TrendsOct 22, 2025
The Taylor Swift Effect: Antique Diamonds EditionTrendsOct 22, 2025
Don’t Forget These Diamond Jewelry Trends When Stocking for the Holidays
Retailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.
Diamond huggies, studs, tennis necklaces, bangles, and charms are among the top diamond jewelry trends forecasted for the holiday season. Pictured is a Rahaminov Diamonds bracelet with emerald-cut diamonds totaling 20.18 carats in 18-karat yellow gold ($115,960).
New York—With the holidays approaching, many retailers are faced with the question of what diamond jewelry they should feature in their cases and market to customers.
Gift-giving can be tricky, especially for customers whose loved ones have all the diamond classics covered, but looking at what diamond jewelry is trending can help.
This holiday season, it’s all about classic styles with a twist.
That can mean small design changes, like the type of setting, shape, or color of the diamonds featured in trending styles such as huggies, studs, drop-style earrings, bangles, charms, and tennis bracelets and necklaces.
Jade Trau, a diamantaire and the founder and designer of her namesake brand, noted that in times of uncertainty, consumers want to lean into something that feels familiar if they are going to invest in jewelry.
After all, the price of gold is currently at $4,160, according to APMEX, and tariffs are affecting prices too.
It’s all about stocking flexible pieces customers easily can incorporate into their everyday look and layer with the jewelry they already own, Trau said.
Huggies, Drop Earrings, and Studs
Gift-giving can be tricky, especially for customers whose loved ones have all the diamond classics covered, but looking at what diamond jewelry is trending can help.
This holiday season, it’s all about classic styles with a twist.
That can mean small design changes, like the type of setting, shape, or color of the diamonds featured in trending styles such as huggies, studs, drop-style earrings, bangles, charms, and tennis bracelets and necklaces.
Jade Trau, a diamantaire and the founder and designer of her namesake brand, noted that in times of uncertainty, consumers want to lean into something that feels familiar if they are going to invest in jewelry.
After all, the price of gold is currently at $4,160, according to APMEX, and tariffs are affecting prices too.
It’s all about stocking flexible pieces customers easily can incorporate into their everyday look and layer with the jewelry they already own, Trau said.
Huggies, Drop Earrings, and Studs
Royal Chain’s “Omega” earrings with 0.33 carats of diamonds in 14-karat yellow and white gold ($3,900)
Jade Trau’s “Envoy” studs in 18-karat yellow gold with pear-cut diamonds totaling 1 carat ($7,750)
A rectangular mini hoop in 14-karat yellow gold with two rows of baguette-cut diamonds by Jacquie Aiche ($2,365)
Lagos’ 18-karat yellow gold “Fizz” cluster studs with five diamonds set in each earring ($2,750)
The “Nova” diamond shakers by House of Harlow feature diamond drops set in 14-karat yellow gold ($6,995)
Marie Lichtenberg’s small “Baba” earring with diamonds in 18-karat yellow gold ($4,880)
Jacquie Aiche’s graduated double-drop “Sophia” earring in 14-karat yellow gold ($2,250)
Earrings make an easy gift for the holidays—there’s no need to worry about buying someone the right size like there is with rings or bracelets.
“One of the biggest things that I would recommend people stock right now is simple diamond on-ear styles,” said Amanda Gizzi, senior vice president of corporate affairs at Jewelers of America.
What’s trending in earrings are small huggies, drops, and diamond studs.
“Timeless treasures” are what Jen Cullen Williams, a publicist and communications consultant, called these trending styles.
The “ear story” trend—the layering successor to the “neck mess”—has only been growing and by wearing multiple classic pieces like these, people can curate their own unique looks.
While huggies, small earrings that fit snugly around the ear lobe, accented with diamonds are popular; retailers should have a variety of different-sized hoops on hand, as it is trendy to wear hoops all the way up the ear, Williams said.
When it comes to studs, think about offering many diamond shapes.
Trau noted that her Alchemy-set “Envoy” studs, which launched at Couture in June, quickly became a favorite.
The pear-cut diamond earrings ranging from 1-2 carats in total weight have a unique design but are still simple enough to add into a styled look without taking away from the other pieces.
Offering single earrings over a pair is another option.
“Sometimes a single earring is enough to really change up your look, especially since there’s been this growing trend of ear piercings,” Trau said.
As long as there is enough consistency among the different pieces in a look, the cut, setting, or orientation of the diamonds doesn’t have to match.
“Our faces aren’t symmetrical; our earrings don’t have to be symmetrical,” Trau said.
Tennis Necklaces and Bracelets
Gabriel & Co.’s graduated diamond station tennis bracelet in 14-karat yellow gold ($5,600)
Rahaminov Diamonds’ necklace with 45.65 carats of mixed-shape diamonds in 18-karat yellow gold ($320,000)
The “Fizz” cluster diamond tennis bracelet by Lagos in 18-karat yellow gold ($22,500)
A necklace with 29.93 carats of mixed-shape diamonds in 18-karat white gold by Rahaminov Diamonds ($294,970)
The 14-karat yellow gold diamond “Sophia” necklace by Jacquie Aiche with five graduated teardrop-shaped and 20 round diamonds ($15,750)
Diamond line necklaces and bracelets, a.k.a. tennis necklaces and bracelets, are another trending basic that jewelers should have in stock for the holidays.
