our goal was to create a retail environment that feels as thoughtfully designed as the jewelry itself,” said Zavolinsky.
“Every display—whether it's the vertical feature wall or the integrated bar-top cases—was crafted to invite discovery, encourage interaction, and elevate the overall experience. Korman gave us the creative freedom to push boundaries, and The Jewel House reflects that bold vision.”
Elsewhere in the store, the main level features a 1,600-square-foot walk-in Rolex experience, crafted from green marble and travertine.
Another highlight of the store is a grand staircase, featuring a custom walnut rail and brass details.
In line with its “Celebrate Every Day” mantra, the store also has room to celebrate large and small events.
The space was designed to showcase the natural beauty around the store, with skylights above for more natural light.
The exterior of the store is surrounded by three large heritage oak trees overlooking Shoal Creek, giving customers a panoramic view of the outdoor scenery.
Korman carries a variety of watch brands, including Rolex, Tudor, Blancpain, Omega, Grand Seiko, Breitling, and Ressence.
Its jewelry brands include Single Stone, Fope, Viltier, Jade Trau, Walters Faith, Serafino Consoli, and Messika.
Korman Fine Jewelry was established in 1973 by founder Russell “Rusty” Korman, who ran the business for 45 years alongside his brother, Hank, and his sister-in-law, Monica.
The Korman family members retired in 2018, passing the business on to Larry and Kat Stokes.
