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Jewelers Focus on Love, Joy In 2025 Holiday Campaigns
Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
Seen at left is Anya Taylor-Joy starring in Tiffany & Co.’s “Love Is a Gift” campaign and at right is David Yurman’s “The Joy of Extraordinary Memories” campaign with Eiza González.
New York—The holidays are approaching, and jewelers are beginning to debut their campaigns themed for the season.
So far, Tiffany & Co., David Yurman, and Pandora have rolled out holiday campaigns, each complete with themes of gift giving, nostalgia, and feelings of love and joy.
Tiffany & Co.
So far, Tiffany & Co., David Yurman, and Pandora have rolled out holiday campaigns, each complete with themes of gift giving, nostalgia, and feelings of love and joy.
Tiffany & Co.
Tiffany & Co. ambassador Anya Taylor-Joy wearing pieces from the jeweler’s “HardWear” collection
The “Love Is a Gift” campaign imagery also includes Anya Taylor-Joy wearing pieces from the jeweler’s new “Bird on a Rock” collection.
Tiffany & Co.’s “Love Is a Gift” campaign stars brand ambassador and actress Anya Taylor-Joy as she unfurls a white satin ribbon that leads her on a journey from the jeweler’s home of New York City to London and Tokyo, ending back at the doors of “The Landmark.”
She witnesses intimate moments where Tiffany Blue boxes are exchanged and love is celebrated though the notion of Tiffany & Co. being the destination for extraordinary gifts and expressions of love, the brand said.
The theme of the campaign mirrors its title of Love Is a Gift, depicting various facets and expressions of adoration, from romantic to familial and self-love.
Taylor-Joy is seen in the “HardWear,” “Lock,” “T,” and “Knot” collections, as well as jewels from the new “Bird on a Rock” collection.
The campaign was shot in Los Angeles with film direction by Jonas Lindstroem and still imagery by Carlijn Jacobs.
It debuted on Oct. 28 and can be seen on Tiffany & Co.’s website and across its social media channels.
David Yurman
David Yurman’s “The Joy of Extraordinary Memories” campaign stars Eiza González wearing an array of pieces including the “Renaissance” pearl pendant and “Sculpted Cable” bracelets and rings.
Model Caroline Forsling is seen here wearing pieces from David Yurman’s “Mercer” collection, as well as a tennis bracelet and pavé pinky rings.
David Yurman’s holiday campaign, “The Joy of Extraordinary Memories,” stars brand ambassador Eiza González, a Mexican actress and singer.
The campaign is a celebration of the joy, intimacy, and emotion that define the holiday season, capturing how jewelry becomes part of the moments we treasure most.
It follows González as she revisits cherished memories sparked by a familiar melody, treasured photograph, or the glint of a beloved piece of jewelry.
Directed by Roman Coppola, the campaign featured González in David Yurman’s offerings including the “Sculpted Cable” and “Madison” collections.
“We wanted this campaign to feel deeply personal,” said Carolyn Dawkins, chief marking officer of David Yurman.
“The holidays are a time when memories feel especially vivid, and the act or memory of gifting jewelry often plays a powerful role in those stories.”
Along with the campaign, David Yurman will be transforming its 57th Street flagship in New York City into an immersive holiday destination in collaboration with scenographer Stefan Lubrina.
Lubrina brings a layered interpretation of the campaign’s core message while celebrating founders Sybil and David Yurman’s lifelong devotion to art to the spatial experience, it said.
David Yurman’s The Joy of Extraordinary Memories campaign debuted on Nov. 3 on the jeweler’s website and social media channels.
It will also appear in the brand’s advertising through the end of the year.
Pandora
The Pandora “More Than a Gift” campaign features new and existing designs like the organically shaped Heart pieces seen here.
The campaign includes Pandora’s new moon-themed charms in its “Moments” collection.
Seen here are holiday-themed charms by Pandora, including the new “Holiday Bell,” “Elf,” “Holiday Wreath,” and “Gingerbread Angel” charms.
Inspired by the feelings of connection, joy, and imagination, Pandora’s campaign invites meaningful exchanges grounded in personal connections that echo the brand’s mantra to “Be Love.”
The campaign was directed by Roman Coppola with photography by Craig McDean and Raymond Meir.
The video features The Beach Boys’ song “God Only Knows.”
Both new and existing designs are seen, including the brand’s lab-grown diamond offerings, pieces from its “Timeless” bow collection, and new editions of the moon-themed charms in the “Moments” collection.
“This collection invites people to pause, to dream, and to hold close the memories and moments that shape us,” A. Filippo Ficarelli and Francesco Terzo, Pandora’s senior vice president and creative directors, said in a joint statement.
“At the heart of this season is a feeling—not just of celebration, but of connection and reflection. We wanted to create a world where time slows down, where everything glows a little more softly and every piece feels like a quiet reminder of what matters most.”
The More Than a Gift campaign launched on Oct. 23 and can be seen on the Pandora website and social media channels.
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