The twist is that mixed cuts are popular.
Gizzi said retailers should offer fewer “same stone size, same stone shape” pieces and more jewelry featuring diamonds with different cuts, and even pieces with a little precious metal spacing out the stones.
The cuts to look to are oval, pear, marquise, and round.
“The diamond necklace has become a staple part of people’s wardrobe,” Trau said. “People are no longer scared to layer and wear a little more, a bigger, bolder diamond and gold necklace.”
Art Deco is a style that seemingly will never go out of fashion, making it easy for customers to incorporate a tennis bracelet or necklace into their layered look.
Bangles
The “Constellation Plié” bangle by Jade Trau with 0.25 carats of diamonds set in 18-karat yellow gold ($4,600)
Allison Quaid’s pavé diamond bracelet with 89 brilliant-cut diamonds in 18-karat yellow gold ($15,000)
Penny Preville’s “Moondance” bangle in 18-karat yellow gold with a pear-shaped moonstone and 0.12 carats of diamonds ($4,700)
Marie Lichtenberg’s “Locket” bracelet in 18-karat white gold with a diamond ($18,960)
When it comes to the wrist, diamond-set bangles are another trending style perfect to stock for the holidays.
“Bangle stacks are still popular and there’s obviously the classic luxury brands’ iconic pieces,” Williams said, like the Cartier “Love” and “Juste Un Clou” bracelets.
“But,” she continued, “there’s a lot to mix and match that can go alongside those classic brands and having some of those pieces that wear with existing jewelry is highly recommended.”
It’s all about mixing and matching, even if it’s bangles with chain bracelets and tennis bracelets.
“It’s really about creating a signature look, and a bracelet feel that they can wear and keep on,” added Trau.
While yellow gold is the go-to tone, Trau also noted that she thinks white gold and platinum are coming back, not just for bracelets but in all categories.
Charms
Foundrae’s large “Horseshoe” pendant in 18-karat yellow gold with diamonds ($4,800)
Sorellina’s Capricorn zodiac pendant in 18-karat yellow gold with diamond accents ($7,950)
A custom “Lovestruck” medallion by Foundrae with 18-karat yellow gold and diamonds ($9,500)
Lionheart’s “Cassandane” mega diamond heart medallion in 18-karat yellow gold ($10,950)
During the holidays, many people are looking to give a gift that feels personal and thoughtful for their loved ones.
Charms are a great way to do this without having to take the time to craft a bespoke piece.
“Mixing and matching a few different charms can give that personalized look without having to actually build a piece from scratch. It’s kind of like a scapegoat for bespoke,” Williams said.
Retailers can fill their cases with personalized-feeling options; think initial pendants, zodiac signs, and symbolic charms.
Customers are looking for pieces to imbue with meaning and their own personal story, and while multiple people may wear the same charm, it can hold a completely different meaning for each person.
“What I’ve noticed is more symbolic charms. What I’ve been seeing is more of a sort of quiet story,” Trau said.
Brown Diamonds
Zahn-Z’s custom “The Lindsy” bangle in 18-karat yellow gold with burnish-set fancy colored diamonds totaling 1.07 carats ($15,000)
The Caviar Co. x Harwell Godfrey mini “Caviar” pendant with brown and champagne diamonds as the caviar, a mother-of-pearl spoon, black enamel, and white diamonds in 18-karat yellow gold ($5,500)
A pair of Le Vian earrings with “Chocolate” quartz, “Chocolate” diamonds, and nude diamonds in 14-karat “Honey” gold ($5,547)
Emily P. Wheeler “Champagne Ombré” button studs featuring a white topaz surrounded by brown and white diamonds set in 18-karat yellow gold ($8,900)
Le Vian’s “Ombre” necklace with “Chocolate” diamonds set in 14-karat “Strawberry” gold ($18,047.50)
A growing trend this year has been brown diamonds, from champagne to cognac.
“It’s for the woman who already has white diamond studs and a tennis bracelet,” said Gizzi, adding that it is a way for retailers to incorporate color into their selection of diamond jewelry.
De Beers’ “Desert Diamonds” “beacon” program, which officially launched Oct. 3, highlights brown and champagne-colored diamonds and many designers have taken note of the increase in demand for not-perfectly-white diamonds.
Trau said with so many lab-grown diamonds on the market, people who want a natural diamond are looking for something different.
“There is also something really beautiful about them. Now, people are more comfortable mixing metals, and I think the warmth of brown diamonds with yellow gold [or] juxtaposed against a platinum diamond bracelet is a really sharp combo. Maybe people are seeing that more,” she said.
These diamonds fit into the idea of “quiet luxury.”
“They bring a depth and grounded quality to jewelry that is different than white diamonds, and I find they resonate with people who love and appreciate natural diamonds and are looking for something more unusual and one-of-a-kind,” said Lauren Harwell Godfrey, the founder and designer of Harwell Godfrey.
When stocking for the holidays, incorporating trending pieces, like huggies, charms, or tennis necklaces, set with brown or champagne diamonds is a must.
Editors' Picks
Sponsored by
More on Trends
The Latest
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into QuestionThe retailer failed to file its annual report on time and said it may issue a going concern warning.
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace CultureSmith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry CollectionFounder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025Both its mines faced challenges last year, from operational issues to disruptions in the market.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
