Patrick Mahomes Is the New Hublot Brand Ambassador
The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

“As one of the most disruptive and dynamic figures in modern sports, Mahomes embodies the spirit of innovation and excellence that Hublot celebrates around its timepieces and partnerships,” Hublot said.
Mahomes redefines precision and performance, the watch brand said, challenging norms and pushing boundaries, much like the Swiss watchmaker.
Mahomes has had an impressive career so far, being the only quarterback in history to throw for over 5,000 yards in both college and the NFL in a single season.
He has also reached 300 career touchdown passes faster than any quarterback in league history, holds the record for the most total yards in a single NFL season, and became the youngest quarterback to start in four Super Bowls.
The way he transforms the game and his “relentless pursuit of greatness” aligns with Hublot’s approach to performance, culture, and style, the brand said.
In addition to his athletic achievements, Mahomes has an appreciation for watches and innovation, making the collaboration “a natural and powerful match.”
“Partnering with Hublot is an honor—it’s a brand that understands the value of timeliness, precision, and also performance,” said Mahomes.
“I’m proud to be a part of a legacy that was built on mastering time with style.”
Hublot is a familiar presence in the world of sports, having previously collaborated with sports stars like Olympic sprinter Usain Bolt, tennis champion Novak Djokovic, and soccer star Kylian Mbappé.
This partnership with one of the biggest stars in American football will bring Hublot even greater brand recognition from U.S. audiences.
“There are good players. Great players. And then, there’s Patrick Mahomes. Patrick is a true champion who represents everything that Hublot stands for,” Hublot CEO Julien Tornare said.
“At Hublot we recognize that mindset—a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground.”
The Chiefs are set to play the Chargers on Friday in São Paulo, Brazil this evening, marking the NFL’s first regular-season game in the country as it continues to expand its international presence.
The Latest

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.


Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
























