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Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’
The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
Founder Beth Hutchens opened her brand’s new store at 450 S County Road in Palm Beach, Florida.
Palm Beach, Fla.—New York-based fine jewelry brand Foundrae has opened its second store in Florida, now setting up shop in Palm Beach.
The 1,312-square-foot space was envisioned by founder Beth Hutchens as a “golden solarium” because of its triangular footprint and expansive windows.
The store features interior design that combines the language of symbolism and artisanal craftsmanship that the brand is known for with motifs from Palm Beach’s natural surroundings.
A statement wall features verre églomisé panels that were created from a centuries-old technique of gilding and painting glass with layers of pigment, gold leaf, and crushed abalone.
These panels are adorned with Foundrae’s map of tenets and symbols along with palm fronds as a nod to Palm Beach.
The 1,312-square-foot space was envisioned by founder Beth Hutchens as a “golden solarium” because of its triangular footprint and expansive windows.
The store features interior design that combines the language of symbolism and artisanal craftsmanship that the brand is known for with motifs from Palm Beach’s natural surroundings.
A statement wall features verre églomisé panels that were created from a centuries-old technique of gilding and painting glass with layers of pigment, gold leaf, and crushed abalone.
These panels are adorned with Foundrae’s map of tenets and symbols along with palm fronds as a nod to Palm Beach.
Inside the Palm Beach, Florida, store is a wall featuring verre églomisé panels decorated with Foundrae’s map of tenets and symbols as well as palm fronds as a nod to its location.
The store is decorated with rich wood cabinetry and, seen left, is an array of tenet cards depicting the principles of belief seen in the brand’s offerings through symbols.
Throughout the space, rich wood cabinetry is seen with mosaic tile flooring, and it is decorated with hand-blown glass sconces.
A Palm Beach seal of crossed arrows bearing an anchor is seen above the doorway as a tribute to maritime traditions and a symbol of steadfast loyalty.
The store also includes a book-lined alcove and a jeweler’s studio to invite clients to discover, said Foundrae.
The interior design team created a “luminous environment” fit to house the brand’s modern heirlooms of collectible medallions, chains, rings, and bracelets.
Alongside the opening of the Palm Beach location is the debut of a store-exclusive medallion.
The Palm Beach exclusive medallion in 18-karat yellow gold with diamonds ($4,700)
The medallion embodies the spirit of the store’s location, as it was designed to be both a memento of the place and an extension of the brand’s symbolic vocabulary, the brand said.
It features 18-karat yellow gold with diamonds and retails for $4,700.
The Palm Beach store opened on Oct. 29 and is located at 450 S County Road.
It is Foundrae’s seventh location, joining the six stores in Dallas, Miami, Los Angeles, and New York City as well as a space within Liberty London's jewelry department.
Following the success of these locations, the brand will continue expanding into additional key markets with a new store set to open in Aspen, Colorado, in January 2026.
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