WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainWatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller Center
The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
The Rolex Clock at the Rockefeller Center Rink is located atop the newly designed information center on 50th Street, between 5th and 6th Avenues in New York City. (Image Credit: Diane Bondareff for AP Images)
New York—Rolex has partnered with Rockefeller Center, unveiling a Rolex Clock at the Rockefeller Center Rink.
The partnership celebrates the upcoming opening of a new Rolex North American headquarters that will be located at 665 Fifth Avenue in New York City.
The clock’s design was inspired by the building’s original 1930s Art Deco style.
It is meant to become a new icon at Rockefeller Center, Rolex said, serving as a lasting symbol of precision, craftsmanship, and the significance of every moment.
Its design features clean lines, balanced proportions, and a dial designed for immediate legibility with a carefully considered marker and hand design.
There are five pillars that support the clock, a nod to the five points of the Rolex crown and the five links in a Rolex Jubilee bracelet.
The clock also features the watchmaker’s iconic fluted bezel design that was first introduced in 1926 with the debut of the Oyster watch.
The raised fluting at the top of the clock intersects at the center to represent the four cardinal points: north, south, east, and west.
Related stories will be right here …
The partnership celebrates the upcoming opening of a new Rolex North American headquarters that will be located at 665 Fifth Avenue in New York City.
The clock’s design was inspired by the building’s original 1930s Art Deco style.
It is meant to become a new icon at Rockefeller Center, Rolex said, serving as a lasting symbol of precision, craftsmanship, and the significance of every moment.
Its design features clean lines, balanced proportions, and a dial designed for immediate legibility with a carefully considered marker and hand design.
There are five pillars that support the clock, a nod to the five points of the Rolex crown and the five links in a Rolex Jubilee bracelet.
The clock also features the watchmaker’s iconic fluted bezel design that was first introduced in 1926 with the debut of the Oyster watch.
The raised fluting at the top of the clock intersects at the center to represent the four cardinal points: north, south, east, and west.
The watchmaker has also been named Rockefeller Center’s Exclusive Timepiece Partner. The two will host yearly events and cultural installations.
“Rolex is one of the most respected and influential luxury brands in the world, with timepieces crafted to last for generations. For nearly a century, Rockefeller Center has similarly stood as a place that creates memories that will last a lifetime,” said EB Kelly, senior managing director at Tishman Speyer and head of Rockefeller Center.
“We are honored to partner with a brand of Rolex’s stature, and we look forward to seeing the clock become a new emblem for New York.”
The Rolex Clock is located atop a newly designed information center on 50th Street, between 5th and 6th Avenues.
The information center is where visitors can purchase tickets for Rockefeller Center experiences, like the Top of the Rock Observation Desk, or learn more about dining, shopping, and other entertainment available at Rockefeller Center.
More on Watches
The Latest
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
