Feriel Zerouki Is Leaving De Beers
The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.

Zerouki has been with De Beers since 2005, starting as a supply chain analyst for the Diamond Trading Co.’s Supplier of Choice program.
Over the years, Zerouki worked her way up, serving as senior vice president of international relations and ethical initiatives, senior vice president of corporate affairs, and chief trade and industry officer, the role she has held for the last five months.
She led the launch of Tracr, De Beers’ blockchain platform, and GemFair, a program for artisanal and small-scale miners, initiatives that advanced traceability and responsible sourcing in the diamond industry, De Beers said.
Outside of her work at De Beers, Zerouki served on the boards of the Responsible Jewellery Council and the Jewelers Vigilance Committee and was elected vice president of the World Diamond Council in 2020.
In 2023, she was elected president of WDC—the first woman to hold the position—and will remain in that role until the end of May 2026.
De Beers declined to provide any additional details on Zerouki’s departure, and she could not immediately be reached for comment on Thursday.
In the press release announcing her departure, Zerouki said, “Being part of De Beers has been an extraordinary journey.
“I am immensely proud of what we have built together, and deeply grateful for the people and partnerships that have defined these 20 years. I leave with pride in our shared achievements and with excitement for what lies ahead.”
De Beers CEO Al Cook said in the release that Zerouki’s contributions will leave a lasting impact on the diamond industry.
“Feriel has played a pivotal role in establishing and upholding the highest standards of integrity and provenance within De Beers and across the global diamond industry. Her strategic insight and leadership have contributed meaningfully to initiatives that will leave a lasting impact on the sector,” he said.
“We thank her for her contributions and wish her continued success as she embarks on the next chapter of her career.”
The Latest

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The updated catalog has a newly dedicated section for gift wrapping.


Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

























