Columnists

The Smart Lab: 5 Reasons Why You Need a Digital Marketing Strategy

ColumnistsSep 08, 2021

The Smart Lab: 5 Reasons Why You Need a Digital Marketing Strategy

Here’s how the new mediums can help grow a jewelry business, according to Smart Age Solutions CEO Emmanuel Raheb.

2021_Emmanuel-Raheb.jpg
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com.
Every good marketing strategy starts with who, what, where, when, why, and how.

It doesn’t matter if it’s traditional or digital media, you need to be able to answer these questions:
-- Who is your audience?
-- What is your message?
-- Where does your audience live?
-- When should you run your campaigns?
-- Why should your audience choose you?
-- How will you know your advertising is working?

These questions have always been the bedrock of traditional marketing and still apply even today with digital marketing.

Remember, there’s more to digital marketing than social media—pay-per-click, display ads, re-targeting, SEO, and content marketing are also critical components of the digital marketing mix.

Here are five reasons why you need a well-planned digital marketing strategy.

1. It’s how your jewelry store gets noticed.

Everything today is digital. With the average person spending three to four hours a day online (and that’s just during their leisure time), we live in a digital-first world.

The time spent online is even greater when you consider working hours.

Your audience isn’t flipping through magazines or watching traditional television anymore—it’s all about scrolling through social media feeds and binge-watching streaming shows (without advertising).

If you’re jewelry store isn’t in front of your audience where they “live” every day, then you don’t exist. You must break through!

2. It’s measurable and easily tracked.

Traditional media (due to lack of measurement) has always struggled to answer basic marketing questions.

As newspapers, magazines, and even billboards crumble and go out of business, gone are the old ways of advertising. Their power has eroded significantly.

But digital marketing—with real-time results and accessible analytics—easily outperforms even the most aggressive traditional marketing campaign. Knowing your numbers is critical to your success.


3. It’s how relationships are built with the “new” jewelry consumer.

Digital marketing is a two-way medium: it’s conversational, especially on Facebook, Instagram and TikTok. You can get feedback from your customers and instantly answer any jewelry questions they might have.

You’re also no longer shouting your message at them. You’re helping them choose styles that match their taste or helping them shop for a gift for a loved-one, and you’re able to fully understand the latest jewelry trends and what your audience likes.

You get to intimately know them just as they get to know you! You build trust and relationships.

 Related stories will be right here … 

4. It builds your jewelry store’s brand identity.

When you grow your digital marketing, you’re growing your jewelry store’s brand. The more times you can get in front of your audience, the more they’ll remember your name, especially when it comes time to buy an engagement ring or even for a self-purchase to reward oneself.

Half the battle in sales is name recognition. If someone visits your jewelry website, you can easily re-target them with digital billboards, always keeping your name front and center.

You want to be top of mind when someone thinks of buying jewelry.

5. It’s scalable and can grow as big as your dreams.

Digital marketing is infinitely scalable to whatever your business goals are. The only limitations are your knowledge and your budget; both can be easily solved.

You have to invest in your marketing, and you have to invest in the right experts who know how to get the results that you’re looking for.

If you don’t have a lot of money to begin with, you can start small and grow your digital marketing campaigns as you increase sales. Really, the only limit to your success is your own desire. Your marketing should pay for itself. 

Even if you think you know digital marketing and have dabbled a bit online, chances are you’re just skimming the surface.

Yes, most people intuitively know how to use Facebook, Instagram, or Pinterest, but there’s no guarantee that you’ll be able to learn how to run effective ads on these platforms or keep your costs low. And you surely don’t want to overpay.

Remember, every dollar saved is a dollar earned, which you didn’t have to go out and replace.

No matter what stage you’re in—from beginner marketer to digital marketing expert—there’s always more to learn. Your digital strategy should be the driving force of your business.

Digital marketing has come a long way over the past 20 years, and it’s not done yet. As younger generations come of age, it will only grow to become even more prominent and critical to your jewelry store’s success.

The Latest

De Beers Ryan Perry and David Prager
SourcingDec 04, 2023
David Prager To Leave De Beers in 2024

Ryan Perry, who has been with De Beers since 2002, also will be leaving the company next year.

Chrono24 ChronoPulse
WatchesDec 04, 2023
Chrono24 Debuts the ‘Dow Jones’ for Luxury Watches

The watch seller’s new index tracks sales data from 14 brands, including Rolex and Patek Philippe.

