CollectionsNov 04, 2022
Piece of the Week: Jemma Wynne’s ‘Connexion’ NecklaceCollectionsNov 10, 2022
Piece of the Week: The Bulgari Necklace in Taylor Swift’s ‘Bejeweled’
Featuring 57 carats of colored gemstones, it makes the whole place shimmer.
A high jewelry necklace from Bulgari is among the many, many jewels music superstar Taylor Swift dons in her new music video, “Bejeweled.”
A track off her new album “Midnights,” Bejeweled is the singer’s take on the Cinderella story, with Swift in the titular role.
The Bulgari piece enters the fairytale when Swift-as-Cinderella transitions from slovenly maiden scrubbing the floor to bejeweled belle of ball, materializing out of thin air and floating into place around her neck.
Crafted in 18-karat pink gold, the necklace is set with a rainbow of 19 pear-shaped colored gemstones totaling 57.13 carats and over 20 carats of diamonds, a mix of round brilliants and diamond pavé.
The necklace is part of Bulgari’s “Magnifica” high jewelry collection, released in 2021.
A track off her new album “Midnights,” Bejeweled is the singer’s take on the Cinderella story, with Swift in the titular role.
The Bulgari piece enters the fairytale when Swift-as-Cinderella transitions from slovenly maiden scrubbing the floor to bejeweled belle of ball, materializing out of thin air and floating into place around her neck.
Crafted in 18-karat pink gold, the necklace is set with a rainbow of 19 pear-shaped colored gemstones totaling 57.13 carats and over 20 carats of diamonds, a mix of round brilliants and diamond pavé.
The necklace is part of Bulgari’s “Magnifica” high jewelry collection, released in 2021.
On a recent episode of Paul Zimnisky’s podcast featuring JCK News Director Rob Bates, the analyst contends that the volume of jewels in “Bejeweled” could give the industry a boost.
“This is relevant for diamonds,” Zimnisky said. “Someone like this has the power to keep diamonds relevant almost single handedly, given her reach and her influence … Could you imagine if the NDC could afford her as the face of the campaign?”
(The current face of the Natural Diamond Council’s campaign is British actress Lily James.)
“That could be a lights-out, game-over situation for the industry … She might be the No. 1 most influential celebrity in the world right now.”
But, as Zimnisky pointed out, it’s actually not the first time the megastar has made a video that was bejeweled.
A full view of the Bulgari necklace Taylor Swift wore in the "Bejeweled" music video
It’s also not the first time she’s worn Bulgari.
The video for her 2017 hit “Look What You Made Me Do” featured so much jewelry that author and jewelry historian Marion Fasel wrote a story about it, describing it as a “treasure trove” with “buckets of jewelry.”
In that video, Swift soaks in a bathtub of (probably not real) diamonds while wearing stacks of Neil Lane and wears another major necklace from Bulgari, a gold Serpenti necklace set with more than 10 carats of diamond and 71 rubies.
More on Collections
The Latest
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
