IndependentsOct 19, 2023
Retailer Hall of Fame 2023: Candy UdellIndependentsOct 25, 2023
Foundrae Plants Roots in Texas
The brand’s second retail outpost is a collaboration with The Conservatory.
Foundrae has opened its second retail location in partnership with retailer The Conservatory.
Dallas—Foundrae’s new retail location represents a homecoming for its founder and Texas native Beth Hutchens.
The brand has expanded from its destination-worthy New York City flagship to a second storefront in Dallas as part of a partnership with retailer The Conservatory.
Located in upscale shopping mall Highland Park Village, the new Foundrae digs provide the Dallas community with a taste of the company’s distinctive brand ethos.
The 500-square-foot space features walnut shadow boxes that showcase the brand’s jewels and objects grouped by themes like “wholeness,” “resilience,” and “reverie.”
Each display is like an anthropological peek into Hutchens’ design process, incorporating sketches and even found objects that express the jewelry’s concepts.
In a continuation of the New York City headquarters’ library, books line the shelves.
A lifelong literary lover, Hutchens equates the Dallas space as a map room within a library, calling it “an intimate space that provides a cozy well of inspiration and tools for self-discovery and self-expression.”
In addition to jewelry, customers can shop Foundrae objects like candlesticks, and a brass chain mirror.
Art Deco objects and a pair of 19th century clock towers give the space a timeless feel.
Hutchens designed the store with SpaceSmith Architects and founder of The Conservatory, Brian Bolke.
Bolke said, “The moment I met Beth, in her extraordinary New York store, we instantly connected. Her passion for creating a long-lasting personal connection with her clients, rooted in both memories and discovery, is what I believe the new era of brick-and-mortar retail should be about.”
Hutchens added, “A few of the things that inspire me the most led to this collaboration, the capacity that each one of us, and every space, has for transformation and growth, the beautiful friendships we develop from sharing our stories and the depth they give to our lives and the opportunity to create pockets of discovery.”
Foundrae at The Conservatory is located at 4 Highland Park Village.
The Conservatory opened its first retail location in Hudson Yards in New York City in 2019. It expanded to Dallas the same year, and Houston in 2022.
Related stories will be right here …
The brand has expanded from its destination-worthy New York City flagship to a second storefront in Dallas as part of a partnership with retailer The Conservatory.
Located in upscale shopping mall Highland Park Village, the new Foundrae digs provide the Dallas community with a taste of the company’s distinctive brand ethos.
Foundrae in Residence at The Conservatory combines contemporary jewelry, timeless symbolism, and vintage and antique décor details.
The 500-square-foot space features walnut shadow boxes that showcase the brand’s jewels and objects grouped by themes like “wholeness,” “resilience,” and “reverie.”
Each display is like an anthropological peek into Hutchens’ design process, incorporating sketches and even found objects that express the jewelry’s concepts.
In a continuation of the New York City headquarters’ library, books line the shelves.
A lifelong literary lover, Hutchens equates the Dallas space as a map room within a library, calling it “an intimate space that provides a cozy well of inspiration and tools for self-discovery and self-expression.”
In addition to jewelry, customers can shop Foundrae objects like candlesticks, and a brass chain mirror.
Art Deco objects and a pair of 19th century clock towers give the space a timeless feel.
Foundrae’s core design themes, or “tenets,” are reflected throughout the space.
Hutchens designed the store with SpaceSmith Architects and founder of The Conservatory, Brian Bolke.
Bolke said, “The moment I met Beth, in her extraordinary New York store, we instantly connected. Her passion for creating a long-lasting personal connection with her clients, rooted in both memories and discovery, is what I believe the new era of brick-and-mortar retail should be about.”
Hutchens added, “A few of the things that inspire me the most led to this collaboration, the capacity that each one of us, and every space, has for transformation and growth, the beautiful friendships we develop from sharing our stories and the depth they give to our lives and the opportunity to create pockets of discovery.”
Beth Hutchens pictured in the Dallas store
Foundrae at The Conservatory is located at 4 Highland Park Village.
The Conservatory opened its first retail location in Hudson Yards in New York City in 2019. It expanded to Dallas the same year, and Houston in 2022.
More on Independents
The Latest
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
