CollectionsNov 04, 2022
Piece of the Week: Jemma Wynne’s ‘Connexion’ NecklaceCollectionsNov 10, 2022
Piece of the Week: The Bulgari Necklace in Taylor Swift’s ‘Bejeweled’
Featuring 57 carats of colored gemstones, it makes the whole place shimmer.
A high jewelry necklace from Bulgari is among the many, many jewels music superstar Taylor Swift dons in her new music video, “Bejeweled.”
A track off her new album “Midnights,” Bejeweled is the singer’s take on the Cinderella story, with Swift in the titular role.
The Bulgari piece enters the fairytale when Swift-as-Cinderella transitions from slovenly maiden scrubbing the floor to bejeweled belle of ball, materializing out of thin air and floating into place around her neck.
Crafted in 18-karat pink gold, the necklace is set with a rainbow of 19 pear-shaped colored gemstones totaling 57.13 carats and over 20 carats of diamonds, a mix of round brilliants and diamond pavé.
The necklace is part of Bulgari’s “Magnifica” high jewelry collection, released in 2021.
A track off her new album “Midnights,” Bejeweled is the singer’s take on the Cinderella story, with Swift in the titular role.
The Bulgari piece enters the fairytale when Swift-as-Cinderella transitions from slovenly maiden scrubbing the floor to bejeweled belle of ball, materializing out of thin air and floating into place around her neck.
Crafted in 18-karat pink gold, the necklace is set with a rainbow of 19 pear-shaped colored gemstones totaling 57.13 carats and over 20 carats of diamonds, a mix of round brilliants and diamond pavé.
The necklace is part of Bulgari’s “Magnifica” high jewelry collection, released in 2021.
On a recent episode of Paul Zimnisky’s podcast featuring JCK News Director Rob Bates, the analyst contends that the volume of jewels in “Bejeweled” could give the industry a boost.
“This is relevant for diamonds,” Zimnisky said. “Someone like this has the power to keep diamonds relevant almost single handedly, given her reach and her influence … Could you imagine if the NDC could afford her as the face of the campaign?”
(The current face of the Natural Diamond Council’s campaign is British actress Lily James.)
“That could be a lights-out, game-over situation for the industry … She might be the No. 1 most influential celebrity in the world right now.”
But, as Zimnisky pointed out, it’s actually not the first time the megastar has made a video that was bejeweled.
A full view of the Bulgari necklace Taylor Swift wore in the "Bejeweled" music video
It’s also not the first time she’s worn Bulgari.
The video for her 2017 hit “Look What You Made Me Do” featured so much jewelry that author and jewelry historian Marion Fasel wrote a story about it, describing it as a “treasure trove” with “buckets of jewelry.”
In that video, Swift soaks in a bathtub of (probably not real) diamonds while wearing stacks of Neil Lane and wears another major necklace from Bulgari, a gold Serpenti necklace set with more than 10 carats of diamond and 71 rubies.
More on Collections
The Latest
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
Weekly QuizSep 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn EditionThe four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to RetireBernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California StoreThe relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 FriendsTwo metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s DeskThe bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley AwardThe American Gem Society presented the annual award to a former president of its board.
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement AwardJewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.
PodcastsSep 16, 2026
Episode 9: Remembering Cindy EdelsteinTwo special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares CollectionMcCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and GrabsNine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.
IndependentsSep 16, 2026
Bromberg & Co. Names New PresidentMarlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal CatalogThe new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends YouJennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday SeasonThe program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the HolidaysHilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
