CollectionsNov 04, 2022
Piece of the Week: Jemma Wynne’s ‘Connexion’ NecklaceCollectionsNov 10, 2022
Piece of the Week: The Bulgari Necklace in Taylor Swift’s ‘Bejeweled’
Featuring 57 carats of colored gemstones, it makes the whole place shimmer.
A high jewelry necklace from Bulgari is among the many, many jewels music superstar Taylor Swift dons in her new music video, “Bejeweled.”
A track off her new album “Midnights,” Bejeweled is the singer’s take on the Cinderella story, with Swift in the titular role.
The Bulgari piece enters the fairytale when Swift-as-Cinderella transitions from slovenly maiden scrubbing the floor to bejeweled belle of ball, materializing out of thin air and floating into place around her neck.
Crafted in 18-karat pink gold, the necklace is set with a rainbow of 19 pear-shaped colored gemstones totaling 57.13 carats and over 20 carats of diamonds, a mix of round brilliants and diamond pavé.
The necklace is part of Bulgari’s “Magnifica” high jewelry collection, released in 2021.
A track off her new album “Midnights,” Bejeweled is the singer’s take on the Cinderella story, with Swift in the titular role.
The Bulgari piece enters the fairytale when Swift-as-Cinderella transitions from slovenly maiden scrubbing the floor to bejeweled belle of ball, materializing out of thin air and floating into place around her neck.
Crafted in 18-karat pink gold, the necklace is set with a rainbow of 19 pear-shaped colored gemstones totaling 57.13 carats and over 20 carats of diamonds, a mix of round brilliants and diamond pavé.
The necklace is part of Bulgari’s “Magnifica” high jewelry collection, released in 2021.
On a recent episode of Paul Zimnisky’s podcast featuring JCK News Director Rob Bates, the analyst contends that the volume of jewels in “Bejeweled” could give the industry a boost.
“This is relevant for diamonds,” Zimnisky said. “Someone like this has the power to keep diamonds relevant almost single handedly, given her reach and her influence … Could you imagine if the NDC could afford her as the face of the campaign?”
(The current face of the Natural Diamond Council’s campaign is British actress Lily James.)
“That could be a lights-out, game-over situation for the industry … She might be the No. 1 most influential celebrity in the world right now.”
But, as Zimnisky pointed out, it’s actually not the first time the megastar has made a video that was bejeweled.
A full view of the Bulgari necklace Taylor Swift wore in the "Bejeweled" music video
It’s also not the first time she’s worn Bulgari.
The video for her 2017 hit “Look What You Made Me Do” featured so much jewelry that author and jewelry historian Marion Fasel wrote a story about it, describing it as a “treasure trove” with “buckets of jewelry.”
In that video, Swift soaks in a bathtub of (probably not real) diamonds while wearing stacks of Neil Lane and wears another major necklace from Bulgari, a gold Serpenti necklace set with more than 10 carats of diamond and 71 rubies.
Editors' Picks
Sponsored by
More on Collections
The Latest
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
