IndependentsOct 19, 2023
Retailer Hall of Fame 2023: Candy UdellIndependentsOct 25, 2023
Foundrae Plants Roots in Texas
The brand’s second retail outpost is a collaboration with The Conservatory.
Foundrae has opened its second retail location in partnership with retailer The Conservatory.
Dallas—Foundrae’s new retail location represents a homecoming for its founder and Texas native Beth Hutchens.
The brand has expanded from its destination-worthy New York City flagship to a second storefront in Dallas as part of a partnership with retailer The Conservatory.
Located in upscale shopping mall Highland Park Village, the new Foundrae digs provide the Dallas community with a taste of the company’s distinctive brand ethos.
The 500-square-foot space features walnut shadow boxes that showcase the brand’s jewels and objects grouped by themes like “wholeness,” “resilience,” and “reverie.”
Each display is like an anthropological peek into Hutchens’ design process, incorporating sketches and even found objects that express the jewelry’s concepts.
In a continuation of the New York City headquarters’ library, books line the shelves.
A lifelong literary lover, Hutchens equates the Dallas space as a map room within a library, calling it “an intimate space that provides a cozy well of inspiration and tools for self-discovery and self-expression.”
In addition to jewelry, customers can shop Foundrae objects like candlesticks, and a brass chain mirror.
Art Deco objects and a pair of 19th century clock towers give the space a timeless feel.
Hutchens designed the store with SpaceSmith Architects and founder of The Conservatory, Brian Bolke.
Bolke said, “The moment I met Beth, in her extraordinary New York store, we instantly connected. Her passion for creating a long-lasting personal connection with her clients, rooted in both memories and discovery, is what I believe the new era of brick-and-mortar retail should be about.”
Hutchens added, “A few of the things that inspire me the most led to this collaboration, the capacity that each one of us, and every space, has for transformation and growth, the beautiful friendships we develop from sharing our stories and the depth they give to our lives and the opportunity to create pockets of discovery.”
Foundrae at The Conservatory is located at 4 Highland Park Village.
The Conservatory opened its first retail location in Hudson Yards in New York City in 2019. It expanded to Dallas the same year, and Houston in 2022.
Related stories will be right here …
The brand has expanded from its destination-worthy New York City flagship to a second storefront in Dallas as part of a partnership with retailer The Conservatory.
Located in upscale shopping mall Highland Park Village, the new Foundrae digs provide the Dallas community with a taste of the company’s distinctive brand ethos.
Foundrae in Residence at The Conservatory combines contemporary jewelry, timeless symbolism, and vintage and antique décor details.
The 500-square-foot space features walnut shadow boxes that showcase the brand’s jewels and objects grouped by themes like “wholeness,” “resilience,” and “reverie.”
Each display is like an anthropological peek into Hutchens’ design process, incorporating sketches and even found objects that express the jewelry’s concepts.
In a continuation of the New York City headquarters’ library, books line the shelves.
A lifelong literary lover, Hutchens equates the Dallas space as a map room within a library, calling it “an intimate space that provides a cozy well of inspiration and tools for self-discovery and self-expression.”
In addition to jewelry, customers can shop Foundrae objects like candlesticks, and a brass chain mirror.
Art Deco objects and a pair of 19th century clock towers give the space a timeless feel.
Foundrae’s core design themes, or “tenets,” are reflected throughout the space.
Hutchens designed the store with SpaceSmith Architects and founder of The Conservatory, Brian Bolke.
Bolke said, “The moment I met Beth, in her extraordinary New York store, we instantly connected. Her passion for creating a long-lasting personal connection with her clients, rooted in both memories and discovery, is what I believe the new era of brick-and-mortar retail should be about.”
Hutchens added, “A few of the things that inspire me the most led to this collaboration, the capacity that each one of us, and every space, has for transformation and growth, the beautiful friendships we develop from sharing our stories and the depth they give to our lives and the opportunity to create pockets of discovery.”
Beth Hutchens pictured in the Dallas store
Foundrae at The Conservatory is located at 4 Highland Park Village.
The Conservatory opened its first retail location in Hudson Yards in New York City in 2019. It expanded to Dallas the same year, and Houston in 2022.
More on Independents
The Latest
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
