Patrick Mahomes Is the New Hublot Brand Ambassador
The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

“As one of the most disruptive and dynamic figures in modern sports, Mahomes embodies the spirit of innovation and excellence that Hublot celebrates around its timepieces and partnerships,” Hublot said.
Mahomes redefines precision and performance, the watch brand said, challenging norms and pushing boundaries, much like the Swiss watchmaker.
Mahomes has had an impressive career so far, being the only quarterback in history to throw for over 5,000 yards in both college and the NFL in a single season.
He has also reached 300 career touchdown passes faster than any quarterback in league history, holds the record for the most total yards in a single NFL season, and became the youngest quarterback to start in four Super Bowls.
The way he transforms the game and his “relentless pursuit of greatness” aligns with Hublot’s approach to performance, culture, and style, the brand said.
In addition to his athletic achievements, Mahomes has an appreciation for watches and innovation, making the collaboration “a natural and powerful match.”
“Partnering with Hublot is an honor—it’s a brand that understands the value of timeliness, precision, and also performance,” said Mahomes.
“I’m proud to be a part of a legacy that was built on mastering time with style.”
Hublot is a familiar presence in the world of sports, having previously collaborated with sports stars like Olympic sprinter Usain Bolt, tennis champion Novak Djokovic, and soccer star Kylian Mbappé.
This partnership with one of the biggest stars in American football will bring Hublot even greater brand recognition from U.S. audiences.
“There are good players. Great players. And then, there’s Patrick Mahomes. Patrick is a true champion who represents everything that Hublot stands for,” Hublot CEO Julien Tornare said.
“At Hublot we recognize that mindset—a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground.”
The Chiefs are set to play the Chargers on Friday in São Paulo, Brazil this evening, marking the NFL’s first regular-season game in the country as it continues to expand its international presence.
The Latest

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The nonprofit has welcomed four new grantees for 2026.


Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

Entries for the jewelry design competition will be accepted through March 20.

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.























