IndependentsOct 19, 2023
Retailer Hall of Fame 2023: Candy UdellIndependentsOct 25, 2023
Foundrae Plants Roots in Texas
The brand’s second retail outpost is a collaboration with The Conservatory.
Foundrae has opened its second retail location in partnership with retailer The Conservatory.
Dallas—Foundrae’s new retail location represents a homecoming for its founder and Texas native Beth Hutchens.
The brand has expanded from its destination-worthy New York City flagship to a second storefront in Dallas as part of a partnership with retailer The Conservatory.
Located in upscale shopping mall Highland Park Village, the new Foundrae digs provide the Dallas community with a taste of the company’s distinctive brand ethos.
The 500-square-foot space features walnut shadow boxes that showcase the brand’s jewels and objects grouped by themes like “wholeness,” “resilience,” and “reverie.”
Each display is like an anthropological peek into Hutchens’ design process, incorporating sketches and even found objects that express the jewelry’s concepts.
In a continuation of the New York City headquarters’ library, books line the shelves.
A lifelong literary lover, Hutchens equates the Dallas space as a map room within a library, calling it “an intimate space that provides a cozy well of inspiration and tools for self-discovery and self-expression.”
In addition to jewelry, customers can shop Foundrae objects like candlesticks, and a brass chain mirror.
Art Deco objects and a pair of 19th century clock towers give the space a timeless feel.
Hutchens designed the store with SpaceSmith Architects and founder of The Conservatory, Brian Bolke.
Bolke said, “The moment I met Beth, in her extraordinary New York store, we instantly connected. Her passion for creating a long-lasting personal connection with her clients, rooted in both memories and discovery, is what I believe the new era of brick-and-mortar retail should be about.”
Hutchens added, “A few of the things that inspire me the most led to this collaboration, the capacity that each one of us, and every space, has for transformation and growth, the beautiful friendships we develop from sharing our stories and the depth they give to our lives and the opportunity to create pockets of discovery.”
Foundrae at The Conservatory is located at 4 Highland Park Village.
The Conservatory opened its first retail location in Hudson Yards in New York City in 2019. It expanded to Dallas the same year, and Houston in 2022.
Related stories will be right here …
The brand has expanded from its destination-worthy New York City flagship to a second storefront in Dallas as part of a partnership with retailer The Conservatory.
Located in upscale shopping mall Highland Park Village, the new Foundrae digs provide the Dallas community with a taste of the company’s distinctive brand ethos.
Foundrae in Residence at The Conservatory combines contemporary jewelry, timeless symbolism, and vintage and antique décor details.
The 500-square-foot space features walnut shadow boxes that showcase the brand’s jewels and objects grouped by themes like “wholeness,” “resilience,” and “reverie.”
Each display is like an anthropological peek into Hutchens’ design process, incorporating sketches and even found objects that express the jewelry’s concepts.
In a continuation of the New York City headquarters’ library, books line the shelves.
A lifelong literary lover, Hutchens equates the Dallas space as a map room within a library, calling it “an intimate space that provides a cozy well of inspiration and tools for self-discovery and self-expression.”
In addition to jewelry, customers can shop Foundrae objects like candlesticks, and a brass chain mirror.
Art Deco objects and a pair of 19th century clock towers give the space a timeless feel.
Foundrae’s core design themes, or “tenets,” are reflected throughout the space.
Hutchens designed the store with SpaceSmith Architects and founder of The Conservatory, Brian Bolke.
Bolke said, “The moment I met Beth, in her extraordinary New York store, we instantly connected. Her passion for creating a long-lasting personal connection with her clients, rooted in both memories and discovery, is what I believe the new era of brick-and-mortar retail should be about.”
Hutchens added, “A few of the things that inspire me the most led to this collaboration, the capacity that each one of us, and every space, has for transformation and growth, the beautiful friendships we develop from sharing our stories and the depth they give to our lives and the opportunity to create pockets of discovery.”
Beth Hutchens pictured in the Dallas store
Foundrae at The Conservatory is located at 4 Highland Park Village.
The Conservatory opened its first retail location in Hudson Yards in New York City in 2019. It expanded to Dallas the same year, and Houston in 2022.
More on Independents
The Latest
EditorsNov 22, 2024
Out & About: Inside the CD Peacock MansionStep inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.
CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl StudsThese punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.
SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise DiamondsThe company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry CatalogSponsored by Tasha R
Weekly QuizNov 21, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2MThree Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.
MajorsNov 21, 2024
Harris Jewelry Ordered to Reopen Claims Portal for Refund RequestsA federal court found that the jewelry store chain violated terms of the settlement reached after it was accused of defrauding customers.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ CollectionCynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.
MajorsNov 21, 2024
Rocksbox Opens Pop-Up Store in San FranciscoThe new space was designed to evoke a warm, inviting vibe.
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax FraudThe auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability FocusThe four finalists will present their pieces at the 2025 JCK Las Vegas show.
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New CollectionThe “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation EffortsThe money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship ApplicationsThe event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry StoreLocal reports identified the woman as the wife of the jewelry store owner.
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry SaleA collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.
MajorsNov 19, 2024
Trove Opens First US Flagship in NYCThe Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.
CollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s RebrandHampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry WeekThe group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.
CollectionsNov 18, 2024
Dolly Parton Shines in Collaboration with Kendra ScottThe collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.
Events & AwardsNov 18, 2024
IGI Jewelry Design Competition ReturnsThis year’s theme asks designers to take inspiration from classic fairy tales.
EditorsNov 15, 2024
Why Fine Jewelry Belongs at New York Comic ConSenior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.
CollectionsNov 15, 2024
Marie Lichtenberg Battles Counterfeits with New ‘Raiz’in Scapular’ DesignsThe latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.
WatchesNov 15, 2024
Piece of the Week: Citizen’s Commemorative Pocket WatchNo. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.
Recorded WebinarsNov 15, 2024
Watch: 10 Tips to Keep Your Jewelry Store Secure On the latest episode of “My Next Question,” two experts share best practices for store security during the holidays and year-round.
