Policies & Issues

Feriel Zerouki Becomes First Woman to Lead WDC

Policies & IssuesMay 17, 2023

Feriel Zerouki Becomes First Woman to Lead WDC

Zerouki took over as World Diamond Council president Monday, with Ronnie VanderLinden elected vice president.

World Diamond Council President Feriel Zerouki
De Beers Group executive Feriel Zerouki became president of the World Diamond Council on Monday and is slated to lead the organization in attending the Kimberley Process intersessional meeting in Zimbabwe next week.
New York—On Monday, Feriel Zerouki officially succeeded Edward Asscher as president of the World Diamond Council.

She is the first woman to hold the position.

Born in the United Arab Emirates and of Algerian descent, Zerouki started her career in the diamond industry in 2005, working as a supply chain analyst at De Beers’ Diamond Trading Co. (DTC).

In 2009, the company appointed her Best Practice Principles manager, overseeing ethical standards for De Beers, its sightholders and contractors.

Zerouki became head of international relations in 2014, helping to initiate Tracr, De Beers’ blockchain platform, and GemFair, the program that supports artisanal and small-scale miners and mining operations.

She is now De Beers’ senior vice president of corporate affairs and serves on the board of directors for the Responsible Jewellery Council and, most recently, joined the board of the Jewelers Vigilance Committee.

She holds degrees in mathematics and business management from Queen Mary University of London and is fluent in French, English and Arabic.

Zerouki was elected WDC vice president in 2020 and was set to become president in 2022 but the WDC’s directors opted to extend her term, and the terms of the other elected leaders, for another year due in part to the disruptions the COVID-19 pandemic caused. 

Also on Monday, the WDC elected Ronnie VanderLinden vice president while Anoop Mehta was elected treasurer and Udi Sheintal was reappointed WDC secretary. 

Per WDC bylaws, VanderLinden will take over as WDC president after Zerouki completes her two-year term.

 Related stories will be right here … 

The WDC serves as the representative of the diamond industry in the Kimberley Process (KP).

Next week, Zerouki will lead the WDC’s delegation in attending the five-day KP intersessional meeting at Victoria Falls in Zimbabwe. (Zimbabwe is the KP chair nation this year and thereby hosts both the intersessional and plenary meetings.)

The meeting is slated to begin Sunday.

Zerouki said as WDC president, she is committed to following in Asscher’s footsteps by acting with honesty and decency while also protecting the integrity of diamonds.

“I am committed to upholding these principles and in particular Edward’s consistent call not to leave anyone behind, which will remain a foundational principle of the WDC,” she said.

During his time heading the WDC, Asscher, the retired former president of the Royal Asscher Diamond Company, was consistent in his calls for the KP to expand the definition of what constitutes a “conflict” diamond, an issue that’s been a debate among members of the KP for more than a decade.  

This year, the KP will enter a Review and Reform cycle, which Zerouki said is of “critical importance” as members of the KP must address what the process needs to do to adapt to a “much-changed and fast-evolved landscape.” 

The Latest

Alnesha Bianca Handy and James Arthur Graves Graham Jr.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious Metals

Two suspects have been arrested in connection with the complex phone scam.

Technology Therapy Group Founder and CEO Jennifer Shaheen
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to Buy

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

SSEF logo
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education Scholarships

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Brent Neale x Blackberry Farm Blackberry Pendants
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With Jewelry

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

Weekly QuizAug 20, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Genna Zimmer Reeds Jewelers
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in Business

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

Rio Grande Metalwerx Argentium Silver leaves
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver Workshop

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Jewelry at JIS Miami
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 Registration

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

Francesca Villa Empress Joséphine Necklace
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New Capsule

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

Interior of Dick’s Sporting Goods store
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRF

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMO

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

Bijules x Kamyen Topspin Tennis Bracelet in Grass Green
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US Open

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

Graphic for Episode 8 of the My Next Question podcast
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLinden

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Gemstone AI app screenshots
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is Here

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

Verdura unicorn brooch
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Lianna Carter, Lauren Edwards, Thomas Koslowski, Erin Perry, Heran Wang
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship Winners

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

The Plumb Club 2026-2027 Executive Committee and Board Members
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 Board

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Mike Alexander and Scott Murphy
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

Woman wearing Zales jewelry
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every Day

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Former GJEPC Chairman and second-generation Indian diamantaire Vasant Mehta
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

Alfredo Colmenero-Martinez and Jarren Frazier
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash Robbery

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

The Retail Smiths Principal Partner and National Jeweler columnist Peter Smith
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

Police car with lights on
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

Ring Concierge x 818 Tequila Bridal Giveaway
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on Giveaway

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

Louis Comfort Tiffany Poppy lampshade drawing
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The Met

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Spinelli Kilcollin Inara Ring
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ Collection

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy