Patrick Mahomes Is the New Hublot Brand Ambassador
The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

“As one of the most disruptive and dynamic figures in modern sports, Mahomes embodies the spirit of innovation and excellence that Hublot celebrates around its timepieces and partnerships,” Hublot said.
Mahomes redefines precision and performance, the watch brand said, challenging norms and pushing boundaries, much like the Swiss watchmaker.
Mahomes has had an impressive career so far, being the only quarterback in history to throw for over 5,000 yards in both college and the NFL in a single season.
He has also reached 300 career touchdown passes faster than any quarterback in league history, holds the record for the most total yards in a single NFL season, and became the youngest quarterback to start in four Super Bowls.
The way he transforms the game and his “relentless pursuit of greatness” aligns with Hublot’s approach to performance, culture, and style, the brand said.
In addition to his athletic achievements, Mahomes has an appreciation for watches and innovation, making the collaboration “a natural and powerful match.”
“Partnering with Hublot is an honor—it’s a brand that understands the value of timeliness, precision, and also performance,” said Mahomes.
“I’m proud to be a part of a legacy that was built on mastering time with style.”
Hublot is a familiar presence in the world of sports, having previously collaborated with sports stars like Olympic sprinter Usain Bolt, tennis champion Novak Djokovic, and soccer star Kylian Mbappé.
This partnership with one of the biggest stars in American football will bring Hublot even greater brand recognition from U.S. audiences.
“There are good players. Great players. And then, there’s Patrick Mahomes. Patrick is a true champion who represents everything that Hublot stands for,” Hublot CEO Julien Tornare said.
“At Hublot we recognize that mindset—a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground.”
The Chiefs are set to play the Chargers on Friday in São Paulo, Brazil this evening, marking the NFL’s first regular-season game in the country as it continues to expand its international presence.
The Latest

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.


The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

The family-owned jeweler’s new space is in a former wholesale produce market.

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

The new show will take place Jan. 23-25, 2026.

A monthly podcast series for jewelry professionals

Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.























