De Beers Sells First Rough From Artisanal Mining Program
GemFair’s goal is to provide artisanal and small-scale miners with a viable, traceable path from mine to market for their diamonds.

The parcels of diamonds from the GemFair-registered ASM sites in Sierra Leone were sold via De Beers Group Auctions during its eighth sales cycle of the year last week.
The rough diamonds offered were of “varying qualities and sizes,” De Beers said, with the largest weighing 11 carats. All the gem-quality lots found buyers.
De Beers launched GemFair in early 2018 with the aim of achieving a goal that had largely proven elusive for the diamond industry—bringing ethically sourced, traceable diamonds from the ASM sector from mine to market.
To participate, miners must meet baseline ethical sourcing standards, attend formal training sessions, and agree to ongoing monitoring.
The program started with 14 registered ASM sites in Sierra Leone.
By the end of 2019, the program had expanded to 94 sites in the country with 1,410 workers. It finished last year with 136 sites and 1,995 workers, according to its annual report for 2020.
Today, there are 199 mine sites participating in GemFair employing an estimated 2,800 workers, De Beers said.
De Beers noted GemFair has been purchasing rough diamonds from its workers since its inception in 2018, but it had to address a number of issues before it was able to bring the stones to market.
There was the creation of the GemFair ASM Assurance Program, which is underscored by a set of standards that aim to ensure the diamonds are mined, processed, and transported in a “responsible and legitimate manner.”
De Beers also had to develop a digital traceability solution for GemFair that was both practical—meaning it had to involve tools that are durable, weatherproof, and can function in different light conditions—and risk-mitigating, like digitally supported bag-and-tag equipment and GPS location of diamonds.
And, like nearly every operation in the world, the program ran into delays and issues in 2020, as COVID-19 brought business and travel to a halt.
Steve Allan, head of GemFair, said last week’s sale of the first diamonds sourced from ASM sites is a “very exciting” milestone for the program and the artisanal miners who are part of it.
He said diamond buyers and jewelry designers have expressed a lot of interest in GemFair diamonds, and they are going to continue to find ways to bring the story of the diamonds to a wider audience.
“Despite the challenges, we are inspired by the partnerships we have built with the artisanal miners in Kono and look forward to continuing to expand and deepen our impact,” he said.
The Latest

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.


A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.

Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

The family-owned jeweler will open its fourth store in Florida in late 2027.

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.






















