De Beers’ Production, Sales Increase in Q3
De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

The diamond miner and marketer reported that Q3 production totaled 7.7 million carats, up 38 percent year-over-year.
Driving the increase was higher production at Jwaneng in Botswana, the world’s richest diamond mine.
Jwaneng’s diamond output more than doubled year-over-year in Q3, rising to 3.2 million carats, as workers processed higher-grade ore in anticipation of extended plant maintenance in the fourth quarter.
In addition, there was one month of plant maintenance at Jwaneng in the third quarter of 2024, whereas the mine was fully operational throughout Q3 2025, De Beers noted.
Botswana is De Beers’ biggest diamond producer by a wide margin, generating 6 million carats of diamonds in the third quarter, a 51 percent year-over-year increase.
South Africa, where it operates the Venetia mine, is its second-largest producer, generating 659,000 carats in the third quarter, a 28 percent increase. De Beers said it is now processing more higher-grade ore from the mine’s underground expansion.
Production in Canada, home to the Gahcho Kué mine, decreased 15 percent to 511,000 carats due to planned treatment of lower-grade ore while production in Namibia was flat at 457,000 carats.
Production guidance for the full year remains unchanged at 20 million-23 million carats.
On the sales side, De Beers said rough trading conditions continued to be challenging in the third quarter.
The company’s rough diamond sales volume more than doubled (5.7 million carats in Q3 2025 vs. 2.1 million in Q3 2024) and revenue more than tripled, increasing from $213 million to $700 million.
However, the increase wasn’t due to improvement in the market but rather to the fact that De Beers held two sights in Q3 2025 compared with just one a year ago.
It also continued to sell goods at a discount as part of its “stock rebalancing” initiatives, with the average realized price slipping 3 percent to $155 per carat year-to-date and the average rough price index dropping 14 percent.
De Beers said after picking up in the first half of the year, trade in Q3 was “undermined” by the United States’ new tariff on imports from India, which rose from the baseline 10 percent to 25 percent on Aug. 1 and then jumped another 25 percent on Aug. 27.
News came in September that natural diamonds are included in a list of goods that could be eligible for exemption from tariffs (Annex III), but the exemption will apply only to goods from countries that reach a trade agreement with the U.S.
While the midstream continues to grapple with the effects of tariffs on already thin margins, De Beers said consumer demand for natural diamond jewelry remained “stable” in the U.S. and “broadly stable” globally.
De Beers shared its third-quarter production results last week.
This week, the diamond miner and marketer announced that Chief Operating Officer Burger Greeff will retire at the end of the year after more than 30 years with De Beers.
Greeff joined the company in August 1993 as a senior research officer at De Beers Consolidated Mines.
Over the years, he has held numerous pivotal leadership roles across the business, including senior research manager: strategic, general manager at De Beers Marine SA, and executive head of technical and sustainability.
Kevin Smith, who is currently executive vice president of corporate affairs and strategy, will become interim COO, while Eirik Waerness, currently the company’s senior vice president and chief economist, will move into Smith’s role in an acting capacity.
Both changes will be effective starting Dec. 1.
Greeff is the second long-serving executive whose departure De Beers has publicly announced in recent weeks.
In early October, De Beers announced that Feriel Zerouki, who has been with the company since 2005, would be leaving at the end of the month.
The Latest

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.


The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

Sponsored by De Beers Group

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

In addition, a slate of new officers and trustees were appointed to the board.

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.






















