Columnists

The Smart Lab: 7 Ways Social Media Impacts Your Jewelry Business

ColumnistsOct 05, 2021

The Smart Lab: 7 Ways Social Media Impacts Your Jewelry Business

Columnist Emmanuel Raheb outlines the benefits of what he says is one of the most important channels in digital marketing.

2021_Emmanuel-Raheb.jpg
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com.
Social media has totally transformed the jewelry business. It’s become one of the most important channels in digital marketing. 

Social media provides incredible opportunities to reach thousands of customers locally and millions of customers worldwide.

You can also expand your reach with additional advertising. With geo-targeting and audience insights, there’s no better way for a local business to dominate their own marketplace and reach new jewelry customers.

Here are seven top benefits of using social media and why it’s important to your digital marketing strategy.

1. Increase Your Website Traffic
Social media provides a cost-effective way to generate new traffic to your website. 

You can start for free with a Facebook page or Instagram channel. Post content, gain followers and grow your audience. 

You can publicize store events or run special promotions. 

Everything you do on social media leads people back to your website. On top jewelry sites, more than half the traffic can come from social media, which shows you how powerful it can be.

2. Generate Word-Of-Mouth Marketing
Anything you post on social media is easily shared.

If you have a great deal or promotion you are running, your offer is only a click away from reaching someone’s friends or family members. 

Treat your jewelry customers well by providing superior service and they’ll tell others. Their experience will be posted online for everyone connected to them to see.

3. Grow Your Referrals And Sales
Your most profitable new sales will come from the friends and family of your customers.  

Personal referrals have almost zero sales resistance and are pre-sold on you before they even walk in the door of your jewelry store.  

This means less time you have to spend convincing them to buy and more time spent helping them find the perfect jewelry gift or engagement ring. You can skip right over the prospect phase and go straight for the sale.


4. Engage With Your Audience
Social media allows you to interact with your audience on a deep and personal level. They can like, comment and share your posts, as well as ask any jewelry-related questions they might have. 

You get to see who your audience is and can tailor your content directly to what they’re interested in.  You learn about them as they learn about you.

5. Boost Your Brand Loyalty
People buy from businesses they know, like and trust.  

To win in the jewelry business you must stay relevant and remain top-of-mind when the time comes for someone to purchase a gift or buy an engagement ring. 

Social media gives you the opportunity to always remain in front of your audience. And when the time comes to buy, they’ll remember you! That’s brand loyalty.
6. Track Your Competitors
Social media is also a window into your competitors’ business strategies. 

Follow other jewelry businesses closely. See what they post. Watch what events they have. Notice: What promotions are they running? What jewelry styles are most popular with their audience? What questions are being asked? 

Use this competitor intelligence to grow your business, as these are all clues to their success.

7. Gauge Audience Feedback
With social media you can easily run surveys about what your audience is looking for and what type of styles they like best.

Should you stock one jewelry designer over another? Does your audience prefer silver over gold? Do they like modern or more traditional styles? There are many questions you can ask.   

Gauge your audience’s reaction by tracking comments, likes and shares on your posts. See what styles get the most audience engagement and use this as a barometer to revamp your showcase. 

You have the perfect focus group with social media; they’ll tell you exactly what they want.

Social media is a powerful channel, but only if you know how to maximize it. Contact Smart Age Solutions to redeem your free social media audit and discover hidden opportunities to grow your jewelry business.

Emmanuel Rahebis the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner.

The Latest

Van Cleef & Arpels Pearl and Diamond Earrings Similar to Princess Grace’s Wedding Earrings
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding Earrings

These earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.

My Next Question webinar graphic
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AI

Two experts share how artificial intelligence tools can help retailers run a more efficient business.

Kentaro Nishimura
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. Division

Kentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.

gia-topimage 0325.jpg
Brought to you by
A Brilliant Future Is Here

Get online education from GIA experts.

America Telling Time: 150 Years of Bulova
WatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime

“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.

Weekly QuizApr 11, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of shipping containers
Policies & IssuesApr 10, 2025
Trump Presses Pause on Higher Tariffs for 90 Days

An across-the-board tariff of 10 percent remains in place for all U.S. trading partners, except China.

