CollectionsOct 09, 2025
Katkim Launches First Men’s CollectionCollectionsOct 10, 2025
Count Down to the Holidays With Astrid & Miyu’s Advent Calendars
The trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.
Astrid & Miyu’s Festive Suite of Advent Calendars for 2025 features, from top (and pictured at right), a Solid Gold version with 18-karat gold and lab-grown diamond jewelry; a 12-day calendar with demi-fine jewelry; and a 24-day calendar, also with demi-fine jewelry.
New York—Astrid & Miyu, a British jewelry brand, has released a trio of Advent calendars for the 2025 holiday season.
The highly anticipated calendars have become a customer favorite, according to the brand, as they have sold out every year since they debuted four years ago.
The Festive Suite of Advent Calendars includes three versions, one with fine jewelry and two with demi-fine jewelry.
Each calendar doubles as a jewelry box.
Astrid & Miyu’s Solid Gold calendar is “the most golden calendar of the year,” it said.
It featured five exclusive pieces in 14-karat yellow gold with lab-grown diamonds and alexandrite.
The earrings, bracelet, and necklace are concealed in a red lacquer jewelry box with a faux suede interior.
The 12-Day and 24-Day Advent calendars contain the demi-fine jewelry, which is available in gold-plated sterling silver and brass, or rhodium-plated sterling silver and brass.
The 12-Day calendar, in an FSC-sourced reusable jewelry box, contains 11 pieces featuring black crystal accents and a $70 gift card.
The 24-Day calendar has 23 pieces and a $70 gift card in a faux leather jewelry box.
The pieces range from huggies to bracelets, ear cuffs, charms, rings, and necklaces.
Connie Nam, founder of Astrid & Miyu, said the brand’s Advent Calendars have become a cherished part of the brand’s experience each year.
“Our ‘Festive Suite’ is without a doubt one of our most anticipated launches of the year, and we can’t wait for our community to discover what we’ve created and unwrap the magic,” she said.
“Each piece inside has been thoughtfully chosen to capture the sparkle of the season—from signature layering staples to limited-edition designs you won’t find anywhere else.”
The 12-Day calendar retails for $500 (and is worth $1,070), the 24-Day calendar for $1,100 ($2,410), and the Solid Gold calendar for $2,200 ($2,745).
Astrid & Miyu’s Advent calendars launched on Oct. 7 and are available exclusively on the brand’s website.
Related stories will be right here …
The highly anticipated calendars have become a customer favorite, according to the brand, as they have sold out every year since they debuted four years ago.
The Festive Suite of Advent Calendars includes three versions, one with fine jewelry and two with demi-fine jewelry.
Each calendar doubles as a jewelry box.
Astrid & Miyu’s Solid Gold calendar is “the most golden calendar of the year,” it said.
It featured five exclusive pieces in 14-karat yellow gold with lab-grown diamonds and alexandrite.
The earrings, bracelet, and necklace are concealed in a red lacquer jewelry box with a faux suede interior.
The 12-Day and 24-Day Advent calendars contain the demi-fine jewelry, which is available in gold-plated sterling silver and brass, or rhodium-plated sterling silver and brass.
The 12-Day calendar, in an FSC-sourced reusable jewelry box, contains 11 pieces featuring black crystal accents and a $70 gift card.
The 24-Day calendar has 23 pieces and a $70 gift card in a faux leather jewelry box.
The pieces range from huggies to bracelets, ear cuffs, charms, rings, and necklaces.
Connie Nam, founder of Astrid & Miyu, said the brand’s Advent Calendars have become a cherished part of the brand’s experience each year.
“Our ‘Festive Suite’ is without a doubt one of our most anticipated launches of the year, and we can’t wait for our community to discover what we’ve created and unwrap the magic,” she said.
“Each piece inside has been thoughtfully chosen to capture the sparkle of the season—from signature layering staples to limited-edition designs you won’t find anywhere else.”
The 12-Day calendar retails for $500 (and is worth $1,070), the 24-Day calendar for $1,100 ($2,410), and the Solid Gold calendar for $2,200 ($2,745).
Astrid & Miyu’s Advent calendars launched on Oct. 7 and are available exclusively on the brand’s website.
Editors' Picks
Sponsored by
More on Collections
The Latest
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You DareVote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
