IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleIndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’
The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
Founder Beth Hutchens opened her brand’s new store at 450 S County Road in Palm Beach, Florida.
Palm Beach, Fla.—New York-based fine jewelry brand Foundrae has opened its second store in Florida, now setting up shop in Palm Beach.
The 1,312-square-foot space was envisioned by founder Beth Hutchens as a “golden solarium” because of its triangular footprint and expansive windows.
The store features interior design that combines the language of symbolism and artisanal craftsmanship that the brand is known for with motifs from Palm Beach’s natural surroundings.
A statement wall features verre églomisé panels that were created from a centuries-old technique of gilding and painting glass with layers of pigment, gold leaf, and crushed abalone.
These panels are adorned with Foundrae’s map of tenets and symbols along with palm fronds as a nod to Palm Beach.
The 1,312-square-foot space was envisioned by founder Beth Hutchens as a “golden solarium” because of its triangular footprint and expansive windows.
The store features interior design that combines the language of symbolism and artisanal craftsmanship that the brand is known for with motifs from Palm Beach’s natural surroundings.
A statement wall features verre églomisé panels that were created from a centuries-old technique of gilding and painting glass with layers of pigment, gold leaf, and crushed abalone.
These panels are adorned with Foundrae’s map of tenets and symbols along with palm fronds as a nod to Palm Beach.
Inside the Palm Beach, Florida, store is a wall featuring verre églomisé panels decorated with Foundrae’s map of tenets and symbols as well as palm fronds as a nod to its location.
The store is decorated with rich wood cabinetry and, seen left, is an array of tenet cards depicting the principles of belief seen in the brand’s offerings through symbols.
Throughout the space, rich wood cabinetry is seen with mosaic tile flooring, and it is decorated with hand-blown glass sconces.
A Palm Beach seal of crossed arrows bearing an anchor is seen above the doorway as a tribute to maritime traditions and a symbol of steadfast loyalty.
The store also includes a book-lined alcove and a jeweler’s studio to invite clients to discover, said Foundrae.
The interior design team created a “luminous environment” fit to house the brand’s modern heirlooms of collectible medallions, chains, rings, and bracelets.
Alongside the opening of the Palm Beach location is the debut of a store-exclusive medallion.
The Palm Beach exclusive medallion in 18-karat yellow gold with diamonds ($4,700)
The medallion embodies the spirit of the store’s location, as it was designed to be both a memento of the place and an extension of the brand’s symbolic vocabulary, the brand said.
It features 18-karat yellow gold with diamonds and retails for $4,700.
The Palm Beach store opened on Oct. 29 and is located at 450 S County Road.
It is Foundrae’s seventh location, joining the six stores in Dallas, Miami, Los Angeles, and New York City as well as a space within Liberty London's jewelry department.
Following the success of these locations, the brand will continue expanding into additional key markets with a new store set to open in Aspen, Colorado, in January 2026.
Editors' Picks
Sponsored by
More on Independents
The Latest
PodcastsMay 20, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
Weekly QuizMay 14, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Medal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients This is what the nine recipients plan to do with the funds.
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJSThe discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone CuttersThe next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17MIt was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceWhile the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreJack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond PaintingReena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.
TrendsMay 13, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for SummerThe 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.