Brigette and Laura Pheloung with Tania and Anita Sarin
MajorsApr 10, 2025
Brilliant Earth Taps Influencers, Their Moms for Mother’s Day Campaign

Brigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.

bench jeweler 1872x1052.png
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They Deserve

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

Pary LeVian
MajorsApr 10, 2025
Pary LeVian, Matriarch of the LeVian Family, Dies at 96

LeVian is remembered for her unwavering commitment to her family, community, and helping others.

Hamptons Jewelry Show
Events & AwardsApr 10, 2025
Hamptons Jewelry Show to Debut This Summer

The retail show is open to the public and will run July 24-27.

Stock image of shipping containers
EditorsApr 09, 2025
Tariffs: What We Know Right Now

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Tiffany & Co. Iguatemi São Paulo Flagship Exterior
MajorsApr 09, 2025
Tiffany & Co. Opens Flagship in Brazil

The new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.

Chaumet Art Deco ruby and diamond bracelet
AuctionsApr 09, 2025
Bonhams to Offer Selection of Chaumet Jewels

The pieces span from the Art Deco period to the 1970s and will go up for auction at the Paris Jewels sale later this month.

Tyla in Pandora jewelry campaign
MajorsApr 09, 2025
Pandora Names Tyla as Its New Brand Ambassador

The Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.

GIA logo
GradingApr 08, 2025
GIA Expands Overseas Services as Tariffs Kick In

GIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.

Rolex Land-Dweller Platinum Watch
WatchesApr 08, 2025
Here Are the New Rolex Watches for 2025

The introductions include the Land-Dweller, Rolex’s first new model since 2012, as well as several new dials for its classic timepieces.

David Webb necklace
MajorsApr 08, 2025
David Webb Has a New Owner

The storied American jeweler also has named a new CEO.

Willis Cowlishaw
MajorsApr 08, 2025
Willis Cowlishaw, Zale Executive and Mentor to Many, Dies at 98

Cowlishaw earned a degree in horology after serving in World War II, working at one of the first Zales stores in Tulsa, Oklahoma.

The Kat Florence Lumina
AuctionsApr 07, 2025
182-Carat Paraíba-Type Tourmaline Heading to Auction in Hong Kong

Bonhams will offer the “Kat Florence Lumina” at its May 22 jewelry auction.

Stock image of a gavel and books
CrimeApr 07, 2025
Third Man Involved in $2.7M Smash-and-Grab Is Sentenced

In March 2022, the men went into a jewelry store in Beverly Hills and smashed the display cases with sledgehammers and crowbars.

F.P. Journe Chronomètre Bleau Byblos Watch
AuctionsApr 07, 2025
Sotheby’s ‘Area_51’ Watch Auction Totals $1.6M

The 51 unique watches from Sotheby’s three-day sale and immersive exhibition all found buyers, with the top lot selling for $229,955.

Jewelers Mutual and Jewellers Loop logos
MajorsApr 07, 2025
Jewelers Mutual Expands to Australia Via New Acquisition

The company has acquired Australian jewelry insurance provider Jewellers Loop.

Neuroscientist and speaker Beau Lotto
Events & AwardsApr 07, 2025
Converge Taps Neuroscientist as Opening Keynote Speaker

Beau Lotto’s immersive presentation will be a blend of neuroscience, art, and entertainment.

Victorian Burmese sapphire and diamond brooch
AuctionsApr 04, 2025
25-Carat Burmese Sapphire Brooch Sells for $101K

A pink topaz Belle Époque pendant-brooch and a Victorian Egyptian Revival choker were also highlights at a recent Anderson & Garland sale.

Mason Kay International Jade Summit 2025 Graphic
SourcingApr 04, 2025
Mason-Kay Jade to Hold Inaugural International Jade Summit

The event, which will co-locate with the Monterey Bay Jade Festival, will bring education sessions focused on jade to the United States.

Heather B. Moore Lily of the Valley Oval Charm
CollectionsApr 04, 2025
Piece of the Week: Heather B. Moore’s ‘Lily of the Valley’ Charm

The charm is a celebration of springtime as April showers bring May flowers with the piece’s cluster of diamond raindrops.

Stock image of people shopping in a mall
SurveysApr 03, 2025
2025 Retail Sales to Grow More Slowly Amid ‘Uncertainty,’ Says NRF

The National Retail Federation expects retail sales growth to return to pre-pandemic levels as consumers continue to face inflation.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy