CollectionsNov 04, 2022
Piece of the Week: Jemma Wynne’s ‘Connexion’ NecklaceCollectionsNov 10, 2022
Piece of the Week: The Bulgari Necklace in Taylor Swift’s ‘Bejeweled’
Featuring 57 carats of colored gemstones, it makes the whole place shimmer.
A high jewelry necklace from Bulgari is among the many, many jewels music superstar Taylor Swift dons in her new music video, “Bejeweled.”
A track off her new album “Midnights,” Bejeweled is the singer’s take on the Cinderella story, with Swift in the titular role.
The Bulgari piece enters the fairytale when Swift-as-Cinderella transitions from slovenly maiden scrubbing the floor to bejeweled belle of ball, materializing out of thin air and floating into place around her neck.
Crafted in 18-karat pink gold, the necklace is set with a rainbow of 19 pear-shaped colored gemstones totaling 57.13 carats and over 20 carats of diamonds, a mix of round brilliants and diamond pavé.
The necklace is part of Bulgari’s “Magnifica” high jewelry collection, released in 2021.
A track off her new album “Midnights,” Bejeweled is the singer’s take on the Cinderella story, with Swift in the titular role.
The Bulgari piece enters the fairytale when Swift-as-Cinderella transitions from slovenly maiden scrubbing the floor to bejeweled belle of ball, materializing out of thin air and floating into place around her neck.
Crafted in 18-karat pink gold, the necklace is set with a rainbow of 19 pear-shaped colored gemstones totaling 57.13 carats and over 20 carats of diamonds, a mix of round brilliants and diamond pavé.
The necklace is part of Bulgari’s “Magnifica” high jewelry collection, released in 2021.
On a recent episode of Paul Zimnisky’s podcast featuring JCK News Director Rob Bates, the analyst contends that the volume of jewels in “Bejeweled” could give the industry a boost.
“This is relevant for diamonds,” Zimnisky said. “Someone like this has the power to keep diamonds relevant almost single handedly, given her reach and her influence … Could you imagine if the NDC could afford her as the face of the campaign?”
(The current face of the Natural Diamond Council’s campaign is British actress Lily James.)
“That could be a lights-out, game-over situation for the industry … She might be the No. 1 most influential celebrity in the world right now.”
But, as Zimnisky pointed out, it’s actually not the first time the megastar has made a video that was bejeweled.
A full view of the Bulgari necklace Taylor Swift wore in the "Bejeweled" music video
It’s also not the first time she’s worn Bulgari.
The video for her 2017 hit “Look What You Made Me Do” featured so much jewelry that author and jewelry historian Marion Fasel wrote a story about it, describing it as a “treasure trove” with “buckets of jewelry.”
In that video, Swift soaks in a bathtub of (probably not real) diamonds while wearing stacks of Neil Lane and wears another major necklace from Bulgari, a gold Serpenti necklace set with more than 10 carats of diamond and 71 rubies.
More on Collections
The Latest
ColumnistsJan 22, 2025
On Data: How Did Independent Jewelers Fare in 2024? Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.
Policies & IssuesJan 22, 2025
Jewelers Mutual Steps Up Aid for LA Jewelry BusinessesThe company also is matching donations made to Jewelers of America and the Diamond Council of America’s Jewelers Relief Fund.
Events & AwardsJan 22, 2025
JA Seeking Nominations for Its Next ‘20 Under 40’ ClassNow in its fourth year, the program is expanding to include a list of “20 Under 40” for jewelry suppliers.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
SurveysJan 22, 2025
Holiday Sales Hit Record High, Says NRFCore retail sales during the 2024 holiday season surpassed the National Retail Federation’s forecast.
Weekly QuizJan 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsJan 21, 2025
Peter Smith: Sales Training’s Dirty Little SecretPeter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
TrendsJan 21, 2025
Amanda’s Style File: Decadent Mocha MoussePantone’s 2025 Color of the Year takes the form of jewelry through gemstones and enamel that look just as delicious as mocha mousse.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Policies & IssuesJan 21, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
SourcingJan 21, 2025
Diamonds Do Good Adds 2 Board MembersJulia Hackman Chafé and Monica Elias have joined the organization’s board of directors.
FinancialsJan 17, 2025
Richemont’s Jewelry Sales Rise 14% in Holiday QuarterThe company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
MajorsJan 17, 2025
Tiffany & Co., CFDA Name First Winner of Jewelry Designer AwardJameel Mohammed, founder of Afrofuturist brand Khiry, will receive a cash prize and a one-year paid fellowship with Tiffany & Co.
IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationThe 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
WatchesJan 16, 2025
Timex Launches Collection of National Park WatchesThe watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.
AuctionsJan 16, 2025
Elizabeth Taylor’s Diamond Line Bracelet Going up for Auction Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
Events & AwardsJan 16, 2025
JCK Las Vegas 2025 Open for RegistrationThe jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
EditorsJan 15, 2025
The Jewelry I’d Bid On in Christie’s Iris Apfel AuctionAssociate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
MajorsJan 15, 2025
Macy’s to Close 66 Stores as Part of Turnaround StrategyThe closures are part of the retailer’s plan to close 150 locations over a three-year period.
Policies & IssuesJan 15, 2025
JVC Debuts Guide to Americans with Disabilities Act ComplianceThe online guide is available for free and written with the jewelry industry in mind.
Events & AwardsJan 15, 2025
Jose Hess Design Awards Open for SubmissionsThe awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart RingWith versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