David Bouffard Signet Jewelers
MajorsDec 04, 2023
David Bouffard to Leave Signet, RJC

The industry veteran will step down from both roles in April 2024.

De Beers | Diamonds Falling
Brought to you by
The Most Important “C” in Diamonds: Confidence!

Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.

David Webb turquoise and lapis ring
TrendsDec 04, 2023
Amanda’s Style File: Decadent December

Tanzanite, turquoise, and zircon are all options for December babies, who sometimes “get the birthday shaft,” Amanda Gizzi writes.

Weekly QuizNov 30, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Lightbox x Roséate Light Wand pendants
Lab-GrownDec 01, 2023
Lightbox Teams Up With Brand Founded by Former Tiffany Exec

The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.

Lila Moss Calvin Klein campaign
FinancialsDec 01, 2023
Movado Lowers Guidance Again After Q3 Sales Dip

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

Platinum  Guild International Diamond Rings
Brought to you by
If It’s Custom, Make It Platinum

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

Muzo emerald and argyle pink diamond necklace
CollectionsDec 01, 2023
Piece of the Week: Muzo’s Emerald and Argyle Pink Diamond Necklace

It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.

Pink Supreme Diamond
AuctionsNov 30, 2023
This Pink Diamond Reigned Supreme in Hong Kong

The 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.

Claire’s CFO COO Chris Cramer
MajorsNov 30, 2023
Claire’s Hires Former Bath & Body Works Exec as CFO, COO

Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.

133 carat yellow diamond
AuctionsNov 30, 2023
Sotheby’s To Auction 133-Carat Yellow Diamond

The stone headlining the upcoming sale could fetch up to $5 million.

Kwiat diamonds
IndependentsNov 30, 2023
Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ Program

The retail offering lets customers track their diamond’s journey.

Diamond development hub in Angola
SourcingNov 29, 2023
Largest New Diamond Mine of the Decade Coming Online in Angola

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.

Holiday shoppers holding bags
SurveysNov 29, 2023
Holiday Shoppers Broke a Record This Weekend, Says NRF

From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.

Cast StyleBar Nordstrom
MajorsNov 29, 2023
Cast Debuts at Nordstrom, Closes on More VC Funding

The growing company also plans to open more of its own boutiques.

20180509_Buffett-header.jpg
EditorsNov 29, 2023
Warren Buffett on Success, Mistakes and Betting on America

The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.

J. Dostie Jewelers
IndependentsNov 28, 2023
Maine Jeweler to Relocate After 76 Years

J. Dostie Jewelers will move from Lewiston to Yarmouth this spring.

Finks Jewelers new store
IndependentsNov 28, 2023
Fink’s Jewelers Opens 10th Store

It’s the company’s second location in Tennessee.

Mary Tyler Moore and a pair of Elsa Peretti Bone Cuffs
AuctionsNov 28, 2023
Mary Tyler Moore’s Jewelry Is Up For Auction

You can have this jewelry, why don’t you take it?

Original Miami Beach Antique Show 2024
Events & AwardsNov 28, 2023
The Original Miami Beach Antique Show Is Celebrating 60 Years

Next year’s milestone show will be full of educational programming and collaborations.

De Beers Metamorphosis high jewelry earrings
EditorsNov 27, 2023
10 Tips for Selling Diamonds This Holiday Season

Sales experts and a diamantaire share their best advice on how to send customers home with diamond jewelry.

Platinum Born new collection
CollectionsNov 27, 2023
See the New ‘Platinum Born’ Jewelry

The brand has released five new collections.

Frank Adams Jewelers
IndependentsNov 27, 2023
Frank Adams Jewelers Named ‘Family Business of the Year’

The Albany Business Review recently honored the 100-year-old company.

GIA Dr. John W. Valley
GradingNov 27, 2023
Dr. John W. Valley Retires from GIA Board of Governors

To honor his legacy, GIA has set up a scholarship in his name.

Stock image of police car with its lights on
CrimeNov 22, 2023
JSA Warns of Surge in Attacks on Jewelers on the Road

There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

Buddha Mama citrine bangle
TrendsNov 22, 2023
Amanda’s Style File: November Glow

These 15 pieces of jewelry celebrate November babies and the hues of citrine and topaz that reflect the colors of the season.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy