De Beers Sells First Rough From Artisanal Mining Program
GemFair’s goal is to provide artisanal and small-scale miners with a viable, traceable path from mine to market for their diamonds.

The parcels of diamonds from the GemFair-registered ASM sites in Sierra Leone were sold via De Beers Group Auctions during its eighth sales cycle of the year last week.
The rough diamonds offered were of “varying qualities and sizes,” De Beers said, with the largest weighing 11 carats. All the gem-quality lots found buyers.
De Beers launched GemFair in early 2018 with the aim of achieving a goal that had largely proven elusive for the diamond industry—bringing ethically sourced, traceable diamonds from the ASM sector from mine to market.
To participate, miners must meet baseline ethical sourcing standards, attend formal training sessions, and agree to ongoing monitoring.
The program started with 14 registered ASM sites in Sierra Leone.
By the end of 2019, the program had expanded to 94 sites in the country with 1,410 workers. It finished last year with 136 sites and 1,995 workers, according to its annual report for 2020.
Today, there are 199 mine sites participating in GemFair employing an estimated 2,800 workers, De Beers said.
De Beers noted GemFair has been purchasing rough diamonds from its workers since its inception in 2018, but it had to address a number of issues before it was able to bring the stones to market.
There was the creation of the GemFair ASM Assurance Program, which is underscored by a set of standards that aim to ensure the diamonds are mined, processed, and transported in a “responsible and legitimate manner.”
De Beers also had to develop a digital traceability solution for GemFair that was both practical—meaning it had to involve tools that are durable, weatherproof, and can function in different light conditions—and risk-mitigating, like digitally supported bag-and-tag equipment and GPS location of diamonds.
And, like nearly every operation in the world, the program ran into delays and issues in 2020, as COVID-19 brought business and travel to a halt.
Steve Allan, head of GemFair, said last week’s sale of the first diamonds sourced from ASM sites is a “very exciting” milestone for the program and the artisanal miners who are part of it.
He said diamond buyers and jewelry designers have expressed a lot of interest in GemFair diamonds, and they are going to continue to find ways to bring the story of the diamonds to a wider audience.
“Despite the challenges, we are inspired by the partnerships we have built with the artisanal miners in Kono and look forward to continuing to expand and deepen our impact,” he said.
The Latest

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

The jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.

The watch company will design, manufacture, and distribute Kate Spade New York watches.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.


The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

The “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Former Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.

The 12-piece capsule collection transforms from brooches to pendants.

The new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.

The collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.

She will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.

Organizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

The founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Valeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.

The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.

Jewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.

The graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.

The event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.

The yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.

The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.


























