Sourcing

De Beers’ Feriel Zerouki Elected First Female VP of the WDC

SourcingJun 10, 2020

De Beers’ Feriel Zerouki Elected First Female VP of the WDC

She will serve under new President Edward Asscher and is set to succeed him in 2022.

2020_Feriel_Zerouki.jpg
De Beers executive Feriel Zerouki is the first woman to serve as vice president of the World Diamond Council.
New York—Edward Asscher is the new president of the World Diamond Council and, for the first time, the organization’s second-in-command will be a woman.

During a recent virtual meeting, the WDC board elected Feriel Zerouki to be the organization’s vice president. 

Zerouki is currently the senior vice president of international relations and ethical initiatives at the De Beers Group. 

She has been with the diamond miner and marketer since 2005, joining the company as a supply chain analyst for what was then known as the Diamond Trading Company.

She holds degrees in mathematics and business management from Queen Mary University of London and is fluent in French, English and Arabic. 

Under WDC bylaws, Zerouki will automatically become WDC President at the end of Asscher’s two-year term in 2022.

Edward Asscher, who has five decades of experience in the diamond industry, is the new president of the World Diamond Council.
Edward Asscher, who has five decades of experience in the diamond industry, is the new president of the World Diamond Council.

For Asscher, who recently retired from the family business, the election marks his second term as WDC president, having served from 2014 to 2016.

A member of one of the diamond industry’s most well-known families, Asscher is currently vice president of the European Council of Diamond Manufacturers, and he is a past president of both the International Diamond Manufacturers Association and the International Diamond Council.

Outside of the jewelry industry, he was past president of the Liberal Party in his native Amsterdam and served as a senator for the party in the Dutch parliament from 2007 to 2011.

Asscher succeeds Stephane Fischler, who stepped in as acting WDC president in 2017 before serving a two-year term as president.

“In taking over from Stephane, I am filling giant shoes,” Asscher said.

“As WDC president he spoke with a clear moral voice, emphasizing the natural diamond’s potential to act as catalyst for social and economic development. This is a theme that I will continue over the coming two years.”

Asscher and Zerouki join Elodie Daguzan, who became WDC executive director on Feb. 1, at the helm of the organization designed to lead the diamond industry charge against conflict diamonds and represent it in the Kimberley Process. 

During the virtual meeting, the WDC board also confirmed the re-election of Ronnie Vanderlinden, president of the IDMA, as WDC treasurer, and the appointment of Udi Sheintal as WDC secretary.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Tiffany & Co. Paraíba tourmaline jewelry
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’s

Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.

David Webb holiday window
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window Display

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Oscar Heyman Yellow Green Sphene and Diamond Ring
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene Ring

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

IGI Design Contest Graphic
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting Submissions

This year's theme is “Unveiling the Depths of the Ocean.”

Weekly QuizDec 11, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jacquie Aiche Alien Heart Eye Inlay Necklace, Cicada Dragonfly Brooch, Harkness After the Rain Earrings
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool Blue

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

GIA new colored stone report
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More Gemstones

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Day’s Jewelers Salem New Hampshire store exterior
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth Store

The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.

Americas Gold Chain Catalog Volume 3
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain Catalog

The new catalog features its most popular chains as well as new styles.

F.P. Journe FFC prototype
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8M

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

Rolex Miami store
WatchesDec 10, 2025
There’s A New Rolex Boutique in Miami

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Stock image of consumers shopping in the winter
SurveysDec 10, 2025
Consumer Confidence Drops in November

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

Silas Smith and his Responsible Design Challenge Winning Pendant
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge Winner

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

Sothebys orangy pink The Desert Rose diamond
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu Dhabi

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

National Jeweler columnist and Smart Age Solutions CEO Emmanuel Raheb
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’t

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

Guzema Once Upon a Time Collection Campaign
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday Collection

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

Gemvision by Stuller MatrixGold 3.11
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGold

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

Sign at the JA New York jewelry trade show
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

Juell Kadet, former executive vice president of Rogers & Hollands
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Lumia 2 smart earrings
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart Earrings

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Lionheart Wildflower Double Cocktail Ring
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s Birthstones

Don’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.

Robinson Pelham Tsar Star Earrings in Blaze
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ Earrings

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

Pantone 11-4201 Cloud Dancer
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … White

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

Stuller holiday 2025
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ Campaign

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

Fabergé x 007 Octopussy egg and pendant
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg Pendant

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

Exterior of renovated and expanded J.R. Dunn Jewelers
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy