Patrick Mahomes Is the New Hublot Brand Ambassador
The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

“As one of the most disruptive and dynamic figures in modern sports, Mahomes embodies the spirit of innovation and excellence that Hublot celebrates around its timepieces and partnerships,” Hublot said.
Mahomes redefines precision and performance, the watch brand said, challenging norms and pushing boundaries, much like the Swiss watchmaker.
Mahomes has had an impressive career so far, being the only quarterback in history to throw for over 5,000 yards in both college and the NFL in a single season.
He has also reached 300 career touchdown passes faster than any quarterback in league history, holds the record for the most total yards in a single NFL season, and became the youngest quarterback to start in four Super Bowls.
The way he transforms the game and his “relentless pursuit of greatness” aligns with Hublot’s approach to performance, culture, and style, the brand said.
In addition to his athletic achievements, Mahomes has an appreciation for watches and innovation, making the collaboration “a natural and powerful match.”
“Partnering with Hublot is an honor—it’s a brand that understands the value of timeliness, precision, and also performance,” said Mahomes.
“I’m proud to be a part of a legacy that was built on mastering time with style.”
Hublot is a familiar presence in the world of sports, having previously collaborated with sports stars like Olympic sprinter Usain Bolt, tennis champion Novak Djokovic, and soccer star Kylian Mbappé.
This partnership with one of the biggest stars in American football will bring Hublot even greater brand recognition from U.S. audiences.
“There are good players. Great players. And then, there’s Patrick Mahomes. Patrick is a true champion who represents everything that Hublot stands for,” Hublot CEO Julien Tornare said.
“At Hublot we recognize that mindset—a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground.”
The Chiefs are set to play the Chargers on Friday in São Paulo, Brazil this evening, marking the NFL’s first regular-season game in the country as it continues to expand its international presence.
The Latest

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

Following decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.

The museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The new program provides access to media exposure and editorial opportunities for exhibitors and retailers.


The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Lazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.

A portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

Sponsored by OROAREZZO International Jewelry Exhibition

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.























