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Look Inside Day’s Jewelers’ Ninth Store
The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
Day’s Jewelers has a new location in Salem, New Hampshire, at the Tuscan Village shopping center.
Salem, N.H.—Day’s Jewelers has opened its ninth location in Salem, New Hampshire.
The New England jeweler celebrated the grand opening of its new store at the Tuscan Village shopping center on Nov. 20 alongside the Southern New Hampshire Chamber of Commerce.
The 111-year-old retailer welcomed customers, community members, and its partners to a ribbon-cutting ceremony at its new location, which marks its ninth overall and its third in New Hampshire.
The store, located at 8 South Village Drive, has an elevated and contemporary vibe, said the retailer, with a custom design space, a full-service on-site jewelry repair shop, and a community table.
“This new store marks an exciting milestone for our company. We’re not just expanding our footprint — we’re strengthening our commitment to serving our customers and investing in the communities we’re proud to be part of,” said Joe Corey, president of Day’s Jewelers.
“This space represents innovation, connection, and opportunity, and we look forward to welcoming everyone through our doors."
The design of the new store reflects Day’s Jewelers’ broader strategy centered around experiential retail, differentiated service, and customer-centric design, said the retailer.
SEE: The New Day’s Jewelers Store
The New England jeweler celebrated the grand opening of its new store at the Tuscan Village shopping center on Nov. 20 alongside the Southern New Hampshire Chamber of Commerce.
The 111-year-old retailer welcomed customers, community members, and its partners to a ribbon-cutting ceremony at its new location, which marks its ninth overall and its third in New Hampshire.
The store, located at 8 South Village Drive, has an elevated and contemporary vibe, said the retailer, with a custom design space, a full-service on-site jewelry repair shop, and a community table.
“This new store marks an exciting milestone for our company. We’re not just expanding our footprint — we’re strengthening our commitment to serving our customers and investing in the communities we’re proud to be part of,” said Joe Corey, president of Day’s Jewelers.
“This space represents innovation, connection, and opportunity, and we look forward to welcoming everyone through our doors."
The design of the new store reflects Day’s Jewelers’ broader strategy centered around experiential retail, differentiated service, and customer-centric design, said the retailer.
SEE: The New Day’s Jewelers Store
Day’s Jewelers President Joe Corey holds the ceremonial scissors at the retailer’s ribbon-cutting ceremony.
The retailer invited community members to celebrate and check out the new store.
The new location has an elevated and contemporary vibe, said Day’s Jewelers.
An accent wall highlights the history of the 111-year-old jewelry retailer.
The new location marks Day’s Jewelers ninth location and its third in New Hampshire.
The four-day grand opening celebration offered attendees refreshments, interactive experiences, exclusive offers, and daily giveaways.
During the celebration, Day’s Jewelers also introduced its new “Live, Love, Sparkle” bracelets, available throughout the holiday season.
All profits from the bracelets will go to Jewelers for Children, which supports children’s charities across the United States as well as locally through CASA of New Hampshire and Make-A-Wish New Hampshire.
Customers can either keep the bracelet or return it to Day’s Jewelers so it can be gifted to CASA advocates, volunteers, and wish recipients.
The new store will also take part in Tuscan Village’s seasonal festivities, including the installation of Day’s “Love Locks” activation within the Holiday Shoppes.
The installation invites guests to place a lock on the Love Locks fence as a symbol of celebration and connection or to commemorate a special moment. Guests can bring their own locks or receive a complimentary one from the jeweler.
At Day’s Jewelers’ “Love Locks” installation, guests can commemorate a special moment by placing a lock on the fence.
“We are incredibly excited to be in our new home in Tuscan Village,” said Paul Baker, store manager.
“The team and I are honored to be part of this vibrant lifestyle destination and look forward to bringing Day’s heritage of service and community involvement to Southern New Hampshire.”
Founded in 1914, the employee-owned New England jeweler now has nine locations across Maine and New Hampshire.
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