Watches

These Are the New Rolex Watches for 2026

WatchesApr 15, 2026

These Are the New Rolex Watches for 2026

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

Rolex Cosmograph Daytona Watch
Rolex’s new Oyster Perpetual Cosmograph Daytona in Rolesium, a pairing of Oystersteel and platinum, with a white enamel dial and monobloc Cerachrom bezel.
Geneva—Rolex released its new timepieces on Tuesday as Watches and Wonders Geneva, the week-long trade show dedicated to the horological world, kicked off in Switzerland.

All of the new models Rolex is debuting in 2026 are Oyster Perpetual watches, the brand’s first waterproof wristwatch, which debuted in 1926 and is turning 100 this year.

Alongside the eight watch debuts came three new testing criteria for Rolex’s Superlative Chronometer Certification that was redefined in 2015.

The criteria are: resistance to magnetism, reliability, and sustainability, and are now implemented during the design and manufacturing stage, Rolex said.

The certification is symbolized by a green seal that reads “Superlative Certified” and is controlled by internationally recognized, independent Swiss entities.

Commenting on Rolex’s debuts, Bob’s Watches CEO Paul Altieri said, “Overall, Rolex played it conservative this year.

“The centenary theme gave them cover to keep things restrained. But that Oyster Perpetual 36 with the multicolored Jubilee dial is genuinely fun. It’s unexpected from Rolex, and I mean that as a compliment.”



Rolex Oyster Perpetual 41
Rolex’s 2026 Oyster Perpetual 41 has “100 years” in place of “Swiss Made” on the dial in celebration of the model’s 100th anniversary ($9,650).

The new Oyster Perpetual 41 is “a tribute to the very essence of time,” Rolex said.

The Rolesor version of the timepiece references the case elements of early Oyster watches, with touches of yellow gold on the bezel and winding crown, while the case and bracelet are Oystersteel.

It also features the number 100 on the winding crown and “100 years” in place of the usual “Swiss Made” marking under 6 o’clock on the slate dial.

“Replacing ‘Swiss Made’ with ‘100 years’ at 6 o’clock is something Rolex almost never does,” Altieri noted.

“The slate dial, green accents, and yellow Rolesor details keep it understated, but this is one of the clearest statements of heritage Rolex has ever made.”



Rolex Oyster Perpetual 36
The Oyster Perpetual 36 showcases a multicolored lacquered dial in a Jubilee motif ($6,750).

The Oyster Perpetual 36 takes a different route, with a dial featuring multicolored lacquer in the Jubilee motif with letters spelling “Rolex” repeatedly.

Each of the 10 colors were applied individually with pad printing, a lengthy and complex process requiring the utmost precision, said Rolex.




Rolex Oyster Perpetual 28 and Rolex Oyster Perpetual 34
At left is the Oyster Perpetual 28 in 18-karat yellow gold ($30,000) and at right is the Oyster Perpetual 34 in 18-karat Everose gold ($38,100), both with natural stone markers that match their dials.

The Oyster Perpetual 28 and Oyster Perpetual 34 both showcase a “restrained expression” of 18-karat gold; quiet luxury, if you will. 

The precious metal uses a satin finish on the bracelet as a nod to the model’s minimalist aesthetic.

The Oyster Perpetual 28 is 18-karat yellow gold with a green stone lacquer dial while the Oyster Perpetual 34 is 18-karat Everose gold with a blue stone lacquer dial. 

For the first time Rolex is using natural stone for the hour markers at 3, 6, and 9 o’clock.

 Related stories will be right here … 

Rolex Oyster Perpetual Datejust 41
Rolex’s new Oyster Perpetual Datejust 41 showcases the brand’s signature green color on its ombré dial ($11,650).

The new Oyster Perpetual Datejust 41 unites some of Rolex’s most distinguishable features, it said.

The model is now offered in a white Rolesor version with a green lacquer ombré dial chosen for the color’s connection to the brand.

It also features a fluted bezel, robust steel, and precious white gold.

Now, the date window appears clearer because it contrasts with the rim of the dial.



Rolex Oyster Perpetual Yacht-Master II
The 2026 Oyster Perpetual Yacht-Master II has a pared-back dial with large index markers and a blue Cerachrom bezel insert over the matte white lacquer dial ($20,300).

Rolex’s new Oyster Perpetual Yacht-Master II is a sleek, simplified, and modernized version of the timepiece, it said.

