WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettWatchesAug 26, 2025
Nick Jonas Gets Nostalgic in New Fossil Campaign
The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.
Nick Jonas is seen at the Colonial Diner in Lyndhurst, New Jersey, wearing the “Machine Luxe” watch with malachite and gold colored stainless steel from the “Nick Jonas x Fossil” collection ($350).
Richardson, Texas—Fossil has teamed up with star Nick Jonas for its latest campaign and collection.
Jonas, a singer, songwriter, actor, and philanthropist, began his career with his two brothers in the band the Jonas Brothers.
After starting in 2005 and coming back in 2019, the band—that was popular amongst teens in the 2010s and was synonymous with Disney and Nickelodeon at the time—is currently on tour for its Grammy-nominated album “Greetings From Your Hometown.”
The tour, which celebrates the Jonas Brother’s 20th anniversary, kicked off in the Jonas family’s home state of New Jersey earlier this month.
The nostalgic Fossil campaign features Jonas in New Jersey participating in activities that marked his childhood, including going to the bowling alley and visiting local diners. A portion of the campaign was photographed at the Colonial Diner in Lyndhurst, New Jersey.
It is a nod to his childhood that Fossil said will reignite the same nostalgic memories in customers, reminding them of small and monumental moments alike throughout their lives.
Jonas, a singer, songwriter, actor, and philanthropist, began his career with his two brothers in the band the Jonas Brothers.
After starting in 2005 and coming back in 2019, the band—that was popular amongst teens in the 2010s and was synonymous with Disney and Nickelodeon at the time—is currently on tour for its Grammy-nominated album “Greetings From Your Hometown.”
The tour, which celebrates the Jonas Brother’s 20th anniversary, kicked off in the Jonas family’s home state of New Jersey earlier this month.
The nostalgic Fossil campaign features Jonas in New Jersey participating in activities that marked his childhood, including going to the bowling alley and visiting local diners. A portion of the campaign was photographed at the Colonial Diner in Lyndhurst, New Jersey.
It is a nod to his childhood that Fossil said will reignite the same nostalgic memories in customers, reminding them of small and monumental moments alike throughout their lives.
“Nick Jonas has a genuine love for watches and an authentic connection with [the] Fossil brand, it having been his first watch,” said Melissa Lowenkron, chief brand officer of Fossil.
“There’s a sense of nostalgia and personal style he brings to the design—rooted in his own journey—that we know will resonate with fans and collectors alike.”
The Nick Jonas x Fossil campaign was shot by creative director and photographer Anthony Mandler and styled by celebrity image maker Sydney Lopez.
Related stories will be right here …
“There’s a sense of nostalgia and personal style he brings to the design—rooted in his own journey—that we know will resonate with fans and collectors alike.”
The Nick Jonas x Fossil campaign was shot by creative director and photographer Anthony Mandler and styled by celebrity image maker Sydney Lopez.
The campaign is accompanied by a collaborative collection of limited-edition timepieces that blend Jonas’ passion for watch collecting, his distinct personal style, and the Fossil brand.
“Collaborating with the Fossil design team has been a dream come true,” said Jonas.
“I still remember the excitement and pure joy I felt when I purchased my first Fossil watch shortly after one of my early performances. I wanted to capture that feeling for today’s customers and give them styles that feel elevated and luxurious but still embody the nostalgia synonymous with Fossil.”
The “Nick Jonas x Fossil” collection includes seven “Machine Luxe” watches and two watch rings.
The new sunray dial watches include a blue vignette that Jonas paired with a brown croc-embossed leather strap to echo a piece from his personal collection.
“I still remember the excitement and pure joy I felt when I purchased my first Fossil watch shortly after one of my early performances. I wanted to capture that feeling for today’s customers and give them styles that feel elevated and luxurious but still embody the nostalgia synonymous with Fossil.”
The “Nick Jonas x Fossil” collection includes seven “Machine Luxe” watches and two watch rings.
The new sunray dial watches include a blue vignette that Jonas paired with a brown croc-embossed leather strap to echo a piece from his personal collection.
The stone dial offerings are available in aventurine, marble, and malachite.
Notably, malachite is one of the materials that have been gaining traction as designers look to more budget-friendly gemstones in the face of rising gold prices and tariffs.
The Nick Jonas x Fossil campaign can be seen on Fossil’s website and social media.
The collection debuted online on Aug. 20 and will be available at select retailers in September.
Earlier this year, Austin Butler joined Breitling as a brand ambassador. Butler, who began his career with acting roles on Disney and Nickelodeon was another popular star at the time that the Jonas Brothers were at the height of fame and starred in multiple episodes of the band’s Disney Channel series “Jonas.”
Notably, malachite is one of the materials that have been gaining traction as designers look to more budget-friendly gemstones in the face of rising gold prices and tariffs.
The Nick Jonas x Fossil campaign can be seen on Fossil’s website and social media.
The collection debuted online on Aug. 20 and will be available at select retailers in September.
Earlier this year, Austin Butler joined Breitling as a brand ambassador. Butler, who began his career with acting roles on Disney and Nickelodeon was another popular star at the time that the Jonas Brothers were at the height of fame and starred in multiple episodes of the band’s Disney Channel series “Jonas.”
Editors' Picks
Sponsored by
More on Watches
The Latest
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Weekly QuizJan 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New BraceletsThe brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand AmbassadorThe award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ AwardEdge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictThe family-owned jeweler’s new space is in a former wholesale produce market.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden GlobesAssociate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77 Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This YearThe store closures are part of the retailer’s “Bold New Chapter” turnaround plan.
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance ProgramThrough EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
