WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level WatchesSep 05, 2025
Patrick Mahomes Is the New Hublot Brand Ambassador
The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.
Kansas City Chiefs quarterback Patrick Mahomes, a three-time Super Bowl champion, three-time Super Bowl MVP, and two-time league MVP, is the newest Hublot brand ambassador.
Nyon, Switzerland—Hublot has named Kansas City Chiefs quarterback Patrick Mahomes, a three-time Super Bowl champion, as its newest brand ambassador.
“As one of the most disruptive and dynamic figures in modern sports, Mahomes embodies the spirit of innovation and excellence that Hublot celebrates around its timepieces and partnerships,” Hublot said.
Mahomes redefines precision and performance, the watch brand said, challenging norms and pushing boundaries, much like the Swiss watchmaker.
Mahomes has had an impressive career so far, being the only quarterback in history to throw for over 5,000 yards in both college and the NFL in a single season.
He has also reached 300 career touchdown passes faster than any quarterback in league history, holds the record for the most total yards in a single NFL season, and became the youngest quarterback to start in four Super Bowls.
The way he transforms the game and his “relentless pursuit of greatness” aligns with Hublot’s approach to performance, culture, and style, the brand said.
In addition to his athletic achievements, Mahomes has an appreciation for watches and innovation, making the collaboration “a natural and powerful match.”
“Partnering with Hublot is an honor—it’s a brand that understands the value of timeliness, precision, and also performance,” said Mahomes.
“I’m proud to be a part of a legacy that was built on mastering time with style.”
Hublot is a familiar presence in the world of sports, having previously collaborated with sports stars like Olympic sprinter Usain Bolt, tennis champion Novak Djokovic, and soccer star Kylian Mbappé.
This partnership with one of the biggest stars in American football will bring Hublot even greater brand recognition from U.S. audiences.
“There are good players. Great players. And then, there’s Patrick Mahomes. Patrick is a true champion who represents everything that Hublot stands for,” Hublot CEO Julien Tornare said.
“At Hublot we recognize that mindset—a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground.”
The Chiefs are set to play the Chargers on Friday in São Paulo, Brazil this evening, marking the NFL’s first regular-season game in the country as it continues to expand its international presence.
Related stories will be right here …
“As one of the most disruptive and dynamic figures in modern sports, Mahomes embodies the spirit of innovation and excellence that Hublot celebrates around its timepieces and partnerships,” Hublot said.
Mahomes redefines precision and performance, the watch brand said, challenging norms and pushing boundaries, much like the Swiss watchmaker.
Mahomes has had an impressive career so far, being the only quarterback in history to throw for over 5,000 yards in both college and the NFL in a single season.
He has also reached 300 career touchdown passes faster than any quarterback in league history, holds the record for the most total yards in a single NFL season, and became the youngest quarterback to start in four Super Bowls.
The way he transforms the game and his “relentless pursuit of greatness” aligns with Hublot’s approach to performance, culture, and style, the brand said.
In addition to his athletic achievements, Mahomes has an appreciation for watches and innovation, making the collaboration “a natural and powerful match.”
“Partnering with Hublot is an honor—it’s a brand that understands the value of timeliness, precision, and also performance,” said Mahomes.
“I’m proud to be a part of a legacy that was built on mastering time with style.”
Hublot brand ambassador Patrick Mahomes said the Swiss watchmaker “understands the value of timeliness, precision, and also performance.”
Hublot is a familiar presence in the world of sports, having previously collaborated with sports stars like Olympic sprinter Usain Bolt, tennis champion Novak Djokovic, and soccer star Kylian Mbappé.
This partnership with one of the biggest stars in American football will bring Hublot even greater brand recognition from U.S. audiences.
“There are good players. Great players. And then, there’s Patrick Mahomes. Patrick is a true champion who represents everything that Hublot stands for,” Hublot CEO Julien Tornare said.
“At Hublot we recognize that mindset—a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground.”
The Chiefs are set to play the Chargers on Friday in São Paulo, Brazil this evening, marking the NFL’s first regular-season game in the country as it continues to expand its international presence.
More on Watches
The Latest
ColumnistsMay 25, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients This is what the nine recipients plan to do with the funds.
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJSThe discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