Now, the programmable countdown function, which features a mechanical memory and on-the-fly synchronization, has been redesigned to more effectively assist sailors during the start sequence of races.

The countdown, set on a flange, is also programmed exclusively via the lower pusher to simplify the operation of the new model.

Powered by the caliber 4162 movement, the countdown minute and seconds hands now turn counterclockwise to make the remaining time clearer to read.

The legibility of the displays also has been optimized.

The dial’s design has been pared back, with large index markers indicating the current time, a typical design for Rolex’s professional watches.

Rolex said the model’s simplicity of use is coupled with stronger nautical aesthetics, with the geometry of the pushers being inspired by winches.

The dial features matte white lacquer that contrasts with the blue Cerachrom bezel.

The Oyster Perpetual Yacht-Master II is available in Oystersteel or 18-karat yellow gold.

“A cleaner dial, better proportions, and a more usable regatta system finally bring the Yacht-master II in line with the rest of the lineup,” Altieri said.



Rolex Oyster Perpetual Day-Date 40
The 2026 Oyster Perpetual Day-Date 40 in the new 18-karat Jubilee gold alloy ($62,700)

The Oyster Perpetual Day-Date 40 is now available in the new 18-karat Jubilee gold alloy.

Rolex said the alloy was developed and produced entirely in-house with tender yellow, warm gray, and soft pink tones.

It is paired with a light green aventurine dial to complement the gilded effect of the case and bracelet.



Rolex Oyster Perpetual Cosmograph Daytona
The Oyster Perpetual Cosmograph Daytona in Rolesium ($57,800)

The Oyster Perpetual Cosmograph Daytona is now available in Rolesium.

First introduced on the Yacht-Master in 1999, Rolesium refers to watches that have an Oystersteel case and bracelet and a platinum bezel; Rolex has trademarked the term.

The new Cosmograph Daytona has a luminous white enameled dial with the metallic effect of a Cerachrom bezel in anthracite ceramic that has been enriched with tungsten carbide and edged with a band of platinum. 

“Suspended” hour markers are featured on a contemporary dial and the watch’s movement is visible through the sapphire crystal caseback, secured by a platinum ring. 

“A steel case with a platinum bezel, white enamel dial, and exhibition caseback is exactly how Rolex evolves the Daytona,” Altieri said. “Nothing radical, just the kind of incremental upgrade collectors pay attention to immediately.”

The Latest

The Retail Smiths Principal Sherry Smith
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your Christmas

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

The “Pragnell Kimberley Sunshine Diamond,” 22.09 carats and fancy yellow
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for Auction

The 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.

Greenwich St. Jewelers Adornos photography exhibit
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition

“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Stock image of rough emeralds mined by Gemfields
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 Months

The company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”

Weekly QuizSep 10, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Kealeboga Pule and Black Coffee
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care Program

The nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.

Greenwich St. Jewelers Scattered Sapphire Cigar Band
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers

The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Make A Wish East Tennessee
MajorsSep 11, 2026
The Wishing Place by JTV Opens

The jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.

The Edge logo
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry Professionals

The recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.

Steven Lagos and Keith Rolfe
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO

Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.

Alberto Perez-Elias mugshot
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry Heist

Alberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.

Kat Florence Paraibas
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’s

The “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.

AGTA logo
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected Directors

Four directors were elected to the AGTA board and will serve three-year terms beginning in February.

New Julien’s Auctions CEO Ken Citron
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions

Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.

Blue Nile Ellipse earrings
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong Sales

The jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.

Sarah Leonard Fine Jewelers family
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 Years

The Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.

Fura rubies
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest Sale

The auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.

Stuller Fine Jewelry 2027-2028 catalog
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine Collection

Fine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.

2018_Stuller-lab-grown.jpg
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher

Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.

Frederick (Ricky) Wilkinson Bromberg
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67

Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.

Zahn Z Zaha rainbow sapphire ring
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone

With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.

The Retail Smiths principal and National Jeweler columnist Peter Smith
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing Matter

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

Gretchen Koback Pursel
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury Group

Gretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.

Rendering of renovated Orloff Jewelers store
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better Location

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

Chelsea Gabrielle Momentum Infinite Ring
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

JCK Industry Fund logo
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 Applications

The deadline to apply is Nov. 13.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